Professional Documents
Culture Documents
227
207
127
281
251
163
101
19
41
79
63
181
265
145
1
4
2
8
3
9
14 13 12 11 10
Introduction
framing
context
relative forces
Inuence Mix
Jim Levine
10
111
ASUS
choice overload
BlackBerry
Volvo
technology adoption
theory of diffusion
Yelp
12
133
11
10
12
14
13
14
155
Itamar
compromise eect
empowered consumer
16
177
Menlo Park
20135
Eee PC
Eee PC
1 20
21
ASUS
IDC
1 22
23
local context
Dell
gdgt.com
gdgt.
100
Deside.com
com
CNET
Eee PC
Eee PC
netbook
Linux
Steve Jobs
88
1 24
25
Eee PC
Eee PC
Eee PC
adoption
Williams-Sonoma
Amos Tversky
469
Minolta
choice set
1 26
27
Taly Reich
Canon
PowerShot
PowerShot
PowerShot
cognitive miser
1 28
29
perfect information
1 30
31
BestBuy.com
CNET
Yelp
Zagat
Graph Search
ShopSav-
resale value
Decide.com
Bakodo
vy
1 32
33
PC Magazine
1
0
1 34
35
me-
eect size
ta-analysis
Midnight in Paris
1
1
1 36
37
Nielsen
1
2
70
1
3
1
4
Eee PC
Eee PC
Eee PC
PC
iPhone
iPhone
Eee PC
Eee PC
Eee PC
Google
15
1 38
39
Eee PC
early adoptor
early majority
Eee PC
brand equity
Shark
Ninja
LG
1
5
1 40