Skirt!® Media Kit 2010

“Where have you been all these years?
skirt! makes me feel feminine and free and I’m happy

to have you in my waiting room!”
Laurie C., Santa Barbara, CA
Girl Power She Said/He Said skirt! Smarts She’s So skirt! Monthly Theme Page Feel Good 24/7
Why does your market need skirt! magazine?
Position skirt! magazine is all about women…their work, play, families, creativity, style, health and wealth, bodies and souls.
skirt! is an attitude…spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, always passionate.
Competitive Value Brand Promise

Advantage Proposition We offer readers
Written by women for skirt! magazine is and advertisers a
women makes skirt! a free monthly monthly “meeting
magazine a uniquely publication that is place” where strong
targeted niche publica- so much more than journalistic content
tion aimed at attracting just eye candy, it is and bold visual
and retaining affluent/ “READABLE ART.” artistry combine to
influential readers and offer a truly soulful
advertisers. Our brand We celebrate women’s experience. skirt!
loyalists are educated, accomplishments magazine lures LOYAL
motivated and self- throughout their com- READERS + LOYAL
possessed women munities, thus building ADVERTISERS,
who are often referred strong bonds with our translating into
to as part feminista, readers. long-term economic
part fashionista. skirt! is proud success.
to be liberally open-
minded and universal
in its tone.
Markets:
Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia
Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London*
Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head
Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem
*Digital only markets
www.skirt.com 01/2010
“I just wanted to write and say thank you
so much for such a fantastic publication! There is so much
helpful, positive, uplifting information, and it’s such an
original, fun magazine to read.”
Andrea Wallace, Davidson, NC
Cover Cover Essay Spread Essay Calendar He’s So Original
What’s in our skirt!?
Essays he’s so original calendar

Written by women, Unique & charismatic & skirt! alerts
for women. Fun, local men wear skirts! Local events,
entertaining, stimulat- One man featured charities, websites
ing and charming! each month. & tips: a collection
of ways women can
Local Profiles Girl Power
make a difference.
Bold photos & Profiles of
creative profiles interesting young 24/7
feature women in girls & women in Monthly Q&A profile
fresh form. the community with a local personality
(ages 9-19) going uncovers her quirks,
Skirt of above and beyond
the Month habits, idiosyncrasies
expectations. & routines.
Artfully highlighted
skirts from local skirt! loves And more
retailers. One skirt A fun group of each month!
each month; store products that our
& designer featured. staff loves, adores,
covets and craves!
Markets:
2010 Themes and Examples of Special Advertising Sections
2010 Themes 2010 Special Sections
January
No Regrets
February
The I ❤ Issue
March
The Ka-Ching! Issue
April 9 to 5:
Women in
The X Issue Business
May
Friends & Family
June
The Destination Issue
July skirt! Girls’
The “F” Word Guide to
(Feminism & Fashion) Charleston
August
The Numbers Issue
September Feel Good:
The Finish Line Health
& Wellness
October
The Smile Issue
November
The Comfort Zone
December The Give Book: Holiday Gifts
The Leap Issue
Markets:
“I just read skirt! cover to cover.
Very hip, knowing, and flashy. Substance and style;
the perfect woman.”
David Robbins, Richmond, VA
Where is skirt!?
Amarillo* Denver* Providence*

Ann Arbor* Greensboro Raleigh
Athens* Greenville Richmond
Atlanta* Hampton Roads* San Francisco*
Augusta Houston* Savannah/Hilton Head
Austin* Jacksonville Seattle*
Birmingham* Knoxville Tampa Bay*
Boston* Lexington Topeka*
Charleston London* Toronto*
Chicago* Lubbock* Ventura/Santa Barbara*
Columbia Memphis Washington DC*
Dallas* New York* Winston-Salem
Portland*
“Can I just say how much I love skirt!?
I grab it every month on the first day of the month
and tear through it like a mad woman!”
Teresa Earnest, Pooler, GA
Product Page Product Page Browse Page Profile Planet Nikki Color Mood Page Alerts, Brava, Shame
Is there a skirt! in your future?
skirt! is expanding skirt! appeals strongly Our nationwide

