Professional Documents
Culture Documents
really a very interesting time for me. The way I received the
driven “to seize the day” with an ambition to become the most
Store Format:-
3. STRATEGY:-
R. Anthony has defined strategic planning as – “the process
of deciding the objectives of the organization on the changes
in these objectives and the policy that are to govern the
acquisitions on us and disposition of these resources.”
The strategies are based on the mission, objective and the
goal of the company. Strategies are made by the company’s
management. Strategies are planned responses to external
changes. For example change in the customer tastes and
preference, change in the production and distribution.
4. POLICIES:-
Policies are the principles and consequence rules of action
of achieving specific organization objective or goal.
5. PROCEDURE:-
Procedures are a series of function or steps of performance
to achieve a specific task or undertaking.
6. PROGRAMMES:-
Programmes are a series of necessary activities and
resources that are guided by the corporate objectives planes
and strategies.
7. PROJECT:-
Project is schemes which are made by the management of
the company. It means how to invest and how much on the
Projects and what profit is earned from the Project. How
much time and what is financial requirement of the Project. It
can be said work plan.
8. SCHEDULE:-
Schedule is a precise timetable of a series of action. It is a
part of program. This shows the time of all programs
according to the programming.
9. BUDGET:-
Budget is also a part of marketing plan. Budget discloses the
position of production. It means when the plan is made it is
necessary to know about the plan could be fulfilled or not.
Budgets are of various types like Sales Budget, Production
Budget, Capital Budget, Purchase Budget, etc.
10. STANDARD:-
A standard is a selected criterion against which actual result
can be measured to evaluate performance. A standard is an
integral part of control. There for standards- quality, quantity,
time and cost.
IMPORTANCE OF PLANNING
There are following importance of planning to Management of
Business:
1. Planning focuses on the future direction, values and
sense of purpose; basic objective tells the direction of
growth.
2. Planning provides a unifying decision making framework
and facilitates integration of efforts.
3. Planning helps to identify the potential market
opportunities and threats.
4. Planning offers standards of performance for comparison
and evaluation of actual performance.
5. Planning enables the organization to tune its business
with the environment and establish a profitable
relationship with the environment.
6. Precise plan can achieve a correct balance among:
Corporate resources,
Corporate efforts and
The market potential.
Industry : Retail
Status : Operating
The mobile :
http://www.themobilestore...
storebsite
Store Manager 18 %
Manager 16 %
Duty Manager 15 %
Univ. of Pune 7%
Bangalore Univ. 5%
Osmania Univ. 5%
Univ. of Lucknow 5%
Male 84%
Female 16%
Parent Company
• Essar
before:
• Reliance...
• Bharti Airtel...
After:
• Wadhawan...
• Future axiom...
STORE CONCEPT
Key Achievements:-
Corporate Office
The Mobile Store Limited
Essar Techno Park, Building 'B',
1st Floor, Pyramid InfoTech Park,
Swan Mill Compound, LBS Marge,
Karla (W), Mumbai - 400 070.
India.
Retail offices-North
304, Tothe mobile storer A, Signature Tothe mobile storers,
South City,
Gurgaon,
Haryana - 122002
Retail offices-East
Kolkata
Ideal Plaza Building
4th Floor,
South Block,
11/1, Sarat Bose Road,
Minto Park,
Kolkata - 700017
Retail offices-South
Chennai
Chennai house,
5th Floor,
6, Esplanade,
Chennai - 6000 018
Hyderabad
5th Floor,
Varun Tothe mobile storers II,
Beam Path,
Hyderabad - 14
Bangalore
471,6th Block,
2nd Floor,
Quantum International Building,
80 Feet Peripheral Road,
Koramangala,
Bangalore - 560095
Cochin
41/256, C -19,
2nd Floor,Mather Square,
Opp. North Railway Station,
Cochin - 682018
COPYRIGHT TERMS OF USE
The mobile store in and its subsidiaries and affiliates ("the
mobile store, us, our") want each visitor to the Site ("you") to
have a safe, pleasurable visit, so the mobile store have
established the following terms and conditions so that the
mobile store (the mobile store and you) know what to expect
from each other. By using the Site you agree to be bound by the
terms set forth herein. The mobile store may make changes to
the Site, these Terms of Use, or the policies and conditions that
govern the use of the Site at any time. The mobile store
encourage you to review the Site and these terms periodically
for any updates or changes. Your continued access or use of
the Site shall be deemed your acceptance of these changes
and the reasonableness of these standards for notice of
changes.
ELECTRONIC COMMUNICATIONS
When you visit the Site or send e-mails to us, you are
communicating with us electronically. You consent to receive
communications from us electronically. The mobile store will
communicate with you by e-mail or by posting notices on this
site. You agree that all agreements, notices, disclosures and
other communications the mobile store provide to you
electronically satisfy any legal requirement that such
communications be in writing has been charged.
PRICING INFORMATION
While The mobile store in strives to provide accurate
product and pricing information, pricing or typographical errors
may occur. In the event that a product is listed at an incorrect
price or with incorrect information due to an error in pricing or
product information, themobilestore.in shall have the right, at
our sole discretion, to refuse or cancel any orders placed for
that product, unless the product has already been dispatched.
In the event that an item is mis-priced, themobilestore.in may, at
its discretion, either contact you for instructions or cancel your
order and notify you of such cancellation. Unless the product
ordered by you has been dispatched, your offer will not be
deemed accepted and the mobile store in will have the right to
modify the price of the product and contact you for further
instructions using the e-mail address provided by you during the
time of submission of your shipping details, or cancel the order
and notify you of such cancellation. In the event that the mobile
store in accepts your order the same shall be debited to your
credit card account and duly notify to you that the payment has
been processed. The payment may be processed prior to the
mobile store in dispatch of the product that you have ordered. If
the mobile store have to cancel the order after the mobile store
have processed the payment, the said amount will be reversed
back to your credit card account.
