The success of Procter & Gamble

I. Company Overview
Procter & Gamble is a multinational consumer goods company founded by William
Procter and James Gamble, both from the United Kingdom. P & G houses 250
brands worldwide in six categories: laundry and cleaning (detergents), paper goods
(toilet paper), food beverage (coffee & snacks), feminine care( sanitary towels), and
healthcare ( toothpaste & medicine). Today, P & G continues to market Pampers
Disposable diaper, tide laundry detergent, and Pantene hair care products. Procter
and Gamble has proven to the world that its innovation, courage, and determination
to succeed make the organization as one of the most bankable and most successful
multinational companies in the world.
II. SWOT Analysis

Strength
Well-known brand
Diversified product line
Quality product with low price
High market share
Have many retailers worldwide
Innovative
Customer Focus

Weaknesses



Opportunities

Create new product line
High market share
Expansion


Threats
Existing competitor that offer same product line
Economic condition (recession, Inflation)
Rapid growth of new competitor
John Gokongwei and Universal Robina Corporation


I. Company Overview
Universal Robina Corporation (URC) headed by John Gokongwei
started in 1954. His first product was Panda Corn starch. URC houses
several brand such as Consolidated Foods Corporation for Blend 45,
Robina Farms, Robichem Labs for veterinary products, Jack n Jill for
snacks, Continental Milling Corporation for flour milling & production,
Cebu Pacific, Digitel Mobile Philippines, and C2 drinks.

II. SWOT Analysis
III. Question for Analysis
1. Trace URCs success story. What are the factors that contributed
to its success?
2. Analyze the growing market base in Asia. How did Gokongwei
take advantage of it?
3. Based on Gokongwei words of wisdom, how can the Philippines
compete globally?
4. Are there hindrances for the Philippines inability to have its own
global brand? Explain.
5. Identify Gokongweis entrepreneurial traits which made him
successful.
6. Make research on the acquisition of Sun Cellular by PLDT. Make
your comments.
7. Is Gokongwies move a strategic one, with sun being number 3 in
the telecommunications industry?











Jaime Zobel De Ayala & The Ayala Corporation

I. Overview
Jaime Zobel de Ayala is the president and chairman of the
Ayala Corporation. The said company is holding
organization for the following: Ayala Malls, Avida, Alveo,
Ayala Land, Ayala BusinessScapes, Ayala Hotel, Makati
development Corp., Ayala Property management and
many others affiliated organizations. He is also a member
of International organization. He is an alumnus of Harvard
University and has a huge contribution in building the
Philippine economy.

II. SWOT

III. Question for Analysis

1. What are the qualities of Jaime de Ayala zobel which
made him to pioneer in urban development through
real estate?
2. Trace the various industries that ayala ventured into
through the internet. Trace the financial strength, high
product quality, and professionalism he has inculcated
in the business. Comment on these.














Walt Disney & Strategic Sourcing