Coatings Word January 2013

January 2013 Vol. 18, No.
1 Table of Contents
24
28
34
40
The Architectural Coatings Market

Recovery in the housing market and an improving economy offer bright spots for architectural coatings
manufacturers.
The Additives Market

Pigments Market Report
CHINACOAT Review 2012
COLUMNS
InternationalCoatings Scene................................ 16
Latin America Latin American Maritime Coatings
Outlook Rising
Europe REACH Requirements for Downstream
Communication of Safety Information Challenges
Coatings Sector
Business Corner.................................................... 20
Product Successes and Failures
IPaint..................................................................... 22
How Much Is That Trade Secret Worth?
DEPARTMENTS
Editors Page........................................................... 6
As We Go To Press ................................................. 8
Index to Companies................................................ 8
Market Report...................................................... 10
Fresh Paint............................................................ 12
Patents.................................................................. 15
New Products....................................................... 17
Industry News....................................................... 43
Suppliers Corner................................................... 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
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January 2013 www.coatingsworld.com
Coatings World | 5
Editors Page
New Year, New Outlook
s we usher in a new year, the coatings industry continues to deal with

a number of challenges. While raw material prices and economic
instability continue to present challenges to the coatings industry,
there is also a sense of optimism that 2013 will see some improvements.
According to a recent study by companiesandmarkets.com, a market
research company, the global coatings market has been forecast to increase
at a compound annual growth rate of 5.46 percent through 2015, with the
industry set to hit 8.7 billion gallons and $107 billion by the year 2017.
According to this study, key factors contributing to growth within the coatings market include the recovery of global economies from the recent economic downturn, rapid industrialization, increasing demand from end-use
sectors such as automotive and construction, rising competition and technological and product developments.
This optimistic sentiment was echoed by coatings manufacturers I interviewed for The Architectural Coatings Market (pg. 24). Architectural
coatings manufacturers reported that 2012 saw an increase in sales and
cited a recovering housing market and improved economy as reasons for
optimism in 2013.
In The Additives Market (pg. 28) associate editor Bridget Klebuar reports that although the additives market continues to feel the effects of
the struggling economy, the market remains competitive with a focus on
developing products that are both economical and effective.
New Year, New Name

Another exciting change coming in 2013 is the news that Rodman
Publishing Corp., publisher of Coatings World, has changed its name to
Rodman Media Corp. to better reflect our companys business model. The
new name is meant to convey the fact that Rodman Media offers readers
and partners solutions that go beyond traditional magazines.
kpianoforte@rodpub.com
A Rodman Media Publication

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ART DEPARTMENT
Michael Del Purgatorio
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INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
PRESIDENT
Rodman J. Zilenziger, Jr.
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ADVERTISING SALES (Europe)
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Coatings Worlds circulation is audited by BPA Worldwide.
6 | Coatings World www.coatingsworld.com
January 2013
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As We Go To Press
Rodman Publishing Now Rodman Media
Rodman Publishing Corp., publisher of

market-leading trade magazines such
as Coatings World, Ink World, Happi,
Nonwovens Industry and Label and
Narrow Web, has changed its name to
Rodman Media Corp. The change, effective January 1, 2013, better reflects the
companys business model, according to
President Rodman J. Zilenziger Jr.
For well over 30 years we have been
known as Rodman Publishing Corp. The
new name conveys the fact that we offer readers and partners solutions that go
beyond traditional magazines, explained
Zilenziger. We also have live events, websites and offer direct marketing programs.
He noted that Rodmans mission to deliver news and insightful analysis to a diverse set of industries will remain the same.
Effective January 1, the companys email address will be first name initial last
name@rodmanmedia.com Please update
your address book to reflect this change.
Rodman Medias phone and fax numbers
and mailing address remain unchanged.
Early-Bird Registration
for 2013 CoatingsTech
Conference Now Open
The American Coatings Association
(ACA) has opened early-bird registration
for its 2013 CoatingsTech Conference
to be held March 11-13, at the Hyatt
Regency OHare in Rosemont, Illinois.
This biennial conference features a multitrack forum, industry awards, presentations by industry experts and a forum for
sharing new research.
The CoatingsTech Conference theme,
Leaps and Bounds: Re-energizing the
Coatings Industry, underscores the
importance of continued innovation in
the coatings industry through education
and networking. The conference will be
the embodiment of this theme, enabling
coatings manufacturers, their suppliers,
universities, and government representatives to share ideas and continue to
propel the industry forward, according
to the ACA.
For general conference information
contact Starsha Valentine at svalentine@
paint.org; for tabletop/sponsorship information contact Dorothy Brawner at

dbrawner@paint.org. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
Ace Hardware ................................................................................................. 12

AkzoNobel ...................................................................................................... 17
DuPont Performance Coatings ........................................................................ 12
Dunn-Edwards ................................................................................................ 24
H.B. Fuller ...................................................................................................... 46
International Paint .................................................................................... 12, 46
Jotun ............................................................................................................... 17
Kelly-Moore .................................................................................................... 24
PPG ......................................................................................................12, 17, 50
Rust-Oleum...................................................................................................... 17
Valspar..................................................................................................12, 24, 46
Vitex................................................................................................................ 12
Sherwin-Williams....................................................................................... 12, 24
January 2013
Market Reports
Global Coatings Market to Reach $107 Billion

by 2017, Predicts Companies and Markets
According to Companiesandmarkets.
com, a leading market research company, the global coatings market has been
forecast to increase at a compound annual growth rate (CAGR) of 5.46 percent
through to 2015, with the industry set to
hit 8.7 billion gallons and $107 billion by
the year 2017.
Other key finding from companiesandmarkets.com:
Key factors contributing to growth
within the painting market include the
recovery of global economies from the
recent economic turmoil, rapid industrialization, increasing demand from
end-use sectors, such as automotive and
construction, the increasing stringency in
regulations, rising competition, growth in
unique formulations, and technological
and product developments.
The recent downturn in the global
economic market has mauled the coatings industry, as was the case with
several other sectors. The global coatings market, as a whole, along with all
major segments witnessed a substantial decline in volume and value sales
during the downturn. However, the
impact of the recession varied among
each segments.
Production within the global coatings market is witnessing a major shift
away from the developed regions of
Europe and the U.S., to the developing economies, such as Asia, comprising Korea, India and China. Sustained
demand from the developed countries,
in addition to the burgeoning demand
from these regions, is contributing to
the overall expansion of the coatings
market worldwide.
The mergers and acquisitions activity that has been witnessed in the
past decade in the coatings industry
has made the big players bigger and
smaller players finding the going extremely tough. Mature markets tend to
form an anti-inflationary environment
and this compels companies to reduce

costs, and at the same time, enhance
productivity. As a result of this, larger
companies are left with no alternative
but to integrate respective operations
into a single entity in order to maintain synergies, cut down on costs and
to jointly initiate R&D and marketing
efforts to increase sales.
IRL Publishes Profile of

the Central American and
Caribbean Paint Industry
IRL has announced the publication of a
new and fully updated edition of its popular Profile of the Central American and
Caribbean Paints Industry.
This report covers the markets for
paints and coatings in eight Central
American countries (Belize, Costa Rica,
El Salvador, Guatemala, Honduras,
Mexico, Nicaragua and Panama) and
eight Caribbean countries (Bahamas,
Barbados, Cuba, Dominican Republic,
Haiti, Jamaica, Puerto Rico and Trinidad
and Tobago). It segments each country
market into nine mainstream coatings
sectors for 2011, and also includes overall market forecasts to 2016.
Mexico is by far the largest country market in the Central American/
Caribbean region, accounting for more
than 60 percent of total demand for
paints and coatings.
Guatemala, the Dominican Republic
and Cuba are the second, third and
fourth largest markets respectively, while
Belize, the Bahamas and Barbados are the
smallest.
The market splits almost 70:30 between decorative and industrial paints
and coatings.
Most countries are net importers
of paints and coatings, with the key exceptions being Costa Rica, El Salvador,
Guatemala and Barbados.
The competitive environment is quite
unique to the region, with the largest
players in Central America being Pintuco
of Colombia (which has recently acquired

Vastalux and Grupo Kativo, both based
in Costa Rica but with regional presence),
Comex of Mexico, Grupo Sur of Costa
and Lanco of Puerto Rico. Grupo Solid
of Guatemala is also a strong regional
player in Central America.
The Caribbean market is more
fragmented, with main players including Berger (Asian Paints), Harris Paints
(Barbados),
Brandram-Henderson
(Jamaica), Lanco (Puerto Rico), and
Penta, Sissons and Kaleidoscope of
Trinidad & Tobago.
Cuba is strongly influenced by
Mexican and Spanish paint brands.
Official population statistics give a
per capita paint consumption of 6.6 kg
for the region as a whole, with the highest
levels seen in the Bahamas and Barbados.
Haiti has the lowest paint consumption
per person at only 0.6 kg.
The highest growth rates over the
medium term are expected in Panama,
where investment in expansion of the
Panama Canal is aimed at allowing access to larger vessels. With canal traffic in
the realm of 15,000 vessels per year or
approximately 4 percent of global trade,
Panama already possesses the largest trade
zone in the Western Hemisphere, at Coln
There are several key drivers behind the
expected future growth in the Central
American/Caribbean market:
Reconstruction after the Haitian
earthquake of 2010. Already the poorest
country in the Western Hemisphere with
80 percent of the population living under
the poverty line and 54 percent in abject
poverty, the earthquake inflicted $7.8 billion of damage and caused the countrys
GDP to contract by 5.4 percent in 2010.
Following the earthquake, Haiti received
$4.59 billion in international pledges
for reconstruction, which has proceeded
slowly thus far.
Haitis new U.S.-funded industrial
park at Caracol has already attracted
Sherwin-Williams licensee Peintures
January 2013
On-going problems for the regional

paint industry include:
Political instability.
Illegal dumping of cheap paints and
coatings, particularly in Central America
e.g. Honduras.
Highly
competitive
environment,
particularly
given
recent acquisition activity this will
squeeze the margins of the smaller
manufacturers
and
may
force further M&A activity, or
even push out some players.
Low levels of industrial development, which limits the market for industrial coatings.
High prices for raw materials.
Indian Decorative Paint

Market to Grow by 15%
During FY 2012-2015,
Predicts RNCOS
Indias decorative paint market is growing
at a healthy rate over the past few years,
according to a report from RNCOS.
Demand from the real-estate sector has
placed the Indian paint industry on a
high growth trajectory. The thrust of
the Indian Government on building up
infrastructure also has helped the industry to grow economically.

According to RNCOS recent report,
Indian Paint Industry Forecast to 2015,
the decorative paint market in India is
anticipated to grow at a CAGR of more
than 15 percent during FY 2012-2015.
Disposable income plays a critical
role in the decorative paint market.
Thus, increase in peoples income will
help the industry to grow. Moreover,
the rural sector has a major share of the
decorative paints segment. Thus, any
benefit to the rural sector for improving the dispensable income is directly
co-related to the growth of the paint
industry. Besides, decorative paints
are marketing savvy products backed
by large advertisement campaigns and
dealership networks. Huge investments
required in setting up a vast marketing
and dealership network, to advertise
and develop a brand over a period of
time will also help the industry to reach
new heights.
The report, Indian Paint Industry
Forecast to 2015, provides a complete
understanding of the paint market of
India. It analyzes the market size of
the total paint industry and its segments in terms of types, raw material,
and product class. They also studied
how the government regulations are
impacting the industry. With a view to
understanding the industrys competitive landscape, it provides profiling of
industrys leading players Asian Paints,
Kansai Nerolac Paints, Berger Paints,
AkzoNobel and Shalimar Paints along
with their product portfolio and financials, which will help clients understand
the market situation and its progress in
the coming years.
Overall, the report contains the vital information that will help clients to
draw up their market strategies and assess opportunity areas in Indias paint
industry.
Study Finds Need to

Reduce Fuel Consumption
Drives Demand for Marine
Coatings
New analysis from Frost & Sullivan,
Strategic Analysis of the Global Market
Market Reports
Caraibes to set up a new production

facility.
Many of the countries in this region have strong agro-industrial sectors
e.g. sugar, coffee, tobacco, shrimp. These
industries will continue to demnd general
maintenance coatings, albeit on a relatively small scale.
Tourism is an important contributor to many economies, particularly in
the Caribbean. The demand for new
hotels and improved infrastructure will
continue to boost consumption of architectural and protective coatings.
Sweeping economic reforms are
highly anticipated in Cuba in the wake
of leadership changes. These reforms
include opening up the private property market to allow buying and selling, and elimination of the restrictive
monthly ration book. In 2011 President
Raul Castro announced that it would
take at least five years to update Cubas
economic model, including the removal of mass subsidies on basic goods.
for Marine Coatings, finds that

the market earned revenues
of $5,030.1 million in 2011
and estimates this to reach
$10,216.3 million in 2018. The research
covers anti-corrosive, anti-fouling and
foul-release coatings.
According to the study, the global marine coatings industry is poised to sail forward on the growing demand for reduced
fuel consumption in cargo and cruise
ships. Increasingly stringent environmental regulations are boosting the prospects
of high-value, eco-friendly coatings.
Innovation has been the only constant,
with all companies striving to offer ecofriendly products.
The need to lower fuel consumption
is a strong market driver and antifouling
coatings applied to ships hulls offer one
way to combat emissions and reduce fuel
consumption, said Frost and Sullivan
research director Leonidas Dokos. Foulrelease technology, which also results in
substantial fuel savings, is particularly
useful for large cargo ships, which consume a lot of fuel.
Marine coatings manufacturers are
generally conservative in adopting new
practices. However, increasingly stringent environmental legislation, paralleled by customer preference for more
eco-friendly products, is pushing innovation in the market.
Companies are investing in developing eco-friendly products such as
metal-free, anti-fouling coatings, noted Dokos. Most major participants
now offer silicone- or fluororesinbased foul-release products.
While these are positive signs for
the market, it is not expected to be all
smooth sailing. Participants will have
to contend with two major challenges:
projected declines in shipbuilding production and the consolidation of shipping management companies.
Until the beginning of 2014, new ship
building activities are expected to fall.
This will lead to declining volume demands in the near-term. Consolidation of
the shipping management companies will
increase their buying power, while placing additional pressure on marine coatings prices. CW
Coatings World | 11
Fresh Paint
International Paint Protective

Coatings Centers Now Open
International Paint LLC, an AkzoNobel

company, has announced the opening of
International Paint branded Protective
Coatings Centers in strategic locations
across the U.S. and Canada. The launch
represents the first phase of what will
eventually become a larger network of
free-standing Protective Coatings Centers
servicing customers in all major markets.
The new customer-direct distribution model is designed to help increase
access to International Paint and Devoe
Coatings full-range of high-performance
protective coatings, linings, and fireprotection products throughout North
America, and provide a more streamlined, customer-centric process for product procurementall in a single visit.
We are very excited about the
launch of our new International Paint
Protective Coatings Centers and the integral role they will play in providing
a platform for our customers productivity and profitability long-term, said
Chris Tiernay, International Paint vice
pesident, Protective Coatings North
America. With increased access to inventory, flexible pick-up and delivery
options and highly trained staff, all underpinned by harmonized services; our
International Paint Coatings Centers
will enable streamlined product procurement so that our customers can stay focused on their projects.
By leveraging the strengths and synergies of International Paint and Devoe
High Performance Coatings under one
consolidated location, industrial customers will have a variety of personalized services at their disposal.
Valspar Announces
Strategic Paint Supply
Relationship with Ace
Hardware and Acquisition
of Retailers Paint
Manufacturing Assets
The Valspar Corporation has announced
a long-term strategic supply relationship
International Paint has opened Protective Coatings Centers in strategic locations in the U.S. and Canada.
with Ace Hardware Corporation under

which Valspar will manufacture and supply Ace-branded paint products as well
as make a comprehensive line of Valsparbranded paints available to more than
4,000 Ace retail locations in the United
States. In addition, the two companies
announced that Valspar has acquired Ace
Hardwares paint manufacturing assets,
including two manufacturing facilities located near Chicago.
Our agreement with Ace extends the
Valspar brand while further strengthening and diversifying Valspars portfolio
of industry-leading consumer paints in
the North American market, said Gary
Hendrickson, chairman and chief executive officer of Valspar. This new business
also positions Valspar well for further
growth as the U.S. housing market continues to recover.
The relationship combines Aces
in-store service model and neighborhood store footprint with Valspars national paint brand, manufacturing and
distribution expertise, and technology.

