Coatings Word May 2014

Untitled-2 1 4/28/14 2:52 PM
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Table of Contents
May 2014 www.coatingsworld.com Coatings World | 5
May 2014 Vol. 19, No. 5
COATINGS WORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offces. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to
Circulation Dept. PO Box 1051, Fort Erie, On L2A 6C7, circulation@rodmanmedia.com. POSTMASTER: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey,
NJ 07446. Free subscriptions to Coatings World are available to qualifed individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:
one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to
determine qualifcation of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited by
BPA International.
ADVERTISING SECTIONS
Classifed Ads....................................................... 40 Advertising Index ................................................. 41
COLUMNS
Business Corner ................................................... 19
Value-Based Management Its Still Around and Evolving
Into A Best Practice 3-Dimensional Operational Tool
International Coatings Scene ............................... 20
Europe Powder Coatings Show Strong Growth in
European Coatings Market
Latin America Brazils Renner Enters Architectural
Segment
Africa BASFs Nils Lessmann Discusses BASFs Growth
Strategy for Africa
DEPARTMENTS
Editorial ................................................................. 6
As We Go to Press ................................................. 8
Fresh Paint ........................................................... 10
Patents ................................................................. 15
Market Reports .................................................... 16
New Products ...................................................... 18
Industry News ...................................................... 37
Suppliers Corner .................................................. 38
Meetings .............................................................. 39
Final Coat ............................................................. 42
30 Discovering the Best Colors for our Customers:
PPG Global Color Trending Service
32 Biocides Update
34 Lab and Testing Equipment Directory
26 Aerospace Coatings Market
Cover image and above courtesy of Airbus S.A.S.
5 TOC 0514.indd 5 4/29/14 2:13 PM
6 | Coatings World www.coatingsworld.com May 2014
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A Rodman Media Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Bridget Klebaur bklebaur@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
rzilenziger@rodmanmedia.com
EXECUTIVE VICE PRESIDENT
Matthew J. Montgomery
mmontgomery@rodmanmedia.com
GROUP PUBLISHER / ADVERTISING SALES
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ADVERTISING SALES (Europe)
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Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38
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Richard DeVoto rdevoto@rodmanmedia.com
ONLINE DIRECTOR
Paul Simansky psimansky@rodmanmedia.com
Coatings Worlds circulation is audited by BPA Worldwide.
T
he May issue of Coatings World covers a lot of ground related to
the paint and coatings industry. From aerospace coatings, to col-
or trends and the latest biocides technologies and lab and testing
equipment, we have it covered.
On the coatings side our Aerospace Coatings Market (page 26) article
contains insights from key players in the market. According to Daniela
Vlad, BU director Aerospace Coatings at AkzoNobel, the market has in-
trinsic growth potential and we will beneft from that growth. Growth in
aerospace is being driven by an emergent middle class in emerging econo-
mies and more and more people being able to travel for leisure. Various
airlines will try to adapt their strategy to tap this demand. This translates
into demand for aircraft and associated services. We expect this trend to
continue.
Another driver is the need for coatings with superior, enhanced prop-
erties which can provide both economic value to the customers better
throughput times, lower weigh and meet sustainability and environmen-
tal needs, Vlad added. This article contains information on the latest aero-
space offerings from PPG, Sherwin-Williams and AkzoNobel.
This year our color trends feature was written by PPG color expert, Dee
Schlotter. Discovering the Best Colors for our Customers: PPG Global
Color Trending Service (page 30). According to Schlotter, societal events
have a huge impact on the colors that consumers feel comfortable selecting
and buying. Colors become popular and resonate with customers be-
cause of what is happening in society at that particular time, demographic
profles that tug on customers memories and generational events and geo-
graphical infuences, she added.
Interested in the latest biocides technologies or testing and laboratory
equipment offerings? Check out associate editor Bridget Klebaurs Biocides
Update (page 32) and Lab/Testing Equipment Directory (page 34).
Covering All Aspects of
the Coatings Industry
kpianoforte@rodmanmedia.com
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PPG Reports Progress
Toward Sustainability Goals
PPG Industries recently outlined its prog-
ress toward the companys 2020 sus-
tainability goals in its 2013 Corporate
Sustainability Report, which is now avail-
able online atwww.ppg.com/csr.
In 2013, the company increased ener-
gy effciency; improved employee safety,
health and well-being; and strengthened
its pipeline of sustainable new products.
Highlights of the companys progress last
year include:
Achieved one of the lowest injury
and illness rates in company history,
decreasing the rate by 12 percent;
Signifcantly reduced energy inten-
sity and greenhouse-gas-emissions
intensity due to initiatives including
the separation of its former com-
modity chemicals;
Reduced air emissions, water con-
sumption and water discharge;
Achieved 21 percent of sales from
sustainable products;
Implemented wellness programs in
more than 115 PPG manufacturing
sites around the world;
Increased engagement initiatives in
PPG communities; and
Distributed more than $5.3 million
in charitable funds globally.
PPGs values and history of sustain-
able business practices are refected in
our actions and embedded in the guid-
ing principles that shape the companys
commitments to customers, employees,
shareholders, neighbors and suppliers,
said Jane Valenta, PPG vice president of
environment, health and safety. Through
the efforts of our employees globally, PPG
today is a stronger, more sustainable busi-
ness that is positioned to deliver increased
value for all stakeholders.
BASF Wins 2014 Automotive
News PACE Award
BASF was named a 2014 Automotive
News Premier Automotive Suppliers
Contribution to Excellence (PACE)
Award winner in the product category
for the Ultramid A3L polyamide resin.
The mold-in-color high touch, high gloss
black product was used on Ford interior
door switch bezels. The award recognizes
automotive suppliers for superior inno-
vation, technological advancement and
business performance.
BASF won in the product category,
which recognizes innovations in new
products, components or systems that
have signifcant market impact and act
as game changers in the automotive
industry. The specially formulated resin
BASF created to achieve the mold-in-col-
or, high gloss application uses Ultramid
polyamide and enables the elimination of
surface fnishes on interior trim. The in-
novation is a frst for the industry, result-
ing in fewer production steps and interior
components that demonstrate excellent
scratch and mar resistance, plus high col-
or, gloss and depth-of-image appearance.
The 20th annual PACE Awards were
presented by Automotive News, Ernst &
Young and the Transportation Research
Center Inc. (TRC Inc.) The competi-
tion is open to suppliers who contribute
products, processes, materials or services
directly to the manufacture of cars or
trucks. BASF earned the PACE Award
following an extensive review by an inde-
pendent panel of judges. CW
Index to Companies
This index gives the starting page for a department or feature with a sig-
nifcant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel ...........................................................................................10, 20, 26
Axalta Coating Systems ............................................................................. 10, 20
BASF ................................................................................................8, 10, 24, 42
PPG ..................................................................................................8, 18, 26, 30
Nippon ............................................................................................................ 10
Renner Coatings .............................................................................................. 22
Sherwin-Williams ...................................................................................... 18, 26
Tikkurila ......................................................................................................... 18
3M .................................................................................................................. 10
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For the 2014 German Design Award,
BASF has been honored with a Special
Mention in the category communica-
tion tools. The company received the
international design award for its glob-
al trend book Making Headway, in
which BASF designers present the lat-
est automotive color trends for auto-
motive customers.
Every year, BASF exclusively pub-
lishes such a trend book for its auto-
motive customers. The book addresses
both global and regional color themes
and presents the latest automotive
colors from Europe, Asia Pacific and
North America. The award-winning
Making Headway global trend book
consists of two parts: a trend descrip-
tion and a removable and expandable
color section.
The book serves as a tool for automo-
tive designers, offering both information
and inspiration. It describes social move-
ments and developments researched by
designers. The color trends based on these
fndings are visualized with originally
coated color samples.
After the Red Dot Award in 2012
and the iF Design Award in 2013, this
is now BASFs third award for its cus-
tomer communications work in the area
of color design.
The German Design Award is pre-
sented by the German Design Council.
The 30-member jury selected the winners
from more than 1,900 submissions from
the areas of product and communication
design in the ten competition categories.
Nippon Paint Lankas
Two Paint Brands Receive
Singapore Green Label
Certifcation
Nippon Paint Lanka (Pvt) Ltd. has
announced that two of its brands,
Medifresh 3 in 1 and Weatherbond
Algae Guard have been certified by the
Singapore Green Label Scheme. The
two Nippon paint variants are the only
paint products to be Singapore Green
Label certified among those available
in the local market. It is also the first
step in an ongoing improvement pro-
cess implemented by Nippon Paint
Lanka to become a more eco-friendly
producer of the highest quality interior
and exterior paints.
Launched in May 1992 and admin-
istered by the Singapore Environment
Council since June 1999, the Singapore
Green Labelling Scheme is Singapores
leading environmental standard and certi-
fcation mark. The certifcation evaluates
products through stringent standards and
encourages the improvement, promotion,
and development of the ecolabelling of
products and services. Green Label certi-
fed products have a competitive advan-
tage, are marketable and readily accepted
by consumers or business associates in
making their purchasing decisions. Third-
party, environmental performance rec-
ognition, certifcation and labeling to
improve, promote, and develop the eco-
labeling of products and services is a
positive trend seen all over the world in
global markets that are increasingly look-
ing to be more environmentally viable
and socially responsible.
Certifed under the Singapore Green
Labelling Scheme, both Nippon paint
variants have added benefts to con-
sumers. The certifcation confrms that
chemicals used to produce both types
will not cause eye, nose and throat irri-
tation, asthma attacks, nausea, vomiting,
severe headaches, nose bleeds, dizziness,
fatigue, irritations to the respiratory, im-
mune and nervous systems or any other
health concerns that are common among
frequent users of paint and other related
products. It also guarantees that chemi-
cals are used in the acceptable quantity
levels, thus ensuring that they do not
pollute the environment or prove toxic
in any other form.
BASF Wins 2014 German Design Award
American Coatings Show 2014 was Held in Atlanta
The American Coatings Show and Conference were held April 7-10 at the
Georgia World Congress Center in Atlanta, Georgia. Held in partnership with
the American Coatings Association (ACA) and Vincentz Network the orga-
nizer of the EuropeanCoatings Show and Conference the American Coatings
Show and Conference (ACS/ACC) is an exhibition and technical conference
designed as a sister event to the European event.
This years show featured 110,000 square feet of exhibition space, more than 8,700 attendees from 69 countries and more than
1,000 conference attendees from 19 countries.
Preliminary data for the American Coatings Show and Conference held great promise that this years event would exceed previ-
ous years success, and that challenge has been met. Our goal is to continue meeting the needs of professionals and companies
in the coatings industry, and we look forward to providing another high-quality forum in 2016, said Andy Doyle, ACA president.
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3M Celebrates 10-Year
Record of EPA Energy Star
Sustained Excellence Award
As environmental concerns and ener-
gy efficiency become increasingly top
of mind for many people around the
world, corporate social responsibility
migrates from just a watchword to a
strategic initiative for responsible in-
stitutions to demonstrate their com-
mitment to these ideals. Together, the
actions of consumers, academia, and
industry can tremendously impact en-
ergy expenditures and conservation.
The U.S. Environmental Protection
Agency (EPA) has recognized 3M for a
decade of energy management achieve-
ments with the EPA ENERGY STAR
Sustained Excellence Award for the
10th year in a row. 3M is the only in-
dustrial company in the world to attain
this privilege.
It is an honor that the EPA has rec-
ognized 3M and provided the frame-
work for corporate energy effciency,
said Steve Schultz, 3Ms Corporate
Energy Manager. 3M is known for its
commitment to innovation, and that
commitment doesnt just apply to the
products we invent. We have spent the
past 10 years, and in fact many years be-
fore that, continually seeking out ways
that we can improve our processes, raw
materials and more in order to achieve
greater effciency and resource savings.
Moreover, we endeavor to share our
best practices with our constituents in
an effort to pay it forward.
This years award puts 3M in ex-
clusive territory, as no other industrial
company has received the Sustained
Excellence recognition-the EPAs highest
ENERGY STAR award-as many times.
ENERGY STAR was introduced by the
U.S. Environmental Protection Agency
in 1992 as a voluntary market-based
partnership to reduce greenhouse gas
emissions through increased effciency.
The annual ENERGY STAR Sustained
Excellence Award honors organizations
that have made outstanding contribu-
tions to protecting the environment
through best practices and organization-
wide energy savings.
Adding to its achievements, 3M also
received Xcel Energys 2013 Energy
Effciency Expo Award for having the
highest gas savings by a commercial cus-
tomer (nearly 1.8 million therms).
A sampling of 2013 efforts for which
EPA recognized 3M includes:
Implementation of 252 projects,
which resulted in savings of $8.79
million and 61,700 metric tons
(MT) of CO2
Development of a strategic initiative
to identify and implement projects
to make step-change improvements
in greenhouse gas emissions and en-
ergy effciency
Formation of Centers of
Excellence to integrate
all aspects of sustainabil-
ity into business strategies
across the company
Bringing energy-saving innovations
to diverse markets, and engaging
communities globally in energy and
sustainability dialogues
These achievements are made possi-
ble with the expertise of 3M employees
from around the world. To celebrate
their accomplishments, 3M is mark-
ing Earth Day today with a number
of initiatives. Jean Lupinacci, Chief of
the ENERGY STAR Commercial and
Industrial Branch at the EPA, will ad-
dress employees on industrial energy
efficiency and its role in protecting
the environment. Tesla cars, which
are made with several 3M technolo-
gies, will be displayed at the compa-
nys world headquarters in St. Paul
to showcase next-generation, sustain-
able autos. During the days events,
employees will also see examples of
sustainable products, like 3M Novec
Engineered Fluids; 3M Window Films;
and 3M LED Advanced Lighting.
In celebration of 3Ms bronze award
from the League of American Bicyclists
recognizing 3M as a Bicycle Friendly
Company, employees are encouraged
to bike to work on Earth Day. Seventy
employees participated in the bike to
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work event in 2013, and 3M
is striving to beat that num-
ber this year. Additional 3M
Earth Day activity includes
the opportunity for volunteers to cre-
ate mobile battery powered lights us-
ing 3M Solar Mirror Film, which will
ultimately be donated to schoolchildren
in Africa through the nonproft New
Vision Renewable Energy. 3M will also
match grants for employee donations to
New Vision Renewable Energy and The
Nature Conservancy during the 3M en-
vironmental match period in April.
