MADISON BOND MCCLURE

MARKETING RESUME
Brand Management

CONTACT
2228 Flat Creek Drive
Richardson, Texas 75080
mbondm64@gmail.com
(817) 408-5472

WORK EXPERIENCE
Heartland Payment Systems
A Fortune 1000 Company
Marketing Intern, SmartLink Marketing Team
May 2013 - Present
- Composed and edited internal marketing posts
on companys Yammer group and product group,
viewable by thousands of Heartland employees
- Collaborated with Sr. Director of Sales on strategy
for internal and external promotional materials
- Created internal reports analyzing
competitor unique selling propositions
- Interviewed Relationship Managers (salespeople)
about their experience with the product and created
internal communication posts based on feedback
- Developed training strategy and materials for sales
employees on behalf of the Sr. Director of Sales
- Authored blog-series about the future of
business networks for restaurant owners,
viewable by all Heartland employees
- Planned and drafted copy for promoting
SmartLink to Relationship Managers
Heartland Payment Systems
Business Analyst Intern, Product Compliance
April 2012 - May 2013
- Wrote a manual, available for thousands
of clients (including mid-tier petro
companies) on preventing chargebacks
- Researched compliance issues and documented
findings in reports for team members, manager
and Director of Product Compliance
- Vetted applications for new positions
on Compliance Team
- Drafted training materials for replacement intern

EDUCATION
The University of Texas at Dallas
MS in Marketing; May 2015
3.728 GPA
The University of Texas at Dallas
BS in Marketing
Graduated Dec 2013; Magna cum laude
3.916 GPA

ACADEMIC HONORS
Davidson Management Honors Program
Member of Cohort Program
Deans List Honoree
2010-2014
Academic Distinction Scholarship
National Merit Commended Scholar

RELEVANT COURSE PROJECTS

Layar Augmented Reality (AR) Assignment
Utilized Layar Online Tool and Mobile Application to
create an augmented infographic
Team Leader: Markstrat Computer Simulation
Led development of branding, advertising and budgeting strategy using Multi-Dimensional Scaling (MDS),
market forecasts and consumer panel data. Won first
place in this semester long class competition
Team Leader: Intercollegiate Business Competition for Marketing Category
Conducted business product strategy
and expansion projections
IKEA Brand Audit
Researched IKEA brand architecture and hierarchy,
resonant connection strategy and expansion efforts
DuPont Case Team Presentation
Researched DuPont brand history, particularly
ingredient branding

SKILLS
Copywriting, Product Branding, Business Strategy,
Business Analysis, Data Analysis and Reporting

MADISON BOND MCCLURE

MARKETING RESUME
continued

TECHNICAL SKILLS
Mastery in MS Word, Excel, PowerPoint,
OneNote, Outlook and Yammer

RELEVANT COURSEWORK
- Capstone Marketing Decision Making
- Product and Brand Management
- Strategic Management
- Advertising
- Marketing Digital Applications
- Digital and Internet Marketing
- Marketing Research
- Personal Sales and Sales Management
- Honors Business and Public Law

HOBBIES AND INTERESTS

- Writing: Fiction
- Short Story Group
- Volleyball
- Hiking
- Gaming

REFERENCES
Work References Available upon Request

COMMUNITY INVOLVEMENT
Chi Alpha Christian Fellowship (UTD Chapter)
Chapter Secretary
August 2014 - Present
Aid in planning of weekly chapter meetings
Aid in planning events
Chapter President
August 2012 - August 2014
Planned structure for weekly chapter meetings
Coordinated events
Ensured all University-required safety training
and forms were completed
Chapter Vice President
August 2010 - August 2012
Founding member of Chi Alpha UTD Chapter
Coordinated events with international students
UTD Community Chorale
August 2010 - August 2014
Viva Volunteer 2011
Tree Nursery Volunteer
Bethesda Community Church
Youth Intern
Summer 2008, Summer 2009
Assisted in planning and managing events
Maintained and organized facility for events