Diversity and Change Management

AEGON Case Study

Presented by:
Zareen Gul
Presented to:
Sir Adeel Ghaffar

People Oriented Change

Yes, AEGON apply people oriented change within
the organization
Develop behavior framework

Evolutionary Change
Yes, AEGON apply evolutionary change
because of external environment.
They faced intense competition in the industry.
The UK consumers are confused about the AEGON.
The people did not know about the AEGON, what it

did and how it fitted together.

AEGON traded under a number of different
company brands.

Elements of Incremental Change

Create a new culture is the main element of
incremental change.
Develop business culture
Customer focused
Clear information
Refreshing brand

Thank You