To reiterate its commitment to corpo-
rate responsibility, 3M recently became
a member of the United Nations Global
Compact. We are extremely proud of
our achievements in energy effciency
and corporate responsibility, and the
Compact formalizes that commitment,
said Gayle Schueller, 3Ms vice president
of Global Sustainability. We look for-
ward to building an even stronger record
in the years to come.
The U.N. Global Compact outlines
10 principles in the areas of human
rights, labor, environment and anti-
corruption, and is the largest voluntary
corporate responsibility initiative in the
world. While 3M has always acted in
accordance with the core values repre-
sented by the Compact, this formal com-
mitment aligns the companys business
practices and strategies with these 10
principles, and to publicly report prog-
ress against them.
AkzoNobels CEO Attends
to Commemorate Swedish-
Dutch Relationships 400th
Anniversary
Offcial celebrations to mark the 400th
anniversary of diplomatic and trade
relations between the Netherlands
and Sweden were recently held, when
AkzoNobel CEO Ton Bchner attend-
ed two high profle events designed to
highlight the importance and impact of
the relationship.
The company has strong links to both
countries and Bchner singled out the
long-standing bond between Sweden and
the Netherlands as being a key driving
force behind the continued economic and
cultural progress of both countries.
There is a very special connection
between Sweden and the Netherlands
which we at AkzoNobel are only too
happy to recognize, he said. There is
a mutual spirit of enterprise and coop-
eration borne out of something rooted
in the culture of both countries, and we
have benefted greatly from this ever since
Akzo merged with Nobel Industries ex-
actly 20 years ago.
He added that both Sweden and the
Netherlands remain key countries for
AkzoNobel, particularly in the areas of
research, innovation and sustainability.
The company also takes great pride in
its strong cultural heritage in both coun-
tries, with the Swedish legacy dating back
to 1646, while its Dutch history can be
traced to 1792.
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We are proud to have strong con-
nections to two countries with such
remarkable histories, continued
Bchner. The bond between Sweden
and the Netherlands is as close as it
has ever been and long may our mutual
success continue.
As part of last weekends celebration
events, Bchner took part in a roundtable
discussion involving ministers and select-
ed CEOs from the two countries, as well
as meeting the King and Queen of Sweden
at the Rijksmuseum in Amsterdam, when
he explained AkzoNobels vital role in its
recent renovation.
A special book to mark the anniver-
sary was also launched, which includes a
chapter about AkzoNobel written by the
companys former senior vice-president
of human resources, Olle Werner.
Axalta Coating Systems
Sponsors United Cerebral
Palsy of Delaware
Recently held, Life Without Limits
dinner and fundraiser, hosted by United
Cerebral Palsy of Delaware (UCP)
celebrated the accomplishments of
Delaware athletes overcoming disabili-
ties to participate in sports and achieve
success despite obstacles.
As a sponsor, Axaltas support con-
tributes to scholarships and summer
camps that offer an environment where
children with special needs can enjoy
a variety of physical and educational
activities. Last year, 110 children at-
tended our summer camp and now that
Axalta has joined our efforts, it will help
even more children to participate in our
programs, says Bill McCool, UCP of
Delaware Executive Director.
We admire the students that are rec-
ognized at this event for their drive to
go forward and participate in life to the
fullest, says Donna Hopkins UCP of
Delaware Advocate and Axalta employ-
ee. Axalta is happy to participate and
provide support to this organization that
is helping children to thrive and develop.
United Cerebral Palsy edu-
cates, advocates and provides
support services to ensure a life
without limits for people with a
spectrum of disabilities.
Application Phase
for the Third Annual
Science Award for
Electrochemistry from
Volkswagen and BASF
The international Science Award for
Electrochemistry from BASF and
Volkswagen is set to be awarded for the
third time. Outstanding scientists from
all over the world are now able to sub-
mit applications online at www.science-
award.com. The website also explains
the conditions of entry and the selection
process. The closing date for entries is
July 4, 2014. The entries submitted will
be judged by a jury made up of experts
from BASF and Volkswagen and repre-
sentatives from academia. The awards
ceremony will take place on November
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6, 2014 at Stanford University
in California.
The international Science
Award for Electrochemistry
supports outstanding work in natural
and engineering science and aims to pro-
vide a stimulus for the development of
high-capacity energy storage systems. The
Science Award has been offered annually
since 2012 and is aimed at scientists in
the global academic research community.
The total prize money is 50,000, with
the frst prize worth 25,000. As of this
year the prize money does not have to be
used for a specifc purpose.
In October 2012, the first internation-
al Science Award for Electrochemistry
from BASF and Volkswagen went to Dr.
Naoaki Yabuuchi of the Department
of Green and Sustainable Chemistry
at Tokyo Denki University in Japan.
A year later, the second Science Award
was won by Dr. Karl Mayrhofer of the
Electrocatalysis working group at
the Max Planck Institute of Ferrous
Materials Research in Dsseldorf,
Germany. The jury recognised with
its decision the outstanding research
results that Yabuuchi had achieved in
relation to different battery technolo-
gies and that Mayrhofer had achieved
in the field of electrocatalysts for fuel
cells. CW
Innovation the Theme as Nova Welcomes New Member at Meeting in Israel
The Nova Paint Club recently held a meeting of its board and marketing directors in Tel Aviv, Israel. At the meeting, hosted by
Tambour of Israel, HMG / Little Greene from the UK was elected to full membership of the Nova Paint Club, taking the Groups
membership to 12 companies with 73 sites and operations in more than 80 countries. HMG / Little Greene is the UKs leading in-
dependent industrial and decorative paint brand and main board director John Fenton said: Joining Nova is a great honor and a
fantastic opportunity. We look forward to playing a full role in the Groups activities in the future.
Michael Dayan, current president of Nova and CEO of Tambour said: The expansion of the Nova Paint Club with HMG / Little
Greenes membership is symbolic of our ambition as we enter our 31st year. From Tambours perspective, this meetings theme of
innovation is perfectly in tune with the expanded horizons of both our company and the wider Nova Group.
At the meeting, Nova member companies marketing directors met to discuss current and future cooperation in projects such as
color trends and documentation. Under the banner of innovating to surge ahead, they received expert presentations and were
united in optimism for the future as investments in new plant and customer services were revealed.
The board directors focused on innovation and sustainability and noted the world frst of member company CIN, which has
adopted a groundbreaking color language to help colorblind people see color. This kind of innovative thinking was addressed by
keynote speaker Dave Allen, founder of the worlds largest innovative consultancy, What If!
The meeting also gave delegates the opportunity to visit Tambours impressive new concept store and discuss in more detail
some of the signifcant trends in the global coatings industry in 2014.
The Nova Paint Club is an international organization founded in 1983 to provide a framework for leading global independent
paint companies to beneft from exchanges of technical information, technology and expertise in all areas of their operations.
The Nova Paint Club currently has 12 core members with their main operations based in Argentina (Sinteplast SA), Canada
(Cloverdale Paint Inc), Colombia (Pintuco), Germany (Votteler Lackfabrik GmbH & Co), Greece (Druckfarben Hellas SA), India
(Asian Paints), Israel (Tambour Ltd), The Philippines (Boysen), Portugal (CIN SA), Spain (Barnices Valentine S.A.), the UK (HMG / Little
Greene) and the USA (Vogel Paint Inc). These companies also have other operations and/or subsidiaries, which extends their total
involvement to around 80 countries throughout the world.
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High Solid Anticorrosive Coating from
Chugoku Marine Paint
U.S. 8,597,749 B2
Chugoku Marine Paints has been grant-
ed a patent for a high solid anticorrosive
coating composition comprised of (A) a
main component comprised of a semi-
solid state bisphenol epoxy resin (a1)
having an epoxy equivalent weight of
260 to 280; and (B) a curing component
comprised of an epoxy adduct of xylyl-
enediamine (b1) and an epoxy adduct of
polyamide (b2), the curing component
(B) is comprised of 50 to 200 parts by
weight of the epoxy adduct of polyam-
ide (b2) per 100 parts by weight of the
epoxy adduct of xylylenediamine (b1),
wherein the total amount of the bisphe-
nol epoxy resin (a1), the epoxy adduct of
xylylenediamine (b1) and the epoxy ad-
duct of polyamide (b2), {(a1)+(b1)+(b2)},
in the coating composition is 15 to 45
weight percent.
PPG Patents Organic and
Inorganic Pigments with
Acrylic Resins
U.S. 8,575,242 B2
PPG has obtained a patent for a method
of preparing a water-based paint com-
prised of melting at least one acrylic
resin, wherein the resin has an acidity
number higher than 30, an average mo-
lecular weight of between 800 and 5000
Da and a melting point of between 75
and 130 C., wetting of the entire surface
of pigment with the melted acrylic resin
extruding the mixture thus obtained,
characterized in that extrusion is per-
formed at an internal temperature of
the extruder 5 to 20 C higher than the
melting temperature of the resin, cool-
ing thereof and subsequent granulation
in the wet state and drying, to obtain a
granule composition comprised of pig-
ments coated with the at least one acrylic
resin, wherein the granule composition
contains from 80 to 20 percent by weight
of the pigment and from 80 to 20 percent
by weight of the acrylic resin, wherein
the granule composition defnes granules
having a diameter from 1.0 to 2.2 mm,
wherein the granule composition is dust-
free, and adding the obtained granule
composition to a water-based formula-
tion having a basic pH.
United Technologies
Patents Layered Thermal
Barrier Coating
U.S. 8,574,721 B2
United Technologies Corporation has
been granted a patent for multilayer
coating comprised of a bond coat lay-
er; a first barrier layer applied on the
bond coat layer, wherein the first bar-
rier layer has a compositional gradient
comprised of (a) a majority of a first
rare earth stabilized zirconia material
proximate the bond coat layer to (b) a
majority of a second rare earth stabi-
lized zirconia material away from the
bond coat layer, wherein the first and
second rare earth stabilized zirconia
materials are different; a second bar-
rier layer applied on the first barrier
layer, wherein the second barrier layer
has a compositional gradient com-
prised of (a) a majority of the second
rare earth stabilized zirconia material
and zero weight percent of a third rare
earth stabilized zirconia material prox-
imate the first barrier layer to (b) zero
weight percent of the second rare earth
stabilized zirconia material and 100
weight percent of the third rare earth
stabilized zirconia material away from
the first barrier layer.
Ferro Patents Pigment
Additive for Improving
Solar Reectance
U.S. 8,580,028 B2
Ferro Corporation has been awarded
a patent for a black colored pigment
exhibiting improved solar refectance,
the pigment is comprised of a material
formed in the presence of an effective
amount of a phosphate and in the form
of a solid solution having a formula
(CrxFeyMez)2Onwherein x+y+z=1, n is
the number of oxygens required for elec-
troneutrality, Me is at least one metal, and
z is less than 0.3, wherein x and y cannot
be zero; wherein the material when in a
pressed cup form, exhibits an average re-
fection of less than p20 percent for light
having a wavelength between 400 and
600 nm; wherein the material when in
a pressed cup form, exhibits an average
refection of greater than 40 percent for
light having a wavelength between 1300
and 1600 nm; and wherein the material
includes phosphate ions.
Whitford Patents
Fluoropolymer Coating
U.S. 8,586,677 B2
Whitford Corporation has been granted
a patent for a fuoropolymer composi-
tion comprised of at least one high mo-
lecular weight polytetrafuoroethylene,
which has been trace modifed with a
modifying co-monomer (TMHPTFE)
and having a number average molecular
weight (Mn) of at least 500,000 and a
frst melt temperature (Tm) of less than
342 C.
The modifying co-monomer present
in an amount of less than one weight
percent, based on the weight of the
TMHPTFE, the at least one TMHPTFE
present in an amount of between 50
weight percent and 90 weight percent
based on the total solids weight of all
fuoropolymers in the composition; at
least one melt-processible fuoropolymer
(MPF) selected from perfuoroalkoxy
(PFA) and methylfouroalkoxy (MFA),
the MPF present in an amount of be-
tween 10 weight percent and 50 weight
percent based on the total solids weight
of all fuoropolymers in the composi-
tion, and having a melt fow index (MFI)
greater than 10 g/10 min; and wherein
the composition lacks low molecular
weight polytetrafuoroethylene (LPTFE)
having a number average molecular
weight (Mn) of less than 500,000. CW
15 Patents 0514.indd 15 4/28/14 9:07 AM
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UV curing refers to a particular way of
energy/radiation curing wherein vari-
ous product formulations, including
coatings, inks, adhesives, and further
materials may be cured, rather than
using traditional methods which are
usually energy intensive and gener-
ate harmful emissions. In UV curing
technology, multifunctional resins are
cross-linked by exposure to UV light.
The UV light triggers a UV photo ini-
tiator in the formulation to generate
polymerization initiating species which
very rapidly convert the liquid UV res-
ins to a fully cross-linked coating. The
multifunctional resins employed in
such formulations are termed as UV
curable resins which can be broadly
classified as monomers and oligomers.
The monomers used in UV formula-
tions include acrylates (various func-
tionalities), methacrylates (various
functionalities), vinyl esters, and oth-
ers. The oligomers used in UV curable
coatings are predominantly acrylate in
nature in which epoxy acrylates are
most common. The other types that
play a role are polyester, unsaturated
polyester resins, polyurethane, poly-
ether, acrylic acrylates, and a few other
resins depending upon linkages and
chemistry types.
The UV curable resins market is
experiencing huge growth which is ex-
pected to continue in the near future,
majorly driven by the highly growing
Asia-Pacifc region and intense efforts
at the country level to promote envi-
ronment-friendly products. A signif-
cant amount of investments are made
by various market players in order to
be prepared to serve the high poten-
tial ones in future. Asia-Pacifc is the
major global market, which accounted
for more than half of the total global
demand in 2012. The region is further
expected to show quite a high growth in
future, mainly due to high growth po-
tential of the Chinese market.
The coating industry was the single-
largest application of ultra violet curable
resins, with UV curable coatings manu-
facturers consuming more than 65.0 per-
cent of the total demand in 2012. Budding
demand for high-performance products
which comply with the stringent emis-
sion standards is pushing the demand for
UV curable resin at a notable pace. Inks
manufacturing is comparatively consum-
ing less quantity of UV curable resin but
the demand growth is anticipated to be
signifcant due to increasing application
of UV curable inks in packaging printing.
This study basically aims to estimate
the global UV curable resins market for
2013 and to project the expected de-
mand of the same by 2018. This mar-
ket research study provides a detailed
qualitative and quantitative analysis of
the global market. It provides a compre-
hensive review of major market drivers,
restraints, opportunities, winning im-
peratives, challenges, and key issues in
the market.
