1

LETTER OF TRANSMITTAL
The 20
th
August, 2013
Mrs. Afreen Choudhury
Lecturer
Department of Marketing
Faculty of Business Studies
University of Dhaka
Subject: Submission of term paper on Evaluation of Annual and CSR Report: A study on
Abdul Monem Ltd. Bangladesh
Dear Madam,
I am pleased to attach here with a copy of the term paper on Evaluation of Annual and CSR
Report: A study on Abdul Monem Ltd. Bangladesh This report is a summary of my findings
from the tasks I have been given to complete. Ive completed the report on schedule and have
tried to meet my entire proposed objective within the allotted schedule.
Finally, Im truly grateful to you for giving me this nice opportunity to work on this report,
which I have considered as a great chance for me to develop my Marketing skills.
Thank you.
Yours Sincerely,
Sal Saad Al Deen Taher
ID No: 41324033
24
th
Batch
MBA (Evening) Program
Department of Marketing
University of Dhaka.
2
Executive Summary
With the beginning of the company has journeyed a long distance. Abdul Monem Limited(AML)
is the flagship company of itself. Driven with the mission statement the company gradually
increased its activities over the years. During its journey the company has faced a lot of
difficulties but with the strong management approach the company managed to survive.
Generating more revenue was not the only concern of AML. The motto was to build a dream. To
achieve the end destination AML has diversified itself and these diversified activities allowed the
company to come close to the people and involved in many development activities such as
infrastructure construction, contribution to beverage sector, ice-cream & food sector, power
generation sector, pharmaceuticals, information technology, securities & financial services etc. It
is regarded as one of the biggest group of companies in Bangladesh.
AML is contributing the nation by many diversified works of its own. The company is also
renowned for its internal and external environment. The organization has over 10000 employees
all around Bangladesh. It has a very effective management which is running this vast
organization properly. Around the years, AML has taken some domestic and international
changes that have affected the organizations business environment. In some extent, AML has
introduced new business plan, converted a unit to a limited company and has taken extensive
decisions to cope with the modern time, laws and for the welfare of the organization & society.
AML has been active in its Corporate Social Responsibility (CSR) through philanthropic
activities. The organization has a foundation, run a campaign for the poor children and mothers,
helped the government in natural calamities and recovery programs and for the welfare of the
employees it has taken some initiatives.
Today, in the constantly growing and ever changing world of trade and technology Abdul
Monem Limited has a new challenge, the challenge to keep itself competitive in the Millennium
with the leading edge technologies as well as products and services. It has long experience in
accomplishing that in the past and it is sure that would be able to meet this challenge.
3
Chapter 1
Strategic Focus and Plan
1.1 Companys Vision
Optimum use of valuable resources including human to create value-added products
and services aimed at contributing to the sustainable economic, social, and environmental
progress and prosperity of Bangladesh.
1.2 Companys Mission
Provide value added products and services by creating a successful
partnership among the people, technology and practices.
Pledge is to establish an absolute sense of inclusion of the companys employees with
its organization and building sustainable relationships with its customers, business associates
and stakeholders by exceeding their expectations and gaining lifelong trust through
exceptional performance.
Excel in all their work, constantly challenging to perform better and engaging in
teamwork with the aim to achieve incremental growth of the business thereby having a
positive impact on the community and the nation in economic and social development.
1.3 Core Competency and Sustainable Competitive Advantage
Since inception the company has gone a long way. Abdul Monem Limited (AML) is the
flagship company of itself. Driven with the mission statement the company gradually increased
its activities over the years. AML started as a Construction Contractor in 1956 and later
diversified to beverage sector, ice-cream & food sector, power generation sector,
pharmaceuticals, information technology, securities & financial services etc. It is one of the
most reputed companies in fact the most reputed company in construction business in
Bangladesh. Though, AML started the business line as the infrastructure development contractor.
In fact the company is quite unbeatable and has a clear sustainable competitive advantage over
other construction company in Bangladesh for their planned management, effective manpower,
technological advantages and more than enough equipments and machineries.
