Professional Documents
Culture Documents
Presentation Tittle:
Research Assignment Report (Bak Kut Teh restaurant)
Group Members:
Name
Student ID
0322970
0322048
Chan Koon Qi
0322000
0322062
0322662
0322357
Table of Content
No.
Tittle
Page Number
Key Summary
56
10 11
15 16
10
17
11
17
12
Conclusion
18
13
19 20
14
21
15
Recommendation
22
16
Appendices
23 42
17
Bibliography
43
18
Reference
44
4
5
6
7
7
89
12 13
14
Key Summary
This report is a comparative analysis of two Bak Kut Teh businesses
in different geographical locations. The business we have chosen
must be operated for at least 10 years. The selected Bak Kut Teh
restaurants are Teo Chew Bak Kut Teh in Melaka and Kee Heong Bak
Kut Teh from Old Klang. Interviews have been conducted in each of
the respective Bak Kut Teh restaurant in order to obtain further
information from both businesses. The collected information has
been analysed and justified through research carried out with
reliable sources in references. It is concluded that Kee Heong Bak
Kut Teh is more successful than Teo Chew Bak Kut Teh due to greater
number of customers and also good quality dish. Moreover, several
impactful recommendations such as advertising could be undertake
by the businesses in order to improve their competitive edges have
included into the report based on our careful analysis so that the
business could compete in the market with their full potential.
Teo Chew Bah Kut Teh is a famous Bak Kut Teh restaurant in Melaka.
It is located in Jalan Melaka Raya 4, Taman Melaka Raya, Melaka,
Malaysia which is just beside the La Boss Hotel. It is a small but
concentrated food business that sells Teo Chew style herbal pork
dish as its major product, but what make it so special is because of
the soup which has a tad bit different from the other Bak Kut Teh
soup, in the sense that the soup has distinct herbal and black
pepper flavour and is garnished with celery. Everything comes in a
clay pot. Teo Chew Bak Kut Teh restaurant has its loyal customers
gained over the years. It is now run by a couple named Eng Khim
5
Hor and Ng May Ling with the help of their children after the boss,
Mr Engs father, who was the owner of the restaurant which had
passed ago few years ago.
The business was originally founded in the 1980s by Mr Eng Khim
Horis father from just a stall to a restaurant and then handed down
to his children. Mr Engs father taught him how to prepare the Bak
Kut Teh dishes in order to let Mr Eng take order of his business. After
his retirement, Mr. Eng did also teach his sibling how to prepare all
the dishes too. All of them have now owned thier Bak Kut Teh
business with different name in Melaka and Teo Chew Bah Ku Teh
which is now owned by Mr Eng is one of the famous Bak Kut Teh
restaurant in Melaka. It is named Teo Chew Bah Ku Teh because My
Eng family is from Teo Chew dialect.
Teo Chew Bak Kut Teh opens from 7.30 in the morning to 3 oclock in
the afternoon every day, and closes on alternate Monday. Unlike the
other Bak Kut Teh restaurant, Teo Chew Bak Kut Teh only focus on 3
main types of dishes, the Bak Kut Teh, stir fried vegetables and the
marinade pig trotter which serve together with Yu Char Kuew and
yam rice. Although there are only 3 main dishes in Teo Chew Bah Ku
Teh, but all of it is delicious and unique in taste and this make Teo
Chew Bak Kut Teh different from the others.
Bak Kut Teh restaurant includes Mr Engs siblings Bak Kut Teh
restaurant which serve more and different dishes. Besides that, the
idea of focusing only in 3 main dishes is actually Mr Engs idea too,
this is because in order to produce the best taste of his dishes,
focusing only in 3 dishes allow him to keep on improve in his skill.
And this is the reason why the 3 dishes in his restaurant is graded
the best in Melaka by the customers. The food is not prepared in the
kitchen but right in the middle of the shop itself. And the interesting
and unique part of the restaurant is, the boss which is also the cook
would yell non-stop for as long as you are there. Preparing and
cooking takes up maybe 20-30 per cent of the seat layout. And
despite being very helpful for customers to really watch him cook,
the yelling in normal kitchen also comes alive at the shop. Teo Chew
Bak Kut Teh is famous of it soup which has a distinct herbal flavour.