The market is further segmented
and projected for major regions such
as Asia-Pacifc, North America, Europe,
and ROW, which is further segmented
for key countries in each region. We
have used various secondary sources
such as encyclopedia, directories, and
databases to identify and collect infor-
mation useful for this extensive com-
mercial study of the global market. The
primary sources experts from related
industries and suppliers - have been in-
terviewed to obtain and verify critical
information as well as to assess the fu-
ture prospects.
Competitive scenarios of top players
in the UV curable resins market have been
discussed in detail. We have also profled
leading players of this industry with their
recent developments and other strategic
industry activities. These include: Allnex
Belgium SA (Belgium), Eternal Chemical
Co. Ltd. (Taiwan), Sartomer USA LLC
(U.S.), BASF SE (Germany), IGM Resins
B.V. (The Netherlands), Jiangsu Litian
Technology Co. Ltd. (China), Miwon
Specialty Chemical Co. Ltd. (South
Korea), etc.
Global 1,4-BDO Market
to Grow at a CAGR of 4.8
Percent from 2014-2020
The global market for 1,4-butanediol
(1,4-BDO) is expected to reach $6,947.1
million by 2020, according to a new
study by Grand View Research, Inc.
Growth of footwear industry, mainly
in Asia Pacifc, is expected to drive the
market for 1,4-BDO over the forecast
period. In addition, 1,4-BDO is used for
manufacturing tetrahydrofuran (THF)
which is further used for manufacturing
spandex, a raw material for sports ap-
parel. Growing number of global sport-
ing events is expected to augment sport
apparel demand, which is likely to refect
in 1,4-BDO market. However, volatile
raw material prices coupled with strin-
gent environment regulations, mainly in
North America and Europe is expected
to be a key challenge for market partici-
pants over the next six years. In order to
overcome these challenges, the industry
has shifted its focus towards developing
bio-based 1,4-BDO which along with
providing an eco-friendly solution also
provides cost competitiveness against
its synthetic counterpart. Some major
companies developing bio-based routes
to 1,4-BDO include BASF, Purac, DSM,
Mitsubishi Chemicals, Myriant and
Genomatica. THF emerged as the leading
application for 1,4-BDO and accounted
for 29.9 percent of the total market vol-
ume in 2013. Polyurethane, on account
of growing footwear demand mainly in
China, India and Brazil is expected to be
fastest growing application market for
1,4-BDO, at an estimated CAGR of 5.1
percent from 2014 to 2020. 1,4-BDO
demand for PBT and GBL is expected to
grow at a CAGR of 4.9 percent and 4.3
percent from 2014 to 2020.
Coating Industry Remains Largest Application of UV
Curable Resins, According to MarketsandMarkets
16-17 Market Reports 0514.indd 16 4/28/14 9:08 AM
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Asa Pacic Dominates the
Global Market for Radiation
Cured Products, Forecasts
TMR
The demand for radiation cured prod-
ucts (RCP) is mainly prompted by grow-
ing demand for environment friendly
applications and the growing wood
coatings market. Asia Pacifc dominates
the global market for radiation cured
products. This report by Transparency
Market Research analyses estimates
and forecasts the radiation cured prod-
ucts demand on a global and regional
level for a six year period from 2013
to 2019, both in terms of volume and
revenue. The study also provides in-
formation on restraints, drivers and
opportunities along with the impact
on the overall market for the forecast
period. The report segments the market
based on application and region and of-
fers estimates and forecast of the RCP
market for each segment.
The study analyzes the product value
chain beginning with feed stock material
up to end-use. In addition it also evalu-
ates the market based on Porters fve
forces model that analyzes the degree of
competition in the market by consider-
ing factors such as the bargaining power
of buyers and suppliers, threat from sub-
stitute products and new entrants. The
report includes a detailed competitive
landscape of the RCP market including
company market share analysis and the
profle of key market participants.
In this study the RCP market is seg-
mented based on their type, application
and geography. The demand of each
product type and application of RCP in
terms of volume and revenue for each
region is forecasted in this report for the
period from 2013 to 2019.
The RCP market is segmented based
on application types as coatings, inks
and adhesives; and based on geography
into North America, Europe, Asia Pacifc
and Rest of the World. The demand of
each application type of RCP in terms of
both revenue and consumption for each
of these regions is forecasted in this re-
port for the period 2013 to 2019.
Some of the leading manufacturers
profled in this report include Ashland
Inc., BASF SE, Bayer MaterialScience,
Cytech Industries, and DIC Corporation
among others. These companies are pro-
fled in detail covering features such as
company overview, fnancial overview,
business strategies, SWOT analysis, and
recent developments.
TechNavio Reports Global
Automotive Coatings
Market to Grow
TechNavios analysts forecast the Global
Automotive Coatings, Adhesives, and
Sealants market will grow at a CAGR of
5.59 percent over the period 2013-2018.
One of the key factors contributing to
this market growth is the growing de-
mand for various types of coatings. The
Global Automotive Coatings, Adhesives
and Sealants market has also been wit-
nessing increasing demand from emerg-
ing economies. However, the rising raw
material costs could pose a challenge to
the growth of this market.
TechNavios report, the Global
Automotive Coatings, Adhesives, and
Sealants Market 2014-2018, has been
prepared based on an in-depth market
analysis with inputs from industry ex-
perts. The report covers the Americas
and the APAC and EMEA regions; it also
covers the Global Automotive Coatings,
Adhesives, and Sealants market land-
scape and its growth prospects in the
coming years. The report also includes a
discussion of the key vendors operating
in this market.
The key vendors dominating this
space are 3M Co., DuPont , Henkel AG
& Co. KGaA, and PPG Industries Inc.
Global Antimicrobial
Coatings Market Forecast
to Reach $4,520.3 Mn by
2020
The global antimicrobial coatings mar-
ket is expected to reach $4,520.3 mil-
lion by 2020, according to a new study
by Grand View Research Inc. Growing
demand for medical device coatings is
expected to remain a key market driver
over the next six years. In addition in-
creasing market penetration of indoor
air quality products, mainly in the
U.S. is also expected to have a positive
impact on the market over the
forecast period.
Stringent regulatory scenario,
primarily in Europe and U.S. on
account of increasing health concerns and
the issues and costs associated with prod-
uct registration is expected to remain a
key challenge for the industry participants
over the next six years. Additionally, vola-
tile prices of silver and other raw materials
are also expected to have a dampening ef-
fect on market proftability.
Further key fndings from the study
suggest:
Global antimicrobial coating market
volume was estimated at 310.3 kilo tons
in 2013 and is expected to reach 589.8
kilo tons by 2020, growing at a CAGR
of 9.8 percent from 2014 to 2020.
Surface modifcation coatings domi-
nated the global market and as the
leading product segment, accounted
for 53.9 percent of total market vol-
ume in 2013.
Global revenue for antimicrobial
powder coatings is expected to reach
$2,213.2 million by 2020, growing at
a CAGR of 13.2 percent from 2014
to 2020.
Indoor air quality emerged as the lead-
ing application market for antimicrobial
coatings and accounted for 26.9 percent
of total volume in 2013. Global anti-
microbial coating demand for medical
applications is expected to reach 151.6
kilo tons by 2020, growing at a CAGR
of 10.2 percent from 2014 to 2020.
North America dominated the global
market and accounted for 39 percent
of total market volume in 2013. North
America along with being the largest mar-
ket is also expected to be the fastest grow-
ing market for antimicrobial coatings, at
an estimated CAGR of 10.6 percent from
2014 to 2020. European market revenue,
on the other hand is expected to reach
$1,043.9 million by 2020.
The global antimicrobial coatings
market is moderately concentrated
with top four participants including
AkzoNobel NV, Sherwin-Williams,
Dow Microbial Control and Diamond
Vogel accounting for over 40 percent of
global demand in 2013. CW
16-17 Market Reports 0514.indd 17 4/28/14 9:08 AM
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PPGs OLYMPIC Paint and Stain has
launched OLYMPIC ELITE Advanced
Stain + Sealant in One, a super-premium
exterior stain line offering a new pal-
ette of wood- and nature-inspired hues,
available exclusively at Lowes stores na-
tionwide. Developed for durability and
incorporating Olympic Stains highest
levels of protection against the damag-
ing effects of sunlight, water, mildew and
algae on the coating, Olympic ELITE tar-
gets the homeowner who appreciates the
beauty of wood and is willing to invest
a bit more to enhance and protect with
more beautiful and durable color, accord-
ing to the company.
The new ELITE line introduces
WOODLAND OIL a series of super-
pigmented, super-penetrating semi-
transparent stains in Natural, Mahogany
Blaze, Kona Brown and a gold-brown
hue called Mountain Cedar. Woodland
Oil penetrates quickly, even on exotic
hardwoods. ELITE also adds a semi-
solid stain to the Olympic line, a bridge
between semi-transparent and solid color
for wood with more imperfections.
Utilizing COLOR RICH Technology,
Olympic ELITE stain delivers new levels
of clarity in transparent stains and rich,
low-luster solid colors that will resist
mildew and algae on the paint flm bet-
ter than standard fat, solid color stains,
according to the company. Each wood-
inspired hue is available in semi-trans-
parent, semi-solid and solid color stains
so homeowners can keep the color they
love as their decks age. The solid color
stain palette also offers 28 nature-in-
spired hues to complement wood, brick
and stone fnishes and to harmonize with
the homes natural setting. Colors span
eight color families and offer beautiful
palette combinations.
To keep decks, patios and other out-
side wood looking great, Olympic ELITE
incorporates a 4-SEASON Protection
Package featuring urethane-fortifed
resins for resilience and durability,
exceptional ultraviolet (UV) resistance,
enhanced waterproofng protection and
the most powerful biocide package of-
fered in the Olympic stain line for a more
mildew- and algae-resistant flm.
Sherwin-Williams Offers
Emerald Paint
Sherwin-Williams Emerald Paint is of-
fering a paint and primer in one with
advanced stain-blocking technology
that hides stains and covers dark colors.
Emerald Interior Paint delivers a beauti-
ful, smooth fnish and stunning color for
years to come, according to the company.
Emerald Interior Paint provides excep-
tional coverage and washability in all
fnishes, with maximum resistance to wa-
ter streaking and spotting. The paint also
contains anti-microbial agents that in-
hibit the growth of mold and mildew on
the paint surface. Emerald Interior Paint
is available in all Sherwin-Williams col-
ors and custom tints in matte, satin and
semi-gloss. Emerald Interior Paint meets
the most stringent VOC regulations and
has achieved GREENGUARD GOLD
certifcation. (GREENGUARD Certifed
Products are certifed to GREENGUARD
standards for low chemical emissions
into indoor air during product usage.)
Revolutionary technology. Best-in-Class
overall performance The latest break-
through in paint technology, Emerald
Exterior Paint offers premium per-
formance that stands the test of time,
coupled with exceptional beauty and ap-
plication. The paint features an exclusive
cross-linking 100 percent acrylic tech-
nology for exceptional durability and
coverage. Emerald Exterior Paint offers
extreme resistance to blistering, peeling,
fading and dirt pickup, as well as a mil-
dew-resistant coating. Emerald Exterior
Paint is also self-priming with a smooth,
uniform appearance. The paint is so
thick and rich; only one coat is required
for painted surfaces, with two coats
recommended for unpainted surfaces.
Emerald Exterior Paint meets the most
stringent VOC regulations and is backed
by a limited lifetime warranty. It is avail-
able in all Sherwin-Williams colors and
custom tints in fat, satin and gloss.
ColorCast Ecotoner colorants, used to
tint Emerald Paint and all other Sherwin-
Williams latex and water-based coat-
ings, will not add to the VOC content of
any coating when tinted. While conven-
tional industry tint systems affect paint
thickness and consistency, ColorCast
Ecotoner colorants maintain the paints
full body after tinting, delivering thick,
rich coats for maximum performance.
Sherwin-Williams is the only company
with a colorant system that has achieved
GREENGUARD GOLD certifcation.
Tikkurila Launches Hardener
008 5610 for its Temacoat
GPL-S Primer
Tikkurila Temacoat GPL-S Primer has
been given new properties. With the new
hardener 008 5610, the product can be
used even during winter in temperatures
below zero. There has been a long-term
need to develop a primer with good ap-
plication properties in winter time. This
was achieved by changing the hardener
in one of the best-selling primers. The
epoxy primer now is even more univer-
sal for the needs of constructors just
change the hardener and the primer can
used in below-zero temperatures. The
two-component, high-build, polyamide-
cured epoxy primer Temacoat GPL-S
Primer has an excellent adhesion to steel.
The tests successfully confrmed that
even application on surfaces at -10C
gives good results. It should be noted that
the temperature of the paint itself should
be above +15C and the drying time is
longer compared to that in ambient tem-
perature. The new hardener 008 5610
also dries faster at 0C compared with
the standard hardeners 008 5600 and
008 5605, for which this temperature is
the lowest application temperature.CW
PPGs Olympic Stain Launches
Super-Premium Olympic Elite
18 New Products 0514.indd 18 4/28/14 9:10 AM
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
I
n our April column we ended with a
challenge: Find value-drivers at all
levels of your organization and trans-
late them up and into the whole company.
What is a Value-Driver?
A value driver is any variable that af-
fects the value of the company. However,
to make useful, value drivers need to be
organized in a manner so that manag-
ers can identify which have the greatest
impact on value and assign responsibility
for them to individuals who can help the
organization meet its targets.
The most important part of VBM is
a thorough understanding of the perfor-
mance variables that will actually create
the value of the businessthe key value
drivers. It has to act on things it can infu-
encecustomer satisfaction, cost, capital
expenditures, and so on. Additionally, it is
through these drivers of value that senior
management then learns to understand
the rest of the organization and can es-
tablish a dialogue about what it expects
to be accomplished.
Value drivers are defned at a level of
detail consistent with the decision vari-
ables that are directly under the control of
line management. Chart below shows that
value drivers can be useful at three levels:
Generic, where operating margins
and invested capital are combined to
compute ROIC;
Business unit, where variables such as
customer mix are particularly relevant;
Grass roots, where value drivers are
precisely defned and tied to specifc
decisions that front-line managers
have under their control.
