AD BUDGET

AD BUDGET
BUDGET FORWARD PLAN OF ANY
ACTIVITY EXPRESSED IN TERMS OF
RUPEES, AND BUDGETING IS THE
PROCESS OF THIS PLANNING.
AD BUDGET TRANSLATION OF AN
AD PLAN INTO RUPEES.
TOP MGT

METHOD OF AD
1. PERCENTAGE OF SALES METHOD
2. AD OBJECTIVE AND TASK METHOD
OTHER METHODS
1. ALL YOU CAN AFFORD/ARBITRARY
2. COMPETITIVE PARITY METHOD
3. INCREMENTAL CONCEPT APPROACH

Factors Influencing AD budgets

1. Product factors
2. Market factors
3. Customer factors
4. Strategy factors