International Summer University

International Summer University + Web 2.
0
Social + Cultural Practice
Web as platform
Transmedia + Social Storytelling
Dr. J. Borner |Dr. Jutta Franzen | www.kmgne.de | www.twitter.com/KMGNE | www.facebook.com/KMGNE | Juni 2012|
International Summer University
webbased learning
lectures and workshops
The int. Summeruniversity is organised as a 5-month blended learning,

combining two periods of webbased learning and two weeks of lectures and
workshops at the campus in MV resp. Santiago de Chile, Rio de Janeiro.
International Summer University

based on participation | focussed on collaboration:
sharing knowledge and experience,

discussing peer-to-peer, moderated by experts,
working on practical tasks + creative productions
Our approach to ESD combines the ideas of constructivism and connectivism

and fosters in learners the ability to self-organized and collaborative learning
within a network of peers and experts.
All the communication and learning processes- online and on site- are based on
participation and focussed on collaboration:
sharing knowledge and experience,
discussing peer-to-peer, moderated by experts,
working on practical tasks and creative productions
We start the int. summeruniversity on a traditional closed learning platform
(Moodle) and then we go on to the so-called web 2.0., because web 2.0 provides
practices and tools that fit and support our approach to education and
communications of sustainable development.
social + cultural practice
Web 2.0
broadcast yourself
TPFKATA
The People
Formerly
Known As The
Audience.
(Jay Rosen)
Internet Map, Bill Cheswick and Hal Burch
Social Media
Cultural Practice + Attitude
Web 2.0 is first of all a cultural practice and attitude about communications and
the use of media,
and secondly a supporting technology with a set of applications and tools.
Web 2.0 seems to have overcome the anonymous vertical and one-to-many
communication model (we talk, you listen) by providing social media (instead of
massmedia). The people formerly known as the audience are just as much
producers as they are consumers of content, as much broadcasters as
receivers.
(Jay Rosen)
Broadcast yourself the claim of the video platform YouTube- is significant for
all the social media as they open communication to participation, sharing and
collaboration.
social + cultural practice
Participatory Turn
Digital Activism Decoded | The New Mechanics of Change

http://getsocial.mod-lab.com/page/what_is_a_social_website
Social media can be defined by the participatory turn and by connecting people.
Rooted in conversations between people, social media work like word-of-mouth
with viral effects and have a significant impact on politics and social
movements.
Using social media, sustainability communications take part in this social and
cultural change, opening access to participation and global networking as well as
to a diversity of knowledge, interests and resources that fit the complex topic of
sustainability.
Web as platform
Collaborative
workspace
Foto
twitter
flickr
Social Network
Video
facebook
vimeo YouTube
Social
Bookmarking
Audio
delicious
soundcloud
Social
Storytelling
storify
Publishing
Blog
Titan
Pad
Collaborative
writing
Now lets have a look on HOW we communicate and learn via web 2.0:
The Int. Summeruniversity provides a webbased collaborative workspace, using
the web as platform: This most important principle of web 2.0- as OReilly has
emphasized- implies also a shift, away from download of static learning materials
and working alone to upload of colloborative generated content, open for
discussion, re-edit, sharing. Experts accompany these processes and give
support if needed.
The International Summeruniversitys blog is the core of global publishing, related
to the social networks, to media-specific platforms (foto, video,audio) and to
sharing knowledge by social bookmarking, social storytelling and collaborative
writing.
With the blog as core, the focus of all activities is content, i.e. the topics of
sustainability. The blog posts on these issues stay dynamic, open for comments,
sharing and re-edit. Micro-blogging (twitter) and social networking (facebook)
disseminate the content, referring to the blog posts and by own messages and
posts.
Web as platform
Collaborative writing
Titan
Pad
Writing has always been important during the Int. Summeruniversity: participants
are asked to tell their experiences, their opinions and the personal commitment to
a sustainable lifestyle. We have opened the traditional way of writing alone a final
text for discussion in a forum to collaborative writing: The task now is to write
together a text for publishing on the blog, sharing and discussion in the social
networks. The collaboration begins with the self-organised scheduling and
brainstorming.
We recommend the tool Etherpad/ titanpad: A pad for, notes, drafts, final
collaborative editing in real time, combined with chatting, or for diachronic use, for
all versions are saved.
Collaborative writing is more than just using special tools: it is a cultural practice
to which most of our participants are net yet used to: some find it difficult, some
find it inspiring and creative right from the start and some who are open for this
challenge to their attitude will like it finally.
Web as platform
Social + TransMedia Storytelling

The story universe:
storify
En el ao 2030 un virus mortal

ataca a San Bernardo
Several storylines + media

a personal story
the scientific point of view,
the site-specific history etc.
Social Storytelling
Collaborative + social:
Partizipation via
Twitter #hashtag
Facebook
During the workshops on site we develop visions of a sustainable future as well

by the traditional scenario technique as by online transmedia and social
storytelling:
A transmedia story offers multiple entry points to several intersecting storylines,
which merge into a single story-universe. This story universe is developed as a
collaborative work and realised trans media, i.e. taking advantage ot the strength
of video, foto, audio and text to create something new out of their symbiosis.
This year in Santiago we told a transmediastory by developping the story
universe as a future scenario. Several stroylines and media created the story,
which was arranged on the web platform storify. People were invited to
participate via twitter or facebook.
Blog Internationale Sommeruniversitt

internationalesommeruni.wordpress.com
Link stacks KMGNE: www.delicious.com/stacks/kmgne_berlin
www.nrw-denkt-nachhaltig.de
www.slideshare.net/kmgne_berlin

International Summer University

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International Summer University + Web 2.

International Summer University

The int. Summeruniversity is organised as a 5-month blended learning,

International Summer University

sharing knowledge and experience,

Our approach to ESD combines the ideas of constructivism and connectivism

social + cultural practice

Internet Map, Bill Cheswick and Hal Burch

Cultural Practice + Attitude

social + cultural practice

Digital Activism Decoded | The New Mechanics of Change

Social + TransMedia Storytelling

En el ao 2030 un virus mortal

Several storylines + media

During the workshops on site we develop visions of a sustainable future as well

Blog Internationale Sommeruniversitt

Link stacks KMGNE: www.delicious.com/stacks/kmgne_berlin

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