Focused Goal Sites
Strategies for maximizing value are
agreed, they must be translated into
specifc focused goal sites. Goal sites are
highly subjective, nonetheless its impor-
tance cannot be overstated. Goal sites
are the way management communicates
what it expects to achieve. Without goal
sites, organizations are directionless. Set
sites too low, and they may be met, but
performance will be ordinary. Set them at
unachievable levels, and they will fail to
provide any motivation.
In applying VBM to Focused Goal
Sites, numerous general principles should
be applied:
Base your Goal Sites on key value
drivers; include both fnancial and
nonfnancial targets. The two togeth-
er prevents gaming of short-term
fnancial targets. One solution is to
set a nonfnancial goal, such as prog-
ress toward specifc R&D objectives,
in parallel with the fnancial targets.
Adapt the Goal Sites to the different
levels within an organization. Senior
business-unit managers should have
targets for overall fnancial perfor-
mance and unit-wide nonfnancial
objectives. Functional managers
need functional Goal Sites , such as
cost per unit and quality.
Connect short-term Goal Sites to long-
term ones. Ten-year Goal Sites express a
companys aspirations; three-year Goal
Sites defne how much progress it has to
make within that time in order to meet
its ten-year aspirations; and one-year
Goal Sites is a working budget for man-
agers. Ideally, set Goal Sites in value:
However, value is always based on long-
term future cash fows and depends on
an assessment of the future, short-term
targets need a more immediate measure
derived from actual performance over a
single year. Economic proft is a short-
term fnancial performance measure
that is tightly linked to value creation.
Economic proft measures the gap be-
tween what a company earns during a pe-
riod and the minimum it must earn to satisfy
its investors. Maximizing economic proft
over time will also maximize company value.
It is defned as:
Economic proft = Invested capital
(Return on invested capitalWeighted
average cost of capital)
Next month we will cover VBM
Action Plans & Budgets. CW
VALUE-BASED MANAGEMENT Its Still Around and
Evolving Into A Best Practice 3-Dimensional Operational Tool
19 Business Corner 0514.indd 19 4/29/14 12:11 PM
International Coatings Scene Europe
Powder coatings
producers and
other players
in the supply
chain will have to
continue to be
highly innovative
to maintain the
momentum, while
also keeping
costs down.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
P
owder coatings is currently one of the
strongest growth sectors in the European
coating market. But powder coatings
producers and other players in its supply chain
will have to continue to be highly innovative
to maintain the momentum, while also keeping
costs down.
Before the 2008 fnancial crisis powder coat-
ings sales in Europe had been declining because
the technology was seen to be too expensive
and infexible.
However, over the last few years powder
coatings prices have been easing as new formu-
lations have been introduced enabling applica-
tions at lower temperatures which has allowed
the use of a greater variety of substrates.
Powder coatings are increasingly being re-
garded as an attractive alternative to more es-
tablished liquid coatings systems because the
powder option offers greater resistance and du-
rability and often more visual appeal.
As a result sales of powder coatings in
Europe have been going up, at least in vol-
ume terms, at an above average rate. Whereas
demand for powder coatings in the emerging
markets of Asia and Latin America is being
pushed by rising growth in demand for auto-
mobiles, household appliances and other con-
sumer products, a lot of the increased sales in
Europe has been triggered by environmental
regulations like controls on emissions of vola-
tile organic compounds (VOCs) and the need
for alternative, better performing coatings.
While many coatings segments in Western
Europe have been tending to lag behind the av-
erage for global growth rates, powder coatings
has been keeping pace with worldwide trends.
Powder Coatings Shows Strong
Growth in European Coatings Market
20-21 Europe Report 0514.indd 20 4/29/14 12:13 PM
International Coatings Scene Europe
Acmite Market Intelligence, Ratingen,
Germany, reckons that in the period
2010-2018 acrylics powder coatings will
show a compound annual growth rate
of 6.6 percent against a world average
of 6.7 percent, one percentage point be-
low that in the Asia Pacifc, the fastest
growth region.
AkzoNobel, the global market leader
in powder coatings, reported that al-
though its worldwide powder coatings
sales last year declined by 2 percent,
they actually went up in volume terms
in Europe.
Powder coatings are gaining great-
er prominence in industrial coatings
shows in Europe, like PaintExpo, a
leading international industrial coat-
ings event whose latest biennial exhibi-
tion took place at Karlsruhe, Germany,
in April (2014).
Numbers of the shows exhibitors,
a large share of them powder coat-
ings producers or application equipment
manufacturers, went up by 14 percent to
470 while numbers of visitors rose by the
same proportion to 9,170.
At PaintExpo it was apparent that
the powder coatings sector is growing
again, said Juergen Haussmann, man-
aging director of the events promoter
FairFair GmbH. One reason is the en-
vironmental friendliness of powder coat-
ings. They dont contain VOCs and due to
the expected tightening of the European
Unions VOC regulations, some compa-
nies are considering changing from wet
painting to powder coating because they
can be sure of working in compliance
with environmental regulations.
At the same time companies in the
metalworking industry are seeking to ex-
pand their portfolios by investing in pow-
der coating equipment.
On the one hand this enables them to
become independent from job-shop coat-
ers and their delivery times, while on the
other theyll have a greater infuence on
quality and can react faster to demand,
explained Haussmann.
Awareness of the existence of pow-
der coatings among potential end-users
has now extended to knowledge of their
properties and advantages.
They understand what gives powder
coatings qualities like greater resistance
and more colour intensity, said Markus
Koenigs, marketing communications
manager for Europe, Middle East and
Africa (MENA) at Axalta Coatings
Systems Germany GmbH, Cologne.
They also know now that powder coat-
ings can be combined with other types of
coatings, like electrodeposition and liquid
systems. But to gain this level of under-
standing among end-users, powder coat-
ing producers have to work closely with
the equipment manufacturers.
Powder coatings have also been able
to gain market share in Europe as a result
of innovations which raise their resource
and energy effciency.
There has been quite a demand for
low temperature powder coatings and
less and thinner layers, said Haussmann.
(These include) for example ultra-thin
powder coatings which can provide an
optimum coverage with flm thicknesses
from up to 25 micronsdepending on
the color.
AkzoNobel has been the latest among
major powder coatings producers to in-
troduce a two-coat powder system which
does not need two cures, one after the
primer and the other after the application
of the top coat. Instead the two layers are
cured simultaneously.
This results in signifcantly improved
productivity, as well as energy and cost
savings, said John Wolff, managing di-
rector AkzoNobel Powder Coatings.
As two-coat one-bake systems be-
come more widely available at operat-
ing temperatures of 160-180 C degrees
or even lower, their providers are
having to differentiate them through
specifc formulations and ways of ap-
plying them, particularly in the use of
tribotechnology to control the interac-
tion between surfaces.
We use standard raw materials for
our two-coat, one-bake powder coat-
ing but the formulation is different and
we pay a lot of attention to particle
size, explained Jochen Reihs, techni-
cal services manager for construction
vehicles at Karl Woerwag GmbH & Co.
Renningen, Germany. Also the meth-
od of application is important with
thinner powder coatings.
Some powder coatings companies
are, however, treading carefully with
the development of technologies with
low temperatures or reduced energy
consumption.
It is not easy to maintain or improve
quality at temperatures below 200 de-
grees, said Koenigs at Axalta, previously
DuPont Performance Coatings until its
acquisition early last year by The Carlyle
Group equity fund. We are working on a
low temperature technology. But we want
to get it absolutely right frst.
The innovations in powder coatings
have been opening up new segments in
the market, traditionally dominated by
liquid coatings.
The current economic upturn in
Europe is increasing investment in
new projects for which companies are
thinking of replacing conventional liq-
uid coatings with powder coatings,
said Karl Pint, commercial direc-
tor at Protech-Oxyplast N.V., Gent-
Mendonk, Belgium. Low-temperature
and other new technologies are giving
us opportunities to move into new
markets like medium-density fibre-
board (MDF), plastic components and
big machine parts.
The continued expansion of the pow-
der coatings sector in Europe will de-
pend a lot on the inventiveness of not
only the powder coatings producers but
also that of the manufacturers of applica-
tion, curing and other equipment. CW
A lot of the
increased sales
in Europe has
been triggered
by environmental
regulations like
controls of emissions
of VOCs ...
20-21 Europe Report 0514.indd 21 4/29/14 12:13 PM
International Coatings Scene Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
R
enner Coatings, one of six divisions of
Renner Herrmann S. A., has entered
Brazils architectural coatings market
with four new products in leading areas of the
country under the brand name Polidura. From
its factory in Curitiba, Parana state, the compa-
ny is distributing the new coatings to the south-
ern region of the country, as well as to Rio de
Janeiro and Sao Paulo states. Plans are for fve
additional products to be launched for specifc
coverage functions later this year.
Renner Coatings enters the decorative
paint segment bringing consumers the same
quality and technology that we employ in the
production of paints for maritime platforms,
gas lines and automobiles. It is high technology
with absolutely guaranteed durability, said
Luiz Ander Ortiz, the director of the company,
on the recent launch.
The new water-based paints and coatings in-
clude special formulations for various applica-
tions: Verniz PU Antipichao, for anti-graffti
protection; Tinta e Verniz PU Exteriores, exterior
paint and varnish; Firecoat Tinta for freproof-
ing; and Verniz Corta-Chamas, a freproofng
varnish. The products to be launched later this
year under the Polidura line include formulations
targeting traffc paint, tile paints, pool paints, in-
terior hospital paints and fre-proof door paints.
Renner Coatings will gain high visibility in
the Brazilian market this year as the company
will paint six of the 12 soccer stadiums around
the country to be included in the World Cup.
The stadiums include: Maracan in Rio de
Janeiro state; Arena Pantanal in Mato Grosso
State; Arena da Baixada in Parana State; Arena
Fonte Nova in Bahia State, Arena Pernambuco
in Pernambuco State; and the Estdio Nacional,
in the capital of Brasilia.
As part of the countrys preparations for
the cup, inner city architectural icons are also
being spruced up. Renner won permission
to paint several of these, including: the Arco
Metropolitano, in Rio de Janeiro; Aeroporto
Internacional de Guarulhos in Sao Paulo,
Aeroporto Viracopos, in Campinas; Veculo
Leve sobre Trilhos, in Fortaleza; and the Rede
Urbana de Transportes in Recife.
Further from home, Renner Coatings is paint-
ing a sugar and ethanol plant in Angola for
Companhia de Bioenergia da Angola. Brazil and
Angola are among the 10 Lusophone countries in
the world where Portuguese is the offcial language.
Apart from its Brazilian factories, Renner
Coatings has two manufacturing plants in
Santiago, Chile, producing a full line of prod-
ucts, and one in Antofagasta, dedicated to min-
ing coatings. In 2012, Renner also became a
licensee of Japans Chukogu Marine Paint tech-
nology for maritime antifouling coatings.
Renner Coatings divides its business units
into four subdivisions, including: Protective
Coatings, serving the agricultural, energy, min-
ing, petroleum and steel industries; Performance
Coatings, which serves the aviation and trans-
portation equipment industries; Marine
Coatings, serving ships, containers and other
maritime segments; and Decorative Coatings,
which serves residential, commercial, hospital
and monuments segments.
Renner Coatings sister subsidiaries include:
Renner Sayerlack, specializing in wood coatings;
Metalgrfca Renner, a metal coatings unit; Flosul
Madeiras, a CCA wood preservatives unit; and
Laticnios Renner, or Relat, a metal container
unit. Renner Coatings also has separate coun-
try operations in Brazil, Chile and Italy. Renner
Italy recently launched its Hi-Deck Hydro Oil for
wood decks under the Rio Verde brand. CW
Renner
Coatings has
entered Brazils
architectural
coatings market
with four new
products, in
leading areas,
under the brand
name Polidura.
Brazils Renner Enters Architectural Segment
22 Latin America 0514.indd 22 4/28/14 9:10 AM
Untitled-2 1 4/23/14 1:12 PM
International Coatings Scene Africa
BASF has
expanded its
business in
industrial coatings
in the growth
market of Africa.
BASFs Nils Lessmann Discusses
BASFs Growth Strategy for Africa
by Shem Oirere
Africa Correspondent
I
n February BASF announced it is expand-
ing its business in industrial coatings in the
growth market of Africa. The company said
in a release it has, since October 2013, sup-
plied coil coatings to Roofngs Rolling Mills
(RRM), which is part of the Roofngs Group,
East Africas largest steel producer.
Coatings World recently had the opportu-
nity to interview Nils Lessmann, BASF business
manager precoatings EMEA region on BASFs
expansion strategy in Africa and the opportuni-
ties available in this growing coatings market.
Coatings World: Please tell us briefy about the
new BASF venture in Uganda.
Nils Lessman: Since October 2013, we have
supplied coil coatings to Roofngs Rolling Mills
(RRM) based on an in-plant small produc-
tion unit located in Uganda. This unit is served
from Vanderbijlpark site in South Africa. As the
leading supplier for industrial coatings in the
region, the Vanderbijlpark site in South Africa
has specialized in coil coatings.
CW: How will the entry of BASF into the
Ugandan market impact the companys indus-
trial coatings strategy in Africa?
Lessman: In general, BASFs Coatings division
is shifting its focus even more on emerging and
attractive markets like Russia. Africa is impor-
tant not only for the BASF strategy, but in par-
ticular for the growth plans of our industrial
coatings unit. The rise of African markets is a
result of population growth, urbanization and
increased consumer spending. We want to tap
into this market as it offers new long-term busi-
ness potential. With RRM, we have succeeded
in gaining an important partner, which will
Nils Lessman
24-25 Africa 0514.indd 24 4/28/14 3:24 PM
International Coatings Scene Africa
allow us to continue to grow in the key
region Africa.
CW: Some coatings manufacturers have
in recent years been cautious on their
expansion plans especially involving
emerging markets because of unpredict-
able political stability and, therefore, eco-
nomic performance. How is the current
African economic situation likely to infu-
ence the coatings market in the region?
Lessman: African countries are among
the fastest growing emerging markets
worldwide. Africa offers BASF potential
for growth in a large number of promis-
ing markets such as the coatings market.
CW: BASF is a global company with a
foothold in many developed coatings
markets such as North America, Asia and
Europe. How do you compare Africas
coatings market with other regions?
Lessman: Africa is a continent of contrasts.
On the one hand, it has valuable natural re-
sources and a great number of potential cus-
tomers. On the other hand, certain regions
face severe challenges like an insuffciently
developed infrastructure, malnutrition and
polluted water. The continent is also very di-
verse in terms of culture, religion, language
and economic growth. More than one bil-
lion people live here in 55 countries.
