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Doing It Right, And How Youd Know

Presented at UXSTRAT 2014 by Dan Klyn

Strategy
Structure
$111,000,000
TACTICS

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Whats A Good
Structure?
@admstielstra
Photo: Melissa Mahoney
There is no right way.

Difference In Scale

DIFFERENCE IN KIND
?
C o u r s e M a s t e r
A p l i a
C e n g a g e N o w
D i e t A n a l y s i s
P l u s
E n h a n c e d
I n s i t e f o r
C o m p o s i t i o n
E n h a n c e d
W e b a s s i g n
i L R N
O W L
S A M
S p e e c h S t u d i o
P r o d u c t
T r a i n i n g
C a l e n d a r
C e n g a g e C o u r s e
C o u r s e C a r e
C o u r s e M a t e
E n g a g e m e n t
T r a c k e r
I n t e r a c t i v e
T e a c h i n g a n d
L e a r n i n g T o o l s
I n t e g r a t e d
e B o o k
C o u r s e 3 6 0
( 4 . 1 . 0 )
O u t c o m e s
A s s e s s m e n t
I n t e r a c t i v i t y
C u s t o m i z a t i o n
O u r S e r v i c e s
F A Q
C u s t o m S o l u t i o n s
C u s t o m P r i n t
C u s t o m D i g i t a l
C u s t o m
C o u r s e
D e v e l o p m e n t
E n t e r p r i s e ?
T e a m U p
A b o u t U s
M e e t t h e T e a m
T e s t i m o n i a l s
R e q u e s t a
C o n s u l t a t i o n
U p c o m i n g
E v e n t s
S e r v i c e s &
S o l u t i o n s
( 4 . 0 )
C o m p u T a u g h t
E d u c a t i o n T o G o
N e t L e a r n i n g
G V R L
( 5 . x - a )
D i g i t a l
C o l l e c t i o n s
( 5 . x - d )
S e a r c h ( 2 . 5 )
T o o l s f o r
S t u d e n t s
A r t i c l e L i b r a r y
A c t i v i t i e s f o r
S t u d e n t s
S t r u g g l i n g
R e a d i n g C e n t e r
G l o s s a r y o f
L i t e r a r y T e r m s
H o w t o W r i t e a
T e r m P a p e r
S t u d e n t
H a n d o u t - W h y U s e
R e f e r e n c e v s . G o o g l e
C i t i n g I n f o r m a t i o n
f r o m G a l e
D a t a b a s e s
A w a r d W i n n e r s
W h a t ' s N e w
S p e c i a l O f f e r s
F e a t u r e d
P a r t n e r s
O v e r v i e w
R E : s o u r c e s
B l o g
F r e e
D o w n l o a d s
P r o m o t e y o u r
e B o o k s
R e q u e s t
M A R C
R e c o r d s
R e q u e s t a
F r e e T r i a l
P a r t n e r s
S u p p o r t
B y S u b j e c t
B y A r e a o f
I n t e r e s t
B y L a n g u a g e
B y N a m e
B y M e d i u m
B u s i n e s s
P a r t n e r s
P a r t n e r
L i b r a r i e s
C o n f e r e n c e s
T e c h n i c a l
S u p p o r t
C o n t a c t a G a l e
R e p
F i e l d ( e . g .
A u t o m o t i v e &
T r u c k i n g )
F i e l d ( e . g .
T r u c k i n g )
S e l e c t Y o u r
P r o d u c t . . .
S c h o o l ( 2 . 2 . 0 )
P r o f e s s i o n a l
( 2 . 3 . 0 )
H e l p
R e s o u r c e s
C a n ' t n d w h a t y o u ' r e l o o k i n g f o r ? > >
S e r v i c e P l u s
A n s w e r s P l u s
R e q u e s t a
C o p y
C e n g a g e B r a i n
S c h o o l s P l u si f c a t a l o g = S c h o o l s
C u s t o m i z e
y o u r T e x t
( p o p - u p )
P r o d u c t
R e c o r d ( 3 . x )
I n s t r u c t o r
C o m p a n i o n
S i t e