Ace customers can expect the same quality and performance from Ace-branded
paint products while also benefitting
from Valspars color expertise, enhanced
sales support for retailers and a competitively priced product assortment.
Ace Hardware is pleased to enter
into a long-term supply relationship with
Valspar, said Ray Griffith, chief executive officer, Ace Hardware Corporation.
Our relationship with Valspar will allow
Ace to create an enhanced customer experience that generates more paint sales for
our valued owners. We have ambitious
goals for our paint category, and this step
puts Ace on the path to growing market
share in liquid paint and increasing revenue opportunities for all Ace retailers.
Valspar will immediately begin manufacturing and distributing Aces existing
portfolio of Ace-branded paint products.
Over the next year, Ace and Valspar will
collaborate with retail owners to enhance
their paint departments. Introduction of
January 2013
PPG Completes Acquisition of Spraylat

PPG Industries has completed its previously announced acquisition of certain assets of Spraylat Corp., a privately-owned industrial coatings company based in Pelham, NY. Financial terms
were not disclosed.
The acquisition furthers the capabilities of PPGs industrial
coatings business for both liquid and powder coatings. Spraylat
coatings products are used in industrial markets such as automotive parts, architectural powder coatings, transportation, and
general industrial niches such as electronic device, metal office
furniture and storage, and sign coatings. The company had annual sales of approximately $125 million in 2011.
PPG wins China Corporate Social

Responsibility Award
PPG Industries received the CSR Award - Special Prize for
the third consecutive year and was named one of the top 100
Corporate Social Responsibility (CSR) companies in China at
the 2012 China Social Responsibility Annual Forum in Beijing.
The award recognized PPGs social responsibility practices as
exemplary among more than 3,000 candidates.
Cathy Yan, PPG general manager for government affairs
and business development, Asia Pacific, also won recognition
for her leadership of PPGs corporate social responsibility endeavors in China with this years Award for Excellence in Social
Responsibility for an Individual.
The 2012 China Social Responsibility Annual Forum was
sponsored by the China Association of Enterprises with Foreign
Investment (CAEFI), China Foundation of Consumer Protection,
China Private Economy Research Association and China Forum
of Environmental Journalists (CFEG), in association with
the Corporate Social Responsibility and Social Development
Research Center of Tsinghua University and many other related
institutions. The forum is regarded as one of the major events
in the field of social responsibility and is now in its fourth year.
Fulfilling corporate social responsibility is never a
short-term endeavor, Yan said. We believe philanthropy in
China needs wider involvement from corporate citizens to
make our community more harmonious and to build a more
beautiful China.
Recognizing the needs and concerns of society is one of
PPGs key corporate values and is an integral part of the companys sustainable growth strategy. PPG embraces corporate
responsibility by actively and continuously supporting various
charitable efforts across the Asia Pacific region and by investing
in education, disaster rescue, care for disadvantaged groups and
environmental protection efforts.
Our comprehensive social responsibility efforts encourage employee volunteerism, making social responsibility a
shared value for every employee, which in turn engenders better
Fresh Paint
Valspar paint products is expected to begin in the fall of 2013.

Ace will retain ownership of its existing paint brand trademarks, including Clark+Kensington and Ace Paint, but Valspar
will manufacture Aces product lines exclusively for the retailer.
corporate social responsibility practices, Yan added.

The top 100 CSR companies are selected via a strict
evaluation by a jury comprised of leading experts and
professionals. Selection is based on 44 metrics in 10
categories covering areas such as corporate governance and
ethical values, employment and employee-rights protection,
environmental protection and energy savings, product quality
management, contribution to Chinas scientific and technological progress, and corporate image. PPG won the CSR Award Special Prize for exceptional performance in all categories.
BDA Announces Sherwin-Williams

Acquisition of Pulanna, a Chinese
Automotive Coatings Producer
Business Development Asia LLC has announced that its client, The Sherwin-Williams Company, has acquired 100 percent
of Changzhou Pulanna Coating Co., Ltd. Pulanna is a leading
manufacturer of automotive coatings for sale in the Chinese aftermarket. BDA acted as exclusive financial advisor to SherwinWilliams from identification of the opportunity through to its
execution. The acquisition increases Sherwin-Williams presence
in Chinas automotive sector where passenger car sales have
grown strongly in recent years, increasing from 6.8 million in
2008 to more than 16 million in 2012. Car sales are forecast to
continue rising at an annual rate of approximately 10 percent
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Coatings World | 13
Fresh Paint
for the next decade.

This transaction shows how
BDAs focus on cross-border
M&A with in-country expertise helps its clients realize their Asian
growth plans. We wish Sherwin-Williams
all future success as the new owners of
Pulanna, said Mark Webster, Managing
Director of BDA.
Terms of the transaction were not
disclosed.
PPG Receives Favorable IRS

Private Letter Ruling
PPG Industries recently announced that it
has received a favorable private letter ruling from the U.S. Internal Revenue Service
regarding the previously announced separation of its commodity chemicals business and subsequent merger of a newly
formed company owning the commodity
chemicals business (Splitco) with a subsidiary of Georgia Gulf Corporation. The
receipt of the ruling is a closing condition
of the transaction with Georgia Gulf and
an important milestone in the completion
of the transaction. As a result, PPG now
intends to commence its exchange offer
to split off its commodity chemicals business in the near term with the closing of
the exchange offer and merger expected
to occur in late January 2013. The terms
of the exchange offer will be released
upon commencement of the offer.
On July 19, 2012, PPG announced
that it would form a new company by
separating its commodity chemicals business through a spinoff or split-off, and
then immediately merging the business
with Georgia Gulf or a Georgia Gulf
subsidiary in a Reverse Morris Trust

transaction. Immediately following the
merger, Splitco shareholders will own
approximately 50.5 percent of Georgia
Gulf, with existing Georgia Gulf shareholders owning approximately 49.5 percent of Georgia Gulf.
Vitex Receives Three

Environmental Awards
With the motto Vitex gives color to
Sustainability the leading Greek decorative paints producer has presented itself
to the environmental protection community and received three relevant awards.
During the contest organized by
PASEPPE (PanHellenic Association of
Environmental Protection Companies)
which is the Greek section of the EBAE
(European Business Awards for the
Environment ) Vitex received two awards:
the 1st prize in the Products category for
its Vitex Climate neutral Ecological paint
and the 3rd prize in the Management
category for its Strategy for Sustainable
paint production.
During the contest organized by Plant
Management magazine, Vitex received
The Green Product award for the Vitex
Climate Neutral Ecological Paint.
Moreover, Vitex organized in collaboration with ZEB S.A. the first LEED
seminar for Sustainable buildings that
has ever been held in Greece. This event
has been held at no cost for the participants, who are the top architects,
designers, developers and building constructors and has served as a platform
to promote Sustainable Building values
in the local market.
The three events took place in

December 2012.
DuPont Performance
Coaitngs Launches General
Motor Sponsored Parts
Rebate Program
DuPont Performance Coatings (DPC)
has launched the General Motors (GM)
sponsored Parts Rebate Program for
2013. GM has partnered with DPC to
offer the parts rebate to the DPC network
of collision shops. The process is simple when shops choose 100 percent Genuine
GM Parts for selected repairs electronically through CollisionLink and are registered with PerformanceGateway, they are
rewarded with a rebate.
DuPont Performance Coatings is
proud to offer this program to our shops.
It will bring additional profitability to
the shops, assist them in reducing cycle
time, increase the quality of repair and
reduce administration workload, said
Gary Scott, program manager, OEM collision services.
Shops
who
register
with
PerformanceGateway and CollisionLink
and participate in the program will receive a rebate when parts are electronically processed through CollisionLink
(OEConnection) and repairs are completed using qualified 100 percent GM
collision repair parts. Part rebates are
deposited automatically into the shops
designated bank account quarterly. Shops
may enroll in the program anytime during the year. Shope may participate in one
GM-sponsored body shop rebate program in a given year. CW
January 2013
Patents
Dainichiseika Color and Chemicals

Patents Pigment Dispersants
U.S. 8,163,839 B2
Dainichiseika Color and Chemicals has
received a patent for a process for the production of a pigment dispersant comprised
of polymerizing (a) 5% to 30% weight of
at least one of an aromatic vinyl monomer
and a heterocyclic vinyl monomer, (b) 10%
to 30% weight of a monomer having an acid
group, (c) 40% to 80% weight of a (meth)
acrylate ester monomer, and (d) 5% to 30%
weight of a monomer having a poly(C2-6-alkylene glycol) chain or mono(C1-22-alkyl)
ether chain of the glycol, the poly(C2-6-alkylene glycol) chain or mono(C1-22-alkyl)
ether chain has a number average molecular
weight of 150 to 1,500, a sum of the monomers (a) to (d) amounting to 100% weight,
with a polymerization initiator in a watersoluble organic solvent to obtain a polymerization mixture with a polymer contained
therein, combining and mixing the polymerization mixture and water together to emulsify or dissolve the polymer in the water such
that an emulsion or solution of the polymer
is obtained, adding an acid to the emulsion
or solution of the polymer to have the polymer precipitated such that a mixture of water
and the polymer is obtained, and heating the
mixture to a temperature of not lower than a
cloud point of the polymer, wherein the polymerization initiator is such that a coupling
product of radical decomposition products
of the polymerization initiator has a boiling
point of not lower than 250 C.
DSM Patents Coating

U.S. 8,187,707 B2
DSM has been awarded a patent for a
coated substrate comprised of a substrate
and a superhydrophobic film or coating on
the substrate, wherein the superhydrophobic film or coating has a static water contact angle above 140 and is comprised of
a layer of raspberry particles, wherein the
raspberry particles is comprised of primary
particles, and secondary particles, adhered
to a surface of the primary particles by covalent chemical bonds and having an average diameter that is smaller than an average
diameter of the primary particles, and a

hydrophobic upper surface layer covering
at least partly a surface of the secondary
particles and adhered to the surface of the
secondary particles, the upper surface layer
having a thickness of from 1 nm to three
times the average diameter of the primary
particles, wherein the primary particles or
the secondary particles are adhered to the
substrate by covalent chemical bonds.
Finished Unlimited Patents

Radiation Cured Coatings
U.S. 8,304,032
Finished Unlimited has obtained a patent
for a curable coating composition suitable
for use on composite substrates. The coating
composition is comprised of a multifunctional oligomer, a monomer selected from
the group consisting of monofunctional
monomers, difunctional monomers and
mixtures, a photoinitiator, a polyester resin
and a polycarboxylic acid.
PPG Patents
Electrodepositable
Coatings
U.S. 8,168,700 B2
PPG Industries has been granted a patent
for an electrodepositable coating composition comprised of a resinous phase dispersed
in an aqueous medium. The resinous phase
is comprised of (a) an active hydrogencontaining, cationic salt group-containing
resin; and (b) an at least partially blocked
polyisocyanate curing agent, the improvement is comprised of the inclusion in the
electrodepositable coating composition of
an organotin catalyst for effecting cure between the resin (a) and the curing agent (b),
wherein the catalyst is comprised of the following structure (I): [R1][R2]Sn2O (I)
where R1 and R2 are the same or different,
and each independently represents a monovalent hydrocarbon group, wherein the
sum of the carbon atoms of R1 and R2 is
greater than 8, the catalyst being present in
the electrodepositable coating composition
in an amount sufficient to effect cure of the
electrodepositable composition at a temperature at or below 340 F; wherein the catalyst is dispersed in the resin (a) and/or the
curing agent (b) of the resinous phase prior
to the resinous phase being dispersed in the
aqueous medium; and the resinous phase is
not subjected to a grinding or milling operation; and there is no other curing catalyst in
the resinous phase.
UCL Business Patents

Thermochromic Coatings
U.S. 8,197,721 B2
UCL Business PLC has been awarded a
patent for a method of producing thermochromic vanadium oxide by atmospheric
pressure chemical vapor deposition comprised of the steps of mixing together a
vanadium precursor, an oxygen precursor,
and, optionally, a transition metal dopant
precursor in the presence of an inert gas to
form a precursor mixture; reacting together
the precursors of the precursor mixture in
an atmospheric pressure chemical vapour
deposition reactor; and depositing the thermochromic vanadium (IV) oxide, characterized in that the vanadium concentration in
the precursor mixture is, before reaction, less
than 1103 mol/dm3; and the oxygen concentration in the precursor mixture is, before
reaction, less than 1102 mol/dm3.
Patent for Low-Emissive

Paint
U.S. 8,187,503 B2
Totalforsvarets Forskningsinstitut has
been granted a patent for a method for reducing thermal emissions from a surface
in the infrared wavelength range of 2.525 m, which is comprised of applying a
paint to the surface, the paint including
metal particles made from a metal selected
from the group consisting of aluminium,
zinc, iron, magnesium, beryllium, titanium, manganese, gallium, and chromium,
in a binder solution containing poly(3,4ethenedioxythiophene), polystyrene sulfonate, and water, the metal particles being
0.1%-25% by weight of the paint. CW
Coatings World | 15
International Coatings Scene Latin America
Latin American Maritime Coatings Outlook Rising

by Charles W. Thurston
Latin America Correspondent
cthurston@rodmanmedia.com
he demand for maritime coatings

in Latin America is solidly expanding on new oil and gas activity, on
domestic shipyard investments and on
general seaborne trade growth volumes.
Out of a total $8.9 billion regional paint
and coatings market, maritime coatings
now represent 14 percent, or over $1.2 billion per year, according to a 2012 financial
presentation by Sherwin-Williams, a leading maritime coatings player in the region.
Among international players in the
Brazilian maritime coatings market,
PPGs Sigma Coatings is a leader, along
with Akzo Nobels International Paint
and Sherwin-Williams. Similarly, The
Jotun Group, of Sandefjord, Norway, is
constructing its first Brazilian factory at
Itaipuau, in Rio De Janeiro statealso its
first in Latin Americato better serve the
growing maritime coatings market there.
Globally, new ship building is cooling, but low-cost, high-demand areas like
China and Brazil are exceptions to the
trend. And in the meantime, increased
investments in coatings maintenance
are rising. While the price of oil is keeping maritime vessel fuel costs relatively
high, the demand for increased efficiency
is helping to drive the demand for antifouling coatings in Latin America.
Within the region, Sherwin-Williams
claims the number one maritime coatings market supplier position in Brazil,
Chile and Mexico, along with third position in Ecuador and fifth position in
Argentina, according to a presentation by
Tim Knight, the president of S-W Latin
America coatings, in May.
Among domestic investments in
Brazilian shipbuilding is that of Sete Brasil,
which plans to spend some $27 billion by
2020 to build deep-water drilling vessels for
rent to Petroleos Brasileiros, the national

oil company. Petrobras plans on spending
$224 billion developing new deep-water oil
reserves by 2015. There is currently a shortage of deep water equipment and labor in
Brazil, which is driving up costs.
Among foreign investors in Brazils
shipbuilding market, an estimated
$142 million investment is bringing in
Royal Boskalis Westminster N.V., of
the Netherlands, for the construction
of a new port terminal TX2 at the Au
Superport north of Rio de Janeiro state.
The Au Superport is the largest industrial port complex in Latin America.
Similarly, Norways STX Europe will expand its shipbuilding capacity by setting
up a new shipyard in Fortaleza, in Cear
state, in the northeast, at a cost of $100
million. And Singapores Keppel is building a second shipyard in the country to
help fulfill some $5 billion worth of new

vessel orders in Brazil.
According to Brazils national maritime
industry association, Sindicato Nacional
da Indstria da Construo e Reparao
Naval e Offshore, or Sinaval, there are 11
new shipyards under construction in the
country, which will raise the current number of 47 by roughly 25 pecent over the near
term. Apart from nearly four-dozen vessels
being built in the country now, Petrobras
future demand includes 50 production platforms, 50 drill rigs, 130 oil tankers and 500
offshore supply vessels.
While maritime coatings imports currently provide 20 to 40 percent of the Brazilian
maritime coatings demand, according to
one Sinaval document, the country is considering local content rules that could reduce
that share, prompting greater local coatings
manufacturing invesments. CW
January 2013
New Products
PPG Adds to Ditzler Big Flake Line

