/ - /

..................................................................................................................................... 3
.
,
1.1.

..............7

1.2.

, , ............................................ 11

. ,

2.1. - ........................ 27
2.2. -
, ........................................................................................ 43

................................................................................................................................46
............................................................................................................................... 48
.................................................................................................................................... 60

1.1.1. 5 ................................................ 8
1.1.2. ................................................................................................................ 8
1.2.1. ............................................................................. 13
1.2.2. ................................................................. 14
1.2.3. .................................................................................... 16
1.2.4. .............................................................................................. 18
1.2.7. ............. 20
1.2.8. .............................................................. 21
1.2.9. ........................................................................... 23
1.2.10. ................................................................................... 24
2.1.1. - // ............................................. 28
2.1.2. ................................................. 29
2.2.3. ........................................................................... 42

1.2.1. .................................................................................. 13
1.2.2. ............................................................................................... 15
1.2.3. ............................................................................. 17
1.2.4. .................................... Error! Bookmark not defined.
2.1.1. - /2012 04 / .............................................. 27
2.1.2. - ................... 27
2.1.3. // .................................................... 28
2.1.4. ....................... 29
2.1.5. ,
............................................................................................................................................................. 30
2.1.6. , .......................................... 30
............................................................................................... 30
2.1.7. , / / .............. 32
2.1.8. , ........................................ 32
2.1.9. , .................. 33
2.1.10. ....................................................................... 34
2.1.11. / / ................................. 35
2.1.12. / / ............................. 35
2.1.13. /, / ............................. 36
2.1.14. / /............................................................... 37
2.1.15. /, / .................. 38
2.1.16. / / ...................................................................... 39
2.1.17. /, / ................... 40
2.1.18. ,
.............................................................................................................................................. 40
2.1.19. / /..................................................... 41
2.1.20. .......................................................... 42

1. : / / .......................................................... 48
2. ........................................................................................................... 57

. ,
,
.
.
.
,
.

.

.
.
.
, , , ,
.
. " " .


. ,
.
, .

. .
.
.
, .
, , ,
.

, .
:

.
,
,
,

.
:
.
.
, ,

. ,
,
5 .
7 .

.
. (2002)
.
.
:


, .

:
1. ,
,
2.

3. -

4.

:

:

, (-, , ),
,
.

.
-
, ,
, , , .
-
, , .
:
2 . :
, , 10 ,
,
,

, ,
, ,
, , , ,
,
, .
.
, , , ,
, ,
.
, :


.
,
.

.
,
1.1.

. :

, , .1

,
, ,

.2

, ,
1112 .
, , , ,
.3

.
.
, ,
. 4

, ,
, .

.

., ., , , 2004 , 5-
., ., , , 2007 , 16-
3
., , , 2002 , 12-
4
Stephen P.Robbins, Organizational behavior, Eleventh edition, 2008, page 26
2


1.1.1. 55

: Stephen P.Robbins, Organizatoinal behavior, Eleventh edition, 2008, page 26

1.1.1- , ,
.

.
,
.
1.1.2- .
1.1.2. 6

: ., ., , , 2007 , 26

1.1.2- , , ,

5
6

Stephen P.Robbins, Organizational behavior, Eleventh edition, 2008, page 26

., ., , , 2007 , 26-

.
:

(productivity): ( ,
, , )-
( )- .
.


.

(absence): ,

. (
) .
,
. 2

. :
o : ,
.
o :

(turnover):
, , .

.
.
. :
, , ,
. ,

.

(job satisfaction): ,

. ,

, ,
.

.

, , ,
.
,

.

10

1.2.

, ,

.
. :

, ,
.
, ,
,
. 7

.
, , .


. ,
.


. :

. 8

,
.
: ,
. ,
. ,
.9

. 10

., ., , , 2007 , 100-
John R.Schermerhorn, Jr, James G.Hund Richard, N. Osborn, Organizational behavior, 2005, page 86
9
http://managementconsultingcourses.com/Lesson32Attitude.pdf
10
John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second edition, 1990, page 77
7

11

.
, . ,
. ,
.
,
. .
. 11

. ,
, .

12 ,
.

,
.
.