The industrial coatings division of
BASF has been active in Africa for more
than 20 years. Given the heterogeneity of
the continent, our key to success in the
region is to always focus on specifc coun-
tries and markets. Rapidly expanding in-
dustries such as the construction industry
offer signifcant opportunities for BASF.
CW: What other African countries is
BASF Coatings operating in and are
there plans to expand the current opera-
tions elsewhere in the region apart from
Uganda?
Lessman: BASF wants to expand its busi-
ness in growth markets. For example,
BASF Coatings launched R-M, its pre-
mium automotive refnish paint brand, in
Morocco last year. In South Africa, BASF
is the leading supplier of coil coatings. In
other African countries and industries,
we must frst explore and investigate the
market potential.
CW: Can you also tell us briefy which
coatings products/technology is BASF
Coatings targeting to increase in Africa
and why?
Lessman: This depends on the business,
customers and country. In particular, we
see potential for our industrial coatings
segment targeting the construction indus-
try. Robust products with high quality
and excellent service are crucial both for
our customers in Africa and for our busi-
ness success. CW
BASFs Foray into Uganda
The investment in Group Roongs subsidiary Roongs Rolling Mills (RRM) by BASF is its Coatings Division, which develops, pro-
duces and markets a high-quality range of innovative automotive OEM coatings, automotive renishes and industrial coatings as
well as decorative paints.
RRM operations in Uganda are located at Namanve Industrial Park, where it operates three production lines with an annual capacity
of 240,000 metric tonnes according to a statement by BASF.
The African market does play a key role not only in the BASF strategy, but especially in the future growth plans of the Industrial
Coatings Solutions unit of BASF, said Nils Lessmann, BASF Business Manager Precoatings EMEA.
Coil coatings are used to coat aluminum and steel coils before they are processed further into an array of different products in
the construction, household appliance and automotive industries.
These products range from refrigerators to building faades. Since the panels are stamped, rolled and joined, the coating
has to be extremely exible and elastic so that it does not ake off. At the same time, however, it has to meet the requirements
for scratch resistance.
RRM has invested $125 million in the site in Uganda, including for the coil coating line. The company also acquired technical
support from its Japanese partner Yodogawa Steel Works and uses its technologies. Yodogawa Steel Works has produced coated
coils for 75 years.
Additional reporting by BASF
24-25 Africa 0514.indd 25 4/28/14 3:24 PM
FEATURE
Kerry Pianoforte, Editor
A
erospace coatings manufacturers Coatings World inter-
viewed noted there were a number of factors driving the
market right now. Although recent airline mergers do of-
fer opportunities for aerospace coatings, manufacturers noted
that improved effciencies in terms of light weight products and
better application are the keys to growth in this high tech market.
Airline mergers do provide an element of revenue for the
aerospace coatings industry, said Mark Cancilla, global plat-
form director aerospace coatings, PPG Aerospace. As liveries
of the merged companies are unifed, the coatings suppliers can
see a short term, but often signifcant impact. These changes
can also provide opportunities for the coatings suppliers to
demonstrate their expanded color and design capabilities as the
new, merged airline seeks to capitalize upon its new state by re-
engineering its brand.
PPG aerospace coatings business has grown with the
aerospace industry itself. Signifcant OEM backlogs with
unprecedented production levels require similar increases in vol-
umes of coatings, said Cancilla. Further, new technologies in
aerospace coatings which provide signifcant value advantages
to the aviation industry in terms of light weight products, im-
proved application effciencies and longer service life also drive
growth for the coating industry. PPG has had success through
these dynamics.
The market is still quite fragmented, said Daniela Vlad,
BU director Aerospace Coatings at AkzoNobel. With the top
150 airlines owning some 60 percent of the order backlog, and
with more than 2000 airlines worldwide, it is likely that con-
solidation in the industry will continue. The market for coatings
as such is not negatively impacted. We indeed expect the world
feet to more than double in the next 20 years. This also creates
opportunities for us.
The market has intrinsic growth potential and we will ben-
eft from that growth, said Vlad. Growth in aerospace is being
Aerospace coatings manufacturers deliver innovative products offering their customers
improved effciencies and expanded color options.
Coatings Market
Aerospace
The
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26-29 Aerospace Feature 0514.indd 26 4/29/14 2:23 PM
FEATURE Aerospace Coatings Market
driven by an emergent middle class in emerging economies and
more and more people being able to travel for leisure. Various
airlines will try to adapt their strategy to tap this demand. This
translates into demand for aircraft and associated services. We
expect this trend to continue.
Another driver is the need for coatings with superior, en-
hanced properties which can provide both economic value to
the customers better throughput times, lower weigh and
meet sustainability and environmental needs, Vlad added.
Improved Effciencies/Expanded Color
Options
According to Julie Voisin, Sherwin-Williams global product
manger for aerospace coatings, customers are looking for du-
rability, coatings performance, distinctness of image and unique
color styling options.
Especially when it comes to privately-owned jets, owners
want to differentiate themselves with a unique paint job so we
need to develop expanded color options, she said. In the case
of commercial products, speed of paint process time is also key.
The aviation industry continues to grow in competitiveness
whether a company builds aircraft components, assembles air-
craft, fies them or maintains them.
To address the increases in competition, coatings suppliers
can support these segments of the industry with improved prod-
uct application properties, faster product drying times, lighter
weight coating systems, and longer service life, said Cancilla.
The coatings are also integral to the aircraft branding. Airlines
are increasingly taking advantage of improved coatings color
capabilities resulting in fewer simple white aircraft designs with
simple logos. We are seeing a wider variety of colors and effects
that have now become possible. PPG has further increased the
ability of airlines and operators to paint aircraft in dark colors
without concern over solar absorption with our development of
solar refecting coatings.
The aerospace coatings industry is also advancing the devel-
opment of more environmentally friendly solutions jointly with
the aviation OEMs and aftermarket segment. The primary cor-
rosion inhibitor used in the industry is chromium. But new
materials have been developed which demonstrate signifcant
corrosion resistance including PPGs Desoprime CF/CA7502
primer and our Aerocron electrocoat primer, Cancilla said.
There are various types of customers in the value chain:
OEMs and their subcontractors, airlines and service/mainte-
nance providers, said Vlad. Each of them have a variety of
needs. For airlines a critical aspect is color. Choices in color se-
lection are often driven by their brand and the message they are
trying to convey. For us, a paint supplier, it means we need to
be able to provide a wide rang of color on a global basis and
with short delivery times. OEMs are often setting standards for
new technologies and some of the drivers here are corrosion
resistance, improved adhesion and compatibility with specifc
substrates. Our R&D teams often work together with OEMs on
developing specifc technologies.
For maintenance companies paint is only one step in a
process that involves stripping of the aircraft, cleaning, surface
treatment and painting, she continued. Therefore our paint
systems have to be geared toward the entire maintenance pro-
cess. It is fair to say that for all of types of customers, productiv-
ity is a key driver too, therefore our paint systems have to be
geared towards enhanced productivity.
New Products
AkzoNobels most recently launched product is a basecoat
clearcoat. It can provide faster drying times and improved ad-
hesion. We will continue to develop paint and paint systems
with enhanced properties, taking a holistic view across the en-
tire value chain and working with our customers towards better
performance, Vlad said.
AkzoNobel Aerospace Coatings recently announced Boeing
qualifcation of the Aerodur 3001/ 3002 Base Coat/Clear Coat
system. The newly approved Aerodur Base Coat/Clear Coat
system is qualifed by Boeing to both the BMS 10-72, Type
10 and BMS 10-125, Type 4 specifcations and is applicable
for use on all Boeing legacy models (777, 747, 737, 767) un-
der BMS 10-72 as well as the Hybrid Laminar Flow areas of
Photos courtesy of AkzoNobel Aerospace
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787-9 model aircraft per BMS 10-125. To date,
Aerodur 3001/3002 Base Coat/Clear Coat has
been applied to well over three hundred new and
repainted aircraft.
Aerodur 3001/3002 Base Coat/Clear Coat has
been developed with a focus on reducing drying
times and bringing operational effciency to the
paint shop. The fast dry to tape time and ease of
application has demonstrated paint cycle time re-
ductions of up to 30 percent. Data gathered on air-
craft fying with the durable Aerodur 3001/3002
system since 2008 also demonstrate the outstand-
ing gloss and color retention of the cutting edge
paint system.
PPG has received numerous qualifcations re-
cently. We have developed and launched two
new basecoat clearcoat systems: Desothane HD/
CA9000 and Desothane HD/CA9008, Cancila
said. These systems have been approved to the
AMS3095 standard as well as to some OEM re-
quirements. Further qualifcations are pending at many other
OEMs and many airlines continue to convert to these new tech-
nologies. Desothane HD is designed to improve the applica-
tion effciency of our coatings systems while saving weight and
extending service life.
PPG has also qualifed its Aerocron electrocoat primer to the
AMS 3144 standard. Also, further qualifcations are underway
at several OEMs. Recently, PPG announced the launch of its
Andaro special effect pigments which give a signifcant depth of
color image, resulting in a brilliant livery. Again, PPG is pursu-
ing further opportunities for this product which can be utilized
effectively on a wide variety of colors.
PPG has launched its new Solar Heat Management (SHM)
coatings incorporated into its Desothane product lines.
These coatings permit the reduction in air conditioning re-
quirements while the aircraft is on the ground in warm con-
ditions. Further, with the widespread use of composites,
the application of our SHM coatings permits a greater use of
dark colors, avoiding potential increases in skin temperature
beyond typical composite requirement if standard coatings
were to be used, Cancilla added.
PPG Aerospace reports that it continues to focus heav-
ily upon the development and launch of new coatings
technologies aiding in the advancement of aviation today.
As energy costs continue to rise, as our industry contin-
ues to progress in its ecological impact, and as competition
within the industry continues to drive greater efficiencies,
PPGs aerospace coatings products continue to evolve,
said Cancilla. The utilization of our talent and capabilities
across the broad PPG coatings organization, coupled with
those within our Aerospace strategic business unit recently
enhanced with the addition of our new team from the for-
mer Deft Incorporated, has positioned our business to sup-
port the growing needs of the industry and to provide the
initiative for change.
Sherwin-Williams manufactures and distributes a complete
line of advanced technology aerospace paint and coating sys-
tems for the interior and exterior of a variety of commercial
Photos courtesy of Sherwin-Williams Aerospace
Photo courtesy of Sherwin-Williams Aerospace
airline, general aviation and military aircraft. This includes busi-
ness jets, single or twin engine aircraft, commercial airline feets,
corporate feets, helicopters, regional airlines, cargo planes and
military aircraft.
Designed for use on commercial aircraft cabin and cockpit
surfaces, Sherwin-Williams JetFlex Interior Aircraft Finish ap-
plies easily to plastic, metal and composite surfaces. The fast-
drying fnish is available in two technologies solvent-based
polyurethane enamel and water-reducible polyurethane disper-
sion coating.
The easy-to-apply, solvent-based product provides excel-
lent adhesion to plastic and metal and has outstanding stain,
abrasion and scratch resistance. It is listed on Boeing Material
Specifcation BMS 10-83J, Type II and III, including famma-
bility, yellowing resistance and smoke-stain resistance require-
ments. It also meets the FAR/JAR 25.853 regulations for burn,
smoke and heat release.
JetFlex is also available as Polane L polyurethane, which
is Boeing approved and ideal for OEM applications and sub-
contractor work. Sherwin-Williams is the only manufacturer
to have interior cabin topcoats qualifed to Boeing BMS 10-83J,
Type II, III and V.
JetFlex WR is a water-reducible polyurethane dispersion for-
mula that meets stringent VOC standards and is free of chrome,
lead and isocyanate hazards. It delivers similar performance to
solvent-based polyurethane coatings, including excellent hard-
ness and chemical/solvent resistance. It offers a smooth or tex-
tured coating on structural foam, injection-molded plastic or
treated steel. The single-package formulation does not need a
catalyst for application, can be air or force dried and is designed
to meet the FAR/JAR 25.853 regulations.
JetFlex and Polane L coatings come in unlimited solid col-
ors and are available in multiple gloss ranges with an inter-
mix system.
A new aerospace coating Chrome Hazard Free Quick Dry
Epoxy Primer (CM0483712) has been also introduced by
Sherwin-Williams. It is a high performance, two-component
corrosion inhibitive Epoxy Primer that contains no chromate.
This special epoxy primer utilizes unique chemistry that
yields a shortened dry time with an extended pot life. It pro-
vides excellent adhesion to treated substrates and meets U.S.
VOC regulations that require a 2.9 lb/gal (348 g/L).
This new epoxy primer meets the performance requirements
MIL-PRF-23377J, Class N and is qualifed to SAE AMS 3095
as part of a complete chrome hazard free system with 3Ms
AC-131 surface pre-treatment and Sherwin-Williams SKYscapes
basecoat-clearcoat polyurethane system.
Ideal for commercial aircraft, military aircraft, business jet
and general aviation applications, this new epoxy primer is de-
signed to work with all Sherwin-Williams aerospace topcoats.
As a result, aircraft painters can get superior topcoat gloss hold
out and increased productivity while delivering a very high
square-foot of coverage per gallon.
A complete chrome hazard free coating system includ-
ing pretreatment, corrosion-protective primer and topcoat
offered by Sherwin-Williams has earned approval by SAE
Internationals Aerospace Material Specifcation G-8 Organic
Coatings Qualifed Product Group. The SKYscapes basecoat-
clearcoat exterior coating system uses the latest technology to
reduce paint-process time by as much as 30 percent.
The AMS 3095-certifed SKYscapes system that earned quali-
fcations consists of 3Ms AC-131 Surface Pretreatment, the new
Chrome Hazard Free Quick Dry Epoxy Primer (CM0483712),
SKYscapes 850 Series basecoat (CM850113), and SKYscapes
clearcoat (CM0850180).
Although Sherwin-Williams has had other SKYscapes sys-
tems be qualifed to AMS 3095, this is the frst system in which
both the pretreatment and the corrosion inhibitive primer do
not contain hexavalanet chromium, the company reported.
SKYscapes has become known as a high performance, multi-
purpose product. Besides AMS 3095 status, it is also qualifed
to numerous general aviation OEM specifcations. Sherwin-
Williams said that it is one of the frst major aviation industry
paint and coatings suppliers to have a chromate hazard free sys-
tem to achieve AMS certifcation. CW
Growth in aerospace is being driven by an emergent middle class
in emerging economies and more and more people being able to
travel for leisure. Various airlines will try to adapt their strategy to
tap this demand.