The Bak Kut Teh serves some celery instead of the usual green
lettuce. And some standard ingredients like the assorted pork and
mushrooms. And the pork from the soup and the marinade pig
trotter is tender and falling off the bone. And not to forget the yam
rice which is nicely cooked with small chunks of yam and Yu Char
Kew (fried beard stick), the combination is always perfect.
6
Mr Eng and his wife Ms Ng have put a lot of effort in the restaurant.
As the owners of Teo Chew Bak Kut Teh, they will make sure their
customers receive honest services and best products in order to
maintain the reputation of the business. They will make sure all the
ingredients are fresh. To maintain the traditional taste of the soup,
Mr Eng will always be the one who in charge of preparing all the
dishes. Overall, Teo Chew Bah Kut Teh is a successful, historical and
well-known Bak Kut Teh restaurant that stands up in Melaka.
Description
The prices of the food are affordable and
reasonable. They did not raise the prices
and take extra charge of 6% due to GST.
Teo Chew Bak Kut Teh only serves 3
main dishes which is the Bak Kut Teh,
Marinade Pork Trotter and the stir fried
vegetables. All of them are served in
clay pot including the stir-fried
vegetables. The soup has a very distinct
herbal flavor, which serves with celery
instead of lettuce. What are inside the
7
Quality of service
SH Restaurant Bakuteh
Ah Hui Bak Kut Teh is located in No. 268, Jalan Melaka Raya 3,
Taman Melaka Raya, 75000, Melaka, Melaka, Malaysia,
approximately 300 meter away from Teo Chew Bah Kut Teh. It is one
of the very well known Bak Kut Teh in Melaka. Ah Hui Bak Kut Teh is
a family based business where the company name Ah Hui Bak Kut
Teh is came from the last word of the founder's Chinese name HUI
(). Ah Hui Bak Kut Teh principal is provided the best quality food at
the best taste for all valuable customers. Ah Hui Bak Kut Teh is well
known of their wide variety of dishes especially Special Bak Kut Teh,
Prawn & Squid Sambal, Black Vinegar Trotter and Red Grain Wine
Kidney & Liver. Their food prices are also acceptable.
10
Kee Heong Bak Kut Teh is one of the well-known Bak Kut Teh
restaurants in Klang which located off Lorong Kawansari 4A in
Taman Eng Ann, with a big red sign over its shop fronts. It is a small
but concentrated food business that sells Hokkien style herbal pork
dish as its major product. With its mouth-watering and traditional
taste of Bak Kut Teh, it has its loyal customers gained over the years
who are willing to come all the way down from other cities just to
have a good and hearty meal. The restaurant is run by a woman
named Tan Shan Mei, with the help of her family after his husband,
who was the owner of the restaurant, died nigh 10 years ago. The
business was originally founded in the 1980s by Madam Tan Shan
Meis father in law, she claims her father in law invented Bak Kut
Teh. Her father Mr Lee Wen Tee was a chinese chiroprator. Back then
he uses the chinese herbs to cure people sprain and used it to cook
Tika, which is known as pork leg in Hokkien. So he used those
herds to make bak kut teh, and then handed down to his son. When
the son took over the business, he moved the business to Taman
Eng Ann and named it (Qi Xiang), which is pronounced as
Kee Heong in Hokkien, meaning very appetizing.