PPG Automotive Refinish has supplemented its Ditzler Big Flake product line
with seven brilliant new flakes. The addition brings to 13 the number of Ditzler
Big Flake selections available. The popular flakes, intended for use with PPGs
Vibrance Collection brand of custom colors and special effect finishes, add intense
color and sparkle to custom car, truck or
motorcycle finishes and are frequently
found on award-winning show vehicles,
according to the company. The new flakes
are mini gold, mini silver, red, orange,
blue, purple and green and are coded
VM4420 through VM4426, respectively.
Ditzler Big Flake products can be used
to create a broad spectrum of basecoat
and tricoat custom color formulations.
The large flakes can be added directly
to basecoats or used as a ground coat
for Radiance II midcoats. They can also
be added to color blenders or PPGs
Radiance II and used as a midcoat or
pearlcoat effect.
PPG has updated the Ditzler Big Flake
color card to include all 13 available
flakes. In addition, with the introduction
of the new flakes, PPG is offering special
promotional pricing on the six original
flakes: silver, gold and four color-shifting
options including green to purple, blue to
red, red to gold and gold to silver.
Rust-Oleum Introduces
EpoxyShield Stain Additive
for Premium Clear Floor
Coating Kit
Rust-Oleum has added EpoxyShield Stain
Additive to its line of Premium Clear
Coating. EpoxyShield Stain Additive allows contractors to achieve premium
looking stained floors in just one coat. In
addition to beautifying the surface, it also
provides ultimate protection and durability against daily wear and tear, according
to the company. Available in three colors Black Walnut, Rustic Brown and Charcoal
it is ideal for use in residential garages,
workshops and commercial spaces.
Stain Additive must be mixed with

EpoxyShield Premium Clear Floor
Coating. Available in a kit, Premium
Clear Floor Coating comes with most
everything needed for a successful garage
floor refinishing project including stain,
application tools, concrete etch, instruction sheet and a how-to DVD. Once applied, the finish is foot-traffic ready in just
ten hours and drivable in four days.
AkzoNobel A&AC
Introduces Lesonal Multi
Matt Clear for Automotive
Refinishing
AkzoNobel Automotive & Aerospace
Coatings (A&AC) is introducing a new
matt clearcoat into the market to meet
growing demand: Lesonal Multi Matt
Clear. Available as Multi Matt Clear Low
Gloss and Multi Matt Clear Semi Gloss,
Lesonal now provides repair professionals in the EMEA region (Europe, MiddleEast and Africa) with the perfect solution
for the repair of full body matt cars and
plastic car parts at any gloss level, according to the company.
The Lesonal Multi Matt Clear is a two
pack clearcoat that is designed for both the
repair and total re-spray of original matt
finishes. Whether the car or car part has a
matt, a very low-gloss or a semi-low-gloss
finish, Lesonal Multi Matt Clear can do the
job. It is possible to achieve any desired gloss
level by mixing the low gloss and semi gloss
components; the available reference swatch
provides the formula information to achieve
perfect results. With the two different reducers Lesonal Multi Matt Clear is suitable for
full body matt cars, as well as for the repair
of smaller parts.
Jotun Offers Resist 65 &

Resist ZES Zinc Primers
Jotun has expanded the Resist product
line by two new zinc primers, Resist 65
and Resist ZES. The primers were developed by Jotuns Regional Laboratory for
South-East Asia in Kuala Lumpur.
Resist 65 and Resist ZES are twocomponent, solvent based inorganic zinc
ethyl silicate primers. Thanks to their improved shelf life, they are even more costeffective than their predecessor products,
the company reported.
Resist 65 is a zinc primer that provides
excellent protection to steel substrates exposed to corrosive environment. It can be
used as the first coat in a multiple layer system for long term protection. Resist ZES is
best applied as zinc primer on blast cleaned
steel. Resist ZES can be used in combination
with advanced coating systems to further
improve protection against corrosion.
Resist 65 will be available worldwide,
while the sale of Resist ZES initially will
be limited to the Southeast-Asian market. Countries that hold the necessary
production license for the two products
include Malaysia, China, Korea, Turkey
and the UK.
AkzoNobel Launches
Interpon ACE Powder
Coatings
AkzoNobel Powder Coatings has launched
the new global Interpon ACE range of powder coatings for agricultural, construction
and earthmoving equipment.
Previously available in the U.S. and
Western Europe, the Interpon ACE range
has now been launched on a global scale.
Their widespread operations and production facilities guarantee consistent
product color, quality and performance
worldwide.
The Interpon ACE range offers highly
durable coatings with excellent color and
gloss retention and superior anticorrosion properties, according to the company. Products in the range are guaranteed
by the ACE MasterSpec which ensures
and certifies product quality and comply with the most rigorous and demanding OEM specifications. The new product
range allows customers to choose the
product performance level that best suits
their requirements. CW
Coatings World | 17
International Coatings Scene Europe
REACH Requirements for Downstream Communication

of Safety Information Challenges Coatings Sector
Coatings
formulators and
their downstream
users must
deal with the
requirement to
communicate
as precisely and
comprehensively
as possible
all relevant
safety date
on registered
chemicals in
formulations.
by Sean Milmo
European Correspondent
smilmo@rodmanmedia.com
he European Unions controversial

REACH legislation on the safety of
chemicals has been challenging chemical producers and their raw material suppliers
since it came into effect five years ago.
Initially the major concern was that
REACHthe registration, evaluation and authorisation of chemicalswould lead to market
withdrawals of key chemicals for some coatings
producers because of the cost of gathering safety data for their registration.
The final number of chemicals being taken
off the market may not be clear until after 2018
when the registration process under REACH,
which is being done in three phases, is due to
be completed.
Now coatings formulators and their

downstream users are having to deal with
an even bigger anxiety under REACH the
requirement to communicate down the supply chain as precisely and comprehensively as
possible all relevant safety data on registered
chemicals in formulations.
The main vehicle for conveying the safety
information to users will be through expanded
safety data sheets (SDS). These will include exposure scenarios describing how a substance or
mixture of chemicals may be safely handled to
ensure that exposure to them does not adversely affect human health and the environment.
Over 30,000 chemicals a large proportion of them used in coatings will have to be
registered with safety profiles under REACH
with some of the most hazardous being subject to special authorization. The obligation
for downstream communication should result in Europe having one of the worlds best
January 2013
Europe International Coatings Scene

informed coatings markets on the safety
of its chemicals.
It will be a massive and complex task,
as was made clear at a workshop in
November on the issue at the headquarters in Helsinki, Finland, of the European
Chemicals Agency (ECHA), which is responsible for administering REACH.
Full implementation (of the requirements for exposure scenarios) will take
time, said Sophie Mathieu, an environment issue manager, at the meeting where
she spoke on behalf of the Downstream
Users of Chemicals Co-ordination Group
(DUCC), which represents the coatings
and other downstream sectors.
A major difficulty with the drawingup of exposure scenarios for the coatings sector is that the safety data in
REACH registrations refers only to individual substances and not to mixtures
of two or more chemicals as in dispersions, pigment preparations and other
types of coatings formulations.
Although the REACH regulation
stresses that formulators must pass
on to downstream users information
about individual substances through
exposure scenarios it does not give
much detail about how this should be
done with mixtures.
The regulation merely states that with
substances on their own or in mixtures
recommended risk management or control measures should systematically be
conveyed through supply chains to prevent adverse effects on human health or
the environment.
The legal text does not prescribe
how to transmit exposure scenario information for substances in mixtures,
said Mathieu. It does not stipulate, for
example, whether the information should
be added as an annex to the SDS or integrated into the body of the text.
In a draft version of the REACH regulation there was a requirement for safety
assessment of preparations or mixtures.
But EU government representatives decided to delete it on the grounds that
scientific methodologies for assessing
combinations of chemicals were still under development.
Another source of confusion is that
REACH is not the only piece of EU
legislation demanding that safety information be disseminated down the

supply chain.
Eva Lechtenberg-Auffarth of the
hazardous substances management unit
of the German Federal Institute for
Occupational Safety and Health (BAuA),
pointed out that a professional coatings
applicator, for example, has also to take
precautions under occupational health
and safety (OSH), environmental and
product specific regulations. REACH
applies without prejudice of (existing)
OSH and environmental legislation, she
told the meeting.
She also highlighted the dangers
of inconsistent safety information being sent through to end-users mainly
because of lack of knowledge about
downstream
working
conditions.
Chemical producers cannot properly
assess the behaviour of their substances in real mixtures because they do
not know what the other mixtures are
nor do they have detailed information
on how they are used.
Despite knowing about the performance of their mixtures and typical application methods, formulators are often
not aware of specific on-site conditions,
she said.
Another dilemma discussed at the
Helsinki meeting was the different information needs of different operators
in the chain. A coatings producer will,
for example, want detailed data about
substances and risk management measures from upstream dispersion suppliers. But an end-user will desire from a
coatings manufacturer concise, understandable and more risk managementfocused information.
Anita Hillmer, a REACH specialist at the car manufacturer Volkswagen
AG, complained that extended SDSs are
already becoming too complex and too
long because of large quantities of superfluous information.
The European coatings sector,
through its Brussels-based trade association CEPE, has been working on a
more practical and simplified approach
to exposure scenarios.
Sets of standardized exposure scenarios with the focus on what amounts
to safe use in generic conditions were

an option, Thomas May of DuPont
Performance Coatings, Wuppertal,
Germany, and a CEPE representative,
told the workshop.
He gave as an example a car refinish bodyshop using 300 products from
multiple suppliers with users mixing up
to 10,000 color shades. All products are
used under similar operational conditions
and users will probably not vary (them)
and the risk management measures from
product to product,May said.
Jon Birger Aarnes of Jotun, Norway,
outlined a CEPE case study on a mixture exposure scenario for a protective
coating based on information on all
critical substances in the formulation. Critical substances are defined as
those that determine the risk for one
or more adverse effects via one or more
exposure pathways, such as dermal
contact or inhalation.
Such an exposure scenario can be used
for approximately 30 similar products,
Birger Aarnes said. Among its advantages was its user friendliness and that it
could be fitted on a single page in a SDS
while a disadvantage was that, since it
was based on dominant substances, the
whole mixture was not assessed.
ECHA is now working on a guidance on exposure scenario information
for mixtures, based to a certain extent
on the discussions in the workshop.
Bridget Ginnity of the agencys risk
management identification unit indicated that the key guidelines in the
document would include the use as far
as possible of standardized methods
and that information could be communicated in several ways.
But she warned that exposure scenario
information would have to be updated as
new data relating to risk management
measures and hazards became available.
With research on the safety risks of
mixtures still at a relatively early stage,
the European coatings sector faces the
prospect of having to update continually information in exposure scenarios
in SDSs. It is hoping that this need for
regular revisions will be met through the
introduction of software enabling the job
to be done automatically. CW
Coatings World | 19
Business Corner Strategies & Analysis
Product Success and Failures

by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
A
Upfront accurate
market research
properly
incorporated
into the product
design and
launch tactics
is the central
key to a longterm successful
product
contribution.
pproximately 80 percent of new product innovation fails, highlighting the

challenge that coatings, paints, adhesives, sealants and other specialty chemicals
industry players face in innovating in todays
competitive market landscape. Failed innovation can severely undermine profits and brand
reputations. Conversely, the rewards for successful innovation are substantial.
Harvard Business School studies and mainstream magazines such as Business Week, have
discovered that theres a wide variety of reasons
why new products fail. These reasons include:
Under-investing in sales & marketing and /
or not inspiring channel partners;
Not addressing customers needs (e.g.,
having an engineering focus rather than
a market focus);
Poorly defining the target market and/or
poorly positioning the product;
Not clearly communicating the products
benefits;
Bringing to market products that require
ancillary products or services;
Introducing a product in the wrong part of
the adoption curve;
Extending the brand too far beyond its established equities.
Other reasons include creating a disconnect
between promise and delivery:
High level executive push of an idea that
does not fit the targeted market.
Overestimated market size.
Ineffective promotion, including use message, which may have used misleading or
confusing marketing message about the
product, its features or its use.
Not understanding the target market segment and the branding process that would
provide the most value for that segment.
Incorrectly pricedtoo high and too low.
Excessive research and/or product development costs.
Underestimating or not correctly understanding competitive activity or retaliatory

response.
Poor entry timing.
Misleading market research that did not
accurately reflect the actual consumers behavior for the targeted segment.
Conducted marketing research and ignored those findings.
Key channel partners were not involved,
informed, or both.
Lower than anticipated margins.
Examples of product failures

The following is an abbreviated list of product
failures that may provide insight that will help
to identify product and brand success factors:
Automotive
Cadillac Cimarron (miss-judged market
acceptance for a small Cadillac)
Pontiac Fiero
Chevrolet Corvair (Ralph Nader Unsafe
at Any Speed book)
Ford Edsel
The DeLorean
Crosley
The Tucker
The Gremlin, the Javelin and a complete
line of other models by American Motors
Mazdas Wankel rotary engine
Firestone 500 tire
Goodyear tires used on the Ford Explorer
Entertainment
World Football League
World League of American Football
United States Football League
Of Gods and Generals,Heavens Gate,
Water World, The Postman and other
movieswith a disproportionately high
number produced by Kevin Costner.
Photographic and video
Polaroid instant home movies
SX-70 (Polaroid instant camera)
RCA Computers (Spectra-70)
Video-disc players
DIVX variant on DVD
January 2013
Strategies & Analysis Business Corner
Other products
DuPonts CORFAM synthetic
leather
Reaction extrusion technique in
powder coating production
Mattels Aquarius
Timexs Sinclair
Clairols Touch of Yogurt Shampoo
(1979)
Rely tampons
Relax-a-cizorvibrating chair
Louisiana World Expositionand
its gondola.
key to a long-term successful product

contribution. Without opening into a
long-drawn-out discussion of which type
of market research is better for uncovering current and unmet customer needs, it
is sufficient to say that a well-conceived
upfront market research can go a long
way in addressing these known dynamics.
So where does that leave us? There
are product introduction challenges that
can be partially addressed through good
old market research and other factors

ranging from fickle consumers through
winning / losing streaks. However, another factor exists . . . . . , and thats corporate culture.
Business Week observed, that organizations deep-rooted in Six Sigma and other efficiency frameworks find the messy
nature of innovation, unnatural. Many
consider innovation an initiative rather
than a core competency. They dont foster a culture of candor, let alone risk taking. Product flops are just that failures
and have no redeeming value because
wisdom loops havent been formalized.
The middle manager also includes another stock character: the risk adverse senior
executive who never met a decision that
couldnt be avoided.
The innovator must have a proactive
role. If innovators dont push back hard
to ask, if not answer, the difficult questions regarding why the product might
fail then they share some of the fault if
introduction does fail. Innovation, like
branding, is integrated: it requires both a
great product idea and the market validation of that idea.
The one of the most important elements of this Success/Failure consideration, CHEMARK has been left out
intentionally . . . the definition of Success
and Failure. CW
Using these potential causes of a product or brand failure may help to avoid
committing those same errors. Learning
from these lessons can be beneficial to
avoid some of these pitfalls and increase
the chance for success when you launch
that next product or brand.
Launch is always a good term to use
when considering bringing forth a new
product. Consider the oft-used comparison of a product launch to a spaceship
rocket launch. If unchecked, we are off
by one degree when we launch a rocket
to Mars, we will miss it by over a million miles.
However, our experience strongly indicates upfront accurate market research
properly incorporated into the product
design and launch tactics is the central
Coatings World | 21
IPaint Protecting the P&C Industrys Intellectual Assets
How Much Is That Trade Secret Worth?