.


.

,
.

11
12

John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second edition, 1990, page 78
., ., , , 2007 , 101-

12

.
, .
, 2 .
.
.
1.2.1- .
13

1.2.1.
\

-,

4
5

: ., ., , , 2007 , 101-

6
7

, ,

1.2.1-
,
. , ,

.

. ,
,
.
,
.

14

1.2.1.
13

., ., , , 2007, 101-

13

: John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second

edition, 1990, page 77

, ,
,
. 1.2.1- ,
.
15

1.2.2.

: John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second

edition, 1990, page 78

14
15

John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second edition, 1990, page 77
John M.Ivancevich, Michael T.Matteson, Organizational behavior and management, Second edition, 1990, page 78

14

.
,
. .
,
.
.

.
1.2.2-
, ,
.

.

.
.
1.2.2. 16
1

.
,
.

.

.
.

.

.

: Don Hellriegel, John W. Slocum, Organizational behavior, 2007, page 80

1.2.2- , ,

.
16

Don Hellriegel, John W. Slocum, Organizational behavior, 2007, page 80

15

1.2.3.

: Stephen P.Robbins, Organizational behavior, Eleventh edition, 2008, page 85

,
. : , ,
/P-O-X/ .

. :


.
.
.
. :

.
.

.
.
, .

.
.
.
, ,

16

.
.
.

.
.
,
.
,
, ,
.
. 17
1.2.3. 18

,
,
,

: Dr Amanda Rivis Social Psychology Attitudes and Attitude Change, 2001, page 14

1.2.3-
:
.

. ,
.
.
.
.
, .
.
.
17
18

John R.Schermerhorn, Jr, James G.Hund Richard, N. Osborn, Organizational behavior, 2005, page 87
Dr Amanda Rivis Social Psychology Attitudes and Attitude Change,2001, page 14

17

. .
.
, ,
.( Dr Amanda Rivis Social Psychology
Attitudes and Attitude Change, 2001, page 14)
: 1950 .
.
,
. ,

. (L.Festinger, A theory of cognitive dissonance, Stanford, CA: Stanford
University Press, 1957)


, , .
1.2.4.

: ., ., , , 2007, 133-

1.2.6- , ,
.
o /Job Satisfaction/:

.

18

,
.
o /Job involvement/: , ,

,
.
,
.
o /Organizational commitment/:
,
, , ,
, , ,

,
, , ,
, .
.(., .,
, , 2007, 134- )


.
.
. :

.
.
.
, . 19

19

Hellriegel and Slocum,Organizational behavior, United States of America, 2007 , 96-

19

. : , ,
.20
1.2.7.

-
-
-

-
-
: Richard L.Daft, Raymond A.Noe,Organizational behavior, 2001, 67-

1.2.7- , ,
.
, , ,
.
. :
o .
o , .
o , .
o .
o , .
.

. ,
. ,

.
, ,
, 1.2.8-
.

20

Richard L.Daft, Raymond A.Noe,Organizational behavior, 2001, 67-

20


21

1.2.8.

Voice //

Exit //

Loyalty //

Neglet / /

: Richard L.Daft, Raymond A.Noe,Organizational behavior, 2001, 68-

1.2.8
.

Exit//:

.

/Voice/:

, .

/Loyality/:


.

/Neglet/: ,

, , , .( Richard L.Daft,
Raymond A.Noe,Organizational behavior, 2001, 68- )

21

Richard L.Daft, Raymond A.Noe ,Organizational behavior, 2001, 68-

21

.
. .
.
, .

, ,
. , ,
,
.

, .


.

: ,

:
.

,
, , ,
, ,
.
,

, .

22

.
, .
1.2.9. 22

: Nelson & Quick Organizational Behavior: Foundations, Realities, & Challenges 5th edition,
University og Texran, 2006, page 149

,

, ,
, ,
.

23
22

Nelson & Quick Organizational Behavior: Foundations, Realities, & Challenges 5th edition, University og Texran, 2006, page 149

23

Source: J. R. Schermerhorn, J.G. Hunt, and R. N. Osborn, Organizational Behaviour, 9th Edition, 2005, page 4

23

1.2.10.

