1 >) what Is Sociology?
LEARNING OBJECTIVES
* Developing a Sociological Perspective
Learn what sociology encompasses and how everyday
topics like love and romance are shaped by social and.
historical forces.
Recognize that sociology involves not only
acquiring knowledge ut also developing a sociological
imagination. Learn that we construct society through
our actions and are constructed by it.
Understand that two key components of the
sociological imagination are developinga global
perspective and understanding social change.
+ The Development of Sociological
Thinking
Learn how sociology originated and developed. Think
about the theoretical issues that frame thestudy
of sociology: Be able to identify some leading social,
theorists and their contributions to sociology. Learn the
different theoretical approaches of modern sociologists.
* How Can Sociology Help Us?
‘See the practical implications of sociology.college of your choice? Probably not. Colleges are not supposed to consider such
things, right? As you sat down to apply to college, you might have wondered how
‘your grades or SAT scores could impact your chanees of getting in, but you probably didn’t
‘worry about your height orthesize of your ears.
Inthe early twentieth century, college admissions began toundergo aseries of major trans~
formations for reasons that were kept discreetly outof the public eye (Karabel 2005; Gladwell
2008). In 1905, the SAT was instituted, and for the first time people started getting into college
: ‘on the basis of standardized tests, Within a few years, the Harvard class became 15% Jewish,
; as Jews (notunlike Asians today) excelled in disproportionate numbers at the standardized
test. Sociologists to this day disagree about whether this suocess can be explained by cultural
characteristies or economic advantages that even relatively poor ethnic and religious minori-
ties experience in comparison to other minority groups that don’t do as well.
‘Nevertheless, reflecting wider anti-Semitism of the era, the people who were running
Harvard looked at this as a very undesirable turn of events. The administrators drew an anal-
‘gy between the university and hotels in upstate New York—first the Jews will arrive, then the
Gentiles will leave, and then the Jews will leave and nobody will be here or want to comehere
anymore (Zimmerman 2010). So Harvard determined that it needed to come up with another
way of doing admissions, Rather than putting quotas on Jews, they decided to change toasys-
tem of admissions very much like the one that we know today. They decided that they would
start tolook at “the whole person,” rather than give advantages to people simply because they
i did well ona standardized test.
‘Today, it seems natural that a college would want
: to get to know you as a whole person. In your applica~
| tion, you had to write essays that helped define you as
H ave you ever wondered if you were tall enough or pretty enough to get into the
total human being. You may have tried to show what
an interesting person you are—the clubs that you were
apart of, the sports that you were participatingin, and
your academics. You also had to get letters of recom-
mendation. In the early 1900s, as a way of trying to
figure out the kind of human being you are, elite col-
leges instituted the recommendation system. When
Ivy League schools switched to the new system, they
‘would also send representatives to various schools
around the country to interview prospective students.
‘They didn't want too many “nerds.” They wanted well-
rounded, good-looking people; future leaders who
‘would have an impact on the country, and who would
make these schools look good in return, And so, they
‘would conduct interviews and keep notes on whether
an applicant was tall, handsome, or pretty (by what-
ever standard that was determined).
‘There were things that the admissions office sim-
plydidn’tlike—-people with bigears, for example. Short
people were also undesirable, as reeommendation files,
from that time indicate, In the mid-1950s, Harvard,
Princeton, and Yale were actually keeping records 01 ow does the sociological imagination help you
the numbers of men that entered the freshmen class understand college admissions policies?
‘What Is Sociology? 3cal imagination « The application of
imaginative thought to the asking and answering of
who were over six feet tall. Today, all schools release re-
cords about their incoming freshman classes, but they
sociological questions. Someone using the sociological are more likely to keep track of race, class, and gender
Imagination “thinks himself away" from the familiar variables than height or ear size. Indeed, when people
routines of daily life. hear statistics about incoming college freshman class-
soctal structure + The underlying regularities or es, they frequently ask about affirmative action, Some
patterns in how people behave and in their relation- whites might wonder, Is it true that I can’t get into some
ships with one another.
competitive schools because so many of the spaces now
goto minorities?”