ORDER CANCELLATION BY THEMOBILESTORE
Card Account.
CREDIT CARD
You agree, understand and confirm that the credit card
details provided by you for availing of services on
themobilestore.in will be correct and accurate and you shall not
use the credit card which does not lawfully belong to you i.e. in
a credit card transaction, you must use your own credit card.
You further agree and undertake to provide the correct and
valid credit card details to themobilestore.in. Further the said
information will not be utilized and shared by themobilestore.in
with any third parties unless required by law, regulation or court
order. Themobilestore.in will not be liable for any credit card
fraud. The liability for use of credit card fraudulently will solely
be incurred by you and the onus to 'prove otherwise' shall
exclusively rest upon you.
PRAUDULENT / DECLINED TRANSACTIONS:-
PROOF OF IDENTIFICATION:-
SHIPPING CHARGES:-
DELIVERY TIME:-
The mobile store in touch with all the important Original Equipment
Manufacturers (OEMs) and ensure end-to-end service management
systems for our customers.
So, sit back and relax as your handset will be in safe hands.
Moisture Damage
Over 10% of phone damages happen due to moisture and they are
not covered by the manufacturer warranty. Please avoid using your phone
in the rain or keeping it in moist conditions like in bathroom, kitchen, dining
table etc. You may also consider purchasing a protective case or hands
free unit that offer limited protection.
Uncollected Repairs
Buy Back
At The MobileStore, you can exchange your old handset for a new
one of your choice. Our technical expert will assist you.
Customer Service
• Basic troubleshooting
IN AGREEMENT
3. You also hereby agree to state that you will not instruct
the Credit Card Companies or any other Monetary
Transaction authorities advising them to obtain any refund
from themobilestore.in due to delay or loss which is
beyond their control.
7. If you lock your keys in the car and the spare keys are at home,
call someone on your cell phone. Hold your cell phone about a
foot from your car door and have the other person at your home
press the unlock button, holding it near the phone on their end.
Your car will unlock.
14. When your phone is out of network coverage, switch off the
handset or else the battery may get drained.
15. Finger nails or sharp objects may damage the keypad. Use
fingers while pressing the keys.
18. While removing the battery, it's advisable to first switch the
handset off.
19. When your mobile phone is not used for a long duration, remove
the battery and keep it separately.
YOUR CONDUCT
Postpaid
Benefits of Postpaid :-
Prepaid
Benefits of Prepaid :-
Recharge
Before you dash to stuff your shopping bag, take the quick
Shopping Tour.
Step 1: Search
Step 2: Register
Registering on themobilestore.in
You must be a registered user of themobilestore.in to be able to
BUY online. The Registration process is fast, easy and totally
FREE!.
Click on the Sign in link on the top right corner in the header
part of every Page.
Please follow the steps to Register with themobilestore.in
Step 3: Buy
Buying on themobilestore.in
Once you Click on the proceed to the Checkout Button on the
Shopping Cart page, you will be taken to the Shipment Details
page where your Shipping Address will be Pre-populated from
your Registration Address, which can be edited, if necessary.
Once you have entered the appropriate Shipping Address you
can choose to pay for the product using your credit card.
VERITY OF MOBILES
Nokia 6700
1546
MRP: Rs.
9
1262
Price Now:Rs.
9
Nokia E63
MRP: Rs.16549
Price Now:Rs.10959
You Save: Rs.5590
Nokia E63
MRP: Rs. 4500
Price Now: Rs. 3699
You Save: Rs. 801
Ray T65
MRP: Rs. 8999
Price Now: Rs. 4399
You Save: Rs. 4600
MOBILE ACCESSERIES
Marketing Research –
Product research
Promotion research
Distribution research
Pricing research
Report writing
METHODS OF DATA COLLECTION
Primary data
The primary data are those, which are, collected a fresh and
for the first time and thus happen to be original in character.
There are several methods of collecting primary data,
particularly in survey and descriptive researches. Some
important methods of collecting primary data are:
• Observation Method
• Interview Method
• Questionnaire
• Schedules
Secondary data
Research Design
1. Secondary Data
2. Primary Data
Yes 15
No 85
15%
mobile store
Question No. 2-: Did you earlier visited to any mobile store?
Yes 76
No 24
24%
Interpretation: Out of 85 respondents who are aware
about the mobile store 76% respondents are earlier visited to
the mobile store and 24 % of respondents are not earlier
visited to any mobile store.
Question No. 3-: Do you think that the mobile store is the good
option to purchase the mobile and accessories?
Yes 71
No 29
29%
store is the good option to purchase mobiles and
accessories and 29 % of respondents are not think like that.
Question No. 4-: What features do you like most in the mobile
store?
Fixed Price 20 %
Satisfied 67 %
Not satisfied 33 %
33%
Question No. 6-: Are you satisfied with the prices charged by
the mobile store?
Satisfied 65 %
Not satisfied 35 %
35%
Question No. 7-: What is the main problem you faced in the
mobile store?
No bargaining 22 %
Behavior of the
18 %
employee
Others 8%
know more.
www.themobilestore.in
Name……………………………contact no………………………
Address……………………………………………………………..
Ans- yes [ ] no [ ]
Ans - yes [ ] no [ ]
Q-3. Do you think that the mobile store is the good option to
purchase the mobile phone and accessories ?
Ans - yes [ ] no [ ]
Q-7 what is the main problem you faced in the mobile store?
Ans- 1- No bargaining
2- query did not satisfied
3- behavior of the employee
4- other