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YaleDaria

Pinterest

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163

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19

41

79

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Introduction

framing


context

context or framing manipulation

relative forces

Inuence Mix

Jim Levine

10

111

ASUS

choice overload

BlackBerry

Volvo

technology adoption

theory of diffusion

Pinterest

Yelp

12

133

11

10

12

14

13

14

155

Itamar

compromise eect


empowered consumer

16

177

Menlo Park
20135

Eee PC
Eee PC

THE SHIFT FROM RELATIVE TO ABSOLUTE

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21

ASUS

IDC

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23

local context

Dell

gdgt.com

gdgt.

100


Deside.com

com

CNET

Eee PC

Eee PC

netbook

Linux

Steve Jobs

88

1 24

25

Eee PC


Eee PC

Eee PC

adoption

Williams-Sonoma

Amos Tversky

469


Minolta

choice set

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27

Taly Reich

Canon

PowerShot


PowerShot

PowerShot

cognitive miser

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29

perfect information

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31

BestBuy.com

CNET

Yelp

Zagat

Twitter

Graph Search

ShopSav-

resale value

Decide.com

Bakodo

vy

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33

PC Magazine

1
0

1 34

35

me-

eect size

ta-analysis


Midnight in Paris

1
1

1 36

37

Nielsen

1
2

70

1
3

1
4

Eee PC

Eee PC

Eee PC

PC

iPhone

iPhone

Eee PC

Eee PC

Eee PC


Google

15

1 38

39


Eee PC

early adoptor

early majority

Eee PC

brand equity

Google

Google

Shark

Pinterest

Instagram

Ninja

LG

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5

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