nationwide! We to the portion of the rollout plan includes
offer content licens- female populations establishing regional
ing agreements to defined more by partnerships that lean
individuals, media attitudes and behavior toward larger mar-
outlets, and media than by demographics. kets; however, we are
companies in Common characteris- always interested in
select cities. tics that emerge from talking with individuals
skirt! markets are who share the same
Today we are in 11 income, education, and passion that we have
exciting print markets shopping behavior. with skirt!
and have partnered
with companies such We make our To learn more about
as Cox Communica- decisions using several skirt!’s business model
and content licensing
tions, Landmark, criteria such as size, opportunities contact:
Media General, demographics, growth
Gatehouse Media and clusters of what Bryce Cockerham
and E.W. Scripps. we call “destination 706-823-3262
advertisers.” bryce.cockerham@skirt.com
Markets:
www.skirt.com page six 01/10

Our Vital Statistics
www.skirt.com
Print + Digital Markets Distribution
Augusta/Aiken/Columbia 30,000
Charleston 30,000
Charlotte 42,000
Greensboro 20,000
Greenville 12,500
Knoxville 30,000
Lexington 20,000
Memphis 22,000
Raleigh 30,000
Richmond 20,000
Savannah/Hilton Head 22,000
Distribution Winston-Salem 20,000
by Market
TOTAL 341,000
Broad Sheet /
Special Section Market Distribution
Jacksonville (The Florida Times-Union) 136,000/day
Digital Only Markets
Amarillo • Ann Arbor • Athens

Atlanta • Austin • Birmingham
Boston • Chicago • Dallas • Denver
Hampton Roads • Houston • London
Lubbock • New York • Portland •
Providence • San Francisco • Seattle
Tampa Bay • Topeka • Toronto
Ventura/Santa Barbara • Washington DC
% Comp Index
Gender
Female 73% 143
Male 27% 55
Age
18-34 28% 84
35-54 50% 124
55+ 22% 83
Wealth
Liquid Assets
$100k plus 29% 118
$250k plus 13% 117
Home Value
$300,000 plus 23% 126
$400,000 plus 12% 124
$500,000 plus 8% 137
Income
Markets:
$75,000 plus 39% 124 Amarillo*
$100,000 plus 23% 123 Ann Arbor*
$150,000 or more 12% 156 Athens*
Atlanta*
Reader Profile Education
Augusta
Austin*
Attended College+ 75% 124 Birmingham*
Graduated College+ 52% 139 Boston*
Charleston
Chicago*
Employment Columbia
Employed Women 50% 169 Dallas*
Affluent Working Women Denver*
Greensboro
Family Income $75,000+ 22% 219 Greenville
Hampton Roads*
Occupation Houston*
Jacksonville
Professional, Technical 21% 159 Knoxville
Proprietors, Managers 20% 124 Lexington
London*
Marital Status Lubbock*
Memphis
Married 60% 100 New York*
Single 35% 98 Portland*
Dual Income No Child 12% 109 Providence*
Raleigh
Richmond
Geography San Francisco*
Charleston, SC 18% 265 Savannah/Hilton Head
Columbia, SC 9% 138 Seattle*
Tampa Bay*
Charlotte-Gastonia-Rock Hill 19% 97 Topeka*
Jacksonville, FL 14% 97 Toronto*
Atlanta, GA 41% 77 Ventura/Santa Barbara*
Washington DC*
Winston-Salem
Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008

