We have chosen to use the Diffusion Theory for our objective. It is a five-step process that will help us reach our objective.
1. Awareness: In this stage a person will become aware of Lucille Raines
Residence. 2. Interest: A person wants to know more about Lucille Raines Residence, such as how to donate. 3. Evaluation: Following the trial stage, the person will evaluate the outcomes of the donation to Lucille Raines Residence. 4. Trial: A person will test out the information he/she has gained by donating to Lucille Raines Residence. 5. Adoption: A person will start donating to Lucille Raines Residence on a regular basis.