< < ( l t e r e d b y c a t a l o g )
L i b r a r y &
R e s e a r c h
( 2 . 4 . 0 )
P u r c h a s e , R e n t , A c c e s s ( O u t o f S c o p e )
O v e r v i e w
P r o d u c t & T o p i c
S i t e s ( 5 . 0 )
H i g h e r
E d u c a t i o n
L i b r a r y &
R e s e a c h
S c h o o l s
C a r e e r &
D a t a b a s e T i t l e
L i s t s
C o r e
R e f e r e n c e
T i t l e s
C o n v e n t i o n s
S c h e d u l e
N e w s , S o c i a l
N e t w o r k s , &
e N e w s l e t t e r s
( 2 . 4 . 3 . 1 )
C o n n e c t i n g
w i t h L i b r a r y &
R e s e a r c h
C a t a l o g i n g
S e r v i c e
H o w t o M a r k e t
Y o u r L i b r a r y
W e b s i t e
W i d g e t s
L i t e r a r y I n d e x
M A R C
R e c o r d s
( 2 . 4 . 2 . 8 )
T r i a l s , T o u r s , &
W e b i n a r s
P r o d u c t
M a r k e t i n g
M a t e r i a l
D a t a b a s e
I c o n s | L o g o s
( 2 . 4 . 2 . 2 . 1 )
M a r k e t i n g
M a t e r i a l
F r e e
R e s o u r c e s
L i b r a r y S u p p o r t
M a t e r i a l
" M o n t h l y
E v e n t s "
G r a n t s
C u r r i c u l u m
C o r r e l a t i o n s
S c h e d u l e
N e w s , s o c i a l
n e t w o r k s , &
C o n n e c t i n g
w i t h S c h o o l
L e s s o n P l a n s
( 2 . 2 . 3 . 1 )
K - 1 2
T e a c h e r s
F o r u m
T r i a l s , T o u r s ,
& W e b i n a r s
D a t a b a s e
T i t l e L i s t s
F r e e
D o w n l o a d s
S c h o o l S u p p o r t
M a t e r i a l
( 2 . 2 . 3 )
L i b r a r y
C a t a l o g i n g
S e r v i c e
E - N e w s l e t t e r
S i g n - u p p a g e
A r c h i v e s
L i b r a r y P l u s
F i e l d / C a t e g o r y
( 2 . 4 . x )
D i s c i p l i n e
( 2 . 4 . x . x )
C o u r s e
( 2 . 4 . x . x . x )
T o p i c
( 2 . 4 . x . x . x . x )
( 2 . 2 . x )
D i s c i p l i n e
( 2 . 2 . x . x )
C o u r s e
( 2 . 2 . x . x . x )
T o p i c
( 2 . 2 . x . x . x . x )
( 2 . 3 . x )
D i s c i p l i n e
( 2 . 3 . x . x )
C o u r s e
( 2 . 3 . x . x . x )
T o p i c
( 2 . 3 . x . x . x . x )
P r o d u c t T y p e B r a n d
L i b r a r y T y p e
( L i b r a r y &
R e s e a r c h O n l y )
R o l e
( S c h o o l s o n l y )
i f c a t a l o g = L i b r a r y & R e s e a r c h
R e q u e s t a
P r i n t e d C o p y
C o u r s e S m a r t
i f c a t a l o g = H i g h e r E d u c a t i o n
& R o l e = S t u d e n t
A u t h o r
e v e n t u a l l y c o m p a n i o n s i t e s c a n b e
m i g r a t e d t o w / i n P r o d u c t & T o p i c
S i t e s s e c t i o n .
& R o l e = C o l l e g e B o o k s t o r e
S c h e d u l e
n e t w o r k s , &
C o n s u l t a t i v e
S e r v i c e s
H e a l t h c a r e
F a c i l i t i e s
C o r p o r a t e
A u t o m o t i v e
I n n o v a t i v e
O n l i n e
S e r v i c e s
A u t h o r ' s
C o r n e r
S u p p o r t M a t e r i a l
S a l o n s & S p a s
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h
O n l i n e L e a r n i n g
P r o f e s s i o n a l &
C o u r s e
E n g a g e m e n t &
A s s e s s m e n t
B y M a r k e t
N e w &
N o t e w o r t h y
N e w s &
A n n o u n c e m e n t s
G e n e r a l
