Professional Documents
Culture Documents
Conformity
Jenness 1932
Majority view
Sheriff 1936 Social Norms
Majority influence
Types of conformity
1) Internalisation- individual accepts majority group view and believes that view to be correct.
-Private acceptance-person conforms to other people’s behaviour in genuine belief that they are right.
- Private belief + public behaviour = coincide
- Follow up study of Sherif 1936- his findings suggest that in ambiguous situations people rely on
each other to decide what is right and then they stay with the view.
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2) Compliance- where a person conforms to other peoples behaviours/attitudes but does not believe them to be
correct.
-go along with other peoples view
-‘keep peace’
-to avoid conflict
-public compliance