4
Over the decades AML has successfully accomplished many projects including projects
aided by the World Bank (WB), Asian Development Bank (ADB), and Japan Bank for
International Cooperation and Islamic Development Bank (IDB). In recognition to their
commitment for work excellence they have been able to initiate projects in joint ventures and
receive many rewards for the achievements.
Besides, Abdul Monem Limited is renowned for the authorized bottler of the
international beverage brand Coca Cola. Since establishment of IGLOO ice cream and food
products it is one of the leading marketers of ice cream in Bangladesh. The brand has gained
Quality Certifications: ISO 22000:2005 in Food & Safety Management System, HACCP.
AML also has a sugar refinery unit named Abdul Monem Sugar Refinery Limited.
This unit has gained Quality Certifications: FSSC 22000:2010 (ISO 22000+PAS220), HACCP,
Coca Cola TCCQA, Nestle Certification & SEDEX Certification under processing.
Alongside these businesses, the company is moving forward with new ideas in new
sectors and gradually becoming one of the leading brands in Bangladesh.
5
Chapter 2
Situation Analysis
2.1 Industry Analysis
Abdul Monem Limited (AML) is the biggest name in construction industry. It is
considered the largest construction company of Bangladesh. The company has contributed a lot
in nation building since its inception. These include Construction Contractors for the Roads &
Highways, Bridges & Culverts, High-rise Buildings, Factory Buildings, Flood Embankment,
Hydraulic Structures, Operation Maintenance & Toll collection, establishment of educational
institutions, religious infrastructure and micro credit operation and Flyover.
AML is the authorized bottler of the Coca Cola brand which comprises with the
renowned beverages as Coca Cola, Sprite, Fanta, Sunfill etc. Its one of the top two marketers of
beverage industry in Bangladesh. AMLs ice cream and milk unit IGLOO is one of the top name
in ice cream industry in Bangladesh. It has an annual production of 16 million liters of ice cream
& 7.2 million liters of milk.Besides, AML has launched their pharmaceutical unit NOVUS
Pharmaceutical Limited which is producing pharmaceuticals for the local and international
market. AML has also launched their sugar refinery unit which has an annual production of
300,000 tones.
In 2012 AML launched another unit named AM Asphalt & Ready Mix Concrete limited
which is one of the top companies in ready mix industries. Especially, in the Hot Mix Asphalt
industry there is no other company competing present in the market.
So, AML is regarded as one of the biggest multi industrial companies in Bangladesh.
6
2.2 Company Analysis
Name: Abdul Monem Limited (AML)
Status of The Company: Private Limited Company
Year of Establishment: 1956
Country of Registration: Registered under Registrar of Joint Stock Companies, Dhaka,
Bangladesh.
Annual Turnover: 500 million USD
Tender Capacity: 250 million USD
Business Area: Construction of Roads & Highways, Bridges, High-rise Buildings,
Airports, Hydraulic Structures, Power Plants, Sub-stations,
Transmission Lines, Jetty, River Bank Protection works.
Bottler of Coca-Cola, Fanta, Sprite & Sunfill
Producer of Igloo Ice Cream, Milk, Butter and Food.
Producer of Road Bitumen Emulsion in Collaboration with Danish
firm. A joint venture named Danish-Bangla Emulsion Limited.
Producer of Refined Sugar
Producer of Pharmaceutical Product
Trading
Real Estate
Renowned company in Asphalt & Ready Mix Industry
Securities & financial services
Collaboration in information technology with an American
Company name Service Engine.
Power generation unit named AM Power
No of Employee: 10000
7
2.3 Customer Analysis
Since inception, Abdul Monem Limiteds client was the government of the then Pakistan.
After the independence of Bangladesh, AML is the largest contractor firm helping the
governments of Bangladesh to build the nation. It has constructed infrastructures throughout the
country which directly contributed in building the nation and some of these indirectly helped the
country by developing the education level, poverty elevation, capacity building and
infrastructure development.
In the beverage market Coca Cola is a name of choice among the consumers. IGLOO ice
cream is considered popular among the people who like ice cream. NOVUS Pharmaceutical has
a huge demand in the domestic market and exporting pharmaceuticals to more than 70 countries.
