Professional Documents
Culture Documents
Members of Team: Whitney Snyder, Sarah Marchese, Sydney Pass & Tyler Potts
Primary Target
Our primary target market will be any military veterans or current personnel enrolled in the
military, as well as anyone affiliated or related to those serving in the military. Our secondary target
market will be RMU Students, faculty, and local community members for support and further
participation. In addition to those targets, our secondary target will also be to those who have an
emotional connection to, or have been affected by our non-profit, Operation Troop Appreciation.
We have decided to not put an age range or label a gender on our target market because we feel as
though all are applicable. Everyone has a sentimental connection to those who have fought and are
still fighting for our freedoms here in the United States.
Promotional Media
Monica Orluk: President and Chief Operating Officer & Board Member
o Main contact
Amanda Thompson, Vice President
Major Bill Ault, Executive Officer, 2-112th IN (Stryker) and OTA Board Member
SSG Matthew Claycomb, Pennsylvania Army National Guard and OTA Board Member
Lt. Col John Dowling, U.S. Army Reserve and OTA Board Member
o Organization representative at the event
Michael Fisher, Combat Veteran (Army) and OTA Board Member
Sponsors: OTA at this point has 24 ongoing sponsors that include the following;
American Association
KonectIDY
My Way Mobile
of Drilling Engineers
Storage
Steel City Vets
Consol Energy Center
National Guard
Defiance Fight Gear
Pennsylvania
Buzzhoney
Packaging Specialists
Hometown Mail
Walgreens
Three Rivers
Center
Defending Freedom
Leathernecks
The Mall at Robinson
Detachment 310
The Military Family
Intergroup
Network
Elf Entertainment,
st
INC
Horovitz Rudoy &
1 and Goal Sports
Roteman
Collectibles
About Time
Eckert Seamans
CBS Radio Pittsburgh
HTM Designs
Century III Mall
Donations: All donation information and specifics can be found on this linkhttp://www.operationtroopappreciation.org/index.php?page=faqs
Fun Facts:
At this point in time, Stars & Stripes Communication has achieved support from:
Advanced Auto
World Class Fitness
Robert Morris
Parts
UPS
University
Hallmark
Giant Eagle
RMU Athletics
Michaels
Hair
Loft
Mens Wearhouse
Auto-Zone
KFC
Half Price Books
Firestone
Kiyoshi
Pittsburgh Steelers
Goodyear Ryan
Automotive
Subway
Brueggers
Panera Bread
Bob Evans
Costco
SAMs Club
The Smoke Stack
Moes Southwest
Grill
Bed, Bath & Beyond
Bath & Body Works
Double Tree
Hampton Inn
Coldwell BankerLori Knowles
Walgreens
Wal-Mart
Primanti Brothers
RMU Dining
Services
CBS Radio
IN Community
Magazine
Allegheny West
Magazine
Sentry Media
Moon Township
Website
Moon Patch
JR Advertising
Image 360
Operation Troop
Appreciation
All Occasions
Stitch Wizards
Local Pittsburgh
Elementary Schools
wrote letters (425)
o Bon Meade
Elemetary
o J.A. Allard
Elementary
o Brooks
Elementary
o Hyde
Elementary
o McCormick
Elementary
Sentry
Media
RMU Radio/
Colonials
Corner
Sept. 24th - Sent Jeff Davidson (Y108) flyers 2 and 6 & all info
Oct. 13th Confirmed over the phone promotional tools being used
Oct. 25th Live on air, website, recorded promos, social media posts
4x30 sec recorded promos per day, 30x15 sec live promos
per week, listing on website, 2 social media posts per week
(Oct. 25th- Nov. 11th)
Oct. 27th Sent John DAmico (Star) flyers 2 and 6 & all info
Oct. 28th Confirmation of event being posted on the Star website
Posting at starpittsburgh.com, Whitney coming on air to
promote the event in PM Drive, 2 social media posts, 10 live
mentions
Nov. 7th Whitney will give on air pitch on Star 100.7
Oct. 15h Emailed details of the event to Ben Cole and flyers 2-6
Oct. 18th Confirmation of Chris Cappella doing written portion on Colonial
Corner
Oct. 21st Sent additional info to RMU Radio about event, got denied on
airing anything for it
Oct. 29th Confirmation of promotional platform
RMU Radio Oct. 29th Nov. 11th
RMU TV Oct. 29th Nov. 11th
IN
Community
Magazine
Moon
Township
Website
Operation
Troop
Appreciation
Sept. 22nd Emailed OTA President, Monica Orluk, regarding our event
Oct. 10th Received photos for the event postings
Oct. 13th Sent final event details to Monica regarding our event
Oct. 14th Received confirmation of where proceeds will be used
Oct. 18th Confirmation on postings on OTA Facebook, Website, and E
blast
Oct. 24th Received stats regarding troops that OTA has served
Nov. 1st Met with Monica to collect information and starter kit
Items included signage, pamphlets, totes, information
Nov. 10th Confirmed who to make checks to and details of tax write offs
Allegheny
West
Magazine
Moon
Patch