by Steve McDaniel, JD, PhD
Technology Litigators
he law imposes a value standard

on trade secrets. A trade secret is
valuable (in one rendition of such
laws) and thus protectable if it gives its
owner an opportunity to obtain an advantage over competitors who do not
know or use it. It does not say how valuable, it just establishes that it is valuable
if it meets this criterion. Certainly, courts
appear very willing to deny protection to
any alleged trade secret that is deemed
to be valueless. How much are our
corporate trade secrets worth? thus becomes a very important question under
a variety of business and legal scenarios
restraining orders, injuctions, licenses,
mergers, and overall company worth.
When is it the right time to determine
the worth of your trade secrets? That
is a little tougher, and it is
most certainly is a question to
be handled on a case by case
basis. For instance, it may be
that your customer lists are
undoubtedly valuable to you
and thereby qualify as a trade
secret. Were they to be stolen,
while it would take an edge
off your competitiveness, it
might not do so to an extent
that it would undermine your
whole operation. So, it might
be prudent to wait until you
must valuate these sorts of
trade secrets. On the other hand, your
latest and greatest formulation tweaks
that are about to be launched into your
newest resin system to boost your sales
over a competitor may be so valuable
that it would be hard to place a number on the trade secrets they embody. In
the latter case, it might be prudent to
arm yourself here and now with greaterthan-$$$,$$$,$$$ valuations in order to
be ready to respond rapidly to threats
of misappropriation or opportunities to
sell or license to third parties.
There certainly are times that you
will be required to valuate your trade
secret assets. If you are a successful
plaintiff in a trade secret lawsuit, then
you will be required with reasonable
certainty to prove the damage caused
by the defendants misappropriation.
There is a standard that courts require
in such proofs and that is one of reasonableness (versus speculative). So,
lets imagine two courtroom scenarios
and ask ourselves which is more likely
to convince the fact finder (a judge or a
jury) that we should be awarded our estimated damages. SCENARIO ONE
We sue a competitor who we can show
stole our trade secrets. We win, he loses.
Now we bring in an outside expert who
reviews our files and extracts a number
out of our financials that he swears attribute our increased sales directly to
have our accounting department track

a line item expressly to determine the
impact of the trade secret improvements on our product sales. At trial,
we dont put an outside expert witness
on the stand, rather we put the head
of our accounting department. That
is, the contest becomes our be-spectacled accountant simply reciting his
dutiful number crunching, versus their
high-dollar expert tap dancing around
the hard cold factual numbers. Which
would be more compelling if you were
deciding the truth?
There are tried and true methods for
placing a value on your trade secret assets. Loss to the trade secret owner is
often determined by profits lost due to
the misappropriation by a defendant
competitor. These sorts of calculations
need not wait on the actual infringement. They can be determined hypothetically by a scientifically conducted
survey of customers of a particular product. So, for instance, a customer survey can
ask what price the customer
would be willing to pay for
a sole source of a new product, versus what price that
customer would pay if there
were two, three, or more such
sources for comparable product. This sort of analysis can
be used not only for predicting
actual losses to a infringer, but
also the anticipated price erosion caused by unfair competition. More importantly in the case of
yet to be launched products, such studies
can be used to convince a court to award
probable profits. It can also be used to
establish fair market value for use in negotiations for licenses, mergers, acquisitions and sales of a company.
Though more difficult to prove prophetically, another measure of the worth
of a trade secret is by estimating unjust
enrichment. In this way of measuring
If you are a successful plaintiff

in a trade secret lawsuit, you
will be required with reasonable
certaintly to prove the damage
caused by the defendants
misappropriation.
the existence of our trade secrets. He
is countered by the defendants expert
who conversely swears that there was a
vanishingly small impact of these trade
secrets on plaintiffs bottom line. The
decision for the fact finder becomes
one of determining which expert is
lying the most (he assumes they are
both lying). SCENARIO TWO At
inception of our trade secret introduction into our commercial product, we
January 2013
Protecting the P&C Industrys Intellectual Assets IPaint
value, a trade secret owner seeks to be

awarded all of the net profits made by
a misappropriator who wrongfully used
the trade secrets. It is possible to actually be awarded 100% of such ill-gotten
spoils. Yet another measure is estimating
royalties that would have to be paid in
a hypothetical license agreement where
the trade secret owner reluctantly grants
an interest in its secrets. To do this right,
one needs to examine the surrounding
circumstances for hints of how such give
and take might actually occur. So, you
might consider what effect will be caused
to the competitive posture between the
two parties to the negotiation, or what
the terms of similar licenses have been, or
the actual costs of development and protection of the trade secret you incurred,
or how many uses of and what value to
the new found knowledge may it give the

hypothetical licensee.
While we are on the topic of licensing, lets not forget to address the age-old
pig-in-a-poke problem that plagues
trade secret licensing. This problem arises
when a prospective licensee starts asking
what is the true value of a trade secret it
is interested in licensing. It doesnt want
to pay for something that is valueless, and
you are hesitant to fully divulge the selling price. If the licensor has historically
tracked the value of a trade secret in its
operations, it can set its price more reliably and verifiably, if needs be.
What are the take-home-lessons for us
in the P&C industry? Essentially they are
these. First, if weve done our business
properly, we have identified our trade secrets and have a fairly good idea of which
are critical to our operations using an audit or similar process. On those we have
deemed to be critical, we need to evaluate
the advisability of determining a baseline
value for them. Where it is likely that
these critical assets might be the subject
of litigation or an asset to be variously
assigned to another party via contract,
it will be prudent for us to have values
at the ready. And, there are well-known
methods to get these valuations.
It kinda boils down to this. If youre
ahead of the game (you are the trade secret owner), stay ahead of the game (by
knowing exactly what your trade secrets
are and what theyre worth), or put another way . . . . One and one is two, and
two and two is four, and five will get you
ten if you know how to work it! . . . the
venerable Mae West. CW
Coatings World | 23
FEATURE
The Architectural
Coatings Market
Recovery in the housing market and an improving economy offer bright spots for
architectural coatings manufacturers.
Kerry Pianoforte, Editor
rchitectural coatings manufacturers Coatings World

spoke with reported that overall, 2012 showed improvements in sales and demand. Several factors have contributed to this increased demand, including an improvement in the
U.S. housing market and overall economy.
The interior architectural coatings market has shown a
positive upward trend through 2012 as the housing market
and economy are starting to recover, said Sean Morris, brand
manager at Valspar. This recovery is giving consumers more
confidence in investing in new home purchases and home improvement projects such as painting. We foresee this upward
trend continuing through 2013.
The third quarter was a solid quarter for Sherwin-Williams
in terms of both sales and profit improvement, Chris Connor,
chairman and CEO, The Sherwin-Williams Company said at
a recent Q3 earnings call. Consolidated sales increased almost five percent, despite soft market conditions and currency
headwinds across most of our non-domestic markets. We also

had to overcome the diminishing effect from last years price increases and a strong revenue growth comparison from the third
quarter of last year. Despite that, many of the financial metrics,
notably the $2.6 billion in sales for the quarter, $235 million in
net income and $2.24 earnings per share, are high-water marks
for any quarter in our companys history. Year to date, our flowthrough on operating income is over 31 percent.
To date, paint and coatings demand in our domestic businesses has been resilient, continued Connor. We remain optimistic that U.S. architectural paint market volumes, primarily
in the residential segments, will remain positive in the fourth
quarter of 2012 and well beyond. And domestic demand for
most industrial coatings will continue to expand. Our outlook
for fourth quarter 2012 is for consolidated net sales to increase
in the mid-single digits compared to last years fourth quarter.
Kelly-Moore Paints reported sales improvements across all
January 2013
The Architectural Coatings Market FEATURE

lines on interior products in 2012. The professional painting
market has improved over the past 12 months for all products
in general, and some projects began to break loose driven by
favorable construction interest rates, said Mark Zielinski, vice
president of sales, Kelly-Moore. We remain hopeful that the
market trends continue into the new year. As new residential
housing continues to rebound, even with lower volumes than in
2006, the interior product sales will continue to improve.
Consumers as a whole are becoming more educated in their
purchasing decisions and are spending more time researching/
gathering information regarding their interior paint choice. As
such, customers have come to expect a high level of service and
performance from their architectural coatings. Not only are they
looking for a premium quality
paint, they are also looking for
guidance during their painting
journey and assurance that they
will be confident in their purchase decision, said Morris.
Valspar offers a number of
tools to help, such as an online
virtual painter, paint calculator
and a full online color palette
calculator; premium products
such as Valspar Signature Paint
and primer in One with Hi-Def
Advanced Color and also assures your purchase selection
with the Valspar Love Your
Color Guarantee where is a
customer does not love their
first color choice, Valspar will
replace it with up to two gallons of another color.
In flats, the consumer
wants a paint that is washable
and stain resistant, said Dave
Heiligenthal, Dunn-Edwards product manager. In the nonflats, consumers want paints that are scrubbable and block
resistant. The painting contractor is more concerned with the
products spread rate, hide, touch-up performance and ease-ofuse in flats. In the non-flats, contractors are looking for paints
that flow and level, adhere to difficult to paint surfaces and are
uniform in sheen.
According to Karl Schmitt, vice president marketing research
and design at Sherwin-Williams, for interior coatings, customers are looking for quality of the overall finished appearance,
easy cleanup and maintenance, great coverage, soil and stain
resistance, ease of application, color accuracy and appeal, good
hiding, low odor and the ability to address environmental and
air quality concerns. The latest technologies being developed
are those which do the best job of offering great performance
with low or zero VOC compounds, he added. Utilization of
alternate raw materials is one way Sherwin-Williams achieves
strong product performance at low or zero VOC levels.
Kelly-Moore is beginning to produce all interior lines from

premium goods to production labels in zero-VOC formulas.
The indoor air quality and near-odorless application seems
to lead the demand for new construction projects and repaint
work, said Zielinski. New formulas can achieve best in class
performance through formulation, which was not possible in
the past.
Another important aspect of architectural coatings is staying ahead of the curve when it comes to color trends. Coatings
manufacturers devote a considerable amount of time and money
in predicting what will be the next hot color.
Colors for 2012 will become fresher and cleaner, almost
pastel-like, said Mary Lawlor, manager of color marketing,
Kelly-Moore.
Mid-toned
blues and blue greens with
a mid-century modern influence will dominate the palette.
Soft yellows and rosy pinks,
along with clear reds and navy.
Neutrals will continue to transition toward cooler grays.
In 2013, Valspar Paint will
reveal three color trend palettes
- Simple Delights, Gathered
Stories and Electric Noir - with
colors ranging from lighthearted pinks to dusky blues
and glowing ambers. For the
year ahead, we are working
toward capturing a happy and
meaningful life at home, said
Sue Kim of Valspar. Despite
an unpredictable future, we
are taking control of our lives
at home by rearranging and
making changes. Embrace this
movement by adding a sense of
unexpected delight to every corner of your home through a display of colors and design.
According to Dunn-Edwards, color will be expanding in
four directions in the upcoming year for architectural coatings. Consumers can expect bold strokes of color and happier color going from the darker shades weve been seeing to
mid-tone ranges for 2013, said Sara McLean, Dunn-Edwards
color marketing manager. For neutrals, we will be seeing more
tinted whites with spots of color to highlight these tints from
the Impressionist era. Well also see color reminiscent of the
Industrial Age and postmodern aesthetic with strong pigmentation machine coloring, lacquered brights and powdered pastels.
Thirdly, we see color pushing the limits of artistic boundaries as
we continue to explore the global reach of color and design.
Well see these bold hues mixing together in fresh takes on
color combinations and we also see a hint of Old-World coloring with the upcoming Winter Olympics in Russia in 2014 and
the FIFA Cup in Rio de Janeiro, Brazil in 2014. And lastly, well
Coatings World | 25
FEATURE The Architectural Coatings Market

also see color reminding us of the Southwestern and mid-century modern roots and resort-style coloring of the 30s through the
60s; pastels, powdered, retro and all around fun.
Sherwin-Williams 2013 color of the year, Aloe (SW 6464),
is described as Midcentury meets 21st century. With a hint of
mint and lots of moxie, this is no ordinary pastel, said Jackie
Jordan, director of color marketing, Sherwin-Williams. Aloe
is funky and glamorous, demure and free-spirited. While Aloes
vibe can verge on retro, when paired with caviar blacks, crisp
whites or soft grays, suddenly Aloe has a new soul and attitude.
Following sneak-peaks of Aloe in fashion and European design
shows, its full potential is now ready to be realized. Aloe is featured in Sherwin-Williams colormix 2013, four palettes exploring the dichotomies of simple versus complex and light versus
dark to find unexpected, compelling harmonies.
The Latest Product Offerings