It’s interesting how frequently this question is asked. The average person who wants to
know is actually using what C. Wright Mills called the sociological imagination, aphrase
he coined in 1959 in a now classic book (Mills 2000; orig. 1959). He tried to understand how
the average person in the United States understood his or her everyday life. According to Mills,
each of us lives in a very small orbit, and our worldview is limited by the social situations that
‘we encounter on a daily basis. These include the family and small groups that we are a part of,
the school that we attend, and even the dorm in which we live. All of these things give rise toa
certain limited perspective and point of view.
‘The average person, according to Mills, doesn''t really understand his or her personal prob-
Jems as part of any kind of larger framework or series of goings-on. He argued that we all need
toovercome our limited perspective. What is necessary isa certain quality of mind that makes
it possible to understand the larger meaning of our experiences, This quality of mind is the
sociological imagination.
‘When some white college applicants wonder if they are not getting into competitive
schools, because so many of the spaces go to minorities, they are connecting their individual
experience up with a conception of the larger social structure. This conception about col-
lege admissions is perpetuated as a valid idea by cable television news, certain newspapers,
magazines, Web sites, and everyday conversation.
But is it true? One thing that Mills did not discuss is that having a sociological imagina-
tion requires more than making connections between individual lives and ideas about social
structure. Since Mills's time, sociologists have come to focus even more strongly than before
on the careful assessment of evidence. When you look at the data, you will realize that it is ab-
‘solutely impossible for most college rejections to be due to affirmative action. In acurrenten-
teringclass at an Ivy League school, for example, outof 1,000 students there maybe 100blacks
and 75 Latinos. The 1,000 students were selected from about 20,000 applicants. A significant
portion of the 19,000 who were rejected may think that they didn't get in because a black ora
Latino got in instead of them. But we know from the data that this is impossible: There is no
‘way that 175 people could be keeping 19,000 people out of any school
‘So, it's not enough to have a sociological imagination in the way that Mills intended it. We
‘want you to learn how to sort through the evidence in a way that begins with imagination but
insists on the kind of methods that can give us firmer and better answers to important socio-
logical questions. How to do this in a rigorous way will be the subject of Chapter 2.
DEVELOPING A SOCIOLOGICAL
PERSPECTIVE: FOUR QUESTIONS
The scope of sociological study is extremely wide, but in general, sociologists ask themselves
certain questions that help to focus the sociological imagination and provide them with the
4 CHAPTER 1 + Whats Sociology?‘concepts that motivate research. These questions that orient the discipline include: How are
{he things that we take to be natural socially constructed? How is social order possible? Does
{the individual matter? How are the times in which we are living different from the times that
‘came before?
How Are the Things that We Take to Be Natural
Socially Constructed?
‘There is abasic law in human reasoning that goes somethinglike this: the things that we see
before us are inevitable. They are natural and cannot be changed. What sociology teaches us
{sthat in many ways we are freer than we think—that the things that we think are natural are
actually created by human beings.
‘One example comes from everyday experiences with sex and gender. A baby is born witha
penis or avagina. By way of that characteristic, the baby begins a process of being assigned to
the category of “boy” or “girl” Thisis extremely important because itis almost always the first
thingyouwant to knowabout before you can interact with thebaby. Ifyou can’t figure that out,
you may ask the parents.
Is this true of any other characteristic? You usually don’t need to know the race ofthe baby
before you start interacting. You don't need to know the economic class of the baby. Most
babies today are dressed in mass-produced clothes from stores like Baby Gap or Old Navy
regardless of their economic standing, Most parents in general do not try to signal the class
of the baby with their garments. The same principle applies to race and ethnicity. There are
certain parents who will dress the baby in order to affiliate with a certain race or ethnic group,
but-exeept on holidays—such parents are the exceptions. Not as many people feel they need
to know the race of a baby in order to interact with it.
