Professional Documents
Culture Documents
No. 806
Media Report
2015
2015
2015
20152014
2014
&()
100
(2015/08/14)
(r)(p)
90.58
103.84
80
104
102
15-Apr
15-Mar
15-Feb
15-Jan
14-Dec
14-Nov
14-Oct
98
14-Sep
60
14-Aug
100
14-Jul
70
14-Jun
15Q4 (f)
14Q4
14Q3
14Q2
13Q4
13Q3
1.45
13Q2
12Q4
1.41
1.90
0.52
0.10
3.47
3.41
106
90
3.84
15Q3 (f)
2.60
13Q1
12Q3
12Q2
12Q1
11Q4
11Q3
11Q2
2.31
0.78
0.68
0.42
3.40
4.32
15Q1 (r)
3.32
3.87
15Q2 (p)
4.63
14Q1
4.28
15-May
7.37
15-Jun
2011-2015()
: %
11Q1
(2015/07/05)2011
(2015/06/27)
2015
2015206
2004-2015
20147.7%2009
26,141
24,039
22,756
21,98121,806
12
/
23,857 23,742
22,67722,308 22,277
25.0%
20,568
19,081
-3.4% -0.8%
-8.0%-5.3%
4.0%35
-0.5%
-12.5%
-1.6% -0.1%
-4.5%
-7.7%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
2014/2015
2014
3,506
2015
3,291
3,167
3,892
3,606
3,535
3,464
4,000
3,909
3,766
3,665
3,046
4.0%
-9.9%
-10.2%
-7.7%
2009
2010
2011
2012
2013
2014
2015
0.097/
0.110/
0.106/
0.085/
0.081/
0.076/
0.068/
-8.0%
-11.6%
5
0.039/
0.043/
0.050/
0.049/
0.051/
0.052/
0.052/
6
0.370/
0.377/
0.350/
0.320/
0.280/
0.310/
0.330/
0.435/
0.443/
0.440/
0.430/
0.440/
0.430/
0.400/
0.400/
0.397/
0.400/
0.360/
0.290/
0.290/
0.300/
()1.0
()1.0
()1.0
()1.0
()1.0
()1.0
()1.0
2015
2015
19.9%
14.7%
(58.3%)
2014/2015
1,694
1,808
2015
+: -1.6 %
- 6.3 %
10,293
10,375
9.4%
-0.8 %
8.2%
(9.6%) (8.1%)
+: 58.3
(54.7%)
6.7%
(6.9%)
3,309
4,130
- 19.9 %
9.5%
(10.5%)
1,944
2,279
1,386
-14.7 %
-9.9 %
1,537
2015
(18.5%)
50.0%
(46.6%)
2014
1,943
2,147
16.1%
-9.5 %
2014
2015
Top 10
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2015
1,985.2
1,866.7
1,841.4
1,758.9
1,359.9
1,283.5
925.8
919.2
913.5
855.6
854.7
716.1
693.5
686.2
669.6
617.7
560.1
543.7
431.1
415.9
13,709.8
19,898.4
20,568.2
9.7%
9.1%
9.0%
8.6%
6.6%
6.2%
4.5%
4.5%
4.4%
4.2%
4.2%
3.5%
3.4%
3.3%
3.3%
3.0%
2.7%
2.6%
2.1%
2.0%
66.7%
96.7%
100%
-37.9%
1.7%
5.1%
34.0%
-11.7%
6.3%
-17.2%
-2.9%
-17.9%
6.4%
-9.3%
-13.2%
-7.5%
-14.8%
-16.0%
29.1%
-11.2%
-22.3%
1.2%
26.6%
-7.5%
-7.5%
-7.7%
2014
3,197.5
14.4%
1,835.4
8.2%
1,752.5
7.9%
1,312.4
5.9%
1,539.6
6.9%
1,207.5
5.4%
1,117.9
5.0%
946.4
4.2%
1,112.2
5.0%
804.1
3.6%
942.4
4.2%
825.2
3.7%
750.0
3.4%
805.2
3.6%
797.2
3.6%
478.6
2.1%
630.9
2.8%
699.9
3.1%
425.9
1.9%
328.4
1.5%
14,825.5
66.6%
21,509.2
96.6%
22,277.1
100%
1
2
3
5
4
6
7
9
8
13
10
11
15
12
14
18
17
16
19
20
-
2015///90.8%
AIS (Advertisement Information Service)
2015
(34.0%)(-37.9%)
(-17.2%)(-17.9%)7.5%
20142015
2014
2014
1120 22.3%
(29.1%)(26.6%)
4G
4G2015
2015
()
()
Top 20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-
2015
1,404.3
1,237.1
758.8
666.6
440.4
372.4
346.5
332.1
318.7
297.3
285.7
285.4
250.3
243.2
239.9
238.7
229.8
222.5
212.0
209.2
8,591.0
20,568.2
6.8%
6.0%
3.7%
3.2%
2.1%
1.8%
1.7%
1.6%
1.5%
1.4%
1.4%
1.4%
1.2%
1.2%
1.2%
1.2%
1.1%
1.1%
1.0%
1.0%
41.8%
100%
-45.5%
65.8%
12.9%
-13.6%
13.6%
-19.2%
-4.8%
7.0%
8.7%
-2.0%
27.4%
1.5%
-14.5%
-17.3%
14.0%
40.3%
2.9%
-20.8%
-10.4%
82.1%
-6.8%
-7.7%
2014
2,578.8
11.6%
746.3
3.4%
672.2
3.0%
771.6
3.5%
387.7
1.7%
