BRANDI COLE

Seattle, WA Cell (253) 686-3944 bcole04@gmail.com

linkedin.com/in/brandicole brandimcole.com twitter.com/brandi_cole

SUMMARY
Social Media Engagement Coordinator and social media strategy consultant. Master's of Digital
Marketing from Hult International Business School. Relevant social media experience through position at
Grist.org, freelance social media consulting projects, hands-on master's program, and internship at
SmartRecruiters. Proven strengths in social media strategy, social media measurement, blogging, content
creation, teamwork, and multitasking. Also possess basic HTML skills and currency of knowledge in new
technology and media trends such as inbound marketing, SEO, Google Analytics and Adwords, link
building, community management and content scheduling.

EXPERIENCE
05/2013 to Current Social Media Engagement Coordinator Grist.org Seattle, WA
Growing Grists online community and raising the level of engagement across
multiple social media channels while tracking performance and keeping up with
organization-wide goals.
Scheduled social media content updates for Twitter, Facebook, Pinterest and
Google+ using social media listening and reporting tools (Socialflow, Hootsuite,
Sprout Social)
Grew Facebook account by 17% and Twitter account by 21% over fiscal year
Tracked performance of social media campaigns and site posts through
various analytics tools (Simply Measured, Google Analytics, Chartbeat) and
record metrics and KPIs on weekly and monthly basis
Engaged with and track activity from influencers in the environmental space
across all social media platforms
Created and manage list of Twitter "power users" and leverage these
relationships for donations and campaign support
Produced engaging social media campaigns using innovative new tools or
platforms (Thunderclap.it, Google+ Hangouts, Instagram, Pinterest)

07/2014 to Current Freelance Social Media Consultant
Steelsmith Group Seattle, WA
In a consulting role, created social media strategies for four of Steelsmith Group's
clients.
Created social media marketing plan, including strategies for Facebook,
Twitter, LinkedIn and Pinterest
Established tiered social media service packages for Steelsmith to use with
current and future clients
Monitored KPIs and metrics monthly to measure performance of social
strategies

12/2012 to 12/2013 Freelance Social Media Consultant
Avalon Clinic for Cosmetic Surgery Tacoma, WA
In a consulting role, advised owner of company on social media strategies.
Helped grow Facebook account 1,500% from 81 to almost 1300 Likes
Designed Facebook Marketing plan, including research and information on
target markets, content creation, and advertising options
Consulted client on basic social media and internet marketing strategies and
best practices






04/2012 to 07/2012 Social Media Intern
SmartRecruiters San Francisco, CA
Worked closely with internship mentor to develop and expand social media
strategy and blog.
Wrote blog posts for SmartRecruiters blog and solicited guest posts from other
bloggers
Used inbound marketing and link building techniques to improve SEO
Contributed guest posts on YouTern and HR.com
Created and grew new internship-focused personal Twitter account
(@SmartIntern)
Helped maintain and schedule posts on Twitter, Facebook and Pinterest

09/08 09/11 Sales Support Representative
RR Donnelley- Seattle WA
Liaison between RR Donnelley and T-Mobile. Worked closely with Sales Account
Executive and Merchandising Marketing Manager to ensure timely delivery of
marketing collateral for product launches and provide solutions to customer
service issues for T-Mobile store managers.


EDUCATION
August 2012 Master of Arts: Digital Marketing
Hult International Business School San Francisco, CA, USA

June 2008 Bachelor of Arts: Business Administration- Marketing
Western Washington University Bellingham, WA, USA


SKILLS
Social Media Marketing, Marketing Strategy, Social Media, Digital Marketing, Social Media
Measurement, Influencer Marketing, Google Analytics, Facebook, Twitter, Pinterest, Instagram,
YouTube, Blogging, Community Management, SEO, Customer Service, Teamwork, Microsoft Office,
Time Management, SEM, Microsoft Excel, Marketing, CRM, HTML, Multi-tasking, Problem Solving,
Start-ups, Market Research, Strategy, Competitive Analysis, Blog Marketing, Excel, Attention to
Detail, Outgoing, Organization, Online Marketing, Link Building, Group Work, A/B testing,
PowerPoint, Social Influence, Spelling and Grammar, Analytics, Social Analytics, Event Planning


ACCOMPLISHMENTS
Graduation with Distinction from Hult - Cumulative GPA: 3.7
Hult Dean's List: December 2011, June 2012, August 2012
Winning Team Member of Hult Life In Marketing Competition February 2012
Winning Team Member of Hult Action Project for Rangeworks Co. June 2012