Sherwin-Williams SKYscape basecoat-clearcoat exterior coatiing system
reduces paint-process time by as much as 30 percent.
FEATURE
Dee Schlotter, National Color Marketing Manager,
PPG PITTSBURGH PAINTS and PPG VOICE OF COLOR Brand
W
hat makes someone prefer one color over another?
And, how does a company determine what those spe-
cifc colors should be for their products? That is part
of almost every product manufacturers job these days. Because
color sells, and the right colors sell more. Mass production has
turned to mass customization for nearly everything we buy these
days, and customers expect their color to be available and are
disappointed when its not. So, how do you promote the right
shade of blue or green that your customers will love?
Each year, the media calls and asks: what are the new colors
this year? Our response is always, well, theres really no new
colors; the colors have always been there but its which ones that
have bubbled to the top in popularity. Colors become popular
and resonate with customers because of what is happening in
society at that particular time, demographic profles that tug on
customers memories and generational events, and geographi-
cal infuences. I tend to use the example of right after 9/11
when the colors that bubbled to the top were soft pinks and
chocolate browns. The soft pinks are compassionate colors and
the chocolate browns are grounding, cocooning colors. These
were colors infuenced by societal events. At that time, there
were not many bright colors in fashion, home dcor, or con-
sumer electronics. That wouldnt come for a couple years after
the recession brought us many shades of gray throughout every
market. Societal events hugely impact the colors that we feel
comfortable selecting and buying.
Demographic profles also infuence our color choice.
Boomers right now are preferring complex neutrals not a
Discovering the Best
Colors for our Customers:
PPG Global Color Trending Service
30-31 Color Trends 0514.indd 30 4/28/14 2:47 PM
FEATURE Color Trends
standard beige anymore. They love the blue-grays and the aquas
with more blue that are restful, spa-like. Whereas Generation
Y prefer the discordant colors colors that dont naturally go
together, like an orange-red with a dark blue.
The 2014 colors have palettes that represent where we see the
society vibe a need to take pause, slow down as well as to re-
fresh. Refreshed thinking is driving customers to unwind from
their stressful lives and seek colors that emphasize enlightenment.
Incorporating colors that illustrate hopefulness in society, such as
Turning Oakleaf (ATC-38), can transfuse a room with brilliant
energy. Turning Oakleaf is one of 25 featured colors presented in
Pause & Refresh, a collection of fve new color palettes showcas-
ing this years color trends for THE VOICE OF COLOR program.
Customers have moved away from the muted hues infu-
enced by economic factors in recent years. Turning Oakleaf,
which is soft enough to be a neutral but bright enough to gener-
ate a sunshine-like energy, represents a trend toward warmth in
harmonious living, deep appreciation for the surrounding natu-
ral elements and a thorough understanding of enlightened phi-
losophies. We are experiencing the popularity of the soft yellow
shade across all markets, such as home dcor, automotive and
electronics, making it a clear Color of the Year selection.
In residential, with todays 24-hour connectivity and on-the-go
lifestyle becoming more and more common, customers are trans-
forming their living spaces into comfortable retreats with colors that
represent how individuals perceive their ideal form of relaxation.
For some, the back-to-basics feel that captures an earthy, primitive
and organic reference is the natural infuence needed to pause from
todays technologically-driven lifestyle. For others, bold, dynamic
colors mixed with artisan patterns, shapes and prints generate an
atmosphere that is lively, vibrant and creatively energizing.
The Refresh palettes are all about starting over removing
anything dark, heavy or cluttering and beginning with a clean
slate. Its about lightness, optimism and freshness in your sur-
roundings. The colors are a refreshing mix of subtle neutrals
and delicate pastels. Another palette that is all about refreshing
your surroundings is Mosaic which is brighter, expressive colors
with a mix of patterns and prints to create a dynamic color that
is absolutely noticed. We see Gen Y embracing this palette.
The Pause color palettes include a New Spirit which is a
story of ease, nature, thoughtfulness and respect for our earth.
It includes primitive patterns and raw colors that draw on sun-
faded hues, landscapes and natural environments. Exposed
brick paired with natural wood and a soft, creamy yellow on
the wall complete this picture of the perfect setting for this cus-
tomer. At the end of 2012, people around the globe waited with
baited breath to see if the Mayan prophecies would come true
and end the earth as we know it. As those who studied the
Mayan history more deeply predicted, our world would not end.
The prophecy actually represented a new era of awareness and
heightened collective consciousness. The New Spirit story is all
about stopping to refect whats behind us, whats important,
what to let go of and what to hold dear. The colors are from
the earth and fnd a connection to us through our basic knowl-
edge of the natural elements that surround us. We see this in
restaurants with greenhouse seating, offces and public buildings
that bring the outside in, and showcasing vertical landscaping
on the outside of buildings.
Magnifgence color trend for 2014 is a theme born out of play
on two words: magnifcent and elegance. As consumers ease away
from the recession years even more, products and space that play
up embellishment and glamor begin to regain interest especial-
ly in hotels and retail spaces. We see a drama and vibrance that
breathes new life into heritage-heavy styling. Jewel tones that em-
phasize opulence and energy with dramatic darks that speak to
the fare and savvy vitality of a consumer group who respects the
hallmarks of history but doesnt feel defned by it.
Our fnal color story for 2014 is Theorem which is all about
colors and designs that create silence and space, and for a con-
sumer that values order, organization, clean lines and clutter free
spaces. We know how our world creates this state of permanent
agitation always being interrupted by an email, phone call, text
alert or Facebook update. There is a lot of clutter and this story
is all about creating the space and minimal design and colors that
allow for this feeling that a deep breath brings. Excess details are
discouraged in favor of simplicity. Calculation and precision are
essential to this consumer, born out of a craving for less fussed
living, ease of use and a perceived sense of control. The colors are
middle-toned grays, deep, ocean blues, softened oranges.
Every year, we uncover these trends and their stories through
an annual workshop at PPG with our global color stylists from
eight countries in all of our business units automotive, aero-
space, architectural, consumer products. What is great about
these forums is that the give and take of our customers expertise
blended with ours gives us this unique opportunity to discuss
trends in a meaningful way. We read the color and runway fore-
cast reports and the research, flter the societal infuences and
then our own personal experience with our customers in each of
their markets to develop a trends book and one-hour presenta-
tion that encompasses all business units and geographies. This
book not only showcases the global color trends, but tells you
the why behind these colors and stories. It is that message that
becomes a powerful message to our customers on why these
colors will impact purchase decisions and designs for everything
from hotels to tablets to cars to kitchens. With this base of
color expertise and knowledge, we are also able to complete
specialized reports for our customers. Just a year ago, we were
asked to do a color research presentation for the best colors to
use in a correctional facility and a sports arena. Two different
palettes, but the core trends program and experts that we have
in place allow us to give our customers more than just product.
We always talk about selling color as a product - treat it like a
product - because it really is one that can differentiate.
I am lucky enough to be working for PPG who is in a unique po-
sition as a color leader in multiple markets to observe and translate
emerging global color trends from consumer goods to automo-
tive color, from residential to commercial to industrial design to of-
fer our customer base the best color offerings for all their products.
If you would like a copy of the PPG global trends books,
please email me at: Schlotter@ppg.com. CW
30-31 Color Trends 0514.indd 31 4/28/14 2:47 PM
FEATURE
Bridget Klebaur, Associate Editor
T
he market for biocides, algaecides and fungicides continues
on an upward trend in 2014, with a particular focus on en-
vironmental regulations and a number of new formulations.
There has been a slight increase in the use of biocides this
year, said Walt Conti, technical specialist, strategic marketing
group, and performance chemicals, Buckman USA. Solvent-
based coatings continue to see reduced production as govern-
ments, customers, and environmentalists push toward products
that are more ecological and user friendly. On the other hand,
with the greater use of water-based coatings, more biocides will
be needed to keep them preserved.
Oliver Weigenand, material protection products, vice presi-
dent, North and Central America, Lanxess has seen an upward
trend in global demand for biocides as well.
Overall, the global biocide demand is on an upward trend
due to new infrastructure in emerging economies which have
rising environmental awareness and stricter regulations for bio-
cides, Weigenand said. The recovery of the U.S. construction
market (e.g. remodeling and new constructions) will also con-
tribute for this growth.
Lonza reported modest growth this year.
We are seeing modest growth in the global biocide mar-
ket for paints and coatings, said David Tierney, head of global
sales, Lonza Industrial Solutions. This is mainly driven by de-
mand in South American and Asia.
Environmental Compliance
One of the key drivers of the biocides market is environmental
regulations. The drive for more water-based technologies means
an increased need for biocides.
Many customers require products with little or zero vol-
atile organic compounds (VOCs) being released into the at-
mosphere, Conti said. This includes products applied to a
substrate via spray, roller, brush, electrostatic, etc., as well as
when cured, while air drying, or under UV.
Customers also have health concerns when using a biocide in
a water-based product. The answer is that there will always be
some risk when utilizing a product that was developed to kill or
minimize bacterial growth, so some type of precaution should
always be taken, Conti said.
Customers continue to look for low to no VOC biocides,
increased product life, environmentally friendly products and
formaldehyde free materials.
In Europe, in particular, there is an increased concern re-
garding sensitizing substances, Weigenand. EUH208 requires
a new warning phrase that reduces considerably the dosage of
some well-known molecules in the market (e.g. BIT, MIT, etc).
This change will take place in 2015 and will create opportuni-
ties for new or existing molecules to be used in different combi-
nations for the paints & coatings industry.
Paint manufacturers are interested in lower sensitizing
molecules and lower release of the active compounds into
the environment.
This is driven by both governmental regulations as well as
NGOs such as Greenshield in USA, said Tierney. As an ex-
ample, forthcoming CLP regulations in Europe will drive the
need for enhanced activity of existing active compounds at the
same or lower concentrations than are currently used. Further
changes to the classifcation of certain actives will impact upon
the choices made by downstream users. Use of formaldehyde
and formaldehyde-release technologies will continue to come
under increasing regulatory pressure as a result of these trends.
New Formulations
Biocides manufacturers have launched a number of new prod-
ucts this year.
Buckman reported that its Oxamine chemistry has been
greeted with great success and a lot of interest.
Buckman has also been involved with enzymes for several
years and enzyme technology continues to grow as well, Conti
said. Lastly, blends of existing chemistries have been formu-
lated due to the costs associated with the EPA, testing, and reg-
istrations of new chemistries.
In the U.S., Troy introduced Polyphase S99, an innovative
broad-spectrum fungicide plus algaecide that offers long-term
performance and lowest cost-in-use. Troy developed S99 with the
intention of providing USA customers with the advanced product
technology they will need to succeed in the years to come.
S99 is a low-leaching, Diuron-free product based on the
world-leading preservative technologies IPBC, BCM, and
Global demand for biocides has seen a slight increase in 2014.
Biocides Update
32-33 Biocides FEATURE 0514.indd 32 4/29/14 12:16 PM
FEATURE Biocides Update
Terbutryn. Formulated for water-based exterior paints, coat-
ings, and stucco systems, S99 is a VOC- and formaldehyde-free
preservative with a low hazard profle, making the product ideal
for tomorrows green systems.
Additionally, Troy is introducing Polyphase 963, an
advanced broad-spectrum fungicide plus algaecide for sol-
vent-based exterior wood protective coatings and stains,
said W. Brian Smith, vice president, Troy Corporation.
Based on world-leading preservative technologies IPBC,
BCM, and Diuron, 963 offers long-term performance and
lowest cost-in-use. 963 is a zero-VOC product with a safe
toxicological profile.
Troys Polyphase 860CR, is a broad-spectrum fungicide plus
algaecide that offers customers in the Asia-Pacifc region excel-
lent long-term dry-flm protection of exterior coatings. Troy has
also introduced Polyphase 2167, an innovative broad-spectrum
dry-flm preservative that not only is highly effective against
fungi and yeast, but also creates an antibacterial surface through
a unique immobilization technology.
In Europe, Troy is introducing Polyphase 864CR, a next-
generation broad-spectrum fungicide plus algaecide based on
proprietary technology that provides outstanding long-term
protection in water-based exterior paints, coatings, stucco,
roof coatings, and adhesives. 864CR not only provides class-
leading protection, but also offers the lowest cost-in-use of any
preservative available in Europe. 864CR employs a controlled
release mechanism of the active ingredients IPBC, BCM,
Isoproturon, and Terbutryn for optimum broad-spectrum
effcacy as well as environmental benefts such as resistance to
excessive leaching.
For the American market, LANXESS has launched a
new biocide for dry film application called Preventol A
14-D. This is a combination of three active ingredients
that provides fungicidal and algicidal protection for ex-
terior applications. This year LXS released its first prod-
ucts containing slow release Diuron (algicide) and it is
already developing additional products making using of
this technology.
Through the acquisition, LANXESS added to its already
strong supply position in the rapidly-growing Asia-Pacifc re-
gion, said Weigenand. LANXESS gained access to a com-
plementary portfolio of biocides and benefted from PCTS
highly recognized product expertise and know-how in paints
and coatings.
Lonza has launched two new products, Densil ZOD and
Densil FAZ for dry flm protection of architectural coatings.
These products provide long-term protection against
both moulds and algae, without the use of carbendazim, said
Tierney. Both products incorporate a patented color stabiliza-
tion technology.
In April 2013, LANXESS acquired Singapore based PCTS
Specialty Chemicals Pte. Ltd.
Lonza has recently established a global innovation center in
Alpharetta, GA, which serves as a focal point for both global
technical development as well as customer service and applica-
tion support. CW
Grand View Research Reports on Global Biocides Market

The global market for biocides is expected to reach $10,745.7 million by 2020, according to a new study by Grand View Research,
Inc. Growing population coupled with growing concerns for industrial waste water treatment is expected to drive biocide demand
over the next six years. In addition, positive outlook on key application markets such as textiles, paints and coatings, primarily in Asia
Pacifc, Latin America and Eastern Europe, is also expected to boost the demand for biocides over the forecast period.
Halogen compounds dominated the biocide product space, accounting for over 27 percent of global market revenue in 2013.
However, environmental concerns, regarding the disposal and impact of halogen-based compounds are expected to reduce mar-
ket penetration for these products by 2020. Phenolic biocides are expected to be the fastest growing product segment, at an esti-
mated CAGR of 6.9 percent from 2014 to 2020.
