Professional Documents
Culture Documents
No. 784
Media Report
2014
2014
201420143.74%
7
20143QE
90
103.57
70
(2015/02/16)
(r)(p)
14-Dec
14-Nov
14-Oct
14-Sep
14-Aug
14-Jul
60
106
102
100
14-Jun
0.78
0.68 0.42
2.60
1.41
1.45
86.36
104
14-Mar
2.31
80
14-Feb
3.32
4.32
3.87
3.40 3.41
3.35
14-Jan
4.63
4.28
14-May
7.37
&()
14-Apr
2011-2014()
: %
13-Dec
(2015/02/05)2011
(2015/01/27)
98
2014
20144472013
2.9%25
54,577
2004-2014
49,043 47,778
45,377
49,748 50,246
42,365 41,853
18.9%
6.5%11
-1.2%
-2.6% -5.0%
-6.6%
-10.1%
0.0%
1.0%
-2.9%
-8.3%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2013/2014
2013
3,891
6.5%
3,653
3,046
3,665
3,714
3,224
3,909
3,860
2014
4,000
3,967
1.3%
3,766
3,890
3,779
3,987
3,588
3,831
3,642
3,745
3,955
4,065
3,597
4,062
3,905
4,075
0.8%
-1.3%
-3.2%
-5.5%
-5.2%
-2.8%
-2.7%
-4.2%
-6.3%
-11.4%
10
11
12
2014
2014(2.9%)
2004//
(46.7%)//
(-0.4%)
(--/)
2013/2014
3,678
3,817
+: -0.9 %
- 3.6%
2014
2013
9.6%
20,906
20,992
-0.4 %
7,906
8,679
+: 54.9
(53.9%)
8.2%
(9.0%) (8.3%)
7.0%
(6.8%)
- 8.9 %
10.8%
(11.5%)
4,844 -8.5 %
5,294
3,122
3,121
0.0 %
4,288
4,168
46.7%
2014
17.7%
(18.8%)
2013
2.9 %
(45.6%)
2014
Top 10
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2014
5,511.3
3,708.6
3,694.3
3,178.5
2,877.8
2,680.5
2,624.8
2,237.1
1,868.1
1,844.9
1,554.5
1,538.3
1,529.1
1,490.6
1,475.2
1,357.1
1,315.7
987.0
952.8
748.4
30,225.9
43,174.4
44,743.4
12.3%
8.3%
8.3%
7.1%
6.4%
6.0%
5.9%
5.0%
4.2%
4.1%
3.5%
3.4%
3.4%
3.3%
3.3%
3.0%
2.9%
2.2%
2.1%
1.7%
67.6%
96.5%
100%
-16.1%
2.9%
8.8%
-5.6%
12.0%
17.3%
4.2%
-5.0%
-11.6%
11.2%
-14.4%
-2.9%
-7.5%
0.0%
1.2%
1.6%
-24.6%
-4.3%
-9.6%
-13.9%
-0.7%
-2.9%
-2.9%
2013
6,570.8
14.3%
3,604.3
7.8%
3,394.2
7.4%
3,367.4
7.3%
2,570.3
5.6%
2,284.7
5.0%
2,518.2
5.5%
2,353.9
5.1%
2,112.5
4.6%
1,658.6
3.6%
1,816.9
3.9%
1,583.9
3.4%
1,652.5
3.6%
1,491.0
3.2%
1,458.4
3.2%
1,335.1
2.9%
1,745.7
3.8%
1,031.3
2.2%
1,054.5
2.3%
869.3
1.9%
30,435.0
66.1%
44,473.6
96.5%
46,071.6
100%
1
2
3
4
5
8
6
7
9
12
10
14
13
15
16
17
11
19
18
20
-
///92%
AIS (Advertisement Information Service)
2014
2014(12.0%)(17.3%)(11.2%)
16.1%0.7%
/201411
20152
2014/
17.9%11.2%
2014
11 20 (-14.4%) (24.6%)(-13.9%)
2014
20144G
24.6%
2014
2014
()
//
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2014
4,301.1
1,597.6
1,505.6
1,426.0
1,263.7
813.4
694.9
675.1
623.8
601.2
574.6
550.7
545.0
477.9
476.7
464.9
452.8
439.5
439.2
437.0
18,360.7
44,743.4
9.6%
3.6%
3.4%
3.2%
2.8%
1.8%
1.6%
1.5%
1.4%
1.3%
1.3%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
41.0%
100%
-20.1%
-5.2%
67.3%
8.3%
6.1%
35.4%
-5.1%
-0.9%
-6.7%
6.1%
8.5%
-5.2%
-2.1%
-13.5%
5.3%
8.7%
-7.3%
0.0%
13.0%
4.9%
-1.1%
-2.9%
2013
5,380.1
11.7%
1,685.3
3.7%
899.9
2.0%
1,317.2
2.9%
1,191.2