Kee Heong Bah Kut Teh opens from 7 oclock in the morning to 4
oclock in the evening every day, and closes on alternate Monday. At
here, people can find the two main types of Bak Kut Teh, which is
the traditional ceramic bowl Bak Kut Teh and clay pot Bak Kut Teh
that most of the Bak Kut Teh restaurant in Klang only sells either one
type. Kee Heong's Bak Kut Teh has large pork hocks stewed for long
hours until the pork-skin acquired a translucent, gelatinous quality,
and the meat is meltingly tender. The soup is more like a sticky,
viscous stew, bursting with sweet flavours from the meat, garlic and
Kee Heong's own secret blend of Chinese herbs & spices, finished off
with dark & light soy-sauces. Moreover, Kee Heong's clay pot Bak
Kut Teh includes various other cuts of pork, pig's innards & organs,
11
shitake mushrooms, tofu puffs and bean curd sheets, and served
topped with large lettuce leaves, which one can push into the
bubbling cauldron of soup-stew to slightly cook the vegetable. On
the other hand, Kee Heong also offers the dry version of Bak Kut Teh
which, instead of pork in soup, pork is cooked in the same special
blend of herbs and spices, to which dried chillies, cuttlefish and okra
were added. The dish was absolutely delicious, and went extremely
well with lard-flavoured steamed rice.
It is obvious that Madam Tan Shan Mei has put a lot of efforts in
restaurant Kee Heong Bak Kut Teh. As the shop keeper of Kee Heong
Bak Kut Teh, she works hard to let her customers receive honest
services and best products in order to maintain the reputation of the
business. Overall, Kee Heong Bak Kut Teh is a good place to have
sweet-smelling herbal soup of perfect consistency that will satisfy
the craving for Bak Kut Teh.
12
Restoran Ah Her & Samy Bak Kut Teh is located a couple blocks
away from the main stretch of shops at Taman Berkeley,
approximately 1.5km away from Kee Heong Bah Kut Teh. It is very
famous for its traditional bowl Bak Kut Teh. The broth is thick and
concentrated with the pork and herbs and the tender pork is
bursting with herbal sweetness. It is a place for those who like their
Bak Kut Teh strong and intense.
14
Quality of service
Description
The prices of Bak Kut Teh are affordable
and reasonable.
Kee Heong Bak Kut Teh serves both
traditional bowl Bak Kut Teh and clay pot
Bak Kut Teh. For clay pot Bak Kut Teh,
customers have the choice of the dry
and the soup version of Bak Kut Teh. The
soup Bak Kut Teh is served with the thick
soup broth and plentiful of ingredients,
this includes the innards as well as the
thick 3 layer pork. The ingredients are
perfectly enough and they are serving
more to the meaty side and the fragrant
herbal taste is pretty good too. As for
the dry Bak Kut Teh, it brings a like
spiciness in it. Well mixed the thick
black gravy with the chillies together,
the dried Bak Kut Teh always goes to the
sweater side of the taste instead of the
usual herbal taste. Overall, the Bak Kut
Teh is very well-cooked and goes
extremely well with a bowl of lardflavoured steamed rice.
Kee Heong bah kut teh provides good
services to its customer. The workers
there will welcome the customers
politely and take orders immediately.
Orders come fast and correctly
according to the customers need before
the food cool down.
15
Traits
(Malacca)
Teh (Klang)
1. Number of
10-30
30-70
2. Barrier to
Entry
factors:
is not strong.
competition between
considered something
restaurant is very
Competitors
common in Malacca.
16
Standardized products
Standardized products
have no ability to
market price
5. Other
other competitors.
Teo Chew Bah Kut Teh
to other competitors.
Kee Heong Bak Kut Teh
Characteristic
provides both
traditional ceramic
as small Chinese
Ching-Chiang cabbage
Standardized
Products
4. Pricing
Power
Monopolistic Competitive.
Monopolistic
Competitive.
Similarities
Number of
branches
Main Product Sold
Leader
Founder
What prompted to
start this business
Annual Revenue
Figure
Number of shops
Future Plan
Strategy
Business
Operation
Differences
When it was
founded
Founder
Location
18
Malaysia
8
50-100 Per day
People living nearby
and tourist
3
7.00 AM 3.00 PM
Soup with distinct
herbal and black
pepper flavour.
Selangor
Number of
employees
Number of
customer
Who are the
customer
Number of
competitor
Business Hour
Special Dish
11
80-120 Per day
People living nearby
7
7.00AM 4.00PM
Hokkien-style herbal
pork-rib soup
Conclusion
Based on the comparative analysis, it has been concluded that Kee
Heong Bak Kut Teh in Klang is more commercially successful as
compared to Teo Chew Bak Kut Teh in Melaka.