Further Key fndings from the study suggest:
The global market for biocides was estimated to be $ 7,308.0 million in 2012, and is expected to grow at a CAGR of fve percent
from 2014 to 2020.
North America is expected to continue its dominance in the global market and is expected to account for over 40 percent of
the total market by the end of 2020. Asia Pacifc is expected to be the fastest growing regional market, with market revenue
expected to reach $3,454.7 million by 2020, at a CAGR of 6.2 percent from 2014 to 2020.
Water treatment applications are expected to continue to dominate biocide demand, and are estimated to account for over
24 percent of global revenue by 2020. Regulatory framework for enforcing industrial water treatment standards is expected to
have a positive impact on the market. Water treatment is also expected to be the fastest growing application market for bio-
cides at an estimated CAGR of 6.2% from 2014 to 2020.
The global market for biocides is moderately concentrated with top four participants, including Arch Chemical, ISP, Dow Micro-
bial Control and Troy Corporation, accounting for over 55 percent of the total demand in 2013.
32-33 Biocides FEATURE 0514.indd 33 4/29/14 12:16 PM
FEATURE
DIRECTORY
Lab & Testing Equipment
ACT Test Panels
Hillsdale, MI
517-439-1484
Fax: 517-439-1652
www.acttestpanels.com
Test Panels
Attributes/comments: ACT Test Panels
offers over 10,000 unique panel prod-
ucts. They are available in over 50 sub-
strates, pretreated or bare, and range
in size from 1X2 to 12X24. ACT
grade panels are fully pedigreed and
certified, highly customizable and su-
perior testing quality.
Testing Services
Attributes/comments: ACT Test Services is
an accredited laboratory. The laboratory
performs tests on materials such as paint,
electrocoat, sealers and adhesives, metal
forming lubricants, metal substrates,
phosphateability and compatibility.
Atlas Material Testing
Technology, LLC
Chicago, IL
773-327-4520
Fax: 773-327-5787
www.atlas-mts.com
Xenotest 440
Attributes/comments: The Xenotest
440 sets a new standard in economi-
cal, mid-sized, air-cooled xenon de-
vices. It combines new XenoLogic
twin-lamp operating technology of-
fering high irradiance functionality
with an efficient design that includes
ultrasonic humidifiers to reduce water
consumption.
Ci5000 Weather-ometer HE
Attributes/comments: The Ci5000
Weather-ometer HE combines high ca-
pacity with a rotating rack mounting con-
fguration, which optimizes uniformity of
air fow, relative humidity temperature,
and irradiance on sample surfaces
Brookeld Engineering
Laboratories Inc.
Middleboro, MA
508-946-6200
Fax: 508-946-62-62
sales@brookfeldengineering.com
www.brookfeldengineering.com
RST Touch Screen Rheometer
Attributes/comments: Brookfelds RST
Touch Screen Rheometers operate in
both controlled stress and controlled rate
modes, and can perform testes including
yield stress, creep behavior and recovery
after fow. Offers quick comprehensive
capability for making rheological mea-
surements, whether its single point vis-
cosity for QC, or R&D.
DV2T Touch
Screen Viscometer
At t r i but es / com-
ments: Brookfelds
DV2T Viscometer
with full color
touch screen dis-
play guides us-
ers through test
creation and data gathering analysis for
fast and easy viscosity measurements. The
DV2T offers programming capabilities
and result analysis including data averag-
ing, QC limits with alarms and ideal for
paint and coatings industry.
Boulder Imaging
Louisville, CO
303-604-2368
marketing@boulderimaging.com
www.boulderimaging.com
SCG Grind Gage
Attributes/comments: Practical for
any quality assurance lab; Boulder
Imagings fully
automated SCG
grind gage inspec-
tion system pro-
vides accurate,
repeatable, and
retrievable grind
analysis. By determining particle size
and distribution far below what the
eye can detect, the SCG eliminates hu-
man subjectivity.
DeFelsko Corporation
Ogdensburg, NY
800-448-3835
Fax: 315-393-8471
techsale@defelsko.com
www.defelsko.com
PosiTector PC Powder Checker
Attributes/comments: PosiTector
PC Powder Checker measures un-
cured power coatings using ultrasonic
Here is a look at the latest offerings from select lab and testing equipment suppliers.
For more information on the products listed, please contact the company directly.
34-36 Lab Testing Equipment 0514.indd 34 4/28/14 2:48 PM
FEATURE Lab & Testing Equipment
technology to au-
tomatically calcu-
late and display a
predicated cured
thickness. The
PosiTector PC
helps to control
powder consump-
tion to ensure ad-
equate coverage
and reduce waste.
The updated PosiTector Powder
Checker features a color LCD, an
expanded internal memory and free
access to our full suite of PosiSoft
Solutions. The gage continually dis-
plays/updates basic statistics and
automatically generates formatted re-
ports with measurement summaries
and charts.
EIT Instrument Markets
Sterling, VA
703-478-0700
Fax: 703-478-0815
uv@eit.com
www.eit.com
Power Puck II Profler
Attributes/comments: The Profler ver-
sion of the Power Puck II functions as a
standard Power Puck II instrument while
adding the ability to transfer the col-
lected data and irradiance profle to a
computer for further analysis using EITs
PowerView Software II.
EMI Compact Sensor
Attributes/comments: The EMI Compact
Sensor is a new
product that
features the
same stable ro-
bust optics as
the Compact
Sensor. The EMI sensor has additional
circuitry to allow it to be used in electri-
cally noisy environments.
Elcometer Ltd
Manchester, UK
+44 (0)161 371 6000
Fax: +44 (0)161 371 6010
sales@elcometer.com
www.elcometer.com
Elcometer 510 Automatic Pull Off
Adhesion Gauge
Attributes/Comments: The Automatic
Pull Off Adhesion Gauge accurately mea-
sures the strength of the bond between the
coating and the substrate. The motorized
hydraulic pump ensures smooth and con-
tinuous pressure application with adjust-
able pull rates from 0.1-1.4MPa/s to meet
National and International Standards.
Elcometer 130 Salt Contamination

Meter
Attributes/Comments: Designed for use
on-site or in the laboratory, the portable,
hand-held gauge can accurately and reli-
ably carry out 24 soluble surface salt tests
per hour nearly 5 times faster than oth-
er Bresle equivalent test methods under
ISO 8502-6 & -9.
EYE Applied Optix
Mentor, OH
440-358-4739
Fax: 800-811-7395
Doug.vermillion@eyelighting.com
www.eyesolarlux.com
EYE SUV-W161 Accelerated
Weathering Chamber
Attributes/comments: The EYE
SUV-W161 is a unique UV durability
chamber utilizing a proprietary Metal
Halide based super high output
UV irradiator. It is designed to perform
highly accelerated testing allowing rapid
discovery of durability issues, and
quick product development / product
quality resolutions.
EYE XER-W75 Xenon Weathering
Chamber
Attributes/comments: The EYE
XER-W75 is a state of the art Xenon
weather durability chamber designed to
perform global standard
testing on all types of materials. Its
unique interchangeable sample frame sys-
tem provides either high capacity
sample testing or accelerated energy test-
ing in a single chamber.
Fischer Technology, Inc.
Windsor, CT
860-683-0781
info@fscher-technology.com
www.fscher-technology.com
Fischerscope MMS PC2
Attributes/comments: The modular de-
sign of this measur-
ing system allows
the user to combine
and confgure dif-
ferent test methods
and probes for vir-
tually any coating/
substrate combina-
tions; some methods
available are: mag-
netic, beta-backsetter, micro-resistance
and duplex.
Dualscope MP0R Pocket Instrument
Attributes/comments: Measuring the
thickness of coatings on parts deter-
mines how long
and well they will
perform. The new
MP0R accurately
and conveniently
displays coatings
thickness read-
ings and the menu
navigation on a
new smart graphic
display.
Freeman Technology
Tewkesbury, UK
+44-1684-851551
Fax: +44-1684-851552
info@freemantech.co.uk
www.freemantech.co.uk
FT4 Powder Rheometer
At t ri but es/ comment s:
FT4 Powder Rheometers
use dynamic methodol-
ogy, automated shear cells
and bulk property tests to
quantify the fow proper-
ties of powders.
Hamamatsu Corporation
Bridgewater, NJ
908-231-0960
usa@hamamatsu.com
www.hamamatsu.com
FEATURE Lab & Testing Equipment
Ex-Mini Excimer Lamp Light Source
Attributes/comments: Hamamatsu EX-
Mini modifes surfaces to improve ad-
hesion of coatings
and glues, and re-
moves surface resi-
dues from glass and
other substrates
using VUV light. It
is equipped with a
rectangular RF-discharge excimer lamp
that emits VUV light uniformly across a
sample.
Hoover Color Corporation
Hiwasee, VA
540-980-7233
Fax: 540-980-8781
www.hoovercolor.com
Hoover Automatic Muller
Attributes/comments: Pigment mulling
with the Hoover Automatic Muller is
easy, accurate and uniform. It is recog-
nized in both ASTM and ISO standards
as an approved way to prepare samples
for color evaluation. The Muller is used
universally throughout the pigment, ink,
coatings, cosmetic, plastic and electronic
chemical industries.
Paul N. Gardner Company,
Inc.
Pomano Beach, FL
954-946-9454
Fax: 954-946-9309
www.gardco.com
Digital Microm II
Attributes/comments: Gardcos Digital
II Micrometer Film Applicator offers
0.00005 (0.001mm) digital graduation.
Single value
LCD display
with inch +
metric read-
out. Satin
chrome fn-
ish on thim-
ble sleeve
helps resist rust. Spindle lock to hold
measurements in place
TQC Automatic Film Applicator
Attributes/comments: TQC Automatic
flm applica-
tor provides
a reliable
basis to ap-
ply coating
flms to test
charts, pan-
els or foils
in a uniform
and reproducible way in order to elimi-
nate variations caused by human factors.
Features: Automatic test chart clamp,
Easy clean glass bed, Vacuum bed with
built-in pump, Automatic bar coaters
storage, Extensive operator safety fea-
tures and more.
Red Devil Equipment
Company
Plymouth, MN
763-852-1768
Fax: 763-533-0015
www.reddevilequipment.com
DynoLift Transfer Cart
Attributes/comments: Safely and eas-
ily move hundreds of pounds of mate-
rials in pails, boxes, cartons or more in
virtually any commercial environment
with the all-new DynoLift Transfer Cart.
Capable of carrying three fve-gallon
pails and four four-gallon cartons, the
productivity-boosting DynoLift can re-
place hours of manual labor over the
course of a day while virtually eliminat-
ing the risk of injury.
05025-X1
Attributes/comments: Red Devil
Equipment Company has gone beyond
expectations to improve mixing again
with the enhanced 05025-X1 Red D
Mix. Rated for use in Class I, Division
I, Groups C & D hazardous locations,
the explosion-proof model has a smaller
footprint to maximize space, new drive
system to further reduce noise and wear
and an even lower lift-height for easy
loading.
Stat-Ease Inc.
Minneapolis, MN
612-378-9449
Fax: 612-746-2069
info@statease.com
www.statease.com
Design-Expert Software, Version 9
Attributes/comments: Two-level facto-
rial designs, general factortial studies, re-
sponse surface methods, mixture designs,
combinations of process, mixture and
categorical factors. CW
Want your company to be
included in next years
Lab/Testing Equipment Directory?
Contact:
Kerry Pianoforte, Editor
201.880.2263
kpianoforte@rodmanmedia.com
I
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y

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s
BASF and Sinopec inaugurated two new
plants for acrylic acid and superabsor-
bent polymers (SAP) at their Verbund
site, BASF-YPC Co., Ltd., a 50-50 joint
venture in Nanjing, China. Additionally,
a new butyl acrylate plant will begin pro-
duction later this year. The new plants
will further strengthen the C3 (propyl-
ene) value chain and serve the growing
downstream demand, BASF stated. With
an annual capacity of 60,000 metric
tons, the new SAP plant will serve grow-
ing demand in China for baby diapers,
adult incontinence products and femi-
nine care products.
BASF is investing in Asia Pacifc to
produce 75 percent of our Asia Pacifc
sales locally, in order to ensure faster,
more energy-effcient, more reliable sup-
ply. With the start-up of these projects,
we continue to build on the success of
our strong partnership with Sinopec, and
reinforce our commitment to serving the
hygiene industry in China and Asia as
well as around the world, said Albert
Heuser, president, Greater China and
Functions Asia Pacifc, BASF. The start-
up of these projects will continuously im-
prove the companys ability to meet the
demands of our customers. It will create
new opportunities for sustainability and
will make a positive contribution to clean
production. It will also enhance industri-
al development, said Chang Zhenyong,
vice chief engineer, director of chemical
department, Sinopec Corporation.
BASFs Verbund system creates ef-
fcient value chains that extend from
basic chemicals right through to high-
value-added products. In addition, the
by-products of one plant can be used as
the starting materials of another. At the
BASF-YPC Verbund site in Nanjing, SAP,
butyl acrylate and acrylic acid produc-
tion will be backward integrated into the
manufacturing of C3. This ensures great-
er supply reliability, energy effciency, and
cost effectiveness, while minimizing en-
ergy use and environmental impact.
Ashland Launches New
Service for the Coatings
Industry
Ashland Specialty Ingredients rolled out
a new service to help coatings chemists
objectively determine paint application
feel according to key parameters.
Paint application feel refers to how it
feels to roll paint onto a surface. Typically,
a trained evaluator relies on experience
to characterize subjective impressions of
a paint rollout. Ashland has created a de-
vice that objectively measures the param-
eters that comprise paint application feel.
Created by Ashland researchers, the
paint application feel device is called the
Application Reader Technology, (ART).
The ART process includes a portable
frame, a mounting panel and a force
plate. To determine an objective measure
of paint feel, technicians frst roll paint
in several directions on to the ART force
plate. The ART captures the details of
each paint stroke, speed of roller move-
ment, the work of rolling and the normal
and shear forces generated during the roll-
out process. The weight applied, painting
time and distance are also recorded.
Using these measurements and in-
house developed software, the ART cal-
culates the total work of rolling, which
is expressed in W, the general designation
for work, expressed as J, for Joules; aver-
age speed of rolling; normalized work of
rolling; and average painting force.
These factors refect how the paint
feel affects how an individual paints, said
Abe Vaynberg, senior scientist, Ashland
Specialty Ingredients. We can see how
one changes his or her style in response
to paint choice and application feel.
Vaynberg noted that the parameters
of paint application feel can be used
as a baseline to help coatings manu-
facturers maintain consistency in their
formulations.
