Representation: gender James/Simon

Hegemonic model of gender: James

Pluralistic model of gender: Simon

Powerful
In control of his destiny
Aggressive
Sexually appealing
Manipulative
Charming and charismatic
Avoids work
Ignorant (implied)
Unethical
Unable to love (implied)
Conforms on surface

Weak
Lacks control of his life
Dominated by other males
Sexually unappealing
Desires more independence and
control (Pinocchio allegory)
Forgettable
Works hard
Intelligent and diligent
Ethical
Caring
Able to love
Non-conformist

Hegemonic: dominant ideology formed and approved by society

Pluralistic: diversity and choice exist in different groups

Representation: gender P. T. Kommander

Gender based irony is represented through the brief role of Jack as PT Kommander
played by Paddy Considine who whips The Colonels workforce into shape through
series of physical workouts and routines seen through the medium of television.
This makes clear intertextual references to Considines ironic macho character in
Submarine, Graham T. Purvis who is a leather-clad psychic who uses light in his
dynamic self help groups. What point is Ayoade making about masculinity?

Representation: gender/age The Colonel

The Colonel is the dominant patriarch at the head of the powerful

corporation Simon works for. You might expect him to fit hegemonic
ideas of gender however:
Ayoade: In a way, hes like a relatively benevolent father figure. You kind of feel like
if you were able to have access to him rather than just middle-management, things
would be better. Simon wants to engage with him Hes in no way like an autocrat.

Representation: gender/age The Colonel

I need to see the Colonel. The Colonel will understand.

Please, where is the Colonel?

Representation: gender/age The Colonel

What does the presence of the Colonel in the ambulance at the end
suggest? What might he represent here?
There arent too many like you, are there Simon?
I like to think Im pretty unique.