Samantha

Nason
Professor Anderson
8/30/14
BUED 440
The ADDIE Model is an umbrella term for a family of models that share a
common structure, according to Molenda (2013). The ADDIE Model is
constructed of five phases; analysis, design, development, implementation, and
evaluation. ADDIE is sequential but also iterativeanything beyond that is
individual inventions Molenda (2013). Simply put, ADDIE has an order in which
one should follow the phases, but a designer can repeat the phases throughout
the process as needed. It is also flexible allowing for individual interpretation and
creativity. Order and repetition are what set the ADDIE Model apart from other,
similar models.
To get a better understanding of what the ADDIE Model is, it is important
to know what each phase entails. As previously stated, the phases of the ADDIE
Model include analysis, design, development, implementation, and evaluation.
Analysis is the phase in which the designer identifies the reason. Along with the
reason, the designer establishes the goals, objectives, the environment, a
timeline, and which delivery option will be most suitable.
The design phase is where an instructor combines all of the concepts and
research to carry out the design. The design phase is where aesthetics play an
important role. In this phase, designers are working on specifying the learning
objectives as well as fine-tuning the storyboards and prototypes. Designing is
where they create all of the resources by looking into user-interface and graphic

Samantha Nason
Professor Anderson
8/30/14
BUED 440
design that will add appeal. In the next phase, development, the designers put
together the designs to make a creation that they execute in the next phase.
Implementation is the phase in which designers put the plan into action and
create a procedure for training the learner and the teacher. After the delivery, an
evaluation of the effectiveness of the presentation must be completed. Leading
in to the last phase, evaluation. The evaluation phase can happen at any point
during the design. Some users of the ADDIE model visit the evaluation phase
after each of the other phases, while some wait until the end of the design
process. Evaluation is important to the success of the training so that designers
can see where the flaws occur and which parts are the strengths of the training.
Two types of evaluation occur during the design process, formative and
summative. Formative evaluation is what occurs during each stage of the design
process when designers look at what works and eliminates whatever is not
working. Summative is the final evaluation at the end of the training that designs
a test to measure feedback and success. Once the evaluation phase is complete,
designers can return to any of the other phases to make revisions.
The ADDIE Model contains only simple phases that can help a design
team construct an effective training. Although there is not a solidified definition
of the ADDIE Model, it leaves room for designers to put their own flair of
creativity into the five phases.

Samantha Nason
Professor Anderson
8/30/14
BUED 440
References:
Molenda, Michael (2013). In Search of the Elusive ADDIE Model. Retrieved from
http://iptde.boisestate.edu/FileDepository.nsf/bf25ab0f47ba5dd78525649
9006b15a4/693b43c6386707fc872578150059c1f3/$FILE/Molenda_03.pdf

Unknown (2014). Design Theories and Models. Retrieved from http://www.learning-
theories.com/addie-model.html