The Media Audit - Five Market National Report
Women
Women make
the audience has... more
make
more than
than 80%
80%
Annual Average Income $74,673 of all purchasing
of all purchasing
Average Age 47 decisions.
decisions.
Home Owners 68%
Average Home Value $376,433
Average Miles Driven Past Week 263
Women spend
age analysis Women
almost 2 ofspend
every 3
almost 2 ofdollars.
healthcare every 3
18-24 2.9% healthcare dollars.
25-44 38.5%
45-54 24.8%
55-74 27.8%
75+ 3.6% Women
Charleston control 2/3
Reader Profile gender profile of the nation’s
disposable income.
Male 20%
Female 80%
annual income
<15k 2.5% Women
Women
15-25k 8.6% influence
influence 80%80%
of
of all
all car
car sales.
sales.
25-35k 6.5%
35-50k 20.5%
50-75k 25.4%
75-100k 14.7%
100-150k 9.9%
150k+ 12%
education profile
H.S. or Less 1.7%
H.S. Graduate 13.1%
Some College 27.6%
One Degree 29%
Two+ Degrees 28%
Markets:
Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008

The Media Audit - Five Market National Report
Rates & Sizes
Format: 4-Column Tabloid • 10 3/4” x 16 7/8”
guidelines
skirt! is published monthly. We reserve the right to edit or reject any
material which may be deemed unsuitable for our publication.
Frequency & Contract Terms: Frequency discounts are available

on a 3 month, 6 month and 12 month basis. In order to receive the
12x multiple insertion rate, ads must appear in consecutive issues.
Payment: First-time advertisers will be asked to include payment when
the ad is placed. Regular accounts will be billed, with payment due upon
receipt of the invoice. All prices are net.
Placement: Position requests are given full consideration, but the
publisher cannot be held liable for failure to accommodate said requests.
Make Good Policy: Errors in ads must be reported to your account
Distribution representative within 2 weeks of publication. At that time, any errors on
the part of skirt! will be considered for a make-good by the publisher.
Policies & Specs skirt! is not responsible for errors over-looked by advertisers
after an ad has been proofed and approved.
ad design
skirt!-designed ads stand out because of their quality and clean, stylish
look. We are happy to provide this service for you. Ads created by
skirt! must run in skirt! prior to appearing in any other publi-
cation. Client must provide logos and/or specific photos and illustra-
tions to be used in the ad. Client will receive one proof. Please proof
for typographical errors as skirt! will not be responsible for
errors once the ad has been approved.
digital ad specs
All camera-ready ads must be a pdf, jpeg, tiff or eps. We do not
accept raw files for camera-ready art.
Note: please make sure all fonts are embedded or outlined to prevent
font problems.
When making pdfs: turn OPI off and make sure that all lay-
ers have been flattened prior to making a pdf. If you have questions
about making pdfs, call Cristina at 958-0028.
• Ads must have a laser proof.
• Line screen is 85 lines per inch.
• Scan images no larger than 300 dpi and the file size can be no
larger than 10 megabytes.
• Ads smaller than a full page must have at least a .5 ruled border.
Incorrectly sized ads may be rebordered or resized at the discretion
of skirt! and you will be charged a production fee to fix your ad.
All Market Advertising Rates
“...I pick one up for the

sheer fact that it is potentially
the best magazine I have
ever read.”
Melody Regino, Boston, MA
Augusta, GA • Aiken & Columbia, SC Charleston, SC skirt! Offices