P r o m o t i o n A r e a
A d d i t i o n a l
R e s u l t s &
R e s o u r c e s
C o m p a r e
P r o d u c t s
W i n d o w
( 2 . 6 )
S e a r c h
R e s u l t s ( 2 . 4 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 2 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 3 -
S e a r c h )
I n C o n t e x t
( 5 . x - b )
E x p e r i e n c e
t h e I n t e r f a c e
E x p l o r e t h e
F e a t u r e s
S e e t h e
B e n e t s
G e t t h e F A Q s
A b o u t
U p g r a d i n g
R e v i e w t h e
P r o d u c t s
W a t c h a n
O v e r v i e w
R e g i s t e r f o r a
F r e e T r i a l
V i e w
M a r k e t i n g
T o o l k i t
D o w n l o a d s
T e s t i m o n i a l s &
F e e d b a c k
B i o g r a p h y I n
C o n t e x t
C a n a d a I n
C o n t e x t
S c i e n c e I n
C o n t e x t
O p p o s i n g
V i e w p o i n t s I n
C o n t e x t
S t u d e n t
R e s o u r c e s I n
C o n t e x t
U . S . H i s t o r y I n
C o n t e x t
W o r l d H i s t o r y I n
C o n t e x t
T r u c k T e c h n o l o g y
( 5 . x - c )
E l e c t r o n i c
S o l u t i o n s
J a c k E r j a v e c
S c o l a r s h i p
C u s t o m
S o l u t i o n s
A u t o T e a m
D A T O
T o d a y ' s
T e c h n i c i a n
S e r i e s
C o n f e r e n c e
D a t e s
C o u r s e G u i d e
( p d f )
E m a i l S i g n - U p
R e s o u r c e s
F
E
D
E
G
H
H
I
J
E x a m p l e S i t e s . T h e r e c o u l d b e h u n d r e d s .
( O u t o f S c o p e )
D D
D
D D
E E
E E E
C C C
A p l i a
C e n g a g e N o w
P l u s
E n h a n c e d
I n s i t e f o r
E n h a n c e d
W e b a s s i g n
i L R N
O W L
S A M
P r o d u c t
T r a i n i n g
C a l e n d a r
C o u r s e C a r e
C o u r s e M a t e
E n g a g e m e n t
T r a c k e r
I n t e g r a t e d
e B o o k
C o u r s e 3 6 0
( 4 . 1 . 0 )
O u t c o m e s
A s s e s s m e n t
F A Q
C u s t o m
C o u r s e
T e a m U p
A b o u t U s
R e q u e s t a
U p c o m i n g
E v e n t s
S e r v i c e s &
S o l u t i o n s
( 4 . 0 )
G V R L
( 5 . x - a )
D i g i t a l
( 5 . x - d )
S e a r c h ( 2 . 5 )
T o o l s f o r
S t u d e n t s
S t u d e n t s
S t r u g g l i n g
G l o s s a r y o f
T e r m P a p e r
S t u d e n t
f r o m G a l e
D a t a b a s e s
W h a t ' s N e w
F e a t u r e d
P a r t n e r s
O v e r v i e w
R E : s o u r c e s
B l o g
F r e e
D o w n l o a d s
e B o o k s
R e q u e s t
M A R C
R e c o r d s
R e q u e s t a
F r e e T r i a l
P a r t n e r s
S u p p o r t
B y S u b j e c t
B y A r e a o f
I n t e r e s t
B y L a n g u a g e
B y N a m e
B y M e d i u m
B u s i n e s s
P a r t n e r s
P a r t n e r
L i b r a r i e s
T e c h n i c a l
S u p p o r t
R e p
F i e l d ( e . g .
T r u c k i n g )
F i e l d ( e . g .
T r u c k i n g )
S e l e c t Y o u r
P r o d u c t . . .
S c h o o l ( 2 . 2 . 0 )
( 2 . 3 . 0 )
H e l p
R e s o u r c e s
R e q u e s t a
C o p y
C u s t o m i z e
y o u r T e x t
( p o p - u p )
P r o d u c t
R e c o r d ( 3 . x )
I n s t r u c t o r
C o m p a n i o n
S i t e
L i b r a r y &
R e s e a r c h
( 2 . 4 . 0 )
O v e r v i e w
