PRINCIPLE OF MANAGEMENT:

ASSIGNMENT 3
CASE STUDY ON RELIANCE FRESH

Submitted By :

SHIKHAR MALIK(13BCE0494)
SRIHARSH DEBATA(13BCE0405)
ARSHAN HASAN(13BEE0163)

INDEX
Sir Henri Fayol
Reliance Fresh

SIR HENRI FAYOL

Henri Fayol( 29 July 1841 19 November 1925) was aFrench
mining engineer& director of mines who developed a general
theory ofbusiness administration. statements
of a general theory of management.
Fayol was a successful mining engineer and senior executive
prior to publishing his principle of administrative science. He
was not primarily a theorist , but rather a successful senior a
successful senior manager who sought to bring order to his
personal experiences.
Fayols five principle roles of management are still actively practised today he
has found
Plan , Organise, command, co-ordinate and control written on more than one
managers whiteboard during his career.
Fayol ideas had a major effect on how mgt functions in most established
organisation .
In many ways, they are the bible of mgt and the source of idea is even today is
certainly used by all managers

Reliance fresh is the convenience store format which forms part of

the retail business of Reliance Industries of India which is
headed by Mukesh Ambani.
The company already has in excess of 1000 reliance fresh outlets
across the country. These stores sell fresh fruits and vegetables,
staples, groceries, fresh juice, bars and dairy products.
Reliance Fresh stores are already selling over 1000 tonnes of fresh
products and 250 categories.
Reliance fresh is aggressively working on introducing a pan-India
network of retail stores with world class environment, state of
technology and seamless supply chain.

SLOGAN:

Growth Through
Value Creation

PRINCIPLES OF MANAGEMENT
1)Division of work
2) Authority and Responsibility
3) Discipline
4) Unity of Command
5) Unity of Direction
6) Remuneration of employees
7) Centralisation and Decentralisation
8) Order
9) Equity
10) Espirit de Corps

DIVISION OF WORK
According to this principle, the whole work must be divided into small task
or units and instead of assigning the whole work to one person . One task
or job should be assigned to one person according to the capability ,
qualification and experience of the person .
When a person is performing a part of job again and again he will become
perfect and specialised in that job and efficiency will improve . This
principle is very useful for any oganization be it private or public. It
enhances overall performance of an organisation because specialists
perform consistently .
For example an organization having different departments.

AUTHORITY $ RESPONSIBILITY
Authority means power take decision. Responsibility means obligation to
complete the job on time. So according to principle there should balance
and parity b/w authority and responsibility . Excess of authority may bring
negative results and Excess of responsibility will not allow the worker to
complete the work on time.
Balance b/w both of them will result in no misuse of authority and it also
helps in meeting responsibility on tie without any delay.

DISCIPLINE
Discipline refers to general rules , regulation for systematic working of an
organisation. It doesn't mean only rules and regulation but it also means
developing commitment in the employees towards organisation . It also
means obedience to organisational rules that are necessary for
functioning of an organisation. It includes
Good supervision at all level
Clear and fair agreement
Application of penalties judiciously
Employees must honour the commitment made by them and management
must meet its promises. On one hand it enforces orderliness and
motivates on other side.

UNITY OF COMMAND
There should be one & only one boss for every individual employees working
in an organisation. If employees get order from 2 superiors at same time
then they will get confused and not able to understand that whose orders
must be executed .
Thus unity of command avoids confusion and conflicts. It also helps in
harmonious relations and fixation of responsibility. If this principle is
violated then there will be ego clashes as employees should receive order
from one boss only. this principle helps to create peace in same level and
to subordinate.

UNITY OF DIRECTION
Efforts of all the members and employees of an organisation must be directs
towards one direction that is achievement of common goal. This helps in
bringing unity of action and coordination in an organisation. Each
department and groups having common objective must have one head
and one plan only.
All the units of an organisation should be moving towards the same
objectives through coordinated and focused efforts. Positive effects are
Achievement of organisation goal
Efforts of all the employees get unified towards one direction only.

REMUNERATION OF EMPLOYEES
The overall pay and compensation should be fair to employees and
workers to give them at least a reasonable standard of living.
Remuneration paid to employees must be fair because if
employees are unpaid they will not be satisfied and an unsatisfied
person can never contribute his maximum. Dissatisfaction will lead
to increase in employees turnover .
This ensures congenial atmosphere b/w the management and
workers. In healthy atmosphere , workers put there best efforts to
contribute maximum. it ensures smooth functioning and motivates
them.

CENTRALISATION &
DECENTRALISATION
Centralisation refers to concentration of authority in few hands at
the top level.
Decentralisation means evenly distribution of power at every level of
management. According to fayol, a company must not be
completely centralised or completely decentralised but there must
be both depending upon the nature and size of the organisation. A
company must be properly balanced i.e.; it should not be
completely centralised or decentralised. This principle leads to
positive effect that are
I. Fast decision at operational level and strict control by top level
II. Benefits of centralisation as well as decentralisation.

ORDER
People and material must be in suitable place at appropriate time for
maximum efficiency. In other words, there must be orderliness in
the organisation
a)Material order arrangement of things is called material order. It
ensures proper & fixed place for various materials , tools , and
equipments.
b)Social order arrangement of people is referred to as social order.
It ensures proper & fixed place for each employee in an
organisation.
It results in increase in productivity and efficiency and smoothly
functions without hindrance.

EQUITY
Good sense and experience are needed to ensure fairness to all employees , who should
be treated as fairly as possible.
Equity means to be kind, fair , and just treatment to employees. Employees will put
their maximum efforts when they are treated with kindness and justice. This will
ensure loyalty and devotion.
There should be no discrimination against anyone on a/c of sex, religion, language,
caste, belief or nationality. If a manager is biased in dealing with employees then they
will get dissatisfaction and will not contribute to their maximum capacity. Employees
seek to become loyal and devoted if equally treated .

ESPIRIT DE CORPS
Management should promote a team spirit of unity and harmony
among employees. In order to achieve organisational goal, mgt
should promote team work and coordination. Espirit De Corps
means union is strength. Fayol suggested that every employee in
the organisation must consider him as a part of a team and try to
achieve team goal because team contribution is always better
than individual.
The feeling of I should be replaced with WE. It helps to develop a
feeling of mutual trust and understanding and achieve goal with
efficiency and effectiveness.

GROWTH OF RELIANCE FRESH:

Value retailing usually, big format stores offering
discounts to customers is at the heart of both operations.
Reliance retailderived 56% of its revenues fromvalue
retailingin 2012-13, via its 700-odd Reliance Fresh stores.
Another 290 of its stores are underspecialityformats like
fashion, lifestyle and jewellery. Future doesn't give up a
similar break-up of revenues, but it has 204 stores under its
value formats,Big Bazarand Future Bazaar, accounting
for 55% of its stores and space.
Hence, Reliance Fresh is conquering more customers and it
has marked a great success rate in the market by obeying
and following proper managerial tactics that we have
discussed above.

Thank
you