: Source: J. R. Schermerhorn, J.G. Hunt, and R. N. Osborn, Organizational Behaviour, 9th

Edition, 2005, page 4

, ,
.
:
.
. :
1.

,
.

2.

.
, , ,
.

3.

4.

,
.
,

.
, , ,
, .
, ,
.
: , ,
, ,

24

.
, ,
, , , ,
. , .
, ,
, , ,
, , ,
.

, .
, , ,
.
: ,
, . :
-
-
-
.
.

25

, ,
3 ,
, ,
.
.

.
, , ,
.

, .
, ,
.

26

.
,
2.1. -
1941 .
2012 4 296 66
. SPSS .
2.1.1- .
2.1.1. - /2012 04 /

2.7

160

54.0

32

48.5

28

65

22.0

19

28.8

10

16

5.4

13.6

47

15.9

296
: .

100

66

100

18

48

9.1

2.1.1- -
.
, .

2.1.2. -

20
21-30
31-40
41-50
51-60

3
1

1
10
8
10
3

1
: .

61-

6
32

11

19

24

15

18

66

2.1.2- - 21-50 ,
21-30
45-61 .

27

, ,
, .
2.1.3. //

1
1-5
6-10
11-15
16-20
21-25
26-

: .

14
16
14
6
2
4
10
66

21
25
21
9
3
6
15
100

2.1.1. - //

: .

1-10
.

, ,
. ,

.

28

1-7
.

66
66
66

2,50
4,00
4,00

1
3
4
: .

66
4,00
7

66
3,00
1

66
5,00
6

2.1.4.
/ /

66
5,00
6

2.1.4- -
, .
, ,
.
:
2.1.2.
/ /

: .

29

2.2.2- ,
,
. , ,
, ,
, ,
.

:
2.1.5. ,

-,083

1,088

1
.182a
,033
: .

, , , , ,
, , ,
.
2.1.5- ,
(R=0,182)
3,3% - .
.
2.1.6. ,

1
0.454a
0,206
: .

0,110

4,766

, , , , ,
, , ,
.
2.1.6- ,
(R=0.45) .

30

20,6%- .
.

-
,
:

.

. ,
.



4 ,
4= , 1=
.

31

2.1.7. , / /

66

3,18

3,00

3a

66

3,27

3,00

66

3,36

4,00

66

3,32

3,00

66

3,36

4,00

66

3,06

3,00

66

2,70

3,00

: .

66

3,35

3,35

2.1.7- - -

, ,

4-

2.7 .
2.1.8. ,

19
32

3,1447
3,1758

3,1250
3,1250

3,50
3,13
: .

9
3,2083
3,2500
3.00a

6
3,5000
3,5000
3,50

66
3,2008
3,2500
3,50

2.1.8- -
, 4-
.
:
(cronbachs alpha) 0.462

32

0.554
8 .

8
. ,
.
2.1.9. ,

.453a

,205

,094

,851

: .

.
2.1.9- ,
R=0.453 .
,
20,5%-
.

, ? .
:

33


2.1.10.

31

25

16

15

14

14

12

,
,

5, 6-

: .

2.1.10-
,
.

. ,
:

34


2.1.11. / /


(, ,
,
)

(,
, ,
,
, )
,


,

: .

(,
, ,
,
, )

(
, ,
)

2.1.11-
,
.
2.1.12. / /


(,
,
, )
,

(,
, ,
,
, )

(, ,
, ,
, )

( ,
,
)

: .

35

2.1.12-
,
, , ,
, ,

.

, ,
.

7 , 7=
, 1=
.
2.1.13. /, /

19
32

4,7105
5,1741

4,6429
5,2857

4,64
5,29
: .

9
4,7460
4,7143
4,29

6
5,3333
5,3571
5,36

66
4,9968
5,2857
5,36

2.1.13- -
4.99 7- .
,
.