S i t e s ( 5 . 0 )
H i g h e r
E d u c a t i o n
L i b r a r y &
R e s e a c h
S c h o o l s
C a r e e r &
L i s t s
C o r e
R e f e r e n c e
T i t l e s
S c h e d u l e
N e t w o r k s , &
( 2 . 4 . 3 . 1 )
C o n n e c t i n g
R e s e a r c h
C a t a l o g i n g
S e r v i c e
W e b s i t e
W i d g e t s
M A R C
R e c o r d s
( 2 . 4 . 2 . 8 )
W e b i n a r s
P r o d u c t
M a r k e t i n g
M a t e r i a l
D a t a b a s e
( 2 . 4 . 2 . 2 . 1 )
M a r k e t i n g
M a t e r i a l
F r e e
R e s o u r c e s
M a t e r i a l
" M o n t h l y
E v e n t s "
G r a n t s
C u r r i c u l u m
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h S c h o o l
( 2 . 2 . 3 . 1 )
K - 1 2
T e a c h e r s
F o r u m
& W e b i n a r s
D a t a b a s e
T i t l e L i s t s
F r e e
D o w n l o a d s
M a t e r i a l
( 2 . 2 . 3 )
L i b r a r y
C a t a l o g i n g
S e r v i c e
A r c h i v e s
( 2 . 4 . x )
D i s c i p l i n e
( 2 . 4 . x . x )
C o u r s e
( 2 . 4 . x . x . x )
T o p i c
( 2 . 4 . x . x . x . x )
( 2 . 2 . x )
D i s c i p l i n e
( 2 . 2 . x . x )
C o u r s e
( 2 . 2 . x . x . x )
T o p i c
( 2 . 2 . x . x . x . x )
( 2 . 3 . x )
D i s c i p l i n e
( 2 . 3 . x . x )
C o u r s e
( 2 . 3 . x . x . x )
T o p i c
( 2 . 3 . x . x . x . x )
( L i b r a r y &
R o l e
R e q u e s t a
A u t h o r
S c h e d u l e
n e t w o r k s , &
S e r v i c e s
H e a l t h c a r e
F a c i l i t i e s
C o r p o r a t e
A u t o m o t i v e
I n n o v a t i v e
O n l i n e
S e r v i c e s
A u t h o r ' s
C o r n e r
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h
C o u r s e
A s s e s s m e n t
B y M a r k e t
N e w &
N o t e w o r t h y
N e w s &
G e n e r a l
A d d i t i o n a l
R e s u l t s &
R e s o u r c e s
C o m p a r e
P r o d u c t s
W i n d o w
( 2 . 6 )
S e a r c h
R e s u l t s ( 2 . 4 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 2 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 3 -
S e a r c h )
I n C o n t e x t
( 5 . x - b )
E x p e r i e n c e
E x p l o r e t h e
F e a t u r e s
S e e t h e
B e n e t s
G e t t h e F A Q s
A b o u t
U p g r a d i n g
R e v i e w t h e
P r o d u c t s
W a t c h a n
O v e r v i e w
F r e e T r i a l
V i e w
M a r k e t i n g
T o o l k i t
D o w n l o a d s
F e e d b a c k
C o n t e x t
C a n a d a I n
C o n t e x t
S c i e n c e I n
C o n t e x t
O p p o s i n g
C o n t e x t
S t u d e n t
C o n t e x t
C o n t e x t
C o n t e x t
( 5 . x - c )
E l e c t r o n i c
S o l u t i o n s
S c o l a r s h i p
C u s t o m
S o l u t i o n s
A u t o T e a m
D A T O
T o d a y ' s
T e c h n i c i a n
S e r i e s
C o n f e r e n c e
D a t e s
( p d f )
R e s o u r c e s
F
E
D
E
G
H
H
I
J
D D
D
D D
E E
E E E
C C C
A p l i a
C e n g a g e N o w
P l u s
E n h a n c e d
I n s i t e f o r
E n h a n c e d
W e b a s s i g n
i L R N
O W L
S A M
P r o d u c t
T r a i n i n g
C a l e n d a r
C o u r s e C a r e
C o u r s e M a t e
E n g a g e m e n t
T r a c k e r
I n t e g r a t e d
e B o o k