AM Securities & Financial Services Ltd. is a subsidiary of Abdul Monem Group and a leading
equity brokerage house in the country with a diverse clientele of institutions, high net worth
individuals, foreign funds and retail investors.
Among the corporates various sector involvement it has also established a power plant,
Abdul Monem Energy Limited (AMEL) in 2005, a reliable and a stable power outlet for the
country.
The corporate is also involved with various renowned financial institutions- National
Credit and Commerce Bank Ltd, Pragati Insurance Ltd, Pragati Life Insurance Ltd. and National
Life insurance Ltd.
Figure: Abdul Monem Limited (AML) as a whole
8
Chapter 3
PESTLE Analysis
3.1 Definition
PESTLE analysis, which is sometimes referred as PEST analysis is a concept in
marketing principles. PESTLE is a mnemonic which in its expanded form denotes P for
Political, E for Economic, S for Social, T for Technological, L for Legal and E for
Environmental. It gives a birds eye view of the whole environment from many different angles
that one wants to check and keep a track of while contemplating on a certain idea/plan. The
PESTLE analysis of Abdul Monem Limited (AML) is discussed briefly below-
3.2 Political Factors
Though Abdul Monem Limited is a business organization, it has to think about the
political factors before taking their business decisions. Bangladesh is a country of Unitary
parliamentary democracy. But the political environment here is sometime very hostile to
business. As there has always been no co-operation between the ruling party and the opposition
parties sometime the country has to face strikes and business, trade and commerce have to come
to a standstill position. Again, the political views of the different governments are always
different here. So, Abdul Monem Limited has to cope with every government change. As their
business deals with the construction sector, a lot of contracts are signed with the government. So,
there is always a possibility of bills not have been passed or the contracts have been laid off.
Overall, AML has to keep good contact with the government and the opposition parties to
operate their business.
3.3 Economical Factors
Business decisions are always have been affected by economical factors. Bangladesh is a
developing country. Abdul Monem Limited has to evaluate the economical factors before
finalizing the business decisions. For example, they have to evaluate their annual turnover rate
and their loan bearing capacity before applying to a financial organization or bank for loan. They
9
also have to think about the inflation rate and economic condition of the country, the dues
pending from the contractual works and the debts to the banks and other financial organizations.
3.4 Social Factors
Now a days, every organization has to give importance to the social factors to operate the
business. Abdul Monem Limited also has to think about the society. Cause, the business of
business today is not only business but also social business. They have to think several times
before taking a decision as the decision may go against the society or the culture and people may
have opposed it. A good business always depended on socio-cultural factors.
3.5 Technological Factors
Abdul Monem Limited has introduced new technologies in their construction, production
and even in the management level because in todays world technology plays a major factor. A
good swing can come in the business and the performance of the work, products and employees
increase in quality and quantity by the introduction of new technologies. AML also has to think
about the negative aspects also. Cause, maintenance and training cost are also big factors.
3.6 Legal Factors
Now a days, every business has to face legal approaches. AML has to follow the strict
labor law of Bangladesh. A contract may be cancelled if there is a single illegal approach during
conducting business. Anti corruption or corruption free business practice is always preferable
where as in our country its sometime not feasible. But there are always legal approaches for
corruption acts.
3.7 Environmental Factors
The business at present days has to think of the mother nature or the environment.
Every business is moving forward to green technology for the sake of the environment. Or
every business is thinking of how to decrease the harmful effects on the ecology or the
environment. AML has installed Effluent Treatment Plant (ETP) to make the water pollutant
free before discharging into the environment. They have also installed solar energy plant at
the roof of their corporate head office.
10
Chapter 4
Research Content
4.1 Changes In the Business Organization And Their Effects on Business
Environment
Over the last five years (2008-2012) Abdul Monem Limited has taken some initiatives
and changes have come within the internal and external environment of the organization. In these
five years the group of companies has launched a pharmaceutical company, separated a unit from
the construction division & converting it to another company and has taken enormous decisions
for the organization which has changed the organization internally and externally and affected the
business environment to a great extent. These changes in the business organization and their
effects on business environment have been discussed below.
