Is The Double a global text?

No

Yes

American actors
Broad cultural appeal
Status as cult film

Small budget
British independent film
Niche subject matter
Limited release patterns

How does The Double compare to This is England and

Skyfall in terms of global appeal?

Plan an answer to the question

above for The Double, using the
marketing information you have
gathered.
Write up your first point to
submit for marking.

Audience gives us a link to next lesson:

Audience appeals:
The Double provided a form of escapism for audiences with the
representation of a surreal world that was a challenge to understand.
This intellectual challenge was a selling point to the film with the
educated, niche, and film literate ABC1 25-45 audience enjoying a
difficult take on a complex, historical Russian novella. The
film positioned audiences into a form of empathy via audience
identification with a protagonist who struggles at work, struggles in
his personal life and is eventually usurped by his doppelganger. This
is not to say any one of the audience has a doppelganger in the film
Simon is simply a metaphor for struggle.

Other audience appeals:

dark narrative enigmas

non-realist, escapist representations
a timeless appeal
cine-literate intertextual representations
construction of genre
Ayoades impressionistic visual style [auteur?]
star appeal

More on these next

lesson!

"It's like the future imagined by someone in the past who got it wrong,"
explains Ayoade. "So the world of the film never existed and never will
exist but it has that feeling of a bad utopian dream soured. Like in the
50s, when they thought everyone would have home computers but they
would be half the size of a room. It's as if that came to pass."