HAZE RESTOBAR

A Marketing Strategy Paper

Submitted by:
Uy, Miguel
Pallada, Jester
Maagad, Diane
Cabe, Vanessa
Uy, Rica
Baio, Jerica
Ludea, Andrea

Submitted to:
Ms. Dorothy Joy Echano

Submitted on:
February 9, 2015
Haze Restobar

I.

Overview

Haze Restobar is a slightly high-end restaurant and bar located at Grand Central, Hayes St.,
Cagayan de Oro City. The restaurants interior provides a cozy yet elegant vibe, drawing in customers who
are eager to have a good time with friends.

II.

Target market:

Single men and women

enjoy drinking alcohol

ages 18 years old and above

love to go out on casual occasions

belong to class A and B

love to go out at night


III.

Marketing strategy:

During the whole month of February:

o

There will be a small poster on every table and a poster outside the restaurant of the
buy 1 take 1 Mozzarella sticks promo

posters will be displayed all over Divisoria of the "Singles Soiree" to be held on
February 14 for groups of friends or singles who want to have a good time on
valentine's day

the same layout of said posters will be posted as images on Instagram, Facebook
and Twitter to create a greater coverage among potential customers

Singles Soiree
o

Haze will become a venue for single men and women to pair up for Valentine's Day

Upon entrance, each male customer will be given a table napkin with the words
Hello, my name is ______ can I have your number? printed on one side and each
female customer will be given a table napkin with the words Hello, I am _____. This
is my number: ______. Call me! printed on one side. On the other side of both table
napkins are the words Sorry, Im not interested. This table napkin will be used by
men and women to get each other's numbers and maybe find their match!

Some waiter will have a cupid nametag on their uniform, and these cupids will be
the ones who will give the customers table napkin to those they are interested in
during the party if the customers themselves are too shy to make a move.

Month-long promo: Buy 1 Take 1 Mozzarella Sticks

o

Haze will be introducing a new dish for the month of February: Mozzarella Sticks.
This appetizer is the perfect pair for beer or wine.

During the whole month of February, when a customer buys a plate of Mozzarella
Sticks, he/she will be given another plate for free. This will help single men and
women offer food to their dates or to people they meet at the bar at a lower price.

Customers may tell the waiter to give their free plate of mozzarella sticks to a table
where the person they like is sitting.

For those who want to order mozzarella sticks but only for themselves, they can be
served 8 mozzarella sticks in one plate.

Posters (includes square image for Instagram)

Table napkins


IV.

Costing:

ITEM

Q
U
A
N
TI
T
Y

Mozz
arella

1/
2
bl
oc
k

Cook
ing
oil

25
0
ml

Vine
gar

2
tb
sp

Onio
n

1/
2
pc

Lum
pia
wrap
per

10
pc
s

Toma

to

pc

Parsl
ey

Cucu
mber

TOT
AL

P154.50 + P10 (electricity and water) = P164.50

*P164.50 is good for 8 mozzarella sticks. 4 sticks per serving (for buy 1 take 1)

pc

Recipe:

1. Place sliced mozzarella on tray; freeze at least 1 hour.

2. Heat 2 inches of oil to 375F in a sauce pan or follow manufacturer's direction on deep fryer. Wrap
lumpia wrapper around each cheese slice and fry 8 sticks at a time 1 to 2 minutes, turning
carefully, until golden brown. Drain on paper towels. Let it stand 5 minutes before serving.

For dip: slice half of a small red onion, tomato and cucumber into cubes and mix with vinegar.
Add a bit of parsley.

Contingency plan:

For the whole month of February, ladies will receive one free rose at the table (those who are
not on a date), and single men will receive a rose as well, and opt to give it to someone else
in Haze that has caught their eye, or keep it.

Bring your barkada (minimum of 5 people) and get a free pitcher of beer for a minimum
purchase of P500 (Mozzarella sticks must be ordered and part of the bill)