461.2
2.1%
363.8
1.6%
310.3
1.4%
293.3
1.3%
303.3
1.4%
224.3
1.0%
281.2
1.3%
292.7
1.3%
293.9
1.3%
210.5
0.9%
170.1
0.8%
223.3
1.0%
280.9
1.3%
236.7
1.1%
114.9
0.5%
9,217.0
41.4%
22,277.1
100%
1
3
4
2
6
5
7
8
11
9
17
13
12
10
20
24
18
14
16
46
-
2015
2015(-13.6%)
(-14.5%)(-17.3%)
2015
2014
/(65.8%)(27.4%)
(40.3%)()(82.1%)
11
2014()
2015
/
2015201476%
18.4%9.0%
1.6%119.86
3.4%
6.3%/
/()
1,000
900
800
700
600
46.9%
2014/2015
2014/2015
18.4%
-16.1%
400
9.0% -5.4%
200
37.0% 28.3%
4.8% 42.0%
25.5%
100
-6.3
0.8
300
-0.2
2015
500
-3.4
2014
1.9
6.8
1.1
-3.4
-3.8
-1.3
2014
2015
0
1,000
2,000
3,000
4,000
2015
45%31.3%2014
19.9%33.09
/
3C
4.4%
1.6%
2,000
1,600
1,200
2014/2015
-44.4%
2014
2015
800
-1.0%
400
3C
2015
2,938.2
244.1
7.4%
-4.4%
126.3
3.8%
-1.6%
3,308.6
88.8% -21.6%
-19.9%
2014
3,746.4
90.7%
255.2
6.2%
128.4
3.1%
4,130.0
- (8)
- (2)
- (1)
AIS (Advertisement Information Service)
2015
1.214.7%19.44
36.6%
97%
250
200
2014/2015
-16.0%
-39.2%
150
-2.4%
100
-34.2%
50
2015
529. 4
27. 2%
-7. 7%
573. 6
25. 2%
2015
485. 4
25. 0%
-20. 8%
612. 9
26. 9%
353. 2
18. 2%
-21. 8%
451. 9
19. 8%
132.0
6.8%
-17.6%
160.2
7.0%
121. 5
6. 2%
36. 6%
88. 9
3. 9%
116.9
6.0%
-11.2%
131.7
5.8%
86.6
4.5%
-24.1%
114.1
5.0%
68.0
3.5%
-3.8%
70.6
3.1%
21.3
1.1%
-35.1%
32.8
1.4%
10
10.8
0.6%
-2.3%
11.1
0.5%
12
11
10.6
0.5%
-47.4%
20.2
0.9%
10
12
8.8
0.5%
-22.8%
11.4
0.5%
11
2014
-3.5% -10.8%
-15.8% -0.9%
-17.6% -4.7%
2014
1,944.4
-14.7%
2,279.3
2015
2015
9.9%13.86
2.1%/
12.8%
/
400
350
300
-47.9%
2013/2014
2014
2015
250
200
13.1% 18.7%
-9.7% 13.2%
150
100
50
0
2015
652.9
47.1%
-7.2%
5 8 3 .4
4 2 .1 %
-1 2 .8 %
149.2
10.8%
-9.5%
1,385.5
-9.9%
2014
703.9
45.8%
6 6 8 .7
4 3 .5 %
164.8
10.7%
1,537.4
2015
/()//
9.5%19.43
2014/2015
1,500
65%/
()
9.6%
1,200
35.5%/
600
2015
900
7.1%
300
-35.5%
20.2%
46.5%
//
7.1%2010
/20.2%
46.5%
2014
-9.6%
2015
2015
230.2 264%
109.7 -5%
71.9 21%
68.2 7%
66.8 - 18%
63.1 - 60%
()
//
10
Top 10
40.9%
115.2 229% /
51.9 1191% /
41.7 115%
20.1 190%
25.4 -1%
71.9 21%
15.8 27%
14.6 4%
()
59.7 84%
12.8 - 58%
12.9 23%
52.4 59%
10.8 12%
11.1 15%
4.8 - 42%
//
37.3 3%
10.8 650%
9.9 10%
4.5 569%
59.7 82%
37.1 535% /
4.1 107%
42.2 -30%
29.1 - 38%
3.1 85%
41.6 - 32%
2.8 - 64%
41.3 586%
10
Top 10
101.9 2%
44.2%
18.5 - 80%
6.3 600%
6.0 96%
7.9 339%
27.6 43%
5.9 NA
7.9 -15%
26.5 14%
5.9 -11%
7.5 -68%
55.4%
8.2 29%
2.8 NA
59.7%
(11)
AIS (Advertisement Information Service)
5.7 NA
19.6 308%
18.0 40%
9.2 151%
62.9%
2.4 12%
2.3 -665%
1.7 NA
1.6 294%
1.4 NA
1.4 123%
1.1 NA
1.0 373%
1.0 NA
57.6%
20157.7%
/2014
2015
2015
2015
****
***
FOXGTVGTVGTV
JETMTVMUCH**
TVBS
TVBSTVBS
AXN
LS Time
FOXFOX
GTV
ANIMAXCartoon networkmomo
(*)(2014.04.28)(2014.09)(2014.12)
(2014.12) (2015.01)(2015.01) (2015.01)
(**)(2015.01)
30CareerCHEERSMoneySMART/
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(A)(B)
2014(*)(2014.01)(2014.01) alive(2014.03)(2014.07)TAIWAN
TATLER(2015.01)(2015.01)(2015.01)
2014(**)ComputerDIY
(***)7-WATCH(2014.01)TVBS(2015.02)
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