Research design will be exploratory or observational
QUESTIONS :Is any substitute available at cheaper rate and good quality? Is the brand good? Is it cost effective? How is the product useful? Is it cost effective? How often you purchase it?
VARIABLES TO ANALYSE & its SCALING:
1. Preferences of substitutes- Ordinal 2. Client base - Nominal 3. Revenues Ratio 4. Price Ratio 5. Quantity - Nominal 6. Perception of customer - Nominal 7. Availability of resources - Nominal 8. Quality of product - Ordinal 9. Pricing method- Ratio 10.Physical Presence of the product- Nominal 11.Customer satisfaction- Interval 12.Customer valuation of product in terms of their competitors- Interval 13.Content available in the books- Interval 14. Quality of book binding- Interval