1x 3x 6x 12x 1x 3x 6x 12x
Augusta
Full Pg $2320 $2130 $1940 $1710 Full Pg $1920 $1730 $1540 $1310 [ 706.828.3373 ]
725 Broad St.
1/2 Pg $1340 $1240 $1135 $995 1/2 Pg $1040 $940 $835 $695 Augusta, GA 30907
1/3 Pg $940 $860 $780 $730 1/3 Pg $740 $660 $580 $530
Charleston
1/4 Pg $740 $680 $670 $570 1/4 Pg $590 $530 $470 $420 [ 843.958.0028 ]
7 Radcliffe St., Ste. 302
1/6 Pg $600 $560 $510 $480 1/6 Pg $450 $410 $360 $330 Charleston, SC 29403
Color is included in the shown rates Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150 Charlotte
[ 704.334.4100 ]
309 E. Moorehead St.
Ste. 50
Charlotte, NC 28203
Charlotte, NC Greensboro, NC
1x 3x 6x 12x 1x 3x 6x 12x Columbia
[ 803.748.8020 ]
Full Pg $2140 $1990 $1750 $1550 Full Pg $1830 $1647 $1464 $1281 3109 Devine St.
1/2 Pg $1350 $1230 $1075 $915 1/2 Pg $990 $891 $792 $693 Columbia, SC 29205
1/3 Pg $1205 $880 $790 $700 1/3 Pg $705 $635 $564 $494 Greensboro
[ 336.373.7376 ]
1/4 Pg $750 $705 $615 $515 1/4 Pg $560 $504 $448 $392 200 E. Market St.
Greensboro, NC 27401
1/6 Pg $590 $510 $480 $395 1/6 Pg $430 $387 $344 $301
Color: Full $400, 1/2 $300, 1/3, 1/4 & 1/6 $150 Color: Full & 1/2 $400, 1/3, 1/4 & 1/6 $150 Greenville Lexington
free color with 1-year contract [ 864.357.3669 ] [ 859.231.3402 ]
650 E. Washington St. 100 Midland Ave.
Greenville, SC 29601 Lexington, KY 40508
Greenville, SC Jacksonville, FL
Jacksonville Memphis
1x 3x 6x 12x 1x 3x 6x 12x [ 904.366.6206 ] [ 901.521.1928 ]
Full Pg $1830 $1650 $1465 $1250 Full Pg $2620 $2362 $2088 $1701 1 Riverside Ave. 495 Union Ave.
Jacksonville, FL 32202 Memphis, TN 38103
1/2 Pg $990 $895 $795 $660 3/4 Pg $1625 $1465 $1295 $1055
Knoxville Raleigh
1/3 Pg $705 $630 $555 $505 1/2 Pg $1165 $1085 $975 $925 [ 865.342.6708 ] [ 919.836.5654 ]
P.O. Box 59038 215 S McDowell St.
1/4 Pg $560 $505 $450 $400 1/3 Pg $865 $785 $675 $ Raleigh, NC 27601
Knoxville, TN 37950
1/6 Pg $430 $390 $345 $315 1/4 Pg $485 $445 $415 $385
Richmond
1/6 Pg $385 $325 $285 $245 [ 804.649.6658 ]
333 E. Franklin St.,
Color not included - rates are daily Ste. 300
Richmond, VA 23219
Knoxville,TN Lexington, KY Savannah/
1x 3x 6x 12x 1x 3x 6x 12x Hilton Head
[ 912.525.0742 ]
Full Pg $1897 $1710 $1518 $1298 Full Pg $1900 $1710 $1505 $1324 1375 Chatham Pkwy.
1/2 Pg $1028 $930 $825 $687 1/2 Pg $1025 $930 $840 $750 Savannah, GA 31405
1/3 Pg $731 $655 $577 $522 1/3 Pg $730 $675 $625 $560 Winston-Salem
[ 336.727.7387 ]
1/4 Pg $583 $522 $467 $412 1/4 Pg $585 $540 $500 $455 418 N. Marshall St.
Winston-Salem
1/6 Pg $445 $400 $357 $325 1/6 Pg $450 $425 $395 $360 NC 27101
Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75 Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200
All Market Advertising Rates Cont.
Discounts are available when you advertise in 2 or more markets. Please ask your representative for discounted rates.
skirt! Offices
Memphis,TN Raleigh, NC Augusta
[ 706.828.3373 ]
1x 3x 6x 12x 1x 3x 6x 12x 725 Broad St.
Full Page $2550 $2295 $2040 $1785 Full Pg $2000 $1800 $1600 $1400 Augusta, GA 30907
1/2 Pg $1542 $1388 $1234 $1079 1/2 Pg $1250 $1130 $1000 $880 Charleston
[ 843.958.0028 ]
1/3 Pg $1221 $1099 $977 $855 1/3 Pg $833 $750 $670 $590 7 Radcliffe St., Ste. 302
Charleston, SC 29403
1/4 Pg $921 $829 $737 $645 1/4 Pg $625 $570 $500 $440
1/6 Pg $664 $598 $531 $465 1/6 Pg $417 $380 $340 $300 Charlotte
[ 704.334.4100 ]
Color is included in the shown rates Color is included in the shown rates 309 E. Moorehead St.
Ste. 50
Charlotte, NC 28203
Columbia
Richmond,VA Savannah, GA • Hilton Head, SC [ 803.748.8020 ]
1x 3x 6x 12x 1x 3x 6x 12x 3109 Devine St.
Columbia, SC 29205
Full Pg $2510 $2305 $2060 $1730 Full Pg $1625 $1500 $1365 $1200
Greensboro
1/2 Pg $1535 $1425 $1265 $1075 1/2 Pg $1020 $950 $875 $750 [ 336.373.7376 ]
200 E. Market St.
1/3 Pg $1205 $1125 $985 $825 1/3 Pg $625 $575 $520 $480 Greensboro, NC 27401
1/4 Pg $875 $810 $720 $605 1/4 Pg $520 $480 $440 $400
Greenville Lexington
1/6 Pg $690 $640 $565 $465 1/6 Pg $400 $375 $350 $300 [ 864.357.3669 ] [ 859.231.3402 ]
650 E. Washington St. 100 Midland Ave.
Color included except for 1x contracts. Color is included in the shown rates Greenville, SC 29601 Lexington, KY 40508
Jacksonville Memphis
[ 904.366.6206 ] [ 901.521.1928 ]
Winston-Salem, NC 1 Riverside Ave. 495 Union Ave.
1x 3x 6x 12x Jacksonville, FL 32202 Memphis, TN 38103
Full Pg $1920 $1730 $1540 $1345 Knoxville Raleigh
[ 865.342.6708 ] [ 919.836.5654 ]
1/2 Pg $1040 $935 $830 $730 215 S McDowell St.
P.O. Box 59038
1/3 Pg $740 $665 $595 $520 Knoxville, TN 37950 Raleigh, NC 27601
1/4 Pg $590 $530 $470 $410 Richmond