Sherwin-Williams has recently launched a number of new products. Emerald Interior Paint delivers exceptional hide, durability and washability with a smooth, beautiful appearance, said
Schmitt. It has reduced odor compared to conventional coatings and anti-microbial properties that inhibit the growth of
mold and mildew on the paint surface. Emerald Interior Paint
is GreenGuard Indoor Air Quality Certified and GreenGuard
Certified for Children and Schools.
Sherwin-Williams has launched a number of environmentally responsible products. Colorcast EcoToner colorants, which
will not add to the VOC content of any coating when tinted
and is the only colorant system that is GreenGuard Certified for
Indoor Air Quality and GreenGuard Certified for Children and
Schools. ColorCast EcoToner colorants maintain the paints full
body after tinting, delivering thick, rich coats for maximum performance. ProMar 200 Zero VOC delivers on durability with
easy application, excellent hiding and touch-up, ProMar 200
Zero VOC is a complete line with a primer, four sheens and all
colors including deep, vivid accents. ProMar 400 Zero VOC is an
interior latex paint that meets the environmental VOC requirements and delivers performance and value, including good hide
and reliable touch-up. ProClassic Water-based Acrylic Alkyd offers a durable and smooth finish. Water Blocking Primer/Finish
is designed to seal surfaces from moisture penetration amd has
anti-microbial properties that inhibit the growth of mildew on
interior walls. Multi-Purpose Zero VOC Latex Primers strong
adhesion properties and new formulation make it the ideal partner for topcoats in both interior and exterior applications, according to the company.
In 2012, Dunn-Edwards launched several new or new and
improved products. Starting with our interior ultra premium
paints, Suprema 10 (Flat) and Suprema 20 (Velvet) were improved to provide even better touch-up performance, hide,
burnish resistance and washability, said Heiligenthal. These
two paints were already great, but have been made even better. Suprema products are ideally suited for use on high-end
residential projects. Our exterior ultra premium, Evershield
also has been improved in the flat, velvet and eggshell sheens.
Evershield, already a paint that provided maximum protection

against UV and exterior exposure, now has better water repellency than competitive ultra premium brands. By using the
latest resin technology, we were also able to improve resistance
to damaging UV exposure, resulting in better color and sheen
retention, as well as improved wood grain-crack resistance.
Evershield products are designed for use on high end residential projects, or any project where maximum performance and
protection is required.
Dunn-Edwards introduced a new interior/exterior, ultra-low
VOC multi-surface primer, Ultra-Grip Select, designed for use
on multiple surfaces, including wood, galvanized metal, masonry and drywall. Ultra-Grip Select exhibits outstanding adhesion
and enamel hold-out and very good stain blocking, according to
the company. Ultra-Grip Select is ideally suited for use on residential and commercial projects. Additionally, Dunn-Edwards
added an Eggshell sheen to its Contractors Edge Maintenance
line of paints, complimenting the flat and semi-gloss. These
paints are ideally suited for apartment repaint projects, where
economy and performance are a necessity.
Dunn-Edwards also launched Acri-Hues, a professional line
of exterior, ultra-low VOC paints available in a 100% acrylic
flat, acrylic eggshell and semi-gloss. This new line of paints exhibits excellent dirt pick-up resistance, hide and block resistance
combined with exceptional application performance, added
Heiligenthal. These new products are ideally suited for use on
residential and commercial projects, such as single-family and
multi-tenant housing, schools, hotels and hospitals.
Dunn-Edwards launched a new line of high performance
paints called Ultrashield. This new line of paints is available
in a multi-surface primer, low sheen and gloss finish, as well
as a direct-to-metal (DTM) semi-gloss and gray metal primer.
Ultrashield is an interior/exterior zero VOC, low odor line of
paints that is ideal for use in residential or commercial projects,
as well as light to moderate industrial applications. Because
it is low odor, it can be used in occupied spaces such as offices, schools and hospitals. Dunn-Edwards launched Acri-Wall
Ready-To-Use Interior Flat, a paint that exhibits excellent touchup and very good hide. It applies easily, exhibits sheen uniformity and can be applied to new drywall. This new interior flat is
designed for use on residential and commercial projects.
Kelly-Moore introduced a line of heat reflective paints, Enviro
Coat Reflective, for exterior applications in 2012, addressing
energy savings possibilities through coatings. These colors in
Kelly-Moores Enviro Coat Reflective paint, help reflect some of
the infrared heat from the suns rays away from the exterior vertical walls, even when applying desirable mid-tone colors. These
are functionally-green paints, by limiting the heat transferred to
the inner living space, resulting in possibly fewer air-conditioning cycles necessary to maintain indoor temperature.
Kelly-Moore just introduced a line of commercial interior
and exterior products to address smooth drywall applications,
with the touch-up characteristics that contractors need. The
production line of zero VOC paints is scheduled to be introduced to the housing market in Spring of 2013. CW
January 2013
The Architectural Coatings Market FEATURE
Lifestory Research Releases 2012 Residential New Home Shopper Brand Study
The brand of paint used in a new home can influence shoppers
perception of quality and their decision to buy, according to a
national poll of nearly 10,000 households by Lifestory Research.
The Lifestory Research 2012 Residential New Home Shopper Brand Study evaluates consumer attitudes from 9,565
households across several different product classifications, including paint, to determine how brands influence home-shopping behavior. Behr brand paint ranks highest in brand awareness, perceptions of quality, importance of product class brand
and overall impression of the brand manufacturer, according to
survey results.
Furthermore, 58 percent of home shoppers indicate the
brand of paint impacts how they evaluate the purchase of the
home. Many sellers do not consider the importance that paint
brands play in a home buyers decision criteria, said Lifestory
Research president and CEO Eric Snider. We find that sharing
the brand name of the paint used in the home could play an
incremental role in the ultimate decision a consumer makes in
regards to a home purchase. While we do not believe any customer makes a purchase decision solely on the paint brand, the
results suggest that the inclusion of the paint brand in the sales
process of a home could add value to the overall assessment of
a homes quality.
Lifestory Researchs series of national investigations focuses
on how brands influence the purchase behavior of home owners. We have seen a fundamental shift in consumer psychology
that has occurred in response to the massive social revolution
that has taken place over the last several years, Snider said.
Consumers are no longer referencing customer advocacy organizations for product information; instead, people are turning
to their peers, friends and digital social networks to garner opinions. As a result, we have seen brands rise in importance in the
consumer purchase process.
New-home shoppers perceptions of paint brands averages
113 on a 400 point scale. Shoppers evaluated 18 paint brands
along four dimensions: brand awareness, perceptions of quality,
importance of brand and impression of brand.
Behr ranks highest on the brand index with a score of 232
and performs particularly well in all four dimensions of brand equity, survey results indicate. Following Behr in the rankings are
Sherwin Williams (211), Glidden (176), Benjamin Moore (157),
Dutch Boy (141), Ralph Lauren (117), Dunn-Edwards (106), KellyMoore (92), Pittsburg (87), Frazee (82), Pratt and Lambert (72),
Kwal (71), Parker (64), Duron (58), Monarch (57), Color Wheel (52)
and DeVoe & Reynolds (41).
Lifestory Research found that 50 percent of the quality rating
of a paint brand could be explained by the amount of people
who could recall the brand unaided, which was directly tied to
the consumers perception of quality. For more information on
this study go to www.lifestoryresearch.com.
Coatings World | 27
FEATURE
Additives Market
REPORT
Bridget Klebaur, Associate Editor

2012 Recap
As we progress into 2013, the additives market continues to
feel the effects of the struggling economy. Additives play an
important role in the paint and coatings industry, and offer
a range of purposes including enhanced adhesion of paint,
preventing growth of mildew, and improving overall characteristics and properties of paint. However, due to the slow
economy and decreased demand, the additives market has
suffered this past year.
Ralf Taube, regional marketing manager for architectural
coatings at Eastman Chemical Corporation explained, The
worldwide economic situation understandably increases the
short-term focus on profitability and market share. At the
same time, companies must continue investing in innovation
and improved functionality of their products. Many of the attractive opportunities for innovation and growth are driven by
compliance to the continued trends towards low odor and improved indoor air quality, while others stem from a desire for
product differentiation and enhanced functionality. Eastman
Chemical has been proactive in helping our customers meet
these needs through the addition of low odor and low emission coalescents, Optifilm enhancer 300 and Optifilm enhancer
400, to our portfolio of coalescents and with our low VOC
open time additive, Optifilm additive OT1200. We continue to
see strong interest and demand globally for our Optifilm family of compliant products.
Echoing this sentiment was Sebastien Taillemite, business director, additives, Arkema Coating Resins who said, The additive market is experiencing a slow down due to lower demand
in the coating industry. Depending on the geographies and the
end-market, this slow down is more or less pronounced.
Despite the tough market, especially in Europe, Jeremy Austin,
business development manager, Cray Valley Hydrocarbon
Specialty Chemicals expressed some positive improvement in
North America and Asia.
Ron Levitt, regional sales leader, Shamrock Technologies,
found that the additives market remained competitive this year,
with the focus on creating products for consumers that were
both economical and effective.
Customer mergers and acquisitions have limited the
amount of opportunities available to us so we are charged with
developing products that are not only technically superior, but

are also economically feasible. We are constantly looking at
new raw materials in an effort to improve formulas and bring a
higher value to the customer, he said.
Dale MacDonald, vice president, coatings additives,
Ashland Specialty Ingredients added that although the tough
economic times continue to have an effect on the additives
market, Ashland strives to meet the needs of the customer with
constant innovations.
The markets in China and India continue to show growth
albeit at a slower rate; the construction market in North America
has started to see a slight improvement, but Europe has been
significantly impacted by the overall financial crisis. Ashland
has made significant investments in emerging markets of Brazil,
China, and India in manufacturing and regional laboratories to
support our customers and their growth, he said.
W. Brian Smith, vice president, Troy Corporation also found
that the market in Asia led the way as one of the biggest sources
of growth, while North America experienced some improvement and Europe continued to struggle.
The marketplace overall remains competitive, and the advantage has gone to performance suppliers who offer multifunctional additives that perform the job of several products in one,
he said.
According to Toni-Raye Gizzo, marketing manager, Micro
Powders Inc., the wax additives market fared especially well.
In our area of sales of wax additives to the coatings market
have exceeded our forecasts for the last two years, she said.
We have been able to secure a significant amount of new business in waterborne coatings with several new products designed
specifically for these challenging applications.
Raw material prices also tend to affect the additives market, however it seems that there was not too much of an effect
in 2012.
Our raw materials have begun to stabilize after a prolonged
period of variability and uncertainty, explained Jeremy Austin,
Cray Valley HSC.
When choosing additives it is important to consider different characteristics to ensure the best performance. Jim Stange,
Dow Corning Corporation, explained, it is important to consider additives that offer good cost in use value propositions. In
January 2013
Troys advanced materials protection and surface enhancement technologies provide

maximum efficiency and value by delivering higher performance at lower use levels. With
one of the broadest product lines in the industry combined with superior technical service,
Troy can custom develop the most cost-effective solutions, enabling formulators to meet
performance objectives and improve cost savings.
To learn how Troy is the Key to Innovation, Performance, and Value, contact your Troy
representative and ask how Troy dry film preservatives such as Polyphase 678, 663, and 2085
are adding value in the industry today by providing unmatched performance at low cost-in-use!
Visit www.troycorp.com for more information.
Troy Corporation 8 Vreeland Road Florham Park, NJ 07932 USA tel +1.973.443.4200 fax +1.973.443.0843
FEATURE Additives Market Report

many cases, formulators may be able to reduce the overall costs
as well as formulation complexity by utilizing a silicone additive that can be added at half or even one fourth the level of an
organic additive for that same purpose. Even though a silicone
additives initial cost may be more, they are often high in actives
content and the low usage levels may save costs.
Rich Letasi, product marketing group, Shamrock
Technologies, agreed that performance played a significant role
in choosing additives, as well as economic considerations.
For Shamrocks type of products, PTFE and specialty waxes, abrasion, rub, mar, scuff, and block resistance along with
water repellency are some of the key performance features.
Economics also come in to play. The right balance between performance and value must also be considered, he explained.
Convenience, performance improvement, and assisting
the customer in capturing value in the market are of the utmost importance for formulators when choosing an additive.
Sustainability also remained a driving force for most customers.
Low VOC regulations and low odor needs have put more
importance on the role of multifunctional additives to improve
the performance of todays water based architectural coatings.
Low odor formulations are more important than low VOC in
most of the emerging markets, MacDonald added.
Environmentally friendly options as well as safety are important to the future of the market as well as strong considerations
for Troy Company when choosing additives.
Choosing performance additives that provide green characteristics, such as minimized environmental persistence low
toxicity, and safe handling attributes will pay dividends over
time as environmental and safety regulations will become more
stringent in the future, Smith said.
New Technologies
Expansions in technology for additives in paint and coatings
are being developed based on the changing needs and objectives
of the market. Shamrock Technologies has focused on special
requirements that require a generation of specialty additives.
The paint and coatings industry requires specialty additives
that push the performance requirements beyond traditional
definition of coatings: high temperature resistance, long lasting
corrosion resistance, smart coatings stimuli responsive. These
are no longer Sci-fi topics, they are real business and emerging technologies, said Alex Radu, product marketing group,
Shamrock Technologies.
Dow Corning Corporation is developing additives that can
reduce the overall cost and complexity of the formulation based
on the demands of the market.
Many of our additives can be used to replace multiple
additives in a formulation, explained Stange, For example,
our recently launched Dow Corning 205SL Additive offers
both slip and leveling properties as well as hand feel and defoaming potential.
Arkema Coating Resins use of organic rheological additives
is replacing inorganic agents.
The main drivers for this technology shift are the better
performance in terms of viscosity stability, anti-settling and

sag resistance, said Taillemite. Furthermore with the current
trend to go to higher solids, organic additives should continue to
displace bentones which may not work as well with high solid
coatings and risk lowering application performance.
Eastman Chemical Company saw a continued trend towards compliance in terms of the latest technologies for additives. In addition to this, they saw a trend towards low odor and
emission, particularly in Asia Pacific and Europe, triggered by
certain limitations. This led to the development of an increased
interest in their low odor coalescent aid Eastman Optifilm enhancer OE300.
Jeffrey Brown, global marketing manager, Dow Coatings
Materials, noticed an increased interest in solvent free HEUR
(hydrophobically-modified ethylene oxide-based urethanes),
which are thickeners that can be used in very low-VOC formulations. Dow Coating Materials have developed several new
technologies to support this.
Dow Coating Material developed Acid Suppression
Technology to enable low VOC HEUR thickeners without
the use of solvents or added surfactants, said Brown. Acid
Suppression Technology enables HEUR thickeners to be supplied at low viscosity (<2000 cP) and low pH, and uses the
higher pH typical in waterborne paints to trigger the thickening mechanism only after the rheology modifier has been added
to the paint. The end result is an efficient and easy-to-handle
low-VOC HEUR thickener that contains no added solvent or
surfactant.
Micro Powders Inc. predicted an increase in water-based
paints, which already account for 80 percent of the architectural
coatings market. Waterborne architectural paint that contains
the lowest possible VOC content is the new trend in the market,
continued Gizzo.
Micro Powders has devoted considerable resources into
developing a series of novel polymeric matting additives with
low absorption that allow for easier incorporation. These
polymeric types can offer formulation benefits in terms of matting efficiency, rheological stability, smoothness, and wet scrub
resistance, she said.
In addition to this development, there has been an increased
interest demand in Micro Powders oxidized and modified polyethylenes, which offer stability in waterborne coatings and are
designed to provide wet scrub resistance and smoothness, can be
easily incorporated and provide in-can stability.
Cray Valley HSC aimed to keep up with a changing industry,
and regarded pigment substitutions, loading and cost as its most
important objectives.
Troy Corporation keeps its focus on going green, as its latest technologies are multifunctional additives that are VOC and
APE free.
Troy recently launched Troysol 382, a multifunctional,
silicone-free wetting additive that promotes strong dynamic surface tension reduction in aqueous systems, said Smith.
Another recent addition to Troys Z line of performance
additives is Trosol Z372, a high performance universal
January 2013
www.evonik.com
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FEATURE Additives Market Report

mar and slip additive that also offers defoaming capability.
Engineered for solvent, solvent-free and aqueous systems,
Z372 improves resistance properties, gloss, and surface appearance in most systems.
Like other Troy Z line additives, z372 is a zero VOC, HAPSfree, APE-free product made with renewable resources.
New Additives Launched in 2012

