Professional Documents
Culture Documents
AUGUST/SEPTEMBER 2015
my (Merriam-Webster). According to
Greece.
er bailout.
EU.
Business worked hard in the propagation of this program. Dr. Bea Chiang,
an Associate Professor of Accounting,
developed the outline of the program
and taught financial sections of the
program. Various full-time and adjunct School of Business faculty joined
Dr. Chiang in teaching the program.
Besides learning in a classroom setThe Business insTiTuTe
allows students with
backgrounds in, say
biology or sociology,
to understand
business in the
context of their own
major.
ting, students had the opportunity to
visit businesses, such as Princetel in
Hamilton, to witness a business in action. Guest speakers from Este Lauder
and the Educational Testing Service
(ETS) provided students with a unique
perspective.
When asked about the future of the
Business Institute, Mr. Hefelle said,
The skys the limit. Next year TCNJ
hopes to expand the program by enrolling more students from and outside
TCNJ.
KAB
KAB
management.
Sigma.
JD
We
AUGUST/SEPTEMBER 2015
DEPARTMENT NEWS
ACCOUNTING
Undergraduate Accounting
program #20 in the country
MANAGEMENT
Dr. Lillevik leading Study Abroad
in Heidelberg, Germany
FINANCE
New Faculty, Dr. Tae-Nyun Kim
ECONOMICS
New faculty members:
Dr. Richard Baker &
Dr. Trevor OGrady
UPCOMING EVENTS
BOOK REVIEW
The Challenger Sale by Matthew Dixon and Brent Adamson
BY ALYSSA J FREITAS
Although there are many sales
methods utilized with dedicated followers, The Challenger Sale is here to
shake things up. According to research
conducted by CEB Global, a best practice insight and technology company,
there are five buckets into which all
sales professionals can be categorized.
i. The Hard Worker is selfmotivated and willing to go the extra
mile.
ii. The Relationship Builder is generous with time and helpful to others.
iii. The Lone Wolf follows his/her
own instincts and is self-assured.
iv. The Reactive Problem Solver is
detail-oriented and a reliable respondent.
v. The Challenger loves to debate
and push the customer.
While each category has its virtues,
the researchers at CEB have determined that the most effective and desirable salesperson is the Challenger.
This sort of salesperson presents a
different view of the world while
having an in-depth understanding of
his/her customers business and is willing to debate with the customer in
order to ultimately better serve all the
needs (even those needs which the
ALUMNI ADVICE
SEPTEMBER:
8th Welcome Picnic, 12-2pm, BB Lawn
9th Merck Presentation, 3-4:30, BB Lounge,
sponsored by Career Center
30th College-wide speaker, Soledad OBrien,
4pm, Kendall Hall
SPOTLIGHT TOPIC:
Big Data
BY DAVID W. LETCHER, PH.D.
PROFESSOR EMERITUS
An examination of the Google Books
Ngram Viewer, accessible at Culturomics.org, reveals that the term
Big Data started to appear in books
and other literature during the 1960s.
But its frequency of use really accelerated during the 1990s and reached
todays popularity around 2010.
What does the term big data mean
in todays world of business? An historical perspective will help. Business
data processing, using computers, became routine soon after the invention
of the computer that we are familiar
with today. The 1950s saw the beginnings of data processing in certain
business functional areas that used
fairly standard business processes such
as accounting.
As the decades passed, the number
and sophistication of computer-based
applications for businesses blossomed.
The evolution of applications witnessed growth in transaction processing, online transaction processing,
decision support, executive support,
business intelligence, analytics, and
now big data. These systems typically
used stable, structured files. (Think of
rows of data; each row containing
many attributes, each in their own
columns.) The data types in these files
included numeric or string information primarily.
But what sets big data apart from its
predecessor applications? Its not just
the size of the data files. Although,
often enough, a lot of big data analytics use extremely large files. Its also
the nature of the files themselves. The
files are unstructured (think emails)
and are usually combinations of data
streaming in from a diversity of
sources such as sensors or web-based
transactions and with quite a mix of
data types. These data types include
video, text, images, and genomics.
However, these files may contain
many errors or may need to be combined prior to processing. This requires
the data analyst to perform a series of
housekeeping steps to prepare this
data for analysis. The number and
types of analyses are countless.
The story of big data is epic and exciting. Job opportunities are growing
by leaps and bounds and many colleges
and universities already have, or are
planning to have, majors and/or minors in big data, both at the undergraduate and graduate levels.
Thomas H. Davenport, in his 2014
book entitled Big Data@Work,
speaks on behalf of students when he
says on page 6:
if you are a student preparing
for a career or at least a job or
two in big data, congratulate
yourself on your perspicacity.
This field is likely to be booming
for many years.
DWL
BY KRISTEN BOROWSKI
What is the key to success? After
chatting with TCNJ School of Business
Alumni one can conclude that there is
not one definitive answer. Instead,
there are several:
i. Gather as much information about
the business world as possible.
Read business newspapers and
periodicals, watch programs about
the stock market, and keep your
eyes and ears open. Paul Rudek,
Marketing, 97
ii. Focus on the task at hand. Accomplish short-term goals in order
to achieve long-term dreams.
ing, 79
iv. Take advantage of the TCNJ
School of Business Alumni Chapter. Make sure to get involved
ternational Business, 99
v.
ADVERTISE HERE!
C o n t a ct b o r o w s k1 @ t cnj . e d u f o r
details.
Becht
vii. Become the best at your profession. Ask yourself: What do I
need to know/do/accomplish to be
the best at my job? Perfection is
not the goal, competence and hard
-work is. Susan Nappi, Business
Administration
KAB
ADVISORS:
Patty Karlowitsch, Manager of Operations,
TCNJ School of Business
Dr. Jean Brechman, Assistant Professor,
Marketing
CONTACT: