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HAYLEY M.

AMOSS
4010 WEST LAKESHORE DRIVE, BATON ROUGE, LA 70808
502-554-3005 hmamoss@gmail.com www.linkedin.com/in/hayleyamoss

An accomplished and motivated team player that seeks an entry-level public relations position.
Strong, results-driven, strives to see organization achieve success.

Work Experience
Louisiana Business & Technology Center, Communication Specialist
1/2014Present
Managed public relations and marketing communications for the LBTC and 30 tenant companies
Lead PR campaign for the new prototyping center, ProtoStripes
o Created a brand for the prototyping center by patenting the name, tagline and logo
o Planned ProtoStripes launch party for 250 Louisiana Professionals
o Generated media coverage from 7 media outlets including The Advocate, The
Reveille, The Business Report, WAFB, WLOX, KAIT8, WBRZ, and 107.3
Launched PR plan for LSU Student Incubators 3rd Annual Venture Challenge
o Secured $27,500 in funding from 10 sponsor companies
o Raised LSU Student Incubator membership by 55%
o Increase media coverage by 50% from the previous year including placements in The
Times Picayune, The Advocate, The Business Report, DIG Baton Rouge, and WAFB
Maintained social media platforms for the LBTC, LSU Student Incubator and LSU Innovation
Park
o Engaged with audience to increase following up to 88% on Twitter and Facebook
accounts
Edited and distributed public materials for the LBTC and 30 tenant companies
o Edited proposal for $109,000 from the Delta Regional Authorities SEDAP program
o Wrote feature story for the Fall 2014 bi-annual issue of the LSU Research Magazine
o Edited monthly newsletter distributed to 2,500 professionals in the LBTCs network
Reference: Charles DAgostino, LBTC Executive Director, cdag@lsu.edu, (225) 578-3983
Brown-Forman Corporation, PR/Corporate Communications Intern
5/2013-8/2013
Assisted the Fortune 500 Companys global Public Relations and Corporate Communications teams
Supported the Senior Public Relations Specialist at media remotes
o Arranged television segment displays, escorted media crews at the Brown-Forman
Cooperage and networked with journalists at the remotes
o Resulting media coverage includes WLKY, WHAS 11, WHAS 11s Great Day Live!
and the Lexington Herald-Leaders 4-part series The Spirit of Kentucky by Janet
Patton
Co-produced the 2013-2014 Brown-Forman Tunnel History Display
o Authored display segments on Brown-Formans founder George Garvin Brown and the
history of Brown-Forman brands including Old Forester, Southern Comfort, Chambord,
and Sonoma Cutrer
o Collaborated with Graphic Design department to develop fluid display
Brainstormed with Global PR Brand Managers to develop PR campaigns for the 2014
Finlandia Vodka Coconut launch and the 2013 Early Times Camouflage Edition launch
Developed The Perfect Fit campaign with 4 interns to win the 2013 Intern Pitch
Competition
o Researched Little Black Dress Vodka to create Olivia, new target market
o Pitched Olivia to a panel of five Brown-Forman employees and an audience
Reference: Rick Bubenhofer, VP Director of Public Relations, rick_bubenhofer@b-f.com, (502)7747316
WXMA: Lambert and Lindsey in the Morning, Radio Broadcasting Intern
5/2012-8/2012
Assisted the 102.3 co-hosts with their morning show broadcast to the 103,000 radio audience

M. Amoss
Pagelive-reported
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Managed the phone log during Hayley
live radio
segments,
local weather and traffic,
recorded and edited commercials for WXMA sponsors, organized public displays during
remote broadcasting and supervised relations with radio guests speakers
Managed the prize log for WXMAs promotions department by updating prize quantities on
the radio program PromoSuite, reordering contestant email lists and winner archives and
contacting contest winners
Reference: Lynda Lambert, 102.3 Co-Host, llambert@mainlinelouisville.com, (502) 625-1220 ext.

4240
Louisville Collegiate School, exploreCollegiate Communications Specialist
5/20128/2012
Handled communication responsibilities for the exploreCollegiate program
Managed exploreCollegiates website, which reached 600 people,
o Sent weekly camp promotions for over 40 camps to generate $150,000 in gross
revenue
o Operated the exploreCollegiate desk
Built the explore Collegiate Fall 2012 Program
o Contacted local professionals to coordinate extracurricular instructors and schedule
o Produced a media kit for the 2012 Fall Program
o Created a web page for exploreCollegiate Fall that received over 120 participants
Reference: Michelle Wabrek, exploreCollegiate Director, wabrekm@esdallas.org, (502) 381-5678

Education
Louisiana State University
Bachelor of Arts, May 2015

Louisville Collegiate School


High School Degree, May 2011

Major: Mass Communication with Public Relations focus


Minor: Business Administration

Awards/Honors
2014 Louisiana Business & Technology Center Intern of the Year; LSU Tigers Academic Scholar;
2013 Brown-Forman Intern Project Award; 2014 Collegiate Distinguished Alumni Selection Board
Member

Relevant Projects/Activities
Zeta Tau Alpha, Executive Council Public Relations and Historian
1/2014-12/2014
Handled all social media accounts, distributed press releases, created a blog and website,
documented all events, branded a less intimidating Executive Council image, educated 300+
members on how to improve personal PR for professionalism

Helped generate over $21,000 towards our philanthropy Breast Cancer Awareness &
Education

Managed social media accounts to reach 20,000 social media users during PR campaigns

Executive Council awarded Zeta Tau Alpha 2014 Silver Award for council and chapter
leadership
Experience LSU, PR Campaign Director
12/20134/2014
Created social media campaign for 2014 LSU Campaign, designed website:
www.experiencelsu.com, collaborated with Campaign managers, created Buzzfeed article, co-

Hayley M. Amoss
PageInstagram,
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managed social media accounts for: Facebook,
Twitter and
released all social media
context.

Gained 2,200 Facebook and 800 Twitter followers in 2 weeks

Helped 18 candidates get elected into office, generated 5,151 votes for the election

LSU Manship School of Mass Communication, Vice-President


4/2014

4/2013-

Planned and promoted 10 events for the Manship School, attended weekly meetings with College
Council, attended Student Government meetings when the President was absent.
Kentucky Derby Museum, Its My Derby Exhibit Assistant
2012 Kentucky Derby
Gathered materials to be featured in the Its My Derby exhibit by interviewing celebrities on the
2012 Kentucky Derby Red Carpet, gathered celebrity contact information from potential exhibit
sponsors, photographed and filmed celebrities on the red carpet

Special Skills
Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Branding, Blogging, Event
Planning, Media Relations, Team Management, Radio Broadcasting, AP Style, Social Media
Marketing, Newsletters, Self-Motivation, Drafting Grant Proposals, Creativity, Corporate
Communications

Hobbies/Interests
Reading, Horseback Riding, Traveling, Music, Soccer, Animal Care, Loyal LSU football fan