2012 brought many new additives to the coatings market. Dow
Corning launched several additives programs this past year, including The Dow Corning 100F Additive, a flurosilicone antifoam for high solids formulations in both solventborne and UV
Coatings. Dow also released a family of superwetters including
The Dow Corning 500W, Dow Corning 501W, Dow Corning
502W and Dow Corning 67.
Dow Coatings Corporation released their Acrysol RM-995
Rheology Modifier this year, which is a second generation, lowVOC HEUR based on Acid Suppression Technology that offers
the features and benefits of traditional HEUR chemistry plus a
balance of sag resistance and flow, increased resistance to viscosity loss with colorant addition.
According to Jeffrey Brown of Dow Coatings Corporation,
their plan to launch a new zero-VOC capable KU builder based
on Acid Suppression Technology is underway for early 2013.
Micro Powders Inc. announced three new products this
year, including AquaMatte 31, a high density oxidized polyolefin designed to impart uniform gloss reduction and burnish
resistance to waterborne paint and coatings; Microspersion
31AQ-50, a 50% solids aqueous dispersion of micronized high
density polylefin wax that provides uniform matte effect in waterborne printing inks, paints and coatings; and PropylMatte
450, an economical low density micronized polypropylene
wax designed to provide consistent matting effect in all types
of paint and coatings.
Shamrock Technologies launched three new products
recently, Black Sheep SST3PS, Black Sheep SST3PT, and
AquaFLON 91.
The Black Sheep series of micronized PTFE provides the
same performance of our SST3 at great cost reduction. These
recycled, pigmented products can be used in printing inks, coatings as well as lubricants. AquaFLON 91 is a 60% water dispersion of a specially engineered pigmented PTFE. AquaFLON
91 offers maximum abrasion resistance and is ideal for dark
and black-pigmented inks and coatings, said Roy Pe, product
marketing group.
Cray Valley recently launched Crayvallac LV, a rheolofical additive for solvent-free epoxy and polyurethane coatings.
Crayvallac LV is designed for demanding protective and marine
paints, and can be used in very high solid coatings.
Another product released by Arkema this year was the
Crayvallac Flow-450, which is a non-silicone based leveling
agent for wood, plastic, and metal coatings. Crayvallac Flow450 contains defoaming properties and is easily compatible
in many systems. Arkemas subsidiary Coatex also released
Bumper Technology, a new proprietary dispersing technology
platform to assist formulators in reducing titanium dioxide level

in coatings.
Jeremy Austin of Cray Valley HSC announced plans for
2013.We are bringing online a hydrogenated hydrocarbon
resin plant to complement our existing HCR portfolio,
Austin said.
Ashland Specialty Ingredients plans to launch Natrosol
Performax, patent pending, as part of their line of Natrosol
hydroxyethylcellulose.
Natrosol Performax comprises a range of hydroxyethylcellulose thickeners that delivers unprecedented process flexibility
and quality control to paint manufacturers, said MacDonald.
The patented technology triggers rapid and complete dispersion in any water-based medium, even under low shear
conditions. This allows manufacturers to add HEC in dry
form at any point of the manufacturing process, eliminating
extra process steps like the preparation of pre-slurries or dissolutions of HEC, saving operational costs. The end result is
a faster, more efficient, less costly production process and
better paint quality.
Mergers and Joint Ventures

Coatex, a subsidiary of Arkema, acquired an acrylic additives and emulsions production site from the Brazilian company Resicryl this year, explained Amber Goodyear, Marketing
Manager, Coatex. The aim is to develop the site to manufacture
the full range of Arkemas rheology additives and waterborne
emulsions for the mineral industry, paper, construction, water
treatment, paint and adhesives, and cosmetics markets.
Another merger that happened in 2012 came with the announcement of Eastman Chemical Company completing its
acquisition of Solutia Inc. Ralf Taube, Eastman Chemical
Company explained that the acquisition supports Eastmans
objectives to increase revenue and profit margins by expanding
geographically especially in the emerging markets.
Ashland Specialty Ingredients acquired ISP this year as well,
bringing together two different suppliers as one company.
With the addition of ISP, a much broader portfolio of additive technologies exists at Ashland to help our customers win in
their markets, MacDonald said.
2013: Looking ahead

Despite the tough market, the focus continues to be on improving products and new innovation.
A major innovation focus is on lowering and striving
to completely eliminate VOCs and odor in a can of paint.
This includes developing additives without added solvents or
materials of concern that help paint formulators reach their
targets of low, ultra-low, or zero VOC paints that comply
with new regulations and increasingly tougher environmental
labeling programs, said Brown.
New innovations in additives will play a big role in achieving long term VOC and regulatory targets, while at the same
time maintaining or improving the application, appearance, and
film performance of paints. CW
January 2013
FEATURE
Pigments Market
REPORT
While still sluggish, growth for pigment manufacturers will be fueled by new product
introductions.
Kerry Pianoforte, Editor
lthough the pigments market still is facing challenges related to raw material prices and the economy, there are
some indications that 2013 will see improvements.
The pigments market continues to trend upward particularly
when viewed against the recession years, said Robert Poemer,
business unit leader, Heucotech, Ltd. The percentage improvement in 2012 was also larger than that of 2011, but again the
increases are relatively small. The performance also varied significantly by the sector of the coatings business. As in 2011, the sector with the most improved performance was automotive where
we have seen positive growth for the last three years. The building
sector is showing some signs of recovery but it cannot be termed
a significant recover at this point. Again, the major questions for
building sector are when will we see a return to normalcy and
what will the definition of the new normalcy be?
Sun Chemical Performance Pigments saw a positive upswing
in the global pigments market in 2012, but still not to pre-recession levels. We faced lower demand in Europe due to the economic downturn and stronger demand in the U.S., South America
and Asia, said Mehran Yazdani, vice president, marketing, performance pigments, Sun Chemical. As a leading global pigment
manufacturer, we are optimistic that Sun Chemical Performance
Pigments will overcome global economic challenges and see continued growth for the pigments market in 2013.
For Lansco Colors, January 2012 was a strong month and
great start to the year. Growth slowed after this, particularly
in the second half of they year, but overall our customers did
well in 2012, said Frank Lavieri, executive vice president and
general manager, Lansco Colors.
Generally speaking, 2012 was a challenging year for the
pigments market, said Li Wu, technical manager, Trust Chem.
Sales were especially soft in Europe. Worldwide we have seen
a steady drop in demand for pigments for publication inks. The
soft markets has put added pressure on pricing.
Overall, the year 2012 was a good year for coatings industry sales, according to Poemer. The year started out
with relatively robust sales through the summer months and

then a slight slowdown for the balance of 2012, he said.
Heubachs sales for our line of high performance pigments
was up slightly in 2012 with the positive driver being sales
to the automotive market and soft sales to the architectural/
building market soft. For 2013, we do anticipate growth
along the lines of 4-5 percent. A good percentage of our
growth will be fueled by the introduction of new products
into our high performance line of pigments. However, this
growth could be significantly impacted if the building sector
building recovers more than anticipated or automotive slows.
However, we dont anticipate major changes in either for the
foreseeable future.
Instead of relying on improvements in the still-sluggish economy, pigment makers are looking at new products to fuel growth.
While we are hopeful for improvement in the economy
in 2013, we are not relying on it for continued growth, said
Lavieri. We have launched several exciting new products in
2012 as we will in 2013. Additionally, we have added more personnel and laboratory equipment to continue to bring value to
our customers.
We did not see improvements in demand in any of our markets in 2012, said Wu. We are not optimistic we will see any
significant improvement in the coatings market in 2013, however we do expect to continue to grow our sales through new
business gained from competitors.
Major trends and challenges

The year 2011 was a frustrating one for the pigment industry both for suppliers and customers. Availability on a significant number of pigments with subsequent pricing increases
were relatively prevalent, said Poemer. The year 2012 showed
increased availability across a large number of products and
therefore caused pricing to soften somewhat. For 2013, it appears the situation will remain relatively stable with respect to
supply and demand.
January 2013
Rene
FEATURE Pigments Market Report

Sun Chemical reported that one major trend continues to be the
strong positive usage of high performance and effect pigments in virtually every market. Another key trend and challenge we saw in
2012 was the sustained high costs of raw materials. Sun Chemical
anticipates that the raw material prices will remain at their current
high levels. However, we are certainly aware of the high degree of
volatility in the global economy. Therefore, we will continue to monitor the key raw material indexes and focus our manufacturing team
on process and raw material productivity. In addition, we continue
to see increases in regulatory compliance costs.
One way pigments makers can stand apart from the
pack, is by offering consistent, reliable products and services.
Customers today have a great choice of pigment suppliers but
have learned in the last few years that there is a wide gap between the reliability of these suppliers, said Lavieri. There is
a greater recognition that an unreliable pigment supplier is a
poor business partner and this is driving a shake out of weaker
companies who in the past have had patent protected monopolies. Today, buyers are more savvy and make decisions based on
the entire value proposition including price, reliability and long
term sustainability. Lansco Colors has a strong value proposition and is thriving in these new market dynamics.
Traditionally the classical pigment market has been highly
competitive, said Wu. This trend continues. However, we are
now seeing intense competition in many of the specialty, higher
performance pigments. Prices have already been driven down

on all pigments, which may lead to some increase in prices as
any increase in cost will need to be passed through. However,
we fear short-term intense competition will further reduce margins. Trust Chem is putting more emphasis in 2013 to optimize
the production process, lower production cost and improve the
product design to help reduce cost. Trust Chem has had some
success here in 2012 and is looking at more breakthroughs leading to reduced cost on selected pigments in 2013.
New Developments
Sun Chemical Performance Pigments has invested and will
continue to invest heavily on high performance and special
effect pigments. An investment in high performance pigments can yield more in return for our customers than standard pigments, said Yazdani. High performance pigments
make products that are more appealing to consumers, help
businesses become more competitive, grow sales and improve margins. The high performance and special effect pigments market is important for Sun Chemical Performance
Pigments and thats why we recently acquired Benda-Lutz.
The acquisition of Benda-Lutz allows Sun Chemical to expand its product portfolio in metallic effects to our core
coatings markets and increase our global footprint in pigments and effects.
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January 2013
FEATURE Pigments Market Report

From a technical standpoint, the most of design and appearance, drawing the end
important property exhibited by high per- use customer to their lines and providing
formance pigments that distinguishes them consumer appeal. In addition, the metalfrom other pigments is their durability in lic series of pigments provide functional
the applications, Yazdani continued. Some properties to end use applications such as
examples of this include light fastness and improved anti-corrosion, thermal stability
resistance to chemical attack and high tem- and UV reflectance.
Trust Chem is working on techniques
peratures.Use of effect pigments allows cusConn Blade half page 7/18/05 4:24 PM Page 1
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Our goal is specifically reduce the cost
of selected high performance pigments to
make them more economically feasible in
a wide range of ink, plastic and coating
formulas, explained Wu. We are very
excited by the opportunities this work is
presenting and look forward to further
discussing this work with our customers
in 2013.
Heubach has started up a new production line for complex inorganic colored
pigments (CICPs) in Germany that combines outstanding productivity and flexibility, according to the company.
This new production line enables the
production of chrome rutile yellows revealing premium high tinting strength pigments, said Poemer. The special feature of
these pigments is that they not only show
extremely high tint strength but they exhibit a high level of chromaticity as well. The
current focus of Heubachs R&D department is to now ensure the availability of
these brilliant pigments on large scale. This
unique class of P.Br. 24 pigments is commonly used in plastics applications.
Heubach also participates in several
R&D projects together with leading institutes and raw material manufacturers in
order to develop novel corrosion protection technologies. Heubachs latest research
activities in the field of environmentalfriendly anticorrosives have resulted in the
development of a novel zinc-free product
that exhibits high-performance and broad
applicability. To date this performance has
only been achieved by using zinc containing
anitcorrosives. This product will be introduced in early 2013.
Heubach has introduced MLR301901
(PV19), Monolite Red 301901, the bluish red shade PV19. It exhibits excellent
durability and lightfastness making it
useful for a variety of coatings applications including high end industrial paints
and automotive finishes. MLY115101
(PY151), Monolite Yellow 115101, a
greenish yellow shade pigment offering
excellent lightfastness, weatherfastness
and opacity. It is completely resistant to
major organic solvents and is used in high
performance industrial coatings and automotive finishes. CW
January 2013
Trust Chem USA Celebrates Four Years
We thank our customers for their support and recognition of the quality, value, and service that
we offer with our pigment. Let us continue to show you why so many are turning to Trust Chem.
info@trustchemusa.com
FEATURE
CHINACOAT 2012
Enjoys Huge Growth in
Attendees, Exhibitors
Dave Savastano, Contributing Editor
he Chinese paint, coatings and ink markets continue

to enjoy strong growth, and global suppliers are working hard to reach this ever-expanding market. It comes
as no surprise that CHINACOAT (The China International
Exhibition for Coatings, Printing Inks and Adhesives) 2012,
which was held in Guangzhou, China from November 28-30,
once again had huge increases in attendance and exhibitors.
Organized
by Hong Kongbased
Sinostar
International Ltd.,
CHINACOAThas
continuously
expanded since it was
formed in 1996.
On even years,
CHINACOAT
is
held in Guangzhou;
in odd years, the
show meets in Shanghai. The show is one of the largest global coatings shows, and Raymond Ho, director of Sinostar International
Ltd., said that CHINACOAT2012 far exceeded expectations.
After three busy days, CHINACOAT 2012 was concluded with excellent results despite the financial crisis in
Europe and global economic slowdown, Ho said. This
outcome exceeded my expectation. Not only the exhibitors
but also the trade visitors experienced a truly super show
with good visitor traffic, fantastic technology innovations,
and interesting delivery for current market trends and future opportunities.
Ho reported that 25,601 visitors attended this years
CHINACOAT. By contrast, the 2010 Guangzhou show was
attended by 20,367 visitors, which means that CHINACOAT
2012s attendance grew 25.7%.
The number of exhibitors also showed dramatic growth.
In 2010, 869 exhibitors displayed their capabilities at
CHINACOAT. In 2102, 1,032 exhibitors were on hand at
CHINACOAT2012, an increase of 18.8%; Ho added that

this years show had the highest international participation.
The show also got great support from VIP and delegates
from local and international trade associations, such as delegations from Vietnam, India, Korea, etc.,Mr. Ho added.
The rapid expansion of Chinas coatings industry has been
a major success story. Mr. Ho said that while the global economy has slowed
somewhat, China
and the AsiaPacific are still enjoying expansion.
Being
the
worlds
largest
coatings producer
and
consumer,
China will continue to be the focal
point of the global
coatings industry, Ho noted. Although the growth rate of
the country has been slowing down for the past two years, the
recent financial uncertainty in Europe only had a minor impact on the China coatings market. The highest international
participation of CHINACOAT 2012 has already verified that.
Some manufacturers even recorded a double-digit growth
in 2012, Ho added. Many of them were optimistic about the
market outlook, particularly Chinas. Some even expressed that
the global market has already hit its bottom. Regarding product
development, it will be emphasizing more on the diversity of
formulation and variety of function. Architectural (or decorative) and automotive coatings will keep dominating the coatings
market here in China.
Outside of the exhibition hall, CHINACOATalso featured
the successful 10th CHINACOAT Conference, which included
12 presentations on the theme of High Grade Coatings High
Solids High Build High Tech. Ho said that the conference
was attended by nearly 100 delegates, who expanded their
January 2013
CHINACOAT 2012 Review FEATURE
The show is one of the largest global coatings shows, with more than 25,000 attending this year.
understanding and discussed industry challenges. While the

majority of the audience came from mainland China (69%),
there were delegates from Australia, Belgium, Germany, Israel,
Japan, Malaysia, South Africa, Thailand, UK and the U.S.
Regarding the Conference, many attendees commented that
they benefited tremendously by acquiring helpful knowledge,
developing network of contacts and meeting with experts, Ho
added.
Feedback from Attendees and Exhibitors

Attendees and exhibitors alike said they felt that
CHINACOAT2012 once again offered visitors the ability to
see first-hand the opportunities that are available to the Chinese
paint, coatings and ink markets.
Ho reported that the feedback that Sinostar received showed
that attendees were largely satisfied with the opportunities they
found at CHINACOAT2012 to source new products and suppliers, network with peers and keep abreast of industry happenings.
According to the preliminary visitor findings which Sinostar
collected during the show:
95% said CHINACOAT 2012 was successfully organized.
91% agreed the quality and mix of exhibitors were good.

