Professional Documents
Culture Documents
Radio is the one of the most important media of communication. Its the
cheapest way to choose and consume media freely in your own home, your car
or portably on your mobile device. The first and foremost use of the radio
industry is to entertain people. People have grown of fond of music through time
and love to hear it.
The radio industry is also highly competitive. You are not only competing with
other radio stations in your area. You are also trying to win listeners away from
online radio stations and music streaming services.
BCC radio also puts on an annual festival like concert every year called radio
ones big weekend which follows the same effective way in involving the
audience more as they hold competitions and quizzes live on air which makes for
phone ins and more people tuning in. Also they have big acts for example Snoop
Dog, Muse and Taylor swift which are all people who have had numerous number
one hits. As a result of this it targets more than just one target audience. It
targets everyone by getting artists within different music genres to play on
stage, attracting more people and that there will something for everyone.
Annually, Radio one put together a live lounge cd where artists get a chance to
promote their new song or album by singing about 3 or 4 songs live in an
acoustic format. Its a chance for artists to either perform the own song and
cover someone elses song, which they usually try to strip down and make it
completely different from the original. The songs chosen by the artist is usually
quite different to the genre of music you would usually associate them with, this
makes people feel almost interested to hear their interpretations of that which
makes the live lounge something a lot of people tune into. A number of retailers
now sell this including online stores such as amazon, and in side shops such as
supermarkets.
The BBC (British Broadcasting Corporation) is a public service broadcaster
funded completely off
of the British public. We pay a TV licence fee every
year which caters for TV, radio and online content, 24 every week goes to the
government to fund for this.
Vertical Integration Its when the production company has the ownership of the
means of the production, distribution and exhibition of the certain form of media
by the same company. This way they receive all of the profit from it. An example
of vertical integration radio is from the BBC as they buy their own studios their
own script writers and their own broadcasters. As well as this they also have
something called BBC Worldwide which tries to maximise its profits by investing
in, commercialising and showcasing content through the BBC and around the
world. An example of them investing worldwide in radio is the release of BBC
iPlayer radio. This way it can target more people perhaps people who dont have
a car or dont have access to radio.
55% of national radio listenership is held by the BBCs channels, however news
content for almost all commercial radio stations is provided by Sky News, giving
them 43% of the national audience share for radio. In the US rules for governing
radio allows up to 6 radio stations under one common ownership.
The main source of income for community radio stations is grants, for example
from the Community Radio Fund, the Arts Council, and the Ministry of Defence,
local authorities or the National Lottery.
The Commercial radio stations get their source of income through advertisement
during their live shows. Roughly what does it cost to advertise on uk radio
As well as
this, Ofcom is responsible for licensing all UK radio, also it has to be regulated
and the website used to manage complaints about radio and TV is called
Ofcom. Their broadcasting code sets out the rules which all television and radio
broadcasters must follow. The decisions made to change something must be
based on evidence and they need to take in account the views of people who
have had an interest in the outcome.
As the power of technology grows, the radio industry could face significant
economic changes, which are mostly neglected in local media. According to
Ofcom, their ownership rules about cross media include the following To
remove the local radio service ownership rules and the local and national radio
multiplex ownership rules. Removal would reduce regulation on an industry
facing difficult market conditions and may allow stations opportunities to be
more viable. Research also shows a majority of consumers are not concerned
about single ownership within local commercial radio.
To liberalise the local cross media ownership rules so that the only restriction is
on ownership of all three of: local newspapers (with 50% plus local market
share); a local radio station; and a regional Channel 3 licence. This liberalisation
will increase the flexibility of local media to respond to market pressures.
Consumers still rely on television, radio and press for news, so going further to
complete removal of the rules could reduce protections for plurality.