Sex is different. If you are a parent, you do not want someone coming up to your baby boy
and asking, “Is it a boy or a gitl?" So what do you do to avoid this scenario? You dress a baby
inblue if itis a boy, or in pink ifit is agirl. Some parents donot do this at the beginning—until
they start getting those questions, Then they start dressing the baby in a certain way so that
people will stop asking them those questions. Of course, even if you do dress your baby inthe
traditional blue or pink, there may still be people who come up and ask, “Is ita boy ora girl?”
Butit is not something that will happen often because most people are pretty good at reading
social eues—such asa blue or pink cap.
‘Now, the fact that many people need to know the sex of the baby suggests that we interact
differently depending on whether we think itis a boy or a gir]. If it’s a boy, aperson might walk
up to the baby and say something in a traditional masculine style, like “Hey Bud! How you
doin?” If its a gir] the person might say something that is more indicative of a little girl or
the norms of traditional femininity. Eventually, we get to the point where these interactions
about whether a baby is a boy or a girl start to mold the kind of person that the baby becomes.
Children come to see themselves as being boy or a girl. They start to move their bodies like a
little boy or alittle girl. They know that this ishow they are seen by others and they know that
they oceupy the role of boy or git] when they go out onto the street, This happens through a
process of interaction,
Even though itisnot simply a natural occurrence that a person starts tobehave and act asa
boy ora girl, many of us are raised to believe that the differences between men and women are
purely biological. Does this mean that sociologists want to eliminate a role for biology’? No:
the goal of sociology is not to try to teach you that the biological realm is a residual catego-
ry with a minor role in explaining human behavior, A purpose of sociology is to disentangle
Developing # Sociological Perspective: Four Questions 5BEHIND THE BEST SELLERS
ee
RICHARD NIS|
Ent | Intelligence and How to Get It
If you ask the average American who
has not studied sociology, “Why is it
that blacks in the United States are do-
ing ‘worse’ than whites?" many would
answer that it is because of differences
in IQ; blacks have lower IQ scores than
whites and that helps explain why their
life outcomes are different from whites
(Nisbett 2009). According to this theo-
ry, “They're not as smart so they don't
do as well” It is true that in the Uni
ed States blacks have lower IQ scores
than whites, and people who argue ~
this point will tend to believe that this
difference in IQ is based on genetics, that lower
IQs are inherited. In 2009, Richard Nisbett, a so-
cial scientist at the University of Michigan, tried
to tackle this question in the much talked about
book Intelligence and How to Get It: Why Schools
and Cultures Count.
Nisbett’s book provided an example of what
can be learned when we ask how the things that
people take to be natural are socially construct-
ed. He summarized a vast number of studies that
have demonstrated the ways in which IQ is not
genetically based but rather based upon what we
call environmental influences—the social context
in which people live. One fascinating study shows
that the IQ for the average person in the United
States—black and white—has gone up about 15
to 20 points since World War Il (Nisbett 2009), It
clientes
UN a Keys var)
— NISBETT
is biologically impossible that the ge-
netics of a population have changed
that much in 65 years. So sociologists
know there is something about the en=
vironment of the United States that is
affecting the group as a whole.
By examining data on 1G, Nisbett
found that since World War Il the av-
erage difference in IQ between blacks
and whites has decreased significantly,
In 1945 there was a difference of about
15 points. Today, the difference is nine
points. This decrease corresponds to
a certain level of improvement of the
standard of living for the black population rela-
tive to the white population. The difference in 1
corresponds to a difference in social conditions,
Another interesting fact about IQ is that the aver-
age black American today has a higher I@ than
the average white American in 1950, Sociologists
‘and other social scientists are still trying to get
to the root of the relationship between race, in-
telligence, and inequality, but one of the great
achievements of social science in thinking about
IG has been to be able to figure out some of the
ways in which the things we take to be natural are
socially constructed.
Differences in IQ score are affected by more
than large-scale changes in environmental fac-
tors like standard of living. Sociologists have
also studied the environmental influences that
RICHARD E,
what is biological from what is socially constructed. It isin part to try to figure out how social
phenomena relate to biological phenomena. Most sociologists admit that there is a place for
the biological. There are many fascinating studies of ways in which the things that the average
human being thinks are biological, and thus natural, are actually socially constructed.