2.6%
600.6
1.3%
732.4
1.6%
681.2
1.5%
668.7
1.5%
566.7
1.2%
529.7
1.1%
580.9
1.3%
556.9
1.2%
552.6
1.2%
452.5
1.0%
427.8
0.9%
488.4
1.1%
439.4
1.0%
388.8
0.8%
416.7
0.9%
18,556.9
40.3%
46,071.6
100%
1
2
5
3
4
9
6
7
8
12
15
10
13
14
20
23
17
21
27
24
-
2014
2014/(67.3%)(35.4%)
2014
/20132.2%3.4%
2014
235.4%8.3%
50%
1120()13%
(13.5%)
2014()
4.4
201313%
20106.320144.72014
20132014
2014
/2014
13
0.9%
3.5%/
()
21.2%
//7.3%
1,500
63.3%
2013/2014
2013/2014
2013
2014
-0.8% 9.7%
1,200
900
38.4% -1.9%
-7.0%
-3.7
2.0
3.2
300
7.3
600
-3.5
1.9
-0.5
1.3
-21.2
2014
2013
-4.2
0
2,000
4,000
6,000
8,000
10,000
2014
8.9%
14.2%2014
12.1%
3C
8.4%
4,500
4,000
-21.0%
2013/2014
3,500
2013
3,000
2014
2,500
2,000
1,500
26.1%
1,000
500
0
2014
7, 111. 3
518. 6
6. 6% -12. 1%
276. 2
3. 5% -14. 2%
7,906.0
89. 9% -8. 4%
-8.9%
2013
7, 767. 0
89. 5%
590. 2
6. 8%
321. 9
3. 7%
8,679.1
- (9)
- (2)
- (1)
AIS (Advertisement Information Service)
2014
9.9%
8.5%
11.0%
500
450
2013/2014
-9.9%
2013
2014
-33.3%
400
350
300
-2.5%
250
-13.8%
200
27.0%
150
1.8% -9.8%
-21.8%
100
-11.5%
-24.1%
50
0
2014
2013
1, 315. 2
27. 2%
-11. 0%
1, 477. 4
27. 9%
1,213.9
25.1%
-7.1%
1,306.9
24.7%
919.6
19.0%
-3.2%
950.0
17.9%
341.2
7.0%
-5.3%
360.3
6.8%
270.9
5.6%
-5.6%
287.0
5.4%
239. 9
5. 0%
-17. 0%
288. 9
5. 5%
219.6
4.5%
-5.4%
232.1
4.4%
170.5
3.5%
-0.3%
171.0
3.2%
64. 3
1. 3%
-16. 6%
77. 1
1. 5%
10
39. 4
0. 8%
-43. 5%
69. 8
1. 3%
10
11
27. 5
0. 6%
-34. 7%
42. 2
0. 8%
11
12
21. 8
0. 4%
-29. 6%
30. 9
0. 6%
12
4,843.9
-8.5%
5,293.6
2014
2014
11.2%
/
/
1.5%1.8%
800
700
2013/2014
-13.3%
2013
2014
600
500
400
19.6%
300
200
100
0
2013
1 ,4 6 0 .2
4 6 .8 %
2 .0 %
1 ,4 3 2 .1
4 5 .9 %
1,336.0
42.8%
-1.5%
1,357.1
43.5%
325.8
10.4%
-1.8%
331.7
10.6%
5.8% -2.4%
-26.5%
30.0% 11.2% -1.1%
15.0% 8.2%
2014
3,122.1
0.0%
3,120.8
2014
/
/2.9%
10.8%
20134
23.2%4-128.6%
/
()
3,000
1.1%
2014
285.8 2%
212.7 -13%
150.9 14%
84.1 -6%
133.6 5%
83.6 -27%
125.8 40%
//
114.4 56%
//
10
2014
2,000
1,500
1,000
7.4%
0.8%
500
10.8%
23.2%
169.8 5%
52.3 372%
39.0 1082%
49.9 2%
33.7 625%
16.3 1%
3.2 -23%
32.7 32%
30.5 654%
12.0 13%
2.3 155%
30.3 0%
//
29.8 17%
10.8 31%
2.3 137%
76.7 19%
29.0 -32%
22.5 -29%
2.0 -15%
72.0 -3%
22.1 3%
16.3 4%
9.9 17%
1.8 NA
110.6 20%
71.5 4%
21.7 17%
15.3 -49%
9.7 NA
/ 1.4 NA
106.9 -18%
68.9 -40%
20.3 39%
14.8 557%
8.4 75%
63.4 177%
19.7 -26%
6.5 27%
184.4 -11%
125.1 41%
188.7 107% /
()
34.1%
89.3 38%
60.0%
57.0 32%
11.7 54%
50.4%
85.6 -32%
35.3%
2013
2,500
/
7.4%
2013
0.8%
Top 10
2013/2014
23.8 6%
18.5 196%
10.0 302%
49.3%
(2013/04)
AIS (Advertisement Information Service)
5.4 120%
4.1 277%
1.3 179%
1.2 171%
50.4%
2014
2014
20142.9%
2014/
2015
2015
2015
OTT2016
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