SCM SECTION A

GROUP 10
LALIT MOHAN PGP/16D/205
VINESH VIJAYAN PGP/16D/238
MILAN HEMBRAM PGP/16D/324
RAJESH KUMAR SINGH PGP/17/036
VISWESH S PGP/17/188
ATHUL BHARGAV PGP/17/316

Highly Flexible Supply Chain

Global Capabilities
Ability to service small retailers
Grass roots marketing of funky products
Innovative Product Design
Can-do Culture
Know-How of Crosslite

 FLEXIBLE SUPPLY CHAIN : Ensured Crocs to produce additional

goods during peak selling season which would be impossible for
traditional manufacturer to achieve
GLOBAL CAPABILITIES : Ensured Crocs to meet global production
needs. In China, Crocs outsourced production to low cost, flexible
suppliers. In Canada, it could produce for local needs and also for
Israel that shared duty free relationships with Canada. It could also
leverage on proximity of Mexican operation to provide rapid
response to demands in USA

ABILITY TO SERVICE SMALL RETAILERS: Small Retailers played

a major role in Crocs Revenue and growth. They played a vital role in
Brand building and served as test market outlets for new products
churned out at Crocs

 GRASS ROOTS FUNKY MARKETING : Ensured Crocs to get a

sustainable brand with its funky looking and strange products as
compared to Large leather shoe and larger apparel companies
INNOVATIVE PRODUCT DESIGN : Bold Colors and Large Ventilation
holes in Clog designed shoes and other features like non-skidding,
odour resistant and light nature of shoes won recognition and boosted
sales of these products
CAN-DO CULTURE: Ability to manufacture wide range of footwear
models ranging from sandals to childrens rain boots to shoes for
professionals including nurses etc. It also effectively dealt with explosive
growth in supply needs
KNOW-HOW OF CROSLITE :The Acquisition of proprietary resin
Croslite which gives the odour resistance and comfort for the sandals
was a major competence of Crocs