85% would recommend others to visit.
Many exhibitors said that CHINACOAT continued to
grow every year, Ho added. They were happy with both the
visitor flow and quality. Some of them were pleasantly surprised
to find the generated sales leads were even better than exhibiting
at the Shanghai show. They would keep choosing CHINACOAT
as one of their vital promotional campaigns and the stage to
launch new products.
Chuck Hoover Jr., president of Hoover Color, who attended the show, said that CHINACOATis always worthwhile
to see, and this years show appeared to draw more visitors
from the U.S.
CHINACOATdoes a great job attracting global attendees, and because it did not fall on the American holiday of
Thanksgiving, it seems to have enabled U.S. companies to more
fully participate this year, Hoover added.
Exhibitors said that CHINACOAT2012 delivered on the
promise of meeting with the industry leaders who are driving
the growing paint, coatings and ink markets.
Coatings World | 41
FEATURE CHINACOAT 2012 Review

The quality of the contacts has been very good,said Joon
Choo, vice president of Shamrock Technologies. We met with
a lot of customers on specific technical issues and requirements
that they have for short- and medium-term projects.
As expected, CHINACOAT was a very busy event for us,
said Josh Preneta, global segment manager for coatings, Cabot
Corporation. The show was well attended by a wide range
of industry participants throughout Asia. We also observed a
strong contingent of visitors from Europe and the Americas.
Cabot launched two new products at the show, Emperor 1200
and 1600, and we received a high level of interest in both products. Overall, it was a very successful show for us. Our booth
was busy almost non-stop from opening to closing on all three
days. We had a number of important customer meetings during
the show. We also made a large number of new connections and
started new relationships at our booth.
In April 2012, KH Neochem changed its company name from
Kyowa Hakko Chemical. Izumi Yuasa, sales and marketing for
the Specialty Chemicals Division, Performance Materials at KH

Neochem Co., Ltd., said that CHINACOAT2012 was the ideal
place to showcase the companys new start.
CHINACOAT2012 met our expectations to have opportunities to see many of our important customers and to directly
introduce our products to many potential and promising customers in the industry, Yuasa said. Furthermore, we believe
that our new start under the new name became widely known
in this show.
Its always impressive to see the scale of this massive coatings show,Yuasa added. The exhibition hall was filled with a
large number of people from all over the world. The highlight
of the show, we think, is the continuous expectation and attention to China from the global market, even during the economic
slow-down this year.
Next years CHINACOAT2013 will be held Nov. 20-22,
2013 in Shanghai. For more information, check the web at
www.chinacoat.net. CW
Scenes from the Show Floor
January 2013
BASF recently announced plans to build a

new production plant for emulsion polymers at its integrated Verbund site in
Freeport, Texas. The new plant will allow
BASF to better serve the coatings, construction, adhesives, and paper industries
by expanding the network of manufacturing locations and improve the backward
integration of raw materials used in production, according to the company. The
new plant, which is expected to begin production in mid-2014, will create approximately 25 new jobs at the Freeport site.
The new plant strengthens our position as a leading supplier of emulsions
in North America and demonstrates our
commitment to customers in the coatings, construction, adhesives and paper
industries, said Derek Fairclough, senior
vice president, dispersions and pigments,
for BASF in North America. This investment further supports our business
growth strategy, especially in architectural coatings, where we are targeting
significant growth with our range of innovative products and solutions.
The plant will manufacture acrylic
emulsion polymers used for architectural
coatings, construction chemicals, adhesives and the paper chemicals industry.
Chemsultants International
Adds Class 10,000 Clean
Room Coating Capabilities
Chemsultants International has added a
Class 10,000 / Class 1000 Clean Room
to its product and process development
operation. The new upgrade houses the
companys TPC-2 Pilot Coating line,
which offers multiple coating capabilities.
This capability is designed to complement the capabilities of Chemsultants
other Pilot Coating line, TPC- 1. The new
upgrade features GMP and clean room
capabilities with segregated manufacturing areas for mixing, coating and finishing processes. Other diverse coating
capabilities include web cleaning, online
coating and substrate measurement and
multiple coating methods including slot

die and roll coating.
Dymax Oligomers and

Coatings Debuts Website
Dymax Oligomers and Coatings, formerly
Bomar Specialties, Inc., has introduced a
new website at www.dymax-oc.com. The
site helps manufacturers choose the appropriate oligomer and compatible dispensing
and curing equipment for their specific application. The focus is on education with
easy-to-find information including downloadable literature, white papers, technology
bulletins, and product data sheets. A new,
informative glossary defines the acronyms
and often-used terms that might be unfamiliar to some users.
Visitors to the site will find enhanced resources such as conversion charts, reference
tables, and property charts, and are able to
choose an oligomer based on properties such
as adhesion, flexibility, or gloss. Dymax
O&C designs and develops custom oligomers with unique properties, and there is a
section devoted to these select developmental oligomers. The site also contains information on coatings and curing equipment.
Chromaflo Technologies
Acquires Elementis Tint-Ayd
Colorants Sold in EMEA
Markets
Chromaflo Technologies Corp., an independent global supplier of advanced colorants and chemical dispersions for the
paint, coatings and thermoset plastics industries concluded a purchase agreement
with Elementis B.V. whereby Chromaflo
Technologies B.V. has acquired the
Elementis Tint-Ayd line of colorant products that are sold in Europe, the Middle
East and Africa. The acquisition of products became effective December 13, 2012.
The purchase price was not disclosed.
The acquisition of these products
from Elementis B.V. is consistent with
our efforts in supplying quality colorants
for high performance industrial coatings
Industry News
BASF to Build Emulsion Polymers Plant in Texas
and architectural paints in the European

markets, said Scott Becker, president and
CEO of Chromaflo Technologies Corp.
The Tint-Ayd line of colorant products
in Europe fit well with our existing lines,
increasing customers options in support
of these industries.
Production of the acquired products will be moved from Elementis
B.V. located in Delden, Netherlands
to Chromaflo Technologies facility in
Maastricht, Netherlands.
This acquisition is important to us and
we plan to make this a smooth transition
for customers, said Holger Spieckermann,
managing director Chromaflo Technologies
B.V. Quality products, speed of delivery,
and support will be the level of service we
will deliver to our new customers.
We are committed to support
Chromaflo Technologies expansion of its
products and services to serve the global
coatings market. This is the first acquisition
of several we hope to make to extend the
reach of the company, said John Televantos,
a partner at Arsenal and co-head of Arsenals
Specialty Industrial practice.
Eastman Chemical Company

Joins WBCSD
Eastman Chemical Company has
joined The World Business Council for
Sustainable Development (WBCSD).
The company will be closely involved
with the WBCSDs new Chemical Sector,
Reaching Full Potential project.
Eastman produces a broad range of
advanced materials, additives and functional products, specialty chemicals, and
fibers, and serves customers in approximately 100 countries.
I am thrilled that we can launch our
new project with one of the global leaders
in the chemicals sector, said Peter Bakker,
president of WBCSD. Having Eastman
on board will greatly benefit and enrich
the work we do. Their sustainability program is robust and extensive, taking in
the three pillars of sustainability.
Coatings World | 43
Industry News
Eastman will be represented

at the WBCSD by its senior vice
president and chief regional and
sustainability officer, Godefroy
Motte. The WBCSD liaison delegate is
Anne Kilgore, director of sustainability.
One of its first areas of focus as a
WBCSD member is the Chemical Sector
projects Avoided Emissions work, which
Eastman has joined. WBCSD, in conjunction
with the International Council of Chemical
Associations (ICCA), will develop case studies applying best-practices to account for and
report on emissions avoided through the use
of chemical products. For the chemical industry, this will be an important demonstration
of the positive contribution of its solutions to
solving the climate change challenge.
BASF to Partially Acquire

Ciechs TDI Business
BASF and Ciech announced the acquisition of parts of Ciechs global TDI
(toluene diisocyanate) business by BASF.

The acquisition is subject to approval
by the appropriate antitrust authorities.
Closing of the transaction is expected in
the first quarter of 2013. Financial terms
of the agreement were not disclosed.
The agreement involves parts of
Ciechs
worldwide TDI
business.
Production facility of Ciechs subsidiary
Zachem, Poland, is not part of the transaction. Ciech and BASF will cooperate
closely to facilitate an effective transition
of supply agreements and support services for Ciechs TDI customers.
This acquisition underlines our
strong commitment to the TDI markets
in Europe, the Middle East, Africa and
worldwide, said Raimar Jahn, president
of BASFs polyurethanes division. We
are looking forward to establishing a successful partnership with Ciechs customers. BASFs strong commitment to the
TDI business is also illustrated by the
construction of the worlds largest singletrain TDI plant in Ludwigshafen.
Evonik Celebrates 50 Years

of Producing Isophorone
Chemicals for Paint and
Coatings Market
Evonik recently celebrated 50 years of
making isophorone chemicals. The first
plant for isophorone production commenced operation at the Herne site of
Hibernia, as a predecessor company of
Evonik Industries in 1962.
Discovered as a byproduct of acetone
catalysis, isophorone, a solvent, evolved
to eventually become one of the companys core areas of competency. The
continual development of this product,
combined with the exploration and tapping of new technologies and markets,
enabled the company to build an extensive product portfolio for applications in
a whole variety of industries.CW
Evonik Releases Environmental Impact Study on Degaroute Reaction Resin

Tiny glass beads embedded in the road marking material reflect the light from headlights in dark or wet conditions. This is
why the markings are still so easy to see in the dark, the fog and
the rain. Thanks to their structure, the lines and surfaces are extremely durable as well.
Various systems can be used to apply these kinds of structured, three-dimensional markings to roads. One of these is
cold-plastic marking based on Degaroute reaction resin from
Evonik Industries. Degaroute has proven itself in this application
for more than 50 years, the quality of the product having long
produced impressive results. Lately, however, it is not just safety
but the environmental aspect that is playing a more important
role. Increasing traffic volumes call for more and more markingsbut not at the expense of the environment.
For this reason, Evonik compared its Degaroute-based road
markings with three other common road marking systems: hotspray plastic, solvent-based paint and water-based paint. The
specialty chemicals company studied all four systems as part of
a comprehensive life cycle assessment (LCA). An LCA is a systematic tool that analyzes the influence a product has on the
environment over its entire lifespan. It takes account of the entire
value-added chain, from the raw materials, through production
and application, to disposal or recycling.
In this case, Evonik studied a two-lane, one-kilometer section of roadway equipped with a middle stripe and two edge
stripes. The assessment period was ten yearsafter this time
roads normally have to be resurfaced. Depending on the tech-
nology used, the markings have to be renewed at different

times in this period.
According to the results of the LCA study, cold-spray plastic
with Degaroute is far superior to the other technologies. It obtained the best results, thanks to its longevity in particular. The
study showed that, more than anything, the service life of a marking is key to its environmental impact. And in this respect, the solvent- and water-based systems came off second-best. Over the
period of the study, the solvent-based paint had to be reapplied
ten times to obtain the marking, while Degaroute-based coldspray plastic had to be reapplied four times. Hot- spray plastic did
similarly well in terms of longevity, but it consumed more material.
This high durability is primarily a result of the glass beads
contained in the marking material. According to the LCA study,
durability is also the deciding factor for CO2 emissions and,
therefore, the global warming potential of the individual systems. Hot-spray plastic has a 50 percent higher warming potential than Degaroute-based cold-spray plastic with glass beads,
and paint systems are roughly 80 percent higher. In comparison,
the application step accounts for a small percentage of the
global warming potentialwith the exception of hot-spray plastic, which has to be applied in a melted state at high temperatures, and requires the use of gas burners.
The LCA study was conducted in accordance with ISO 14040
and critically reviewed by independent experts from industry,
science and research. In early 2012, the system was certified to
ISO 1404.
January 2013
Union Process, Inc. has manufactured

a large production S-400 Attritor for a
unique green manufacturing initiative.
By working closely with Union
Process, a special large Attritor was designed that allows the customer to wetgrind waste material in the Attritor so
that it can be recycled and used in producing new product in their manufacturing process.
This particular process also required
that the Attritor operate at elevated temperatures. To accomplish this, Union
Process built a special abrasion-resistant
steel tank featuring external clamp-on
heating plates ASME-rated for 150 PSI at
400 F. The approximate working capacity of the S-400 is 300 gallons of slurry.
high-speed disperser quickly incorporates

powders, fibers, pellets and other solids
into a liquid batch while the planetary
blade continuously sweeps the vessel
walls and bottom. The stirrer also functions to help move viscous material toward the saw-tooth blade and ensure
uniform heat distribution. Because each
agitator is independently controlled, flow
patterns and shear rates can be fine-tuned
at any point during the mixing cycle.
Used in conjunction with a Ross
Discharge System, the PowerMix is capable of high-throughput production of
viscous dispersions up to 2 million centipoise. This turnkey solution is utilized
in a wide range of applications including
adhesives, sealants, molding and potting compounds, fiber-filled composites,
plastisols, elastomers, conductive inks,
specialty coatings, thermal greases, lubricants and ceramic dispersions.
Lubrizol Launches Turboset

2027 PUD to Enhance the
Performance of Wood
Coatings
The large tank of the S-400 accommodates 12,000 lbs. of through-hardened

carbon steel grinding media.
Ross Offers New Planetary

Disperser and Discharge
System Turnkey Package
Ross has introduced a new Planetary
Disperser and Discharge System Turnkey
Package designed for high-viscosity, multi-stage mixing requirements.
The Ross PowerMix (U.S. Patent No.
4,697,929) consists of a stirrer blade and
a saw-tooth disperser, both of which rotate on their respective axes at different
speeds while orbiting the mix vessel. The
The Lubrizol Corporation has introduced Turboset 2027, an NMP-free,

self-crosslinking polyurethane composite dispersion formulated to enhance the
performance of interior wood coatings
used on floors and furniture, as well as
select sealers, without requiring additional crosslinkers.
Turboset 2027 has been designed to
elevate wood coating performance in
the key areas of durability and wear resistance. While similar to its forerunner,
Turboset 2025, Turboset 2027 is distinguished by its unique NMP-, NEP- and
APEO-free chemistry making it an ideal
solution for coatings intended for the
global market and when health or environmental matters are considerations.
According to the company, Turboset 2027
is a high-solids polymer, 40% by weight,
and can be paired with a wide variety of
cosolvents for greater opportunities to
Suppliers Corner
Union Process Manufactures Attritor For

Green Manufacturing Initiative
develop formulations for the worlds diverse markets.