4.1.1 Establishment of a New Pharmaceutical Company
On September 8, 2010 Abdul Monem Limited launched a new pharmaceutical company
for commercial operation named NOVUS Pharmaceuticals Limited. With an annual turnover of
around Tk 800 crore, Abdul Monem Group thought about entering the pharmaceuticals sector in
2005 and established AM Pharmaceuticals Ltd that failed eventually. Later, Monem Group
purchased Novus from Pharmadesh Laboratories Ltd in May 2008 and began developing the
factory. nitially, the company has invested nearly Tk 30 crore to set up the factory and import
state-of-the-art machinery at Hemayetpur in Savar. They got a building infrastructure with
minimum facilities from Pharmadesh. They had to work over the two years to make it a factory
of international standards. They imported machinery from UK, Germany, Japan, China and
India,In addition, they established a strong research and development (R&D) department, which
will ensure standards that meet the Current Good Manufacturing Practices criteria set by the
World Health Organisation (WHO).
Novus had entered the sector at a time when most of the top 10 revenue earning
pharmaceutical companies are increasing production capacities to meet growing demand.
Industry insiders said greater public health awareness and investment boosted the sector, sett ing
11
a new benchmark for turnover every year. Initially, the company had aimed to produce primary
and chronic health care items, which includes paracetamol and omeprazol, to reach out to the
common people.
4.1.2 Separating An Unit & Renaming It To Another Company
Abdul Monem Limited is the flagship company. It is the construction unit of the
organization and started its journey 57 years ago as a civil engineering and building contractor
and within a short span of time become a trusted name, ultimately a synonym of quality,
reliability & commitment. The construction division had launched a Asphalt and Ready Mix
Concrete in 2009 for the demand in the ready mix concrete and hot mix asphalt industry. There
are other 10-12 ready mix concrete companies in the market but no asphalt company except the
Abdul Monems. Regarding this fact and other situations, the construction division separated this
unit from the division and renamed it Abdul Monem Asphalt and Ready Mix Concrete Limited
in 2012. Since then the company is competing with other ready mix concrete companies and
playing a monopoly role in the hot mix asphalt industry.
4.1.3 Business Decisions Taken Within The Organization And Their Effects
Within these five years (2008-2012) the organization has undertaken some decisions to
enhance the performance of the employees and the organization itself. In fact, the company
submitted their first Communication on Progress (COP) for the year of 2011-12 and affirming
their support and commitment to the Ten Principles of the UNGCs Global Compact as regards
to human rights, labor, environment and anti-corruption in the year 2012.
They are committed to making the Global Compact and its principles as part of the
strategy, culture and day to day operations of the Company and to engage in collaborative
projects which advance the broader development goals of the United Nations, in particular the
Millennium Development Goals (MDG). The decisions the company has taken are discussed
below
12
4.1.3.1 Support and Respect The protection of Internationally Proclaimed Human
Rights
Abdul Monem Limited strongly believes that sustainability plays a vital role in the
growth of businesses. Steered by its organizational purpose, values and human resource
philosophy it is committed to caring people, health and safety, managing sustainable
environment and empowering societies. It supports universal human rights not only for its
employees but also for the communities where it operates its businesses.
Being a responsible corporate citizen, Abdul Monem Limited has always strived to
safeguard human rights, its protection and promotion. All its actions are in resemblance with
fundamental rights such as right to equal opportunity, right to freedom of speech and association,
right against exploitation, right for cultivating own culture and education.
In line with its Human Resource Philosophy, it is an equal opportunity employer.
Composition of the organization reflects the international image of the group. Suitably qualified
people from local and international communities are preferred for appropriate roles at its
manufacturing and other locations.
