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  • Consumer Buying Process: Problem Recognition Information Search Evaluation Purchase Decision Postpurchase Behavior

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    bhavesh
    18 views5 pages
    Buying Decision process in marketing

    Original Title

    Buyer Decision Process

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    Buying Decision process in marketing

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views5 pages

    Consumer Buying Process: Problem Recognition Information Search Evaluation Purchase Decision Postpurchase Behavior

    Uploaded by

    bhavesh
    Buying Decision process in marketing

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Consumer Buying Process

    Problem Recognition
    Information Search
    Evaluation
    Purchase Decision
    Postpurchase
    Behavior

    Sources of Information

    Personal

    Commercial

    Public

    Experiential

    Copyright 2009
    Dorling Kindersley (India)
    Pvt. Ltd.

    Successive Sets Involved in


    Consumer Decision Making

    Stages between Evaluation of


    Alternatives and Purchase

    How Customers Use and Dispose of


    Products

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