Culminating | Packaging Design Tea Boxes | Lesson Plans

1. Unit Plans
Content (Brief description)

Lesson
Lesson 1: An
Introduction to
Packaging
Design

In this lesson, student will be introduced to the basics and

the background of packaging design. The lessons will be
focused on learning and studying the packaging
terminology, glossary, principles, and rule of thumbs. These
activities will enable students to efficiently communicate,
understand and function in the world of packaging design.

Lesson 2:
Studying
Packaging
Templates &
Analysing
Exemplars

For this lesson, students will be introduced to the templates,

nets, and the mechanism of packaging. They will be shown
examples of effective and clever packaging designs as well
as ineffective exemplars of a variety of products and
brands, and will be given the chance to analyse them.
Students will also be shown appropriate packaging examples
of specific different products in order to have them explore
the different styles of packaging design.

Lesson 3:
Software &
Interfaces

Students will be introduced to a list of several different

industry-level CAD (Computer- Aided Design) software, and
what they are used for. Students will then be given a firsthand experience on using software that are used to create
packaging design. This will be done through the use of
various tutorials and practice activities which will enable
them to learn several of the key tools and methods.

Lesson 4: Graphic
Design
Principles

In this lesson, students will explore the design element of

the packaging design. They will review the graphic design
principles in order to apply those into packaging later. They
will review graphic materials like colour theory, typography,
logo design, etc. This will enable them to learn what makes a
packaging design optimal and attractive to the eye.

Lesson 5: Careers
& Industry in
Packaging
Design

In this lesson, students will look into packaging design as a

career. They will look at the job description, routine, career
prospects, duties of of packaging designer, companies, and
the design industry as a whole. This will open a possible
career pathway for students.

2. Lesson Plans
Lesson Plan #1: An Introduction to Packaging Design

Topic: An Introduction to Packaging Design

Lesson # 1

Time: 60 minutes

Learning Goals:

I will be successful when I can identify and define the packaging design
terminology.

I will be successful when I can understand the basics and the principles of
packaging design.

Assessment
This lesson will be marked as an Assessment for Learning.

In this lesson, student will be introduced to the basics and the background of
packaging design. The lessons will be focused on learning and studying the
packaging terminology, glossary, principles, and rule of thumbs. These activities
will enable students to efficiently communicate, understand and function in the
world of packaging design.

The purpose of this assessment is to have students become familiar with the
basic knowledge of packaging design to get them started with the assignment.

Activities (detailed description)

1. The Packaging Design Terminology Chart: The activity is the fill in this chart
with definitions of packaging design terminology through their personal
research. Students will then define the terms in their own words to get a
better understanding of the terminology.
2. Teachers Presentation: This presentation will show the students the basics,
types, , functions, and styles of packaging design

Materials and Resources

"Package Design, Package Design Terms, Package Design Definitions."

Package Design, Package Design Terms, Package Design Definitions. Web.
15 Dec. 2015.

<http://www.cummingsdesign.com/Package_Design_Terms_Definitions.htm>.

Web. 15 Dec. 2015. <http://www.peekpackaging.com/glossary-ofpackaging-terms-los-angeles-ca-san-diego-ca-phoenix-az#DECORATION>.

https://99designs.com/designer-blog/2014/05/30/unique-packagingdesigns-box-bottle-bag-edition/

Lesson 1: The Packaging Design Terminology Chart

Packaging Design Terminology/ Glossary

Term

Definition

Over
Packaging

When the contents dont warrant the volume or lavishness of the

packaging

Primary
Packaging

The wrapping or containers handled by the consumer

Secondary
Packaging

The larger cases or boxes that are used to group quantities of

primary packaged goods for distribution and for display in shops

Shelf

How a pack appears at point of sale against its competitors

Appeal

Substrate

Material that the design is printed onto (e.g. carton, board,

polypropylene, metallized film, etc.)

Structural
Packaging

The three-dimensional aspect of a pack.

DPI

Dots per inch; a measure of a printers resolution. The higher the

number, the better the print quality.
300 dpi= for professional-looking results
72 dpi = web results.

Dummy or
Prototype

A model or mock-up of the proposed solution.

Camera
Ready Art

Original artwork which is ready for photography

CMYK

Acronym for Cyan, Magenta, Yellow, Black - subtractive primary

colors. Printing colors for "4-color process" color reproduction.

Keyline

In artwork, an outline drawing of finished art to indicate the exact

shape, position and size for such elements as halftones, line
sketches, cut and fold lines, etc.

Hot Stamp

A printing method in which metalized or pigmented foils are

applied to a sheet with a heated metal die or plate.

Lesson Plan #2: Studying Packaging Templates & Analysing Exemplars

Topic: Studying Packaging Templates & Analysing
Exemplars

Lesson # 2

Time: 60 minutes

Learning Goals:

I will be successful when I know what makes a packaging effective.

I will be successful when I can identify between good and bad packaging.

I will be successful when I can match the style of packaging suited for a
particular product.

Assessment
This lesson will be marked as an Assessment for Learning.
For this lesson, students will be introduced to the templates, nets, and the
mechanism of packaging. They will be shown examples of effective and clever
packaging designs as well as ineffective exemplars of a variety of products and
brands, and will be given the chance to analyse them. Students will also be
shown appropriate packaging examples of specific different products in order to
have them explore the different styles of packaging design.

Students will be introduced to the mechanism of packaging, including the

beginning of designing a packaging of a product from scratch through net and
template designs. Moreover, students will be shown industry-level examples of
effective packaging designs of a variety of products, as well as ineffective
packaging.

Activities (detailed description)

1. Teachers Presentation: The teacher will give an engaging presentation
showing various packaging designs (effective & ineffective), products,
templates, etc. Through this presentation, students will be shown a
series of examples of effective and non-effective packaging design.
2. Identify the Effective Packaging Activity: After shown a series of
examples of effective and non-effective packaging design, students will
be given the activity of Identify the Effective Packaging where they
will be shown two packaging designs, and select the more effective
packaging for the given product. They will also have to explain what it is
that makes the packaging effective and not.
3. Sketching Packaging Designs: Students will be shown a number of
different products, and will be given sheets of papers to sketch out
possible