Professional Documents
Culture Documents
In this assignment, the students will collect data regarding 2 businesses (of their choice) and
then analyse and compare their competitive behaviours with respect to their own environmental
factors.
This research assignment must be conducted through a combination of both primary sources
and secondary sources to support your finding and analysis. These findings, together with
relevant conclusions, will be presented in a submitted written report (burn in a CD).
In addition to the report, you are required to submit a short video segment together with the
report. You may include footages of the interviews and visit to the business premises in the
video as well.
Objectives of Project
On successful completion of this project, students will be able to demonstrate the following:
Generalize about economic behaviour or economic data.
Compare and summarize the characteristics of different types of market competition.
Tasks - Methodology
- A 2500-3000-word written report (excluding cover page and references) in softcopy form.
- Video segments relevant to the report.
Assessment criteria
The assessment for this assignment will be based on:
TGC
Acquired
Assessment Criteria
Marks %
Group Component
Format
5%
Background Information
5%
15%
Video Segments
5%
TOTAL
Marking criteria
Please refer to Assessment Rubric on page 4.
30%
Assessment
Criteria (with
TGC)
30%
Format
5%
Background
Information
Analysis of
Competitive
Behaviour
Video
Segment
5%
15%
5%
Excellent (10-9)
Good (8-7)
The report is
written coherently
i.e. proper use of
paragraphs,
headings, fonts,
etc.
The reports
content is written
in a decently
coherent manner.
Provides an
excellent
description of the
businesses and
their industry.
Also includes
highly relevant
and informative
graphs, tables,
charts and
photos, etc.
Satisfactory (6-5)
Poor (4-3)
Fail (2 0)
The reports
content is
moderately
coherent.
The reports
content does not
read coherently
The reports
content does not
make sense at
all.
Provides a good
description of the
businesses and
their industry. Also
includes relevant
and informative
graphs, tables,
charts and photos,
etc.
Provides a
satisfactory
description of the
businesses and
their industry. Also
includes
moderately
relevant and
informative
graphs, tables,
charts and photos,
etc.
Provides a poor
description of the
businesses and
their industry.
Graphs, charts,
tables and photos
presented are
neither relevant
nor informative.
Provides a very
poor description
of the businesses
and their industry.
Does not provide
any charts,
tables, graphs
and photos, etc to
illustrate the key
points.
Provides an
excellent analysis
of the competitive
traits of the
businesses. Also
able to draw
excellent
conclusions and
suggest
outstanding
recommendations
for the
businesses.
Provides a good
analysis of the
competitive traits
of the businesses.
Also able to draw
good conclusions
and suggest
decent
recommendations.
Provides a
satisfactory
analysis of the
competitive traits
of the businesses.
Also able to draw
average
conclusions and
suggest
moderately
suitable
recommendations.
Provides a poor
analysis of the
competitive traits
of the
businesses. In
addition, poorly
justified
conclusions and
unsuitable
recommendations
are provided.
Provides a very
poor analysis of
the competitive
traits of the
businesses. In
addition, very
poorly justified
conclusions and
very poorly
considered
recommendations
are given
The video is
excellent
produced i.e.
highly informative,
has outstanding
direction and
editing, and with
proper subtitles
(wherever
appropriate), etc.
The video is
satisfactorily
produced i.e. it is
informative, has
acceptable
direction and
editing, etc.
However, subtitles
are not provided.
The video is
poorly produced
i.e. not very
informative, has
poor direction
and editing, etc.
Also, subtitles are
not provided.
Appendices
This section will include interview notes, contact details of the businesses and photos (e.g. business
premises, current owners, employees, products or services sold, promotional advertisements, Facebook
pages, websites, competitors business premises, competitors product and services, etc.).
Reference
Your report must contain at least 10 different sources (in APA style) and the internet constitutes no
more than 30% of those sources.
Competitive Traits
Business A (Melaka-Based)
1. Number of Competitors
(in ranges e.g. 2 to 10, 10 to
50, 50 to 150, etc.)
2. Barrier to Entry (Weak or
Strong? Why?)
3. Differentiated or
Standardized Products (if
differentiated provide 2 to 3
examples)
4. Pricing Power (Price
Maker or Taker? Why?)
5. Other Characteristics
(e.g. Any close product
substitutes, mutual
dependence, constant
advertising)
6. Verdict (Monopoly?
Oligopoly? Perfect
Competition?)