36

:
2.1.14. / /

/ /

5.7

5.3

5.4

5.3

3.7

5.0

5.1

4.3

3.0

4.6

1.5

3.4

2.6

3.2

4.5

3.9

4.3

4.8

4.1

4.0

4.3

4.5

4.3

6.0

4.8

5.5

4.8

5.0

5.0

4.4

5.0

4.3

4.5

4.2

4.6

5.0

4.6

4.8

5.0

4.5

4.7

4.8

4.0

3.6

4.3

3.0

3.1

2.9

3.5

5.0

5.6

5.6

6.0

4.8

4.8

5.3

3.3

4.4

5.8

4.0

4.8

3.7

4.3

5.7

5.1

5.0

5.0

4.9

5.2

5.2

5.0

5.6

6.2

6.5

5.9

6.6

6.0

6.0

4.9

6.0

6.3

5.4

5.2

5.6

6.2

5.8

6.3

5.8

6.0

6.4

6.1

6.2

6.4

6.1

6.3

5.6

6.1

6.1

5.3

4.9

5.5

4.8

4.6

4.7

5.0

: .

2.1.14-
5.2 7- .
, :
5.5 ,
4.9 .
,
.

37

,
,
,
3.2-4.3-
, ,
7- 6.0-6.1- .

5 ,
5= , 1=
.
2.1.15. /, /

19
32
9
6

66

3.7947

3.7688

3.4889

3.5167

3.7152

3.7000

3.9500

3.7000

3.4000

3.7000

3.40
: .

4.10

4.00

3.40

3.40

2.1.15- -
3.7 5-
. ,
.

38

:
2.1.16. / /

4.5

4.3

4.4

4.0

3.3

2.8

3.4

3.8

4.3

3.3

3.2

3.7

2.9

3.8

4.0

3.9

3.7

3.7

3.3

3.1

3.8

4.3

3.5

3.2

3.5

4.2

3.3

4.2

4.8

3.8

3.7

4.0

3.7

2.6

4.1

4.0

3.5

3.1

3.5

4.0

2.8

3.5

4.0

3.5

3.2

3.5

3.5

3.6

4.0

4.3

3.9

4.1

3.9

2.5

2.5

4.4

3.8

4.2

3.0

3.4

3.5

3.4

4.2

4.0

3.6

3.5

3.7

3.7

4.4

4.7

4.5

3.7

2.5

3.8

4.2

3.1

3.8

: .

2.1.16-
5- 4.2
3.4 .
: 4.0
3.6 .


,
39

3.4-

5- 4.4- .

5 ,
5= , 1=
.
2.1.17.
/, /

19
32
9
6

4.1667
4.5104
4.1481
4.7222

4.3333
4.5833
4.0000
5.0000

5.00
5.00
4.00
5.00
: .

66
4.3813
4.5000
5.00

2.1.17- -
4.4 5- .
,
.
,
:
2.1.18. ,

.382a

.146

.059

.867

: .

.
2.1.18- ,
R=0.382 .
,
14.6%-
.

40

:
2.1.19. / /

, ,

.

3.7

3.9

4.3

4.3

3.5

3.9

4.0

4.7

4.5

4.6

4.3

4.5

4.3

4.7

4.5

4.1

4.4

4.4

4.5

4.1

4.7

4.5

4.1

4.1

4.3

4.3

3.9

4.8

4.0

4.1

4.3

4.2

4.7

4.3

4.7

4.4

4.0

4.1

4.4

4.5

4.4

4.2

4.8

4.0

3.5

4.6

4.5

4.4

4.5

: .

2.1.19-
5- 4.7 .
, ,

.


4.0-
5-
4.5- .

41

2.1.20.

4.7

4.5

4.2

4.1

4.4

3.5

3.8

3.8

3.5

3.7

5.3

5.2

4.7

4.7

5.0

: .

-
.
: ,
.
2.2.3.

: .

3.7 .
.

42

2.2. -
,

:
:
:

:

:

3

, ,

.

.
( 2.1.20)- :
, .
:


.
, 8
,
,
, ,
.


.

, .
:

43

-

-

- 1 1-2

- / , ,
/

/,

/

- , ,
,

:

-
-

:
:

- ,

- ,

-,

- ,
,

- ,

44

-, ,

-
( 2.1.3) .
.

.
Feedback :
, ,
, ,
.

.
.
. ,
,
. .

