GLOBAL STRATEGIES

FOR WIPRO
WIPRO = Western
A Report Indian
on making and
getable Products
implementation Limite
of strategies
of WIPRO Ltd .
•Presented By
•Abhishek Agarwal ( 91002 )
Powered By: •Gokul Nath ( 91019 )
PHOENIX •Dhruval Dholakia ( 91043 )
•Ritu Agarwal ( 91044 )
•Manish T . N Singh ( 91053 )
•Sweta Agarwal ( 91059 )
Fast Facts
Fast Facts
Fast Facts
MISSION VISION

W
I
P
R
O
 Brand Evolution
2005-06 onwards:
Late 90s: “ Applying “Spirit of
Mid-1970s Thought” Wipro”

6 Wipro Beliefs
1. Respect the individual
4 Wipro Values Spirit of Wipro
2. Be a business leader 1. Human Values: 1. Intensity to win
3. Accomplish all tasks in a
Superior manner
2. Integrity: 2. Act with
4. Maintain the highest ethical 3. Innovative Sensitivity
standards
5. Serve customers well
Solutions 3. Unyielding
6. Measure performance based on 4. Value for Integrity
long term profitability money
STRATEGIC ALLIANCES
SWOT Analysis
BALANCE SCORECARD

P e rsp e ctiv
Strategic Business Units
SBU MARKET COMPETIT C MARKET RELATIVE REVENUE REVENUE(i
SHARE OR SHARE MS GROWTH n billion Rs.)

WIPRO
TECHNOLOGI 1.2 IBM Global
services
14 0.085 7 174.41
ES
WIPRO
INFOTECH 8.7 IBM Global
services
10.8 0.805 18 34.56
WIPRO
LIGHTING 8.1 PHILIPS 35 0.231 10 5.2075
WIPRO INFRA
ENGG. 70 Larson and
Tubro
15 4.67 4 7.145
WIPRO
CONSUMER 8.74 HUL 50.34 0.1736 11 15.6225
CARE

WIPRO BPO
21.9 GENPACT 36.25 0.60413 11.90 17.25
BCG MATRIX
 PERCEPTUAL MAPPING
FIRM Innovativ Custome Integ Effectiv Timeli Pric Custom Employ
eness r rity eness nes ing er ee
satisfa suppor Satisf
ction t action

Wipro 7.2 69 7.4 6.9 6.9 7.9 7.2 8

Technologi
es

Infosys 7.6 73 7.1 7.6 7.4 7.4 7.7 6.8

TCS 6.4 77 9 8.3 8 8.8 8.3 8
CTS 6 72 7.2 7 6.8 8.1 8.8 6.8
IBM 7.8 84 7.8 9 7.4 7.1 7.1 5
Accentur 5.5 66 5.5 6.5 5.9 4.6 5.7 5.7
e
Capgemin 5 63 5.8 6.9 6.4 5.5 6.8 7
i
 Apart from Acquisitions
Effective Service
risk Line
management Expansion
Extensive
Distribution
Network

Investing in Quality
Human Leadership
Resource
Suggestions
 Words of Wisdom

• We are selectively looking at

acquisitions...it will be a string
of smaller ones," Wipro
Chairman Azim Premji told
reporters on the sidelines of a
conference here. Premji said
Wipro is focusing on the
domestic sector
 Words of Wisdom

Ayan
• Mukerji, Head of Europe
Operations, Wipro Technologies
said, “Today, Wipro has grown to
become a leading IT Services
company in the UK. Both the
centers at Reading and London will
be a key hub for recruiting, training
of local staff and also gives an
opportunity to offer an onsite
development center premises to
 Words of Wisdom

“We will continue to invest in building and

•

designing new low-cost products for the Indian

market. Going forward, we will launch new
price points to reach out to the large masses in
smaller towns and villages that were not
getting adequate health  facilities so far,” said
Wipro chairman Azim Premji. 
•“Healthcare is somewhat recession-proof when

compared to other verticals, and Wipro already

had assets needed to establish a bigger
healthcare practice,”-Rajiv shah who heads
healthcare unit
 Words of Wisdom

“That’s something our clients

•

really like, the in-between

solution,” Suraj Prakash, vice
president of Wipro’s Atlanta
Development Center told
GlobalAtlanta. “The vision is to
set up a Bangalore in Atlanta,”
said Joydip Mukherji, Wipro’s
head of operations in Atlanta.
 WIPRO IN NEWS
“Wipro buys some
•

Yardley
businesses for
$45.5 million”
Yardley is a very
•
strong brand and will
help complete our
portfolio of
products ,” said
VineetAgrawal ,
president , Wipro
Consumer Care and
Lighting
THANK YOU