‘The more you start to think about trying to disentangle what is natural from what is
socially constructed, the more rigorously you will begin to thinkas a sociologist.
How Is Social Order Possible?
Aprofessor looks out into a lecture hall and sees a room full of students sitting quietly in their
chairs, taking notes, and exhibiting self-control and discipline. There must be somebody in
the room who wishes that she was doing yoga or who would like to turn around to a friend in
the back and say something to him, But the fact of the matter is that almost everyone appears
6 CHAPTER 1 » What IsSociology?exist at the familial level in order to explain low
IQ scores—especialy for the poorest parts of the
population. What they have found is that much
of the difference has to do with what goes on
within the family at the level of everyday inter-
action. For example, poor children learn many
fewer words than do children from middle~ and
upper-middle-class. backgrounds. The average
child in a welfare or working-class family hears
something on the order of 1,500 to 2,000 words
2 day, whereas the average child in an upper-
middle-class family hears something like 3,000
to 4,000 words a day. By the time those children
reach the age of 5 years old, the upper-middle-
Class child will have heard something lke S million
words, while the child in a family on welfare will
have heard something like 2 milion. Those are ap-
proximations, but they correspond to something
very real—and vocabulary is a very significant de~
terminant of how well people do om 1G tests.
According to Nisbett, people who believe that
intelligence is mainly based on genetics think that
you will only be as smart as your genes allow.
Thus nothing your parents do for you, nothing the
schools do, will have much impact on intelligence.
‘Those who believe in such genetic explanations
answer the question “Do individuals make a dif-
ference?" with ambivalence: there is a sense that
hard work will have little payoff for improving in-
telligence.
However, in arguing that 1@ is socially con-
structed, he also suggests that individuals can
indeed make a difference. He ends his book with
concrete suggestions for things that parents can
do to improve the IQs of their children. Interest
ingly, all of the things he suggests are the things
that middle-class people tend to do anyway.
These include talking and reading a lot to chil-
dren and including them in adult conversations,
but also encouraging children to express their
opinions and therefore developing that part of in-
telligence which is associated with the ability to
make evaluative judgments. Nisbett's book has
an encouraging tone, and its message is delivered
ina way that makes the average reader feel that
individuals can indeed make a difference in their
‘own lives and those of their children. But because
‘so many of the behaviors that Nisbett encourages
are those associated with middle-class lifestyles,
it is not at all clear that the poor who are disad-
vantaged by I@ scores can easily change their
behaviors. It may be that for the poor, Nisbett’s
brilliant analysis suggesting that so-called natural
inteligence is socially constructed holds out little
hope for the most disadvantaged, whose IQs are
brought about by their social class.
QUESTIONS
1. What is the difference between saying that I
is natural vs. saying that it is socially con-
structed?
2. How is I@ influenced by what takes place at
the familial level?
3, Why is Nisbett’s diagnosis of the problem
depressing for poor people?
4. Why do you think Nisbett’s ideas might be
popular with the kinds of people who read
and buy books?
Source: Richard Nisbett, Intelligence and How to Get It:
Why Schools and Cultures Count. New York: W. W.
Norton, 2009.
to be doing the same thing: sitting quietly, listening, taking notes (or at least pretending to).
‘How can we explain this orderly behavior? How can we explain the existence of social order
inalecture hallor in asociety? We certainly need social order to get through the day, but how
can we understand it?
Sociologists have used many different explanations to try to answer such questions. One
explanation is that it is rational for individuals to act this way. Students know itis in their
self-interest to sit quietly and to pretend to be paying attention. Perhaps a student hopes to
apply to graduate school and wantsto get aletter of recommendation from the professor. This
foal motivates her to respond to the classroom environment: The professor's ability to write
aletteris an incentive for good behavior. The recommendation acts as an incentive, stimulat-
{ng the response of the student who wants it. The student tries to make a good impression,
all the while keeping in mind that if she turns around and talks to her friend week after week
instead of listening, the professor might write an unflattering letter or refuse to write at all.
Developing a Sociological Perspective: Four Questions 7