, ,
, ,

45

-
.
, ,

, SPSS .
:
-
, , , ,
, , , ,
, 7

,
.

,
,
,


.
2.7

.

, , :
,

, ,
,
7 3.2-4.3 ,
.

46

, ,

24 3
.
,
,

3.4-
5-
4.4- .
,

4.0-
5-
4.5- .

.

.

, .

. ,


.
. : / /
: 2009

47

. 225
8 . : , ,
, , , ,
, .
:
,
: SPSS

, ,
, ,
.

.
1.

20-25
26-30
31-35
36-40
41-45
46-55
55-

Self employed

112
113
225
54
171
225
108
80
22
6
5
3
1

(%)
49,8
50,2
100
24,0
76,0
100
48,0
36,5
9,8
2,7
2,2
1,3
0,4

225
25
145
18
37
225
68
63
10
61
5
18
225
141
12
22
19
8
23

100
11,1
64,4
8,0
16,4
100
30,2
28,0
4,4
27,1
2,2
8,0
100
62,7
5,3
9,8
8,4
3,6
10,2

48

1
1-10
10-20
20-

1
1-10
10-20
20-

225
22
191
8
4
225
16
193
12
4
225

100
9,5
84,8
3,5
1,7
100
6,8
85,7
5,1
1,7
100

2.

Cronbach`s Alpha

.567

.508

.719
.448

.505

2.1.2- (=.719)
, 5-
.
.
3.

Cronbach`s Alpha

.464

.701

.559
.533

3-aa (=.639)
7- .
4-
.
.701. .
4.

Cronbach`s Alpha

.598

49

.621

.633
.788

.454

.414

.506

.4- (=.788)
5- 4- / / 2
.
5.

Cronbach`s Alpha

.485

.114
.740

.672

.658

.369

.631

5- (=.740)
. 5-
.
6.

Cronbach`s Alpha

?

?

.559
.713

.620

.486

.490

6- (=.713)
. /.486/ ,
/.490/ 5-
. 4- .

7- .

50

.
,
.


.
7.

1.

2.

.291**

3.

.360**

.152**

4.

.203**

.120**

.006**

5.

.292**

.049**

.498**

.055**

6.

.219**

.006**

.392**

.009**

.484**

.
.
8 .
Design

R square

Adjusted R square

Sig.

.203

.041

.037

9.613

.002

R2 . R2

.

.
R2 = .041 .
4.1 .

R2 . R2
R2 . R2= .245 ,
24.5 .

. F=9.613 sig .002

51

.
9
Themes

.203

3.100

.002

3.825

18.032

9- /b.203/ 0- : t=3.100 2, Sig=.002.

. /b-.203/
.
. b
. Design .
b
. b . /0.05- /
.

. b-.203
.
10
Design

R square

Adjusted R square

Sig.

.360

.129

.125

33.117

.000

10- R2=.129 .
12 . R2-
R2 . R2=.125-
12.5 .

. F=33.117 sig
.000
.
.
11
Themes

b
.360

T
5.755

p
5.755

52

2.343

8.306

.000

11- /b.360/ 0- : t=5.755 2, Sig=.002.

. /b-.3603/
.
12
Design

R square

Adjusted R square

Sig.

.152

.023

.019

5.277

.023

12- R2=.023 .
2.3 . R2-
R2 . R2=.019-
1.9 .

. F=5.277 sig .023

.
.
13
Themes

.152

2.297

0.023

3.536

19.182

.000

13- /b.152/ 0- : t=2.297 2. /b-.152/

.

.
14
Design

R square

Adjusted R square

Sig.

.120

.014

.010

3.277

.072

14- R2=.014 .
1.4 .
.
15

53

Themes

.120

1.810

.078

4.242

31.978

15-
/b-.0.120/ 0 : t=0.810 .
.
16
Design

R square

Adjusted R square

Sig.

.006

.000

.004

.008

.928

16- R2=.000 .
0 .
.
17
Themes

.006

.091

9.28

4.456

23.103

2.1.17-
/b-.006/ 0- : t=.091 2 / /.

.
18
Design

R square

Adjusted R square

Sig.

