Name:_______________________ Pd #:_____________

Apparel Group Brainstorm Sheet......Steps to Completion

1. Determine Company Focus:
--Select Apparel items:
clothing, hand bags, shoes, accessories, hats, outerwear, backpacks, etc.
List below: what items you will focus on (be as specific as possible)
2. Answer the following questions:
--What is the name of your product--(be clever, humorous, serious, memorable, whatever)?

--What are the colors--no more than 3 colors/concepts?

--What is the story behind your brand/logo/slogan? Make up a good story, with details, real/fake
(write out story here--at least 4 full sentences)

--What is the slogan and the logo for product?

3.

Sketch in the boxes below--3 concepts (use back of sheet for additional sketch ideas
--Name/Logo
--Colors (use colored pencil)

Sketch 1:

Sketch 2:

Sketch 3: