Cequity ModelingFactoryTM

Analytical Models - in - a Box

It’s quick. You can see the difference.

VISION:
The vision is to transform the modeling processes into a “ModelingFactoryTM” using
an engineering approach, quality principles, automation and best practices.
STRATEGY:
Separate the repetitive processes from the analysis
Standardize, streamline and automate these tasks
OUTCOME:
Increased speed of Model building
Robust Models built
 Why “ModelingFactory™”?

Because, change is the only constant in your business.

Having a repository of models is always better than having individual models which might re-invent the wheel at times. Hence the
“ModelingFactoryTM” concept utilizes the “more” approach to optimize performance of models.

Using More Markets Are More Focused

Current Data Different Models

Customer Situations Customer Are

Change Different

The Environment Products / Channels

Changes are Different

Updated
More
Frequently Company Strategies
Change

“ModelingFactory™” - Architecture

“ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and
optimizes their functionality. The result is a well defined architecture to support chain of activities smoothly and effectively.
Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way.

The modeling processes are organized in a formal structure:

Data Score &

Models
& ETL Reports

Modeling Factory in a Box

Model Repository - Version

Data Base Control and Scoring Modules Data Scoring
Single View Warehouse Engine
Models
Metadata Distributed Modeling Architecture
Data Audit - Metadata - KXEN

Extract, Pre- Post Scoring

Transform, Modeling Modeling Modeling and
Load Analysis Analysis Reporting
 Key Features

Optimized Environment:

“ModelingFactoryTM” clearly defines the steps involved in Modeling exercise and divides them into 3 categories – Redundant,
Automatable, Optimizable. Using the numerable historical models from its repertoire it is able to remove redundant steps, automate
processes as required and optimize the rest.

Optimized Environment:

Measureable Benefits

”ModelingFactoryTM” can improve the velocity of model building, reduce repetitive tasks, and achieve quicker turn-around time and
ensure faster delivery.

Speed to implement Reduce redundancy Lower costs

Save time to execute Automate for quicker results
 Driving More Business Value

Enabling a More Relevant Message

Scored Using More Current Data

Updated More Frequently

More Focused on a Particular Objective

More Model Developed More Rapidly

About Cequity
Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing performance and accelerates customer relationships.

We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize
marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation
technology to business problems. Our services include:
Customer Management Consulting
Managed Analytics
Marketing Database Solutions
Managed Campaign Management Services
Marketing Operations and Measurement Services
Event Driven Marketing Services

Contact us:
Customer Equity Solutions Pvt. Ltd.
India USA
Mumbai Office: Chicago Office:
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809

Website: www.cequitysolutions.com Email: info@cequitysolutions.com