PERSONAL DETAILS:

CUSTOMER NAME: ..
1) Age:
Under25
25-30
35-45
45&above
2) Sex:

3)

4)

5)

6)

7)

8)

Male
Female
Occupation
Student
Self employed
Professional
Service
House wife
Are you:
Single
Married
Monthly income:
Below Rs 10,000
Rs.10000-20000
Rs.20000-40000
Rs. 40000 & above
Which factor stimulates you to buy Aachi products?
Innovation
Quality
Quantity
Product price
How do you feel (satisfied) after using Aachi products?
Satisfied
Partly satisfied
Feel very satisfied
Not satisfied
Which type of Aachi products do you purchase more often?
Aachi masala items
Aachi pickles
Aachi twinkle products
Others specify ..

9) How many products you know in Aachi family?

50
100
140

240
10) Which source made you to buy products from Aachi family?
Television
News paper
FM radio
Friends/others
11) What are your intentions to enter repurchase Aachi products?
Product quality
Offers & discounts
Low prices
Availability
12) How is Aachi maintaining product QUALITY, QUANTITY compare to other
competitive products?
Good
Normal
Not good
Poor
13) What do you think about Aachi company?
Established company
Growing company
Normal
Good
14)
Have any complaints to get Aachi products in your nearby retail stores?
Always
Sometimes
Never
15) What do you think about Aachi products quality?
Very good
Good
Not bad
Poor
16) Do you want more offers &discounts from Aachi products?
o Always
o Sometimes
o Never
17) How is Aachi products available in your nearby location?
Sufficient
Pulsing in availability
Rare
None of the above
18)

How frequently do you purchase Aachi products?

Daily
Weekly once
15 days one

Monthly once
19) Who is the best competitor for Aachi product?
Sakthi masala
MTR masala
Everest masala
others
20) Give your suggestion to improve the Aachi products more attractive and
more preferable ?
..
..