4.1.3.2 Make Sure That They Are Not Complicit In Human Rights Abuses
Abdul Monem Limited puts the present labor laws into practice endorsed by the
Government of Bangladesh to serve the workforce. The company had ensured prompt handling
of grievances of employees and customers to uphold basic human rights. Also, Abdul Monem
Limited always encourages the direct employment to protect the human rights of workers. There
is a robust monitor policy/system to inspect all statutory compliances through internal as well as
external agencies on a monthly basis at plant and at business levels. It has set high standards of
business ethics and moral virtues for the organization and it firmly believe in religious, ethical,
social and legal uprightness. Appropriate safety measures (i.e. iron/steel-toe shoes, yellow
Jackets/Trousers with ID cards, hard hat caution sign etc.) are taken and monitored at
workplaces.
There is a committed Employee Relation Association which takes care of employees well
being. For prevention of sexual harassment, a complaints committee is headed by a woman
officer, to deal with cases of sexual harassment, if any. So far no such occurrences have taken
place at AML. None-the-less, awareness on human right issues is significantly increasing among
the employees.
13
4.1.3.3 Labor Standards
AML is committed to use collective bargaining as a beneficial forum/medium for
addressing working conditions and terms of employment, and relations between employers and
workers. It is committed to address any problem solving or other needs of interest to workers and
management, including restructuring and training, safety and health issues, grievance and dispute
settlement procedures, disciplinary rules, and family and community welfare. To this effect,
Abdul Monem Limited joins regularly to the open dialogue/round table seminars of Bangladesh
Enterprise Institute.
Abdul Monem Limited had never practiced and supported forced and compulsory
employment labor at its workplace and there are distinct and strict policies applied in its factories
and plants. There is no form of threatening/violence or physical assault or sexual abuse present
at its workplaces and it is trying to accomplish the higher standards of protection of workers in
working areas. Training and short courses are offered to the supervisors, safety officers and
administrative officers so that they can understand the labor laws in order to become aware of
laws and in turn can make others aware of them. So far it has covered more than 450 employees
under various programs ranging from monthly 2-3 hour-long short presentations to quarterly
programs about 2-3 daylong trainings. Along the same line, AML has allowed five of its senior
managers to be trained by outside organizations on various issues, especially on Human
Resource Management.
Every employee is appointed with accurate employment contract/job description
mentioning the terms and conditions of service and working conditions following Bangladesh
Labor Code 2006.
All Employees are entitled to enjoy all public/declared holidays and their designated
annual and sick leaves. AML holds a compulsory yearly health checkup program free of cost
for all employees.
4.1.3.4 The Effective Abolition of Child Labor
In principle, no child is hired by Abdul Monem Limited. Human Resources Department
(HRD) has developed and endorsed an employment policy with no option for labor below the
adult-age of 18. Employee database is maintained with basic information mentioning date of
birth.
It seeks and obtains birth registration certificates for the workers obtained from their
14
respective agencies. At the time of employee recruitment process, National Identity Card (NIC)
is a mandatory requirement to verify the legal age and status of candidates to avoid any form of
child labor.
Abdul Monem Limited has completed the OHSAS (Occupational Health & Safety
Advisory Services) audit at plant areas and the process of getting certified. OHSAS
recommends and creates a healthy, safe and supportive environment at plant areas with strict
obligation for appointing child labor in the organizations.
4.1.3.5 The elimination of discrimination in respect of employment and occupation
HRD practices a Recruitment Policy Statement where fair, transparent, skill-based
competitive employments are encouraged and any discrimination in respect of race, gender,
region, cast, color, creed or ethnic origin is not allowed in recruitment process. Besides, HRD is
being continually updated with the local accepted labor laws enacted by Bangladesh
Government. All employees are treated equally at the work places.
Discrimination is altogether avoided including access to employment, recruitment
process, payment, job assignments, occupational safety and health, paid holidays, particular
occupations, promotions and to training and vocational guidance.
Female employees/workers enjoy Maternity Leave with full pay for a period of 120
days including public holidays. After enjoying the Maternity Leave, female employees are
usually seen to be more active at their workplaces with full potential and efficiency.
Every confirmed employee is eligible to be a member of The Abdul Monem Limited
Employee Provident Fund, which has been administered in\accordance with the relevant
law of the land.
