Professional Documents
Culture Documents
3991
monica.lackman@gmail.com
www.MonicaLackman.com
EDUCATION
PROFESSIONAL HISTORY
B.A.
English Literature
International Development
Minor
Chinese Studies
SPECIALIZATIONS
Bilingual in Mandarin
Writing
Marketing
(2012 - 2014)
Oversaw all marketing responsibilities (photography, outsourced print and design, website, Constant Contact emails)
Raised more than $150,000 through direct mailings to an audience of approximately 2,400 recipients
Administered more than $1 million worth of grants
Provided audio-visual expertise for events pertaining to awareness and fund development of the school and foundation
Project Management
Developed all visual branding for print and web marketing (business card, brochures, newsletter, social media)
Established communications infrastructure using Google Documents, Voice and E-mail
Led a variety of committees during the initial brainstorming of group development and structure
Coordinated major projects to showcase free community screenings of compelling humanitarian documentaries at
Celebration Cinema (fund-raising $7,000, securing fiduciary, logistics, committee leading, designing visuals, etc.)
TASTE OF TALENT
Her dutiful behavior to get things done
amidst frustrating circumstances is a trait
that is not easily accessible amongst
young professionals. She is flexible and
most importantly inclusive in all projects
that she is a part of, yet has the executive
authority to make important decisions to
move forward.
(2009 - 2012)
Updated Grand Rapids Branch Services Brochure, organizing the revision of more than 50 program descriptions
Coordinated a refugee fund-raiser that raised $17,687 in its first year (recruitment, marketing, donation database, etc.)
Turned a struggling Foster Parent Support group from a good idea with no participation to an active community with
regular attendance (average 20 foster parents) at monthly support groups
Wrote and designed an 86 page Youth Counselor employee handbook with visuals on electronic documentation
Head of customer service through e-mail communications, help desk management, and follow up phone calls
Copy-writer for more than 100 web pages, actively consulting Google Analytics to determine best methods for SEO
Managed marketing through design of online and printed materials, as well as social media
Inputted and organized all writing, product tags and meta-information for Google Documents data-base
COLLEGE ACTIVITIES
Program Assistant
Hospitality Representative
Resident Supervisor
Marketing Assistant
Tour Guide
BUSINESS DEPARTMENT
SALIENT CHARACTERISTICS
Analytical / Pragmatic
Audacious / Tenacious
Creative / Resourceful
The owner of a wicked imagination that
changes the game of innovation. I dont
live in the world as it is. I fight for what
it could be. I have a lot of strategic
agility for creating outside the box. In
fact, I dont believe in boxes!
Socially Intelligent
Took an Emotional Intelligence test and
my score for knowing how to interact with
and read people was 136 (average being
100). I study graphology and personality
profiling to add some icing on the cake of
my EQ. Enough said, right?