We encourage the coatings com-
munity to bring us their formulations,
whether in progress or completed
coatings, said Vaynberg. Using the
ART, we will quantify the parameters
that determine the paint application feel.
Then we will help select the appropriate
rheology modifer to maintain that paint
feel, or to adjust one of the parameters
as necessary to meet or achieve our cus-
tomers desired outcomes.
Bayer Boosts HDI
Production for Coatings in
Asia Pacic with New Plant
in Shanghai
Bayer MaterialScience is increasing its
production capacities in the Asia Pacifc
region to meet the continued growth in
demand for raw materials for coatings
and adhesives. Ground was broken at the
site in Shanghai, China, recently for a new
plant for the production of the precursor
hexamethylene diisocyanate (HDI). With
an annual capacity of 50,000 metric tons,
it will be the one of the largest facilities
of its kind in the world. Completion is
scheduled for 2016.
Bayer already has one HDI plant in
Shanghai, which was expanded in 2013
from its original annual capacity of
30,000 metric tons.
There is considerable demand in the
region and China, in particular, for coat-
ings and adhesives, which are used in the
automotive industry, the construction
sector and the textile and shoe indus-
tries, among others. This growth is being
driven to a large extent by the growing
middle class, which has an increasing ap-
petite for high-quality end products.
The construction of our new HDI
plant documents our confdence in the
Asia/Pacifc market and China, in partic-
ular, said Daniel Meyer, who heads the
Coatings, Adhesives, Specialties (CAS)
Business Unit at Bayer MaterialScience.
We are determined to continue to
grow here in harmony with the rising
demand in the region for innovative so-
lutions for polyurethane-based coatings
and adhesives. CW
BASF and Sinopec Inaugurate
Acrylic Acid and SAP Plants in Nanjing
37 Industry News 0514.indd 37 4/28/14 9:11 AM
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Nissin Chemical of Japan and Shin-Etsu
MicroSi of Phoenix have introduced two
solution vinyl resin products, key com-
ponents in the manufacturing of paints,
coatings, inks, adhesives and flms. Both
Nissin Chemical and Shin-Etsu MicroSi
are wholly owned subsidiaries of Shin-
Etsu Chemical, the worlds largest sup-
plier of semiconductor materials and
silicones, PVC resins, synthetic quartz
glass and methylcellulose. The Vinyblan
series is a water-based emulsion devel-
oped using the companys polymerization
technology. It leverages the features of
vinyl chloride to provide: Excellent adhe-
sion Colorant dispersion Flame resistance
Chemical stability with other emulsions
Water based environmentally friendly
emulsion The Vinyblan product line has
been tested for use as a coating on painted
surfaces to improve resistance properties
and as a vehicle in paint manufacturing to
improve color, dispersion and viscosity. It
has a strong polarity from vinyl chloride
resin and excellent chromogenic proper-
ties when printing. Vinyblan is sold in
cans, drums and totes; free samples are
available at the companys website. The
Solbin series is a modifed copolymer
resin combining the toughness of vinyl
chloride with the strong adhesiveness and
plasticity of vinyl acetate. The solvent-
based Solbin products exhibit the follow-
ing characteristics: Forms an odorless,
tasteless and transparent flm Is highly re-
sistant to chemicals such as acids, alkalis
and brine Forms a coating flm resistant
to water, fre-retardant, self-extinguish-
ing, thermoplastic, and heat-sealable. The
Solbin products are sold in 20 to 25 kg
bags and are also available for sampling.
Earlier this year it was announced that
Nissin Chemical would manufacture the
resins in Japan and Shin-Etsu MicroSi
will fulfll sales, distribution and applica-
tions support in the U.S. Nissin Chemical
of Takefu, Japan, is a major supplier of
vinyl resins and copolymers to the Asian
and Indian markets.
OMNOVA Unveils PLIOTEC
LEB 18 Binder
OMNOVA Solutions, a global manufac-
turer of emulsion polymers and addi-
tives, has unveiled its latest innovation
for the coatings industry: PLIOTEC
LEB 18, a new binder for formulation
of low exudation and low efforescence
masonry coatings. OMNOVAs new Low
Exudation Binder has all the advantages
of current best-in-class binders, but in-
corporates technology that effectively
minimizes the amount of water soluble
materials that can leach from the coat-
ing, according to the company. Using this
new binder, formulators can produce en-
vironmentally preferred semi-thick coat-
ings with built-in fexibility and crack
bridging ability, that resist early rain,
UV and dirt pick-up, with the added bo-
nus of excellent resistance to surfactant
leaching and efforescence.
HMI and SCADA Packages
Offered on Ross Mixers
Ross Mixers are now offered with HMI
and SCADA Packages for data entry
and recipe selection from a color touch-
screen. The PLC Control Panel supplied
for full mixing, heating and vacuum
control maximizes a machines overall
productivity by signifcantly improving
batch-to-batch consistency and reducing
operator errors while accelerating prod-
uct changeovers. It also enables auto-
matic data logging into a CSV or Excel
fle format with time and date stamp.
One example is a 200-gallon Double
Planetary Mixers equipped with High
Viscosity (HV) Blades (U.S. Patent No.
6,652,137). Designed to rotate on their
own axes while orbiting the vessel on
a common axis, these helical blades are
ideal for batching heavy pastes and putty-
like materials as high as 6 million centi-
poise (cP). The mixers robust processing
capability is greatly enhanced with the
use of recipe controls which transforms
the entire mixing/discharge/cleaning cycle
into an automated, simplifed process
with a very high degree of repeatabil-
ity, the company reported. The standard
module allows users to write up to 10
recipes each with 10 process sequences
based on agitator speed, time, tempera-
ture and vacuum/pressure level set points.
A programmable pause can be built into
any step in order to load raw materials,
take samples or perform other activities.
Other confgurations (i.e. 20 recipes us-
ing 40 steps) can be supplied as well. Ross
SysCon, the controls division of Charles
Ross & Son Company, designs and builds
PLC-based recipe driven systems for all
other Ross equipment including Ribbon
Blenders, Vertical Blenders, Tumble
Blenders, High Shear Mixers, Planetary
Dispersers, Multi-Shaft Mixer/Reactors
and Pumping Skid Packages.
1100F Electric Walk-in
Oven from Grieve
Grieve Corp. offers a 1100 F gas heated,
high-temperature cabinet oven for heat
treating and curing paint and varnish.
No. 887 is a gas-fred 1000F cabinet
oven that is currently used for curing
metal coatings onto parts.
The units workspace dimensions mea-
sure 38W x 38D x 38H. 175,000
BTU/HR installed in a modulating natu-
ral gas burner provide heat, while a 2,000
CFM, 2-HP stainless steel recirculating
blower furnishes a horizontal airfow
across the workload. This cabinet oven
features an aluminized steel exterior, Type
304, 2B fnish stainless steel interior, plus
inner and outer door gaskets which seal
against the door plug and the front face
of the oven. No. 887 has 8 thick insulat-
ed oven walls, consisting of 2 of 1900F
block and 6 of 10 lb/cf density rockwool
insulation. All safety equipment is on-
board as required by IRI, FM and NFPA
Standard 86 for gas-heated equipment,
including a 325 CFM, 1/3-HP powered
forced exhauster. A digital indicating tem-
perature controller is also provided. CW
Nissin Chemical and Shin-Etsu MicroSi
Launch Vinyl Resin Products
38 Suppliers Corner 0514.indd 38 4/28/14 2:49 PM
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May 12-14
Radtech 2014
Hyatt Regency Ohare, Rosemont, IL
Radtech Internation North America
240-497-1242
www.radtech.org
uveb@radtech.org
May 13-15
JEC Americas
Atlanta, GA
Thierry-Alain Truong
truong@jeccomposites.com
May 14
The 4th Indonisia International
Coatings, Pating, Equipment &
Technology Exhibition 2014
JIExpo Kemayora, Jakarta-Indonesia
+62-21-5435 8118
info@gem-indonesia.com
May 14 - 16
Vietnam Coating Expo 2014
Windsor Plaza Hotel, Ho Chi Minh City,
Vietnam
www.incoating.com
syh90213@163.com
May 18-21
Southern Society for Coatings
Technology 2014 Annural Technical
Meeting
Marriot Hilton Head Resort & Spa,
HIlton Head, SC
SSCT
www.ssct.org
May 19-23
Missouri S&T Introduction to Paint
Formulation
Rolla, MO
573-341-4419
coatings@mst.edu
coatings.mst.edu
June 2-5
Core-shell Latex Particles
- Fundamental Aspects of
Morphology Control
University of New Hampshire, Durham,
NH
Emulsions Polymers Consulting and
Education LLC
603-742-3370
www.epced.com
info@epced.com
June 17 - 19
Powder Coating Summit
Columbus, OH
Powder Coatings Institute
814-833-0681
www.powdercoatings.org
July 4-6
Surface and Coating Expo 2014
Chennai Trade Centre, Chennai, India
Kalyani Gupta
+91 44 42 444 555
www.cii.in
July 14-17
International Roof Coatings
Conference Registration
Royal Sonesta, Baltimore, MD
events.r20.constantcontact.com
July 21-23
Missouri S&T Introduction
to Coatings Composition and
Specifcations
Rolla, MO
573-341-4419
cemv26@mst.edu
coatings@mst.edu
coatings.mst.edu
September 3-5
Asia Pacifc Coatings Show
Balai Sidang Jakarta Convention Center
+44 (0) 1737 855 107
KezChen@dmgeventsme.com
September 16-18
Powder Coatings Show
Indianpolis, IN
www.powdercoatings.com
September 22
Latex Film Formulation
London, UK
Emulsion Polymers Consulting and
Education LLC.
603-742-3370
September 28-October 1
CPP Expo
McCormick Place South Hall,
Chicago, IL
Dave Berns
201-881-1654
dberns@cppexpo.com
www.cppexpo.com
October 15-16
North African Coatings Congress
Hyatt Regency Hotel, Casablanca,
Morocco
November 4-6
Powder Coating 101- Basic Essentials
Lab
December 3-5
CHINACOAT2014
Chinese Imort and Export Fiar Complex,
Guangzhou, China
Sinostar International
852-2865-0062
www.chinacoat.net
info@sinostar-intl.com.hk
December 9-10
Powder Coating 202 - Optimizing
Powder Coating Operation with a Lab
Indianpolis, IN
March 10-12
Middle Eastern Coatings Show 2015
Cairo International Convention &
Exhibition Centre, Egypt CW
Vietnam Coating Expo
May 14-16 in Ho Chi Mihn City
39 Meetings 0514.indd 39 4/28/14 2:50 PM
Classifieds
Products & Services
Equipment for Sale
Blades
1-800-243-ROSS
www.HighShearMixers.com
Scan to learn more
& arrange a
FREE trial.
Free Tag Reader:
http://gettag.mobi
HIGH SHEAR
MIXERS
Worlds Widest Selection,
Single Stage to Ultra-High Shear!
CLASSIFIEDS CWM0514.indd 2 4/30/14 12:31 PM
Advertising Index
Company Name Page Phone Website
Ashland Cover 2 800-345-0447 ashland.com/coatings
BASF Corporation Cover 4 800-231-7868 www.basf.com
Blairgowrie Associates, LLC 14 602-539-2683 www.blairgowrieassociates.com
Chemark Consulting 12 910-692-2492 www.chemarkconsulting.net
EuroCoat 13 +33 (0)1 77 92 96 84 www.eurocoat-expo.com
HAI Challenge 9 www.nonwovens-industry.com/HAI
McDaniel and Associates, PC 12 512-472-8282 www.technologylitigators.com
Ross, Charles & Son 3 800-243-ROSS mixers.com
Sinostar Intl Ltd. 23 852-2865-0062 www.chinacoat.net
Sunin Machine Co., Ltd. 11 886-2-22407863-4 www.twsunin.com
Tiger 4 800-243-8148 www.tiger-coatings.us
CLASSIFIEDS CWM0514.indd 3 4/30/14 12:31 PM
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BASF Automotive Refnish Solutions announced that the winner of the 2014 Ridler Award the 1964 Buick Riviera Rivision cre-
ated by JF Launier of JF Kustoms features BASF R-M Onyx HD paint. The Ridler, one of the custom car industrys most pres-
tigious awards, was presented to Launier at the Detroit Autorama. Rivision features many signature elements, including its bright
yellow color, called Rivieran Sunset Pearl, which Launier created for the car. The vehicle also features boat tail-style rear glass, a
two-seater coupe footprint, an 850 HP turbo V8 and twin turbochargers. BASF congratulates JF Launier on his much-deserved
Ridler Award win for the truly impressive and eye-catching 64 Buick Rivision, said Vitor Margaronis, marketing director, BASF
Coatings Solutions, North America. Were thrilled JF chose paint from BASFs R-M line for this project, which is a shining example
of high quality custom work.
Cars eligible for the Ridler Award are judged on creativity, degree of diffculty and quality, and JFs car fts all these criteria,
said Butch Patrico, president of the Michigan Hot Rod Association. Its a very unique and beautiful vehicle. You have to look at it
a long time to appreciate all the work that went into it.
Paint from BASF has been featured on several recent Ridler Award winners. Six of the past 11 winners were painted with the
companys Glasurit line. The 2012 winning 1955 Ford Thunderbird designed by Jonathon Peace and built by Torqd Design Lab
and Greening Auto Company, featured Glasurit 90-Line Brilliant Red. BASF served as the silver sponsor of this years Ridler Ball
at the Detroit Autorama. Held annually, Autorama is one of the largest indoor custom car shows in the United States. The Ridler
Award, given out every year at the show since 1964 to the best new creations, is named after Don Ridler, who started promoting
Autorama in the 1950s. Cars must make their public debut at the show in order to be eligible. CW
2014 Ridler Award Winning Buick Riviera
Rivision Car Features BASFs R-M Onyx HD Paint
The 1964 Buick Riviera Rivision features BASF R-M Onyx HD paint.
42 Final Coat 0514.indd 42 4/28/14 9:12 AM
Untitled-1 1 11/12/13 12:02 PM Untitled-5 1 11/13/13 11:08 AM
Keep your carbon fber parts looking new with
Tinuvin
CarboProtect
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the industry standard for UV protection in one
step. Lightweight yet durable. Just another
example of how at BASF, we create chemistry.
basf.us/dpsolutions
We create
chemistry
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= registered trademark of BASF Group
Untitled-3 1 4/21/14 1:54 PM

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