C o u r s e 3 6 0
( 4 . 1 . 0 )
O u t c o m e s
A s s e s s m e n t
F A Q
C u s t o m
C o u r s e
T e a m U p
A b o u t U s
R e q u e s t a
U p c o m i n g
E v e n t s
S e r v i c e s &
S o l u t i o n s
( 4 . 0 )
G V R L
( 5 . x - a )
D i g i t a l
( 5 . x - d )
S e a r c h ( 2 . 5 )
T o o l s f o r
S t u d e n t s
S t u d e n t s
S t r u g g l i n g
G l o s s a r y o f
T e r m P a p e r
S t u d e n t
f r o m G a l e
D a t a b a s e s
W h a t ' s N e w
F e a t u r e d
P a r t n e r s
O v e r v i e w
R E : s o u r c e s
B l o g
F r e e
D o w n l o a d s
e B o o k s
R e q u e s t
M A R C
R e c o r d s
R e q u e s t a
F r e e T r i a l
P a r t n e r s
S u p p o r t
B y S u b j e c t
B y A r e a o f
I n t e r e s t
B y L a n g u a g e
B y N a m e
B y M e d i u m
B u s i n e s s
P a r t n e r s
P a r t n e r
L i b r a r i e s
T e c h n i c a l
S u p p o r t
R e p
F i e l d ( e . g .
T r u c k i n g )
F i e l d ( e . g .
T r u c k i n g )
S e l e c t Y o u r
P r o d u c t . . .
S c h o o l ( 2 . 2 . 0 )
( 2 . 3 . 0 )
H e l p
R e s o u r c e s
R e q u e s t a
C o p y
C u s t o m i z e
y o u r T e x t
( p o p - u p )
P r o d u c t
R e c o r d ( 3 . x )
I n s t r u c t o r
C o m p a n i o n
S i t e
L i b r a r y &
R e s e a r c h
( 2 . 4 . 0 )
O v e r v i e w
S i t e s ( 5 . 0 )
H i g h e r
E d u c a t i o n
L i b r a r y &
R e s e a c h
S c h o o l s
C a r e e r &
L i s t s
C o r e
R e f e r e n c e
T i t l e s
S c h e d u l e
N e t w o r k s , &
( 2 . 4 . 3 . 1 )
C o n n e c t i n g
R e s e a r c h
C a t a l o g i n g
S e r v i c e
W e b s i t e
W i d g e t s
M A R C
R e c o r d s
( 2 . 4 . 2 . 8 )
W e b i n a r s
P r o d u c t
M a r k e t i n g
M a t e r i a l
D a t a b a s e
( 2 . 4 . 2 . 2 . 1 )
M a r k e t i n g
M a t e r i a l
F r e e
R e s o u r c e s
M a t e r i a l
" M o n t h l y
E v e n t s "
G r a n t s
C u r r i c u l u m
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h S c h o o l
( 2 . 2 . 3 . 1 )
K - 1 2
T e a c h e r s
F o r u m
& W e b i n a r s
D a t a b a s e
T i t l e L i s t s
F r e e
D o w n l o a d s
M a t e r i a l
( 2 . 2 . 3 )
L i b r a r y
C a t a l o g i n g
S e r v i c e
A r c h i v e s
( 2 . 4 . x )
D i s c i p l i n e
( 2 . 4 . x . x )
C o u r s e
( 2 . 4 . x . x . x )
T o p i c
( 2 . 4 . x . x . x . x )
( 2 . 2 . x )
D i s c i p l i n e
( 2 . 2 . x . x )
C o u r s e
( 2 . 2 . x . x . x )
T o p i c
( 2 . 2 . x . x . x . x )
( 2 . 3 . x )
D i s c i p l i n e
( 2 . 3 . x . x )
C o u r s e
( 2 . 3 . x . x . x )
T o p i c
( 2 . 3 . x . x . x . x )
( L i b r a r y &
R o l e
R e q u e s t a
A u t h o r
S c h e d u l e
n e t w o r k s , &
S e r v i c e s
H e a l t h c a r e
F a c i l i t i e s
C o r p o r a t e
A u t o m o t i v e
I n n o v a t i v e
O n l i n e
S e r v i c e s
A u t h o r ' s
C o r n e r
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h
C o u r s e
A s s e s s m e n t
B y M a r k e t
N e w &
N o t e w o r t h y
N e w s &
G e n e r a l
A d d i t i o n a l
R e s u l t s &