.498

.248

.245

73.557

.000

2.1.18- R2=.248 .
24.8 .
R2=.248-
24.5 .

. F=73.557 sig
.000
.
.
19
Themes

sig

54

.498

8.577

.000

2.112

8.983

.000

2.1.19-
/b-.498/ 0- : t=8.577 2.

. /b-.498/

.
.20
Design

R square

Adjusted R square

Sig.

.055

.003

-.001

.667

.415

2.1.20- R2=.003 .
0.03 .
R2=.003-
.
.21
Themes

b
-.055
4.632

T
-.817
23.280

Sig.
.415
.000

21-
/ b=-.055/ 0- : t=-.817 /
/.
.
.22.
Design
1

R
.392

R square
.154

Adjusted R square
.150

F
40.454

Sig.
.000

2.1.22- R2=.154 .
15.4 . R2=.150-
15 .

. F=40.454 sig .000
.
.
.23.

55

Themes

Sig.

-.392

-6.360

.000

4.414

16.725

.000

2.1.23-
/b=-.392/ 0- : t=-6.360.
/b=-.392/
.
/=-.392/ .
.24.
Design

R square

Adjusted R square

Sig.

.009

.000

-.004

.019

.892

2.1.24- R2=.000 .
0.0 .
.
.25.
Themes

b
.009
2.828

T
-0.136
6.300

Sig.
.892
.000

2.1.25-
/b=-.009/ 0-
.

1. ?
1.
56

2.
3.
4.
5.
2. ?

.......................................................................

3. ............
4. . .
5. ?
1

1-5

6-10

11-15

16-20

21-25

26-

6. 1-7 ?
/ /




,
,

1. ? /
/
1=

3=

2=

4=

_____ 1. , .
_____ 2. .
_____ 3. .
_____ 4.
_____ 5. .
_____ 6.

_____ 7. .
_____ 8.
.
7. ? /
/
1=

57

2=
3=
4=
5=
6=
7=
_____ 1.
_____ 2.
_____ 3.
_____ 4.
_____ 5. / /
_____ 6.
_____ 7.
_____ 8.
_____ 9.
_____ 10. ,
_____ 11.
_____ 12.
_____ 13.
_____ 14.

?
_____________________________________________________________________________
_____________________________________________________________________________
?
_____________________________________________________________________________
_____________________________________________________________________________
,
?

58

2. ?
/ /

3. ? /
/

, ,
.

59

1.

., ., 2008 , , ,

2.

., 2002 , ,

3.

., ., 2004 , , ,

4.

., 2000 , , -
,

1.

John R.Schermerhorn, Jr, James G.Hund Richard, N. Osborn, 2005, Organizational

behavior, Texas Tech University

2.

John M.Ivancevich, Michael T.Matteson, 1990, Organizational behavior and

management, Second edition,

3.

Stephen P.Robbins, 2008, Organizational behavior, Elevent edition, Hanover

4.

Richard L.Daft, Raymond A.Noe, 2001,Organizational behavior,

5.

Hellriegel and Slocum, 2007, Organizational behavior, United States of America,

6.

Don Hellriegel, John W. Slocum, 2007, Organizational behavior,

7.

Steven Lattimore McShane, Mary Ann Young Von Glinow, 2009, Organizational
behavior Securing Competitive Advantage,

8.

Dr Amanda Rivis Social Psychology, 2001, Attitudes and Attitude Change

9.

Northcraft, Linda K. Stroh, Dr Margaret A Neale, 2002, Organizational Behavior: A

Management Challenge,

10. Nelson & Quick, 2006, Organizational Behavior: Foundations, Realities, &
Challenges, 5th edition, University of Texran

60

http://www.simplypsychology.pwp.blueyonder.co.uk/Structure_of_attitudes.pdf

http://managementconsultingcourses.com/Lesson32Attitude.pdf

http://happytreeflash.com/the-management-of-employee-attitudes--ppt.html

http://www.consult-smp.com/pdf/Employee%20Attitudes.pdf

http://www.surveyshare.com/templates/employeeattitudesurvey.html

http://www.employee-satisfaction.com/sample-survey-items.asp

http://www.nbrii.com/Employee_Surveys/360_Degree.html

61