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Presented By:

Akshat Vaid - 91004


Ankur Sharma - 91008
Harshita Periwal - 91024
Karan Khanna - 91026
Mudita Maheshwari - 91034
Nikhil Soni - 91038
ITC LTD
 Established on August 24, 1910
 One of India’s biggest private sector companies

 It sets high standards for its employees and business

 ITC's corporate strategy aims at creating multiple drivers of


growth

The ITC Vision:


Sustain ITC’s position as one of India’s most
valuable corporations through world class
performance, creating growing value for the Indian
economy and the company’s stakeholders
BUSINESS PORTFOLIO
SWOT ANALYSIS
STRENGTHS WEAKNESSES
•Brand Image •Dependence on Tobacco
•Distribution Network
•Management Revenues
•Negative association of
tobacco
OPPORTUNITIES THREATS
• Rural Market • Competition, domestic
• e-Choupal and International
• Increased spending power • Increasing tax rates
of rural sector charged on cigarettes
ITC LTD BCG
Agri Hotel
Business s
FMCG:
High
Foods and
Healthcare
Cigarettes
Paper
and
Market
Packagin
Growth Rate
g Infotech

Low

High Relative Market Share Low


FUTURE STRATEGIES
 No new investments in cigarettes
 New ventures in agri business

 High degree of promotion

 Use their distribution network to reach rural


areas
 Bypass attack through economy and budget
hotels
 Distribution and pricing of food products

 Tie ups and acquisitions to boost IT business


FMCG
FMCG - CIGARETTES
CIGARETTES
 Wide range, market leader in every segment
 Tax measures became harsher in 2007
 Volume sales declined
 ITC had to tweak its pricing strategy. Employed
differentiated pricing
 Future looks promising
o Rising disposable income and lower aversion
to smoking
o India has low per capita cigarette consumption
compared to the world
BCG MATRIX
FUTURE STRATEGIES
 Strategictargeting of women and children
 Flavored cigarettes

 Increasing exports

 Use other businesses to provide high visibility

 Naming other brands like Wills Lifestyle


FMCG - FOOD
Entry into branded
and packaged food
business in 2001
 Food business is
represented in 4
categories
1. Ready to eat food
2. Staples
3. Confectionary
4. Snack foods
CURRENT SCENARIO
 Entering into less competitive or unexplored
markets
 Distribution network

 Market differentiation

 Leveraging technology

 Variety in offerings

 Extensive advertising

 Quality product
BCG BISCUIT INDUSTRY
FUTURE STRATEGIES
 Cut down prices in the biscuit domain
 Penetrate the rural market

 Low fat chips

 Promote

 Conduct public events


ITC - HOTELS
CATEGORIES
 ITC Hotels luxury collection
 Welcom Hotels
 Fortune Hotels
 WelcomHeritage
COMPETITORS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
•Diversity •Slow Implementation
•Government Support •Susceptible to political
•Market Share events

OPPORTUNITIES THREATS
•Rising income of •Increasing competition
consumers as a threat for all players
FUTURE STRATEGIES
 Invest more to grow more
 Economy and budget hotels

 Political contacts

 Go global – target east

 Explore real estate

 Tie ups with airlines

 Extensive use of internet


BUSINESS ENVIORNMENT
 Availability of high quality man power
 Cost competitiveness

 Sector on a high growth trajectory


COMPETITORS
SWOT ANALYSIS
STRENGHTHS WEAKNESSES
•Human Resource •Brand India
•Management Experience •Security Concerns
•Government Support
•Growing Domestic Market

OPPORTUNITIES THREATS
•Increased Offshoring •Competition
•Under-penetrated •Reducing Margin
geographies and verticals •Weakening of US Dollar
FUTURE STRATEGIES
 Business in European countries
 Reduce dependence on USA

 Strategic acquisitions

 Get government contracts through controlled pricing

 Use of already established ITC brand


ITC PAPERBOARDS & SPECIALTY
PAPERS
 Set up in 1925
 Strategic backward integration for ITC cigarette business

 Country’s largest convertor of paper board into packaging

 Positioning as the first supplier of high value added


packaging
 Categories :

> Packaging
> Graphic
> Speciality
> Papers
SWOT ANALYSIS
STRENGTHS WEAKNESSES
•Market Leader status •None as of now
•World Class Technology
•Internationally competitive
Quality and Cost

OPPORTUNITIES THREATS
•Globalization •Complacency
•New entrants
FUTURE STRATEGIES
 Pre emptive defense – Acquire rivals
 Go global

 Latest technology
AGRI COMMODITIES & RURAL
SERVICES
AGRI COMMODITIES & RURAL
SERVICES
 Second largest exporter of agri products
 Domestic sales in excess of Rs 1500 crore

 e - Choupal initiative

 Pioneered the cultivation and development of


leaf tobacco in India
 Future strategies for this segment include

 Building trust
 Training initiatives
THANK YOU

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