Firstly, the average number of customer for Kee Heong is greater
than Teo Chew Bak Kut Teh. They may not have many branches but
quality of the food makes customers dying to come back and even
introduce their friend to try their food.
Secondly, Kee Heong Bak Kut Teh has been in the business longer
than Teo Chew Bak Kut Teh. Even though it is few years longer;
however they have more experiences and loyal customers. They
also have more varieties of food. This shows a strong advantage
because it is able to attract more customers. The prices of both
businesses are almost the same, which is not too costly and the
customers are willing to pay for it.
In conclusion, Kee Heong Bak Kut Teh is more commercially
successful then Teo Chew Bak Kut Teh due to the supporting reasons
19
20
22
23
Recommendation
Add Variety
Teo Chew Bak Kut Teh and Kee Heong Bak Kut Teh is very famous for
their Bak Kut Teh and their technique to make the soup is wellestablish. So to improve more customers to come to their shop, they
can update their menu with other different types of Chinese dishes
like steamed fish, Yong Tau Foo or special porridge to incorporate
with their Bak Kut Teh. This will attract people who want to not just
eat Bak Kut Teh, because they have more choices to select from the
menu, creating a different taste when enjoying their meals. These
days, youngsters from the new generation are tired with the
traditional ways of typical Chinese restaurant as it is not appealing
with other trending modern restaurants. By doing so, they can also
introduce new beverage rather than going with the traditional
making tea, like start selling bubble tea or milk tea to attract
youngster to their shop.
Getting an Upgrade
Both of the Bak Kut Teh shop runs in a very traditional way with
simple plastic chairs and creaking celling fans. With this set up, only
regular customer will step in and they cannot attract new customer
in the future. So, both of the restaurant should renovate their shop
to accommodate with the current trend. They may repaint their
walls, replace plastic furniture with wooden chairs and tables and
also change into air conditioner. They should also create an identity
by making a standard T-shirt for the workers in the restaurant so the
restaurants employees look more formal and appealing. With a
conventional mindset, they can also hire a modern Feng Shui master
to help them improve the whole layout of the restaurant and on the
other hand, improves their luck and economic too.
Expand Territory
Supposing Teo Chew Bak Kut Teh and Kee Heong Bak Kut Teh is longestablished, they should consider expanding their business by
opening up more shops. They should pass down their recipe of
making their Bak Kut Teh soup to their apprentice. Through
expanding, everyone can able to taste their soup without going far
24
Appendices
Appendix 1: Interview Questions
INTRO
1
2
3
4
HISTORY
1
2
3
4
5
1 How many types of dishes do you sell? Which are your main
dishes?
2 Who usually are your customers?
3 What is the annual or monthly revenue figure for this
business? Ask with caution and politely with permission
from the person
4 Do you have any branch? How many? Where?
5 Does the name of the shop hold any meaning? What is it?
6 How long has this business been going on?
25
7 How the dishes are bring cook? Is there a special way? Who
cook it?
8 What are the future developments you plan for this business?
Eg. Expand shop, more branches
9 Are most of the employees hired or from the family?
FUTURE DEVELOPMENT
26
son has grown up, I think we will retire soon and hand over the business to
him. Thats it; passing down the business generation by generation and
my son will be the third generation that take over this business.
Q: Do you know what was your father-in-laws first intention to open this
restaurant?
A: Im not so sure about this and he had passed away.
Q: Is this (Melaka Raya) the place where Teo Chew Bah Kut Teh started?
Where is the first Teo Chew Bah Kut Teh restaurant? Is there any other Teo
Chew Bah Kut The restaurant in other places?
A: We opened at another place before. Many years ago, my father in-law
started selling Bah Kut Teh at a small stall. Afterwards, he opened his own
shop and broadens his business. When he retired, he passed his business
down to my husband. Theres only one Teo Chew Bah Kut Teh restaurant.
