Three of SAP's biggest buzzwords right now are “in-memory computing,” “big data,” and —of course~"SAP HANA.” In this chapter, learn how they come together and what it all means. 1 In-Memory Computing, Big Data, and SAP HANA ‘Atleast once a day, we are asked: “What is SAP HANA—really?* Well, the answer isn't easy, and it involves more than just a description ofa software solution. In this chapter, we'll stat to answer this question by offering a conceptual explanation ‘of in-memory computing and big data, two major concepts that play a part in SAP HANA, We'll then introduce you to the software solution itsel, and offer a brief ‘word on getting started with planning your solution. Throughout it all, we'll put the information into a context that non-technical folks can understand, and in a ‘way that will hopefully remove some of the uncertainty associated with in-memory computing and big data in general, as well as SAP HANA specifically. 44 Introduction to In-Memory Computing and Big Data “in-memory computing” and “big data" are terms that seem to be thrown around. all the time these days, especially with regard to SAP HANA. Since i's important to understand both concepts before getting into the specifics of SAP HANA as a software solution, thi section will introduce you to them, 411 In-Memory Computing and Analytics Business leaders are increasingly being asked to make real-time decisions in today's highly dynamic and challenging environments. This is putting more and more pres- stire on IT departments and business leadership to find and provide new and faster ‘ays to get information and insight into the hands of decision makers. Waiting for 23