Turboset 2027 offers impressive performance qualities with exceptional durability and resistance to chemicals and
overall wear, according to the company.
Test results for black heel mark protection and hardness have also been on a
very high level. In addition, gloss retention was comparable to high-VOC dispersions containing NMP. Crosslinking
with a polyisocyanate, while not required, can be used to provide further
improvement of performance regarding
black heel mark, chemical and scratch resistance. The film cure speed of Turboset
2027 is also a significant benefit.
Shepherd Color Introduces

NTP Yellow 10C151
Inorganic Pigment for
Paints and Coatings
The Shepherd Color Company announced the development of a new pigment chemistry offering durability, high
opacity and a bright clean yellow color.
Niobium Tin Pyrochlore (NTP) Yellow
is an innovative inorganic pigment that
expands the envelope of durable color,
according to the company. It is a bridge
between the high-chromaticity of organic
pigments with the durability and opacity
of inorganic pigments.
The NTP Yellow is a new class of
Complex Inorganic Colored Pigment
(CICP) under the designation Pigment
Yellow 227 and is covered by a number
of patents around the world. The NTP
Yellow 10P150 is specifically engineered
for plastics applications while the NTP
Yellow 10C151 is tailored for coatings
and paints. The new pigment is gaining
new regulatory approvals and chemical
inventory listings almost daily.
To complement the NTP Yellow, Shepherd
Color is also introducing an improvement of a current product line with brand
new offerings in its Rutile Tin Zinc (RTZ)
Orange pigments. CW
Coatings World | 45
People
Alberdingk Boley Names

New Technical Sales Manager
Alberdingk Boley, Inc. has named Joe

Koenig technical sales manager - MidSouth
region
reporting to Yasmin
Sayed-Sweet,
vice
president sales and
marketing. Koenig has
more than 15 years of
experience in the coatings industry including
roles in manufactur- Joe Koenig
ing, R&D and technical sales.
Valspar CFO to Retire

Valspar Corporation recently announced
the planned retirement of Lori A. Walker,
senior vice president and chief financial
officer. Walker joined Valspar in 2000
as assistant controller, was promoted to
vice president and controller in 2001, vice
president and treasurer in 2004, and has
been Valspars CFO since 2008. Walker
will remain with the company until a successor is named.
KeyBanc Capital Market

Names Head of Chemicals
Practice
KeyBanc Capital Markets Inc. recently
announced the appointment of Mario
Toukan as head of the chemicals practice.
Prior to assuming this role, Toukan
spent 13 years as an M&A focused
banker and served as KeyBanc Capital
Markets advisory lead for chemicals over
the past several years. Prior to investment banking, he began his career with a
big four accounting firm. In his new role,
Toukan will be responsible for continuing
to build relationships with chemical companies globally and advising clients on
their corporate finance, M&A and other
capital market needs.
Archway Sales Announces

New Hires
Jim Connery has joined Archway Sales,
Inc. as a technical sales representative for
the Southern Region. Connery has more

than 25 years experience in chemical
sales. He will be responsible for growing
sales in Florida.
Kaley Bergkoetter has joined Archway
Sales as an accounting specialist at the
Saint Louis, Missouri office and will report to Ty Kramer.
Jeff Wolfe has joined Archway Sales
as a customer service representative
for the Chicago area and will report to
Tyler Comerio.
vice president of the Pigments and Resins

Europe business unit of BASF. Previously,
he was senior vice president of the Fuel and
Lubricant Solutions unit. In his new function, he will be in charge of the product
families of pigments, resins and additives
for the coating, paint, printing and packaging industry. The Pigments and Resins
Europe unit is part of the Dispersions and
Pigments division of BASF.
Spettmann succeeds Jan-Peter Sander,
who has become head of the Personal
Care Europe unit.
International Paint Appoints

Doering to Vice President
H.B. Fuller Names New
Protective Coatings
Chief Technology and
Business Development,
Innovation Officer
North America
H.B. Fuller Company has named Hassan
International Paint LLC has appointed
Scott Doering to the newly created position of vice president Protective Coatings
business development, North America.
In this role, Doering will be responsible for developing the strategic sales and
growth initiatives related to the companys International Paint, Devoe Coatings,
Ceilcote, Polibrid and Enviroline brand
linings products that currently serve the
oil and gas, industrial, water and wastewater market segments throughout the
U.S. and Canada.
Doering is a coatings industry veteran of more than 30 years and a NACE
Certified Coating Inspector #4134, having begun his career as the owner of a
retail paint store at age 20. He joined
International Paint in 2005 and served
as Protective Coatings regional manager
Central Region until 2009, when he was
promoted to vice president, Marine East
Coast, North America. Doering served in
that capacity until his recent appointment
to Protective Coatings.
Spettmann Named Head

of BASFs Business Unit
for Pigments and Resins
Europe
Ralf Spettmann
was appointed senior
H. Rmaile chief technology and innovation officer. Rmaile comes to H.B. Fuller
from Ashland Incorporated, where he
most recently served as vice president
of R&D platforms in the companys
Specialty Ingredients commercial unit.
He also recently co-led the integration of
the technology groups as part of the ISP
acquisition by Ashland. Prior to that, he
served in roles of increasing responsibility,
including global business director of regulated industries (Pharmaceuticals, Food
and Personal Care) and global industry
manager, Pharmaceuticals, at Ashland
Aqualon Functional Ingredients. Hassan
joined Ashland as part of the Hercules
Incorporated acquisition in 2008.
International Paint Names

Management Team For U.S.
Protective Coatings Centers
Following the recent launch of
International Paint branded Protective
Coatings Centers throughout the U.S.
and Canada, International Paint LLC
has named the management team responsible for overseeing U.S. operations. Gary
Ferguson has been named vice president
distributor sales and store operations,
and Nick Butler has been named manager, store operations. CW
January 2013
Meetings
Waterborne is in New Orleans Feb. 4-8

2013
January 28-30
The Coatings Summit
Brussels, Belgium
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.coatings-summit.com
amanda.beyer@vincentz.net
February 4-8
Waterborne 2013
New Orleans, LA, United States
Melanie Heusser
www.usm.edu/waterborne
waterborne@usm.edu
February 5-8
World of Concrete
Las Vegas, NV, United States
Tom Cindrick
www.worldofconcrete.com
tcindric@HanleyWood.com
February 11 - 15, 2013

Polymers and Coatings Introductory
Short Course
California Polytechnic State University,
San Luis Obispo, CA, United States
Ray Fernando
805-756-2395
rhfernando@calpoly.edu
www.polymerscoatings.calpoly.edu
February 26 - 27, 2013

uv.eb West 2013
Redondo Beach, CA, United States
RadTech
240-497-1242
www.uvebwest.com
February 28, 2013

British Coatings Federation
SafeHouse Seminar
De Vere Wychwood Park, Crewe, UK
British Coaitngs Federation, Tracy Jagger
01372 365989
March 3-6
PDCA 2013 Painting and Decorating
Expo
St. Louis, MO, United States
Painting and Decorating Contractors of
America
800-332-PDCA (7322)
www.pdca.org
March 6-8
Spray Finishing Technology Workshop
Owens Community College
Toledo, OH, United States
Jamie Wineland
800-466-9367 x7320
March 19-21
European Coatings Show
Nuremberg, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings-show.com
amanda.beyer@vincentz.net
March 25 -March 29, 2012

Basic Composition of Coatings
Missouri S&T Coatings Institute, Rolla,
MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
coatinsg@mst.edu
April 21 - 24, 2013

SSCT 2013 Annual Technical
Conference
Hyatt Regency Hotel, Sarasota, FL,
United States
Southern Society for Coatings
Technology
601-310-7687
www.ssct.org
April 29 - May 2, 2013

The Eastern Coatings Show (ECS)
Atlantic City, NJ, United States
Ann Fody, executive director, MNYCA
732-291-0168
www.mnyca.org
www.psct.org
www.nesct.org
fodyassociates@gmail.com
davewhite@heubachcolor.com
May 2-4, 2013

INACOATING 2013
The Indonesia International Coating,
Paint and Technology Exhibition 2013
JIExpo Kemayoran
Jakarta, Indonesia
PT. Global Expo Management (GEM
Indonesia)
Donna Fransisca
+62 - 21 - 5435 8118
May 6 - 10, 2013

Introduction to Paint Formulation
MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26#mst.edu
coatings@mst.edu
July 17 - 19, 2013

Introduction to Coatings Composition
and Specifications
MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
coatings@mst.edu
2014
March 6 - 8, 2014
PaintIndia 2014
Bombay Exhibition Center, Goregaon,
Mumbai, India
PaintIndia
www.paintindia.in CW
Coatings World | 47
Classifieds
Consultants
Blades
TECHNICAL CONSULTANTS
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
UV CURE AND WATERBORNE INKS, COATINGS

AND OPVS, STANDARD, FLOURESCENT &
SECURITY MARKINGS FOR FLEXO, OFFSET,
SCREEN PRINTING AND GRAVURE;
COATINGS AND SEALERS FOR VINYL
FLOORING AND WOOD; URETHANE
ACRYLATE OLIGOMERS; CUSTOM
BLENDING AND SYNTHESIS AVAILABLE;
R & D OR CURRENT WORKABLE
FORMULAS CAN BE PROVIDED.
CONTACT TECH. SERVICE,
MOLLY SPECIALTIES;
EMAIL: MOLLYSPECIALTIES@HOTMAIL.COM
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
Products & Services
Equipment for Sale
NEW 50, 100 &

200 GALLON
DUAL SHAFT MIXERS
IN STOCK
Stainless Steel Wetted Parts
Constructed For Vacuum
Jacketed For Heating
Or Cooling
HIGHEST
QUALITY!
Hainan Zhongxin Chemical Co., Ltd.
Cycloaliphatic Epoxy Resin Producer

TTA21, CAS#: 2386-87-0
Equivalent to:
ERL4221
CEL2021P
UVR6110
CY179
O
O
*High Purity * low Chlorine
www.zxchem.com.cn / www.tetrachem.com.cn
Mail to: sales@zxchem.com.cn
Call at: +86-21-6485 4340 (CN)
+1-732-529-6353 (US)
Call Now!
1-800-243-ROSS
USA Tel: 631-234-0500 Fax: 631-234-0691
www.dualshaftmixers.com
48 | Coatings World
www.coatingsworld.com
January 2013
Classifieds
Products & Services
Advertising Index
Company Name
Page
Phone
Website
Blairgowrie Associates, LLC..............................14..............................................602-539-2683 .......................................www.blairgowrieassociates.com

Chemark Consulting .........................................36..............................................910-692-2492.............................................www.chemarkconsulting.net
Conn & Company ............................................38..............................................814-723-7980.........................................................www.connblade.com
European Coatings Show ..................................9.......................................+49 (0)9 11.86 06-49 00 ..........................www.european-coatings-show.com
Evonik Industries...............................................31..............................................800-367-4857 ..............................................................www.evonik.com
Heubach Ltd.......................................................4 .............................................800-HEUBACH ..................................................www.heubachcolor.com
Hoover Color Corp.......................................Cover 4..........................................540-980-7233 ......................................................www.hoovercolor.com
Lansco Colors ...................................................37 ............................................888-4-LANSCO .........................................................www.pigments.com
Mack Brooks Exhibitions ...............................Insert ...........................................781-791-5011 ...........................................................www.ice-x-use.com
Micro Powders Inc. ............................................7...............................................914-793-4058 ..................................................www.micropowders.com
Shamrock Technologies Inc...........................Cover 2..........................................973-242-2999......................................www.shamrocktechnologies.com
Sincol USA.........................................................33..............................................401-525-8592 ...........................................................www.sincol.com.cn
Sun Chemical ....................................................35..............................................800-543-2323......................................................www.sunchemical.com
Technology Litigators........................................13..............................................512-472-8282..........................................www.technologylitigators.com
Tiger ...................................................................3...............................................800-243-8148....................................................www.tiger-coatings.com
Troy Corporation ..............................................29..............................................973-443-4200 ...........................................................www.troycorp.com
Trust Chem USA ...............................................39 .............................................401-398-7301 ....................................................www.trustchemusa.com
January 2013
www.coatingsworld.com
Coatings World | 49
Final Coat
PPG Brings Innovations to the Classroom
As part of an ongoing community outreach program, PPG

Automotive Refinish business development manager Steve
Topczewski and elite painters Jeremy Seanor and Jason Lutton
recently went to Hudson Middle School, Hudson, Ohio and
spent the day providing eighth grade students with an insiders
look at automotive refinish color and technology.
PPGs experts brought in painted panels and shared the intricacies of paint application and its technological advancements with
five art-and-technology classes taught by Terry Stump. The classes
combine computer skills such as Adobe Photoshop, GarageBand
for iMovies, and Quicktime with the rigorous and creative demands of drawing and design, the science surrounding cars, racing
and fuel and the practical use of all these skills in a business setting.
Students listened and watched as Seanor, a pinstriper, and
Lutton, an applications expert, demonstrated a range of refinish possibilities. Using free-hand techniques, Seanor pinstriped
daggers, flames and various abstract designs. Lutton focused
on colors and effects including metallics and flakes. Seanor and
Its important for these kids

to know theres an industry
ready to embrace their talent,
creativity, ideas and energy.
Lutton also discussed the new advances in waterborne coatings
and their benefits. In addition the PPG representatives spoke
about career opportunities in the automotive refinish industry.
Were always looking for opportunities to become involved
with a local school system, said Cristina Fronzaglia, communications manager, PPG Automotive Refinish. Its important for
these kids to know theres an industry ready to embrace their
talent, creativity, ideas and energy. CW
PPG painter Jason Lutton shows students in Terry Stumps art-and-technology class at Hudson Middle School in Ohio a flame-painted panel. Lutton joined Steve
Topczewski, PPG business development manager, automotive refinish, and fellow painter Jeremy Seanor at the school to demonstrate and discuss painting
techniques and technology.
January 2013
Eco-Friendly Additives
For Sustainable
Paints & Coatings
Solvay is committed to helping formulators design more
eco-friendly coatings that answer sustainability challenges
without compromising performance.
Ecolabel
Create compliant coatings
(GreenSeal GS11, EU Ecolabel)
Health
Design zero/low VOC and APE-free coatings
Biodegradability
Select products that are compliant with natures cycles
Renewable Resources
Reduce the depletion of non-renewable raw materials
Rhodia is now Solvay
North America
Phone: +1-609-860-4000
Fax: +1-609-860-0463
Europe
Phone: +33 (0) 1 53 56 50 00
Fax: +33 (0) 1 53 56 53 90
Asia Pacific
Phone: +65 - 6291 1921
Fax: +65 - 6394 3376
Latin America
Phone: + 55 11 3741-7637
Fax: +55 11 3741-8378
www.solvay.com
NovecareCC@solvay.com

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January 2013 Vol. 18, No.

The Architectural Coatings Market

The Additives Market

New Year, New Outlook

s we usher in a new year, the coatings industry continues to deal with

New Year, New Name

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Is your formulation becoming a dinosaur?

Give your prehistoric

For information and samples visit: www.micropowders.com

MICRO POWDERS, INC.

580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058

Rodman Publishing Now Rodman Media

Rodman Publishing Corp., publisher of

paint.org; for tabletop/sponsorship information contact Dorothy Brawner at

Ace Hardware ................................................................................................. 12

8 | Coatings World www.coatingsworld.com

Global Coatings Market to Reach $107 Billion

and this compels companies to reduce

IRL Publishes Profile of

10 | Coatings World www.coatingsworld.com

of Colombia (which has recently acquired

On-going problems for the regional

Indian Decorative Paint

infrastructure also has helped the industry to grow economically.

Study Finds Need to

January 2013 www.coatingsworld.com

Caraibes to set up a new production

for Marine Coatings, finds that

International Paint Protective

International Paint LLC, an AkzoNobel

with Ace Hardware Corporation under

12 | Coatings World www.coatingsworld.com

distribution expertise, and technology.

PPG Completes Acquisition of Spraylat

PPG wins China Corporate Social

Valspar paint products is expected to begin in the fall of 2013.

corporate social responsibility practices, Yan added.

BDA Announces Sherwin-Williams

Protection of Trade SecretsIt's Elemental

*TRADE SECRET VALUATIONS

Let us help you protect your intellectual property

300 West Ave. Ste. 1316; Austin, Texas 78701

January 2013 www.coatingsworld.com

for the next decade.

PPG Receives Favorable IRS

subsidiary in a Reverse Morris Trust

Vitex Receives Three

14 | Coatings World www.coatingsworld.com

The three events took place in

Dainichiseika Color and Chemicals

DSM Patents Coating

diameter of the primary particles, and a

Finished Unlimited Patents

January 2013 www.coatingsworld.com

UCL Business Patents

Patent for Low-Emissive

International Coatings Scene Latin America

Latin American Maritime Coatings Outlook Rising

he demand for maritime coatings

rent to Petroleos Brasileiros, the national

16 | Coatings World www.coatingsworld.com

help fulfill some $5 billion worth of new

Underestimating or not correctly understanding competitive activity or retaliatory