R e s o u r c e s
C o m p a r e
P r o d u c t s
W i n d o w
( 2 . 6 )
S e a r c h
R e s u l t s ( 2 . 4 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 2 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 3 -
S e a r c h )
I n C o n t e x t
( 5 . x - b )
E x p e r i e n c e
E x p l o r e t h e
F e a t u r e s
S e e t h e
B e n e t s
G e t t h e F A Q s
A b o u t
U p g r a d i n g
R e v i e w t h e
P r o d u c t s
W a t c h a n
O v e r v i e w
F r e e T r i a l
V i e w
M a r k e t i n g
T o o l k i t
D o w n l o a d s
F e e d b a c k
C o n t e x t
C a n a d a I n
C o n t e x t
S c i e n c e I n
C o n t e x t
O p p o s i n g
C o n t e x t
S t u d e n t
C o n t e x t
C o n t e x t
C o n t e x t
( 5 . x - c )
E l e c t r o n i c
S o l u t i o n s
S c o l a r s h i p
C u s t o m
S o l u t i o n s
A u t o T e a m
D A T O
T o d a y ' s
T e c h n i c i a n
S e r i e s
C o n f e r e n c e
D a t e s
( p d f )
R e s o u r c e s
F
E
D
E
G
H
H
I
J
D D
D
D D
E E
E E E
C C C
A p l i a
C e n g a g e N o w
P l u s
E n h a n c e d
I n s i t e f o r
E n h a n c e d
W e b a s s i g n
i L R N
O W L
S A M
P r o d u c t
T r a i n i n g
C a l e n d a r
C o u r s e C a r e
C o u r s e M a t e
E n g a g e m e n t
T r a c k e r
I n t e g r a t e d
e B o o k
C o u r s e 3 6 0
( 4 . 1 . 0 )
O u t c o m e s
A s s e s s m e n t
F A Q
C u s t o m
C o u r s e
T e a m U p
A b o u t U s
R e q u e s t a
U p c o m i n g
E v e n t s
S e r v i c e s &
S o l u t i o n s
( 4 . 0 )
G V R L
( 5 . x - a )
D i g i t a l
( 5 . x - d )
S e a r c h ( 2 . 5 )
T o o l s f o r
S t u d e n t s
S t u d e n t s
S t r u g g l i n g
G l o s s a r y o f
T e r m P a p e r
S t u d e n t
f r o m G a l e
D a t a b a s e s
W h a t ' s N e w
F e a t u r e d
P a r t n e r s
O v e r v i e w
R E : s o u r c e s
B l o g
F r e e
D o w n l o a d s
e B o o k s
R e q u e s t
M A R C
R e c o r d s
R e q u e s t a
F r e e T r i a l
P a r t n e r s
S u p p o r t
B y S u b j e c t
B y A r e a o f
I n t e r e s t
B y L a n g u a g e
B y N a m e
B y M e d i u m
B u s i n e s s
P a r t n e r s
P a r t n e r
L i b r a r i e s
T e c h n i c a l
S u p p o r t
R e p
F i e l d ( e . g .
T r u c k i n g )
F i e l d ( e . g .
T r u c k i n g )
S e l e c t Y o u r
P r o d u c t . . .
S c h o o l ( 2 . 2 . 0 )
( 2 . 3 . 0 )
H e l p
R e s o u r c e s
R e q u e s t a
C o p y
C u s t o m i z e
y o u r T e x t
( p o p - u p )
P r o d u c t
R e c o r d ( 3 . x )
I n s t r u c t o r
C o m p a n i o n
S i t e
L i b r a r y &
R e s e a r c h
( 2 . 4 . 0 )
O v e r v i e w
S i t e s ( 5 . 0 )
H i g h e r
E d u c a t i o n
L i b r a r y &
R e s e a c h
S c h o o l s
C a r e e r &
L i s t s
C o r e
R e f e r e n c e
T i t l e s
S c h e d u l e
N e t w o r k s , &
( 2 . 4 . 3 . 1 )
C o n n e c t i n g
R e s e a r c h
C a t a l o g i n g
S e r v i c e
W e b s i t e
W i d g e t s
M A R C
R e c o r d s
( 2 . 4 . 2 . 8 )
W e b i n a r s
P r o d u c t
M a r k e t i n g
M a t e r i a l
D a t a b a s e
( 2 . 4 . 2 . 2 . 1 )
