Black and Gold Feedback 2015 -- No.

1
How Important to You is "Winning", "Graduating", and "Doing It Right"
1. On a scale from 1 to 10, with 1 being not important and 10 being most
important, how important is "Win" to you as a fan of the Iowa Hawkeyes?

1 2 3 4 5 6 7 8 9 10

2. On a scale of 1 to 10, with 1 being not important and 10 being most important,
how important is "Graduate" to you as fan of the Iowa Hawkeyes?

1 2 3 4 5 6 7 8 9 10

3. On a scale of 1 to 10, with 1 being not important and 10 being most important,
how important is "Do it Right" to you as fan of the Iowa Hawkeyes?

1 2 3 4 5 6 7 8 9 10

4. If you were asked the previous three questions for each of Iowa's 24 sports
programs individually, would your answers be the same for all 24 sports or would
they change based on the sport that was involved, e.g. would your ratings for
"Win", "Graduate," and "Do it Right" be different for wrestling than, for example,
women's soccer?
Do you have any comments or feedback you 'd like to share? If so, please consider including your name
and telephone number so that we can follow up with you if we have any follow-up questions?

How Do You Prioritize "Win", "Graduate", and "Do It Right"

5. It is possible that you gave the same rating for each of the first three questions
(three 10s or three 8s or three 5s). We would like you to prioritize "Win,"
"Graduate," and "Do it Right" (the most important to you first followed by the next
most, and then, lastly, the next most).
Please select from the options below the one (1) order that accurately describes
your priorities.
Do you have any comments or feedback you 'd like to share? If so, please consider including your name
and telephone number so that we can follow up with you if we have any follow-up questions?

Win - Graduate - Do it Right

Win - Do it Right - Graduate
Graduate - Do it Right - Win
Graduate - Win - Do it Right
Do it Right - Graduate - Win
Do it Right - Win - Graduate

Tell Us About You

6. We know you have purchased season tickets to the home games of the 2015
University of Iowa football team. Again, thank you for that investment. We
appreciate it immensely.
Please select from the options below the one (1) that most accurately describes
you.

In addition to my purchase of season tickets for football, once or twice a year Ill attend a home
game
of another UI team.
In addition to my purchase of season tickets for football, Ill attend a handful of home events of
other
UI teams.
In addition to my purchase of season tickets for football, I also purchase season tickets to another
UI
team.
In addition to my purchase of season tickets for football, I also make an annual contribution to the
National I-Club.