4.1.3.6 Decisions Taken for A Better Environment
Abdul Monem Limited, as a responsible corporate citizen, believes in protecting and
preserving the environment. To achieve this objective, Abdul Monem Limited has a full-fledged
environment management team to plan, implement and monitor environment management
programs.
All environment management programs are intensively monitored and effectively
implemented. Toward this goal, Abdul Monem Limited has incorporated with ISO
22000:2005, OHSAS management systems, HACCP management systems etc. It is committed
to conform to and caring for the Environment, Occupational Health, Safety and Quality
15
procedures of its working area. To meet the future environmental challenges, it has
emphasized on green energy by installing solar panels on rooftop of our Head Quarter (MBD)
to conserve the environment.
Fuel Analyzer has been installed at our plants to manage less emission of carbon
monoxide. Adhering to guidelines, we submit treated effluent water sample to Department of
Environment of Ministry of Environment and Forest, Bangladesh for testing. Respecting the
environment, it has established Effluent Treatment Plants (ETP) in all of our plants following
the guidelines of Department of Environment (DoE), Ministry of Environment and Forest
(MoEF), Bangladesh.
4.1.3.7 Anti Corruption Measures
There is a well defined Code of Conduct and Business Ethics in place for conducting
the business operations of Abdul Monem Limited.
Since its inception, AML business practices have been governed by honesty, integrity,
fair dealing and full obedience to all applicable business laws and ethics. It deplores any form of
bribery, corruption and extortion in business and it upholds the commitment countrywide in its
everyday jobs.
With it Code of Conduct, it discourages an offer or receipt of any form of gift, fee,
reward or other advantage to or from any person as an inducement to do something which is
dishonest, illegal or a breach of trust in our organization.
Its Internal Audit Team supports conducting inventory management of all units and
departments twice a year with data records of ERP. The audit team also administers all forms
of bill checking and financial compliance related issues to ensure that all data match with
primary terms and conditions and that no form of divergence is occurring.
In addition, An Enterprise Resource Planning (ERP) package named ERP Optima has
been implemented in its organization and financial data are transparently transacted through
ERP. No doubt, the automation of the company encourages good governance and eliminates
corruptions.
16
4.2 Corporate Social Responsibility (CSR) Activities
A more common approach to Corporate Social Responsibility (CSR) is corporate
philanthropy. This includes monetary donations and aid given to local and non-local nonprofit
organizations and communities, including donations in areas such as the arts, education, housing,
health, social welfare and the environment, among others, but excluding political contributions
and commercial sponsorship of events. Abdul Monem Limited has no definite CSR report of its
own. But the company has done some CSR activities over the years by corporate philanthropy,
establishing a foundation, running a campaign for the needy pregnant women, environmental
responsibilities and other philanthropic activities.
4.2.1 Abdul MonemFoundation
Abdul Monem Limited is a firm believer of community development and that citizenship
contribution to their communities and nation is vital. In this spirit, Abdul Monem Foundation
was set up as the CSR (Corporate Social Responsibility) wing with a view of endowing various
charitable causes for the benefit of the society in general, and especially for the less privileged
for their education., healthcare and other amenities.AM Foundation has donated 52 acres of land
in Bijeshwar of Brahmanbaria, the highest patch of land donated for CSR purpose in the country.
The area consists of a school, a college, a madrasha religious institute with free education. AM
Foundation is also running an orphanage with 3000 orphans are looked after with due sympathy,
care and compassion. The area has a mosque and a large pond as a water utility service.
Figure: AM Foundation.
17
AM Foundation distributes relief amongst flood or any other type of disaster affected
people, as and when the country has faced national calamities or disasters. Relief was distributed
in the year 1988, 1998, 2001 and 2007. The AML management mobilizes all resources to have
AM Foundation in the frontline to support in any such crisis.