M a r k e t i n g
M a t e r i a l
F r e e
R e s o u r c e s
M a t e r i a l
" M o n t h l y
E v e n t s "
G r a n t s
C u r r i c u l u m
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h S c h o o l
( 2 . 2 . 3 . 1 )
K - 1 2
T e a c h e r s
F o r u m
& W e b i n a r s
D a t a b a s e
T i t l e L i s t s
F r e e
D o w n l o a d s
M a t e r i a l
( 2 . 2 . 3 )
L i b r a r y
C a t a l o g i n g
S e r v i c e
A r c h i v e s
( 2 . 4 . x )
D i s c i p l i n e
( 2 . 4 . x . x )
C o u r s e
( 2 . 4 . x . x . x )
T o p i c
( 2 . 4 . x . x . x . x )
( 2 . 2 . x )
D i s c i p l i n e
( 2 . 2 . x . x )
C o u r s e
( 2 . 2 . x . x . x )
T o p i c
( 2 . 2 . x . x . x . x )
( 2 . 3 . x )
D i s c i p l i n e
( 2 . 3 . x . x )
C o u r s e
( 2 . 3 . x . x . x )
T o p i c
( 2 . 3 . x . x . x . x )
( L i b r a r y &
R o l e
R e q u e s t a
A u t h o r
S c h e d u l e
n e t w o r k s , &
S e r v i c e s
H e a l t h c a r e
F a c i l i t i e s
C o r p o r a t e
A u t o m o t i v e
I n n o v a t i v e
O n l i n e
S e r v i c e s
A u t h o r ' s
C o r n e r
S c h e d u l e
n e t w o r k s , &
C o n n e c t i n g
w i t h
C o u r s e
A s s e s s m e n t
B y M a r k e t
N e w &
N o t e w o r t h y
N e w s &
G e n e r a l
A d d i t i o n a l
R e s u l t s &
R e s o u r c e s
C o m p a r e
P r o d u c t s
W i n d o w
( 2 . 6 )
S e a r c h
R e s u l t s ( 2 . 4 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 2 -
S e a r c h )
S e a r c h
R e s u l t s ( 2 . 3 -
S e a r c h )
I n C o n t e x t
( 5 . x - b )
E x p e r i e n c e
E x p l o r e t h e
F e a t u r e s
S e e t h e
B e n e t s
G e t t h e F A Q s
A b o u t
U p g r a d i n g
R e v i e w t h e
P r o d u c t s
W a t c h a n
O v e r v i e w
F r e e T r i a l
V i e w
M a r k e t i n g
T o o l k i t
D o w n l o a d s
F e e d b a c k
C o n t e x t
C a n a d a I n
C o n t e x t
S c i e n c e I n
C o n t e x t
O p p o s i n g
C o n t e x t
S t u d e n t
C o n t e x t
C o n t e x t
C o n t e x t
( 5 . x - c )
E l e c t r o n i c
S o l u t i o n s
S c o l a r s h i p
C u s t o m
S o l u t i o n s
A u t o T e a m
D A T O
T o d a y ' s
T e c h n i c i a n
S e r i e s
C o n f e r e n c e
D a t e s
( p d f )
R e s o u r c e s
F
E
D
E
G
H
H
I
J
D D
D
D D
E E
E E E
C C C
Steps
Toward
Good
Structure
Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697
1. Mapped Intentions
Service Acquire
Acquire
Service
Optimize
Innovate
Now Future
Engagement Conversion
http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
INSTEAD OF THE TRUTH
1971
AGREEMENT > CONSENSUS
2. Control Meaning
IA Cats illustration by Emily Marcks
1989
1989
The Structural Integrity of Meaning Across Contexts
- Jorge Arango
Learning from Las Vegas 1972
3. Dumb Models
Rhetorical > Pictorial
Flat
Drill-Down
Pancake
Consistent
Exhaustive
Dimensional
See Across
Tasty Cakes
Articulated
Meaningful
!
shopping*
*
*
shopping
quoting
rentals
quoting
requesting
custom rentals
us
us
*
custom
*
W
o
r
k
p
l
a
c
e
Home
M
o
t
o
r

