The investment rating of FPL has recently been downgraded after talks of cutting dividends for the first time in 47 years were announced. This was due to a streamlining of its businesses and a new commitment to quality and customer service that would come from focusing on the utilities industry. Furthermore, this potential decrease in the dividend payout ratio would be a result in an evolving competitive market place. FPL has less room o grow than competitors as suggesting by the capacity margin of 8.6%. It is recommended that FPL should reduce their payout ratio to 60%. This lower ratio would put FPL in a better position in the future to grow at a faster rate than their competitors as this industry has recently been deregulated. In this scenario there are advantages and disadvantages to weigh in on. In terms of shareholders, this reduction in the payout ratio would reduce the taxes paid as dividends are taxed more than capital gains. In terms of the company, the firm will be able to retain more of their earnings instead of paying them out in the form of dividend. Furthermore, FPLs divined policy is too high at 90%. A reduction in the payout ratio held to reduce this exposure to increased industry risk, including market volatility and deregulation. In terms of disadvantages there will be a negative market reaction to this reduction. This is because this lower dividend police will be a signal to the market and in turn, the stock price will be lowered. In closing, the new deregulation of this industry has result in new competition. Within this new market environment, FPs divined policy is much too high. It is suggested that FPL must reduce its payout ratio to around 60%. This reduction would place FPL on the lower range in terms of their peers. This would place FPL is better positioning for future performance and growth. Management should revise their investment recommendations from a hold position to that of a buy. Also the lower value reflected by the decreased payout ratio is the result of the effect of signaling to the market