4.2.2 Every Woman Every Child Campaign
On a different front, Novus Pharmaceuticals Limited, a pharmaceutical-unit of Abdul
Monem Limited has committed to raise awareness of malnutrition among pregnant and lactating
mothers and children through participating in Every Woman Every Child initiative. AML
has also started providing free vitamins among the target groups. Every Woman Every Child is
an initiative launched by UN Secretary General Ban Ki-moon during the United Nations
Millennium Development Goals Summit in September 2010 that aims to save the lives of 16
million women and children in the world by 2015.
Figure: Every Woman Every Child Campaign
Partnering with the Nutrition Department of Dhaka University, AML has already planned
to reach 50,000 poor and needy mothers (both pregnant and lactating) in the next five years
through its nutrition awareness program. It is to be noted here that this program is well under
way and by the next reporting time a substantial number would be covered under this program.
4.2.3 Welfare For The Employees
An Employee Loan Scheme is offered for the immediate needs of the employees of
Abdul Monem Limited to meet any unforeseen crisis. Approximately, 1500 employees of Abdul
Monem Limited have taken the advantage of this Employee Loan Scheme with zero interest
18
and easy repayment plan. Being mindful to their female employees, Maternity Benefit Scheme
is offered to women who are on maternity leave. Abdul Monem Family enjoys employee
benefits as per company policy supporting their rights.
4.2.4 Environmental Responsibilities
In pursuit of excellence towards sustainable development and to go beyond compliance,
Abdul Monem Limited has taken many initiatives aligned to the Company's policy of
Conserving natural resources, raw materials, water and energy by process improvements,
recycling and reducing waste. Abdul Monem Limited conforms to all of the environmental
regulatory compliances and guidelines of Department of Environment (DoE), Ministry of
Environment and Forest (MoEF), Bangladesh at its plants and exercises best possible usage of
water consumption and reuses of treated waste water for drainage cleaning and irrigations . The
Monem Business District (by far the largest commercial building in Bangladesh) has adopted
green energy by installing solar panels on its rooftop to conserve the environment.
Abdul Monem Limited encourages forestations, gardens, reuse of treated water and
has created environmental awareness among employees. Abdul Monem Limited has
installed Effluent Treatment Plant (ETP) to make the water pollutant free before discharging
into the environment.
4.2.5: Other Activities
AM Foundation provides free drinking water amongst drought stricken people or during
hot spells to provide immediate relief to people. Abdul Monem Limited manages to provide
20,000 liters of clean drinking water to the poor people of slum areas of the society on a daily
basis. They are also responsive to the social responsibilities and they believe that the corporate
houses have many responsibilities to perform. They contribute a fair portion of our earnings to
the underprivileged, distressed and poor people. For example, they have established educational
institutions to enlighten the poor people of the locality with necessary knowledge. The poor,
destitute and those in need are provided meals periodically or during religious occasions.
AML as a CSR effort provided all the recovery equipment to the 'Bangladesh Army
Salvage Operation' in the building collapse of Spectra Garments in 2005 free of charge. Even
after the recent Savar Tragedy AML has provided all the machineries and equipment for the
rescue and recovery of the Rana Plaza Building collapse.
19
Chapter 5
Recommendations & Conclusion
5.1 Recommendations
No definite CSR report was found during the research. All contents were collected from
the newspaper and the internet. The company should have a CSR report.
Website of the company is not well-working. They should update the website regularly.
The company has published its company brochure in 2010. After that it has not published
any company profile, so no updated financial status of the company was found. It should
have update the company profile and published a updated company brochure.
Company personnel are not willing to inform. They should have some personnel to give
information about the company.
Company is a leading brand in Bangladesh but its publicity of its achievements are
undermined. The company should have some publicity via commercials, extensive CSR
activities and public relations.
5.2 Conclusion
The very enormous name ABDUL MONEM LIMITED is one of the largest companies in
Bangladesh. It creates a milestone for the country. It crafts-
Involvement at Nation Building
Contribution to GDP
Employment opportunity
Contribution to national calamity
Disaster removal activities
Corporate Social Responsibilities
Finally, it can be said that Abdul Monem Limited runs its business with transparency, ethical
business standard encompassing CSR activities targeted primarily to its stakeholders and the
public in general.