QUESTIONNAIRE

BEHAVIOR OF CUSTOMERS TOWARDS NESTLE PRODUCTS

Respected Sir/madam,
Dear Sir/Madam,
I a student of St Aloysius College, Mangalore, am conducting a survey on The behavior of
consumers towards Nestle Products at Spar Hypermarket Mangalore. I request you to kindly
spare a few minutes and help us on the survey. Your co-operation will be highly obliged. The
information collected will be kept confidential and be used only for academic purpose.

PERSONAL DETAILS

Name:

Sex:

Age:

Male

Female

19- 26

Educational Qualification:

Occupation / Profession:

27-34

35-42

43-50

above 50

1.

What is your purchase pattern of Sunfeast Biscuits?

Daily

2.

Price

Packaging

Others _____________________

Costly

Cheap

Shops

People

Other _____________________

What is your consumption pattern of Sunfeast biscuits in a month?

Up to 3 Packets

6.

Taste

Sources of awareness about Sunfeast Biscuits?

Advertisement

5.

Occasionally

What is your opinion about the price of Sunfeast biscuits?

Reasonable

4.

Monthly

Reasons / Motives for buying Sunfeast biscuits?

Quality

3.

Weekly

3-6 Packets

6-9 Packets

More than 9 Packets

If Sunfeast biscuits are not available which brand would you prefer?

Britannia

7.

Parle

Other ____________

Which pack size do you normally purchase?

Rs. 5 Pack

8.

Cadbury

Rs. 10 Pack

Rs. 20 Pack

Other ________________

Name some varieties of Sunfeast biscuits you prefer the most?

_______________,_________________,_________________,_________________
9.

Give your opinion on the following.

Please Tick whichever is applicable.

Kindly Rate your opinion from a scale of 1 to 10

10.

Level of satisfaction with the varieties offered by Sunfeast

[Totally Dissatisfied] 1

11.

10 [Totally Satisfied]

Familiarity with the various Sunfeast Ads.

[Highly Unfamiliar] 1

10 [Highly Familiar]

12.

Effectiveness Sunfeast Biscuits advertisements

[Highly Ineffective] 1

13.

10 [Highly Effective]

How appealing is Sunfeast Advertisements?

[Highly unappealing] 1

10 [Highly appealing]

Further Comments.
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