Anatomy Bone Project and Brochure

Picture this; you are the sales manager and marketing specialist for a fortune
500 pharmaceutical company. Your companys lead scientists just developed a
new medication to cure a bone disorder that has been causing many people
issues worldwide. With so much medication out their already and doctors
offices pitched by drug reps daily for competing products you want to make sure
that your product is what stands out the most in this raise of endorsements.
Therefore, you develop a persuasive brochure with compelling pictures and
statistics to showcase your companys product in order to be the first medication
for your bone disorder prescribed by doctors and put out on the market for use.
Details of what you will need to do:
Create a company and logo to represent your fictitious pharmaceutical
company
- Research one bone disorder or disease that you will be developing your
medication for in order to cure it (i.e. arthritis, osteoporosis, etc.)
- Give a background/ historical description of your company so doctor can
know why your company and logo can be trusted in making good products.
- Give a full detailed description of your drug and what side effects it may have
if any
- Create fictitious data and statistics to back up the claims of what your product
works and is the best (Site examples of case studies, use bar/line graphs, etc.)
YOUR DATA SHOULD BE COMPELING YET REALISTIC!
Additional details the brochure must contain:
-

1. Give a brief overview of the skeleton system. This includes:

What are the functions of the skeletal system?
What is bone tissue made of?
Why it is important to maintain healthy bones?
2. Ways to improve/maintain healthy bones
3. Details about how your product will help keep your bones healthy
4. Pictures and creativity
5. The use of persuasive language in their brochures as if you are selling
the product on a commercial.

*A hardcopy of the Brochure is due on Thursday and Friday, 1/2930/15*

Bones Brochure Project Rubric

Students name
Name of the product on the front cover
Company:

/1
/3
/5

Creation of a company logo (2 pts)

Creation of a company name (1 pts)

Description of the company and its history (2 pts)

Medication:
- Name of your medication product (3 pts)
- A description of it and what it cures (4 pts)
- Side effects associated with this drug (3 pts)
- Details about how your product will help keep your bones healthy (4 pts)
- The use of persuasive language in their brochures (4 pts)
Data:
- Fictitious data and statistics on your product. This includes bar graphs or line
graphs, and case studies
- Data should be compelling but realistic
Disorder:
- A description of the disorder the drug is being created for including:
- Name of the bone disease/disorder ( 3 pts)
- Symptoms (3 pts)
- A description of which bones it infects and how (5 pts)
- Prognosis if no cure is found (4 pts)
Skeletal System:
- What are the functions of the skeletal system (10 pts)
- What is bone tissue made of (5 pts)
- Why it is important to maintain healthy bones (10 pts)
Healthy Bones:
- A list of ways to improve/maintain
A printed hardcopy of the Brochure:
- Printed in color (2 pts)
References
Neatness & Creativity
TOTAL:

Comments:

/18

/9

/15

/25

/4

healthy bones (4 pts)

/5
/5
/10
/100