V
e
h
i
c
l
e
Workplace
Distracted
Driving
First Aid
Rx
Teen
Driving
4. Structural Vocabulary
@lukew

Implicit Connotation
Integral Ornament
Innovative
Revolutionary
Extraordinary
Original
New Words
Pretty All Around
Consistent
Advanced Tech
Looks Expensive
Interesting
Heroic
D
U
C
K
N
a
t
i
o
n
a
l

C
e
n
t
e
r

f
o
r

A
t
m
o
s
p
h
e
r
i
c

R
e
s
e
a
r
c
h
DECORATED SHED
Chautauqua Auditorium

Explicit Denotation
Applied Ornament
Evocative
Evolutionary
Ordinary
Conventional
Old Words
Pretty In Front
Inconsistent
Conventional Tech
Looks Cheap
Boring
Expedient

Explicit Denotation Implicit Connotation
Applied Ornament Integral Ornament
Evocative Innovative
Evolutionary Revolutionary
Ordinary Extraordinary
Conventional Original
Old Words New Words
Pretty In Front Pretty All Around
Inconsistent Consistent
Conventional Tech Advanced Tech
Looks Cheap Looks Expensive
Boring Interesting
Expedient Heroic

Explicit Denotation
Applied Ornament
Evocative
Evolutionary
Ordinary
Conventional
Old Words
Pretty In Front
Inconsistent
Conventional Tech
Looks Cheap
Boring
Expedient
INTENT

MEANING

STRUCTURE
1. Mapped Intentions
2. Controlled Meaning
3. Dumb Models
4. Structural Vocabulary

t / y!
@UNDRSTNDNG
@DANKLYN
understandinggroup.com

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