CAF BRITT

The foundation of a gourmet coffee is a

good bean.

University of La Verne
La Verne, California
Bus. 655 - Designing Effective
Organizations
Professor Greig Locker

By
Jorge Mascorro
Kexin (CoCo) Xu
Kimberly Gentile
Wenhui (Vivian) Zhao

Introductio
n
Founded in 1985 by New York coffee broker Steve Aronson
a Costa Rican company
produces gourmet coffee, fine chocolate and specialty gift items.

have 92 gift stores in eight countries and an online store

They create and sponsor coffee-related tourism and education in Cost

employs nearly 1,000 peop

The story of Coffee : Cafe Britt

Mission

Britt satisfies customers

tastes and exceeds
expectations with
authentic and innovative
goods. Our
entrepreneurial and flat
organization respects
the environment and
adds value to
shareholders

Official Goals
Grupo Britt fosters a healthy, challenging, cheerful and
informal work environment.
to continuously improve the quality of what we do
to protect the environment, to be socially responsible
to abide by the following values:

Organization
culture
standardization,
control, and a welldefined structure for
authority and decision
making
Suggestion for

improvement

CHANGIN
G

Effective
Techniques

motivation
a strategic
plan
recognition of
their work

goal

Organizational
Structures
Divisional Structure
Product
Market
Geographic
Matrix Structure

Advantages &
Disadvantages
Advantages:
Coordination
Motivational
Disadvantages:
Operating cost
Communication suffer
Conflicts
Stress

Suggestions

Identify functional department

Use clear matrix structure
Establish IT (virtual store)
Space to update for future development
Sustainability and serve companys competitive
advantage.

Update Organizational
Structure

Caf Britt Training

Programs
New Hire Orientation
Existing Line of Business
Training
Training for New Managers
Orientation for Expanding
Business

Training Programs
continues
New Hire Orientation
This training is mandatory for all new
employees

Existing Line of Business Training

Online Sales, Store Management,
Marketing, R & D, Finance

Vicarious Training Job Shadowing

Training Programs Continues

Training for New Managers
Designed for employees without
any management experience

Orientation for Expanding

Business
Core team from several
departments
SME who will study the culture and
learn what people like and dislike

Caf Britt
Communication
Lower Number of Layers in
Management
Employees encouraged to shared
ideas
Bring non-management
employees to meetings

Caf Britt Communication

Caf Britt Decision

Making
Who is the shot caller?
Does manager needs to approve?
Bring in the new toys Video
Conference System

Video Conference

Organization Conference Ca
ll

Caf Britt Leadership Style

Aronson
Relationship-Oriented leader
Well liked and get along with everyone
Still demands high level of
performance
Priority was to develop good working
relationships with followers
Understood players in the market
Groomed leaders
Knew when to hand over the baton

Caf Britt Leadership Style

Vargas
Transformational Leadership
Emerged
Inspires followers to trust the
leader
Perform behaviors hat contribute
to the achievement of Caf Britts
goals
Performs at high levels.

Caf Britt Leadership Style

Vargas
Charismatic Leader
Self confident enthusiastic leader
Won followers respect and
support for Caf Britts vision
Known as a strategic decision
maker
Applied the team approach

Recommendation
Organization Culture
Establish a culture that
best suits the new type
of environment is the
adhocracy business
culture.
Provide promotions to
employees
Set
organization/employee
goals

Organization
Structure
Identify functional
department
Use clear matrix
structure
Establish IT (virtual
store)
Space to update for
future development
Sustainability and serve
companys competitive
advantage.

Recommendation
Training/Diversity
Programs

Creating
Training/Diversity
Programs
Lower Management
layers

Improve
Communications
Lower Management
Layers
Employees encouraged
to shared ideas
Bring non-management
employees to meetings

Leadership
Development
Develop Leaders from
within the organization
Implement
Management Skills
Assessment Program

Questions