[ 804.649.6658 ]
1/6 Pg $450 $410 $360 $315 333 E. Franklin St.,
Ste. 300
Color: Full $400, 1/3 $200, 1/2 & 1/4 $150
Richmond, VA 23219
Savannah/
Hilton Head
[ 912.525.0742 ]
1375 Chatham Pkwy.
Savannah, GA 31405
Winston-Salem
[ 336.727.7387 ]
418 N. Marshall St.
Winston-Salem
NC 27101
Where style meets substance.
To learn more about skirt!’s business model

and content licensing opportunities please contact:
Bryce Cockerham | 706-823-3262
bryce.cockerham@skirt.com
www.skirt.com

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“Where have you been all these years?

skirt! makes me feel feminine and free and I’m happy

Why does your market need skirt! magazine?

Competitive Value Brand Promise

Cover Cover Essay Spread Essay Calendar He’s So Original

What’s in our skirt!?

Essays he’s so original calendar

2010 Themes 2010 Special Sections

Amarillo* Denver* Providence*

Is there a skirt! in your future?

skirt! is expanding skirt! appeals strongly Our nationwide

www.skirt.com page six 01/10

Special Section Market Distribution

Jacksonville (The Florida Times-Union) 136,000/day

Digital Only Markets

Amarillo • Ann Arbor • Athens

Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008

Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008

Frequency & Contract Terms: Frequency discounts are available

“...I pick one up for the

Augusta, GA • Aiken & Columbia, SC Charleston, SC skirt! Offices

1/4 Pg $590 $530 $470 $410 Richmond

To learn more about skirt!’s business model

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