However, there are Bah Kut Teh restaurants that are opened by our
relatives, which has the similar Bah Kut Teh style as us, but they dont
share the same name. For example, the Ah Lang Bah Kut The, which is
opened by my sister-in-law.
Q: What kind of customers do you have?
A: Usually, our customers are regular customers, includes families,
students, and more. Some of the students have been visiting us for many
years, man and boy.
Q: Are there any Indian customers?
A: Yes, there are but not as much as the Chinese. We also have customers
from Singapore, and there are regular customers because they will always
come back to us when they want to eat Bah Kut Teh in Malacca.
Q: Why is this restaurant named Teo Chew Bah Kut Teh?
A: Teo Chew is our the native place of our family, thats why we named it
Teo Chew Bah Kut Teh.
Q: Did the Bah Kut Teh here cooked according to the Teo Chews cooking
style?
A: Yes, sort of, because we cooked according to our taste and we are used
to Teo Chew taste.
Q: Teo Chew Bah Kut Teh has opened for 30 years?
A: For this shop at here, Melaka Raya, it has only opened for 20 years, but
its been 30 years since my generation took over this business from my
father-in-law which is the last generation.
Q: Who is the chef in this restaurant? Is it your family members or workers
from the outside?
A: The one who work in the kitchen are our own family members. We only
employed some foreign workers to do the clean-up or others unskilled
work.
28
29
30
31
32
33
Appendix 4: Website
34
Facebook: https://www.facebook.com/pages/Kee-Heong-Klang-Bak-KutTeh/199345890086884
Website: https://foodeverywhere.wordpress.com/2012/10/20/teo-chewbah-kut-teh-melaka/
35
Meeting 1
DATE:
TIME:
VENUE:
NAMES OF GROUP
MENBER
Darren Tan Quan wen
Angela Wee Kah Man
Chia Keh Chian
Cha Yun Xian
Chan Koon Qi
Tang Ying Jien
NO
.
1.
2.
3.
TUTORIAL GROUP
ROLE
Wednesday
Monday
Monday
Monday
Monday
Wednesday
Leader
Secretary
Member
Member
Member
Member
ACTIVITY
ACTION TAKEN BY
Introduction
- The main purpose of the meeting is to
decide the type of business to
research.
Discussion
- Decision the choices regarding the
location of the business
- Listing the interview question
- Minutes of meeting will be recorded
by Angela Wee Kah Man.
- Artistic cover will be design by Tang
Ying Jien.
- Video Editing will be done by Chan
Koon Qi
Conclusion
- We decided to pick Klang and Melaka
for location.
- The interview question has yet
finalize
- Next meeting will be on 6 November
2015 (Friday)
36
All Member
All Member
All Member
Angela Wee
Tang Ying Jien
Chan Koon Qi
All Member
All Member
All Member
Meeting 2
DATE:
TIME:
VENUE:
NAMES OF GROUP
MENBER
Darren Tan Quan wen
Angela Wee Kah Man
Chia Keh Chian
Cha Yun Xian
Chan Koon Qi
Tang Ying Jien
TUTORIAL GROUP
ROLE
Wednesday
Monday
Monday
Monday
Monday
Wednesday
Leader
Secretary
Member
Member
Member
Member
37
NO
.
1.
2.
3.
ACTIVITY
ACTION TAKEN BY
Introduction
- Distribute the role of member during
interview.
Discussion
- Distribution of roles between group
member
Chia Keh Chian: Interview
Cha Yun Xian: Interview
Chan Koon Qi: Videographer
Tang Ying Jien: Photographer
Darren Tan: Photographer
Angela Wee: Record all notes of
interview
Darren Tan
All Members
All Members
All Members
Conclusion
- Next meeting to be confirmed
38
Meeting 3
DATE:
TIME:
VENUE:
NAMES OF GROUP
MENBER
Darren Tan Quan wen
Angela Wee Kah Man
Chia Keh Chian
Cha Yun Xian
Chan Koon Qi
Tang Ying Jien
NO
.
1.
2.
TUTORIAL GROUP
ROLE
Wednesday
Monday
Monday
Monday
Monday
Wednesday
Leader
Secretary
Member
Member
Member
Member
ACTIVITY
ACTION TAKEN BY
Introduction
- Roles of group member for report
assignment
Discussion
- Distribution of roles between group
member
Chia Keh Chian: Slides
Cha Yun Xian: Description, competitors
and strategy of Kee Heong Bak Kut Teh.
Chan Koon Qi: Video
Tang Ying Jien: Cover page, history,
obstacle, recommendation and
references.
39
Darren Tan
All Member
3.
All Member
All Member
Meeting 4
DATE:
TIME:
VENUE:
NAMES OF GROUP
MENBER
Darren Tan Quan wen
Angela Wee Kah Man
TUTORIAL GROUP
ROLE
Wednesday
Monday
Leader
Secretary
40
3.
Monday
Monday
Monday
Wednesday
ACTIVITY
Member
Member
Member
Member
ACTION TAKEN BY
Introduction
- Finalization of the compile report
Discussion
- Need to finish the appendix
- Video let a bit more to complete
- Others part are done.
- Preparation of Presentation
Conclusion
- Compete all the work by 22 Nov 2015
and printed
Darren Tan
All Member
Chan Koon QI
All member
Tang Ying Jien
All Member
Appendix 6: Photos
Teo Chew Bak Kut Teh Restaurant
41
Interview session
lady boss
42
on wall
Cooking area
food
Workers preparing
Interview session
the lady boss
44
Bibliography
1. Pas, D. (2013, July 23). Bah Ku Teh Teow Chew,Taman Melaka Raya.
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ome&es_sm=122&ie=UTF-8
2. Teo Chew Bah Ku Teh (). (n.d.). Retrieved from
http://www.hungrygowhere.my/melaka/teo-chew-bah-ku-teh/
3. Teo Chew Bak Kut Teh. (n.d.). Retrieved from
http://www.gomelaka.my/teo-chew-bak-kut-teh/
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https://foursquare.com/v/-teo-chew-bak-kutteh/4e7558d4a809582dd5e95a84
5. Kee Heong Bak Kut Teh, Eng Ann - Klang. (2009, May 19). Retrieved
from http://juliansi.blogspot.my/2009/05/kee-heong-bak-kut-teh-eng-annklang.html?m=1
6. Jotaro. (2014, March 9). YummY! - Klang Bak Kut Teh @ Kee Heong.
Retrieved from http://jotarofootsteps.blogspot.my/2014/03/yummy-klangbak-kut-teh-kee-heong.html?m=1
45
Reference
1. Teo Chew Bak Kut Teh, Melaka - Restaurant Reviews & Photos TripAdvisor (Teo Chew Bak Kut Teh, Melaka - Restaurant Reviews &
Photos - TripAdvisor)
https://www.tripadvisor.com.my/Restaurant_Review-g306997d3504428-Reviews-Teo_Chew_Bak_Kut_TehMelaka_Central_Melaka_District_Melaka_State.html
2. My Favorite Teo Chew Bah Ku Teh . (2012,
February 9). Retrieved from
http://carolslifejourney.blogspot.my/2012/02/my-favorite-teo-chewbah-ku-teh.html
3. Bah Ku Teh Teo Chew . (n.d.). Retrieved from
http://my.openrice.com/malacca/restaurant/bah-ku-teh-teo-chewmalacca-town/387057
4. Skycookies (2012,October 20).TEO CHEW BAH KUT TEH @
MELAKA
Retrieved from
https://foodeverywhere.wordpress.com/2012/10/20/teo-chew-bahkut-teh-melaka/
5. 10 Best Bak Kut Teh in Klang. (n.d.). Retrieved from
http://my.openrice.com/klangvalley/article/10-best-bak-kut-teh-inklang/498
6. Yeoh, K. (2012, May 26). Kuala Lumpur - Kee Heong Bak Kut Teh @
Taman Eng Ann, Klang. Retrieved from
http://www.chowhound.com/post/kuala-lumpur-kee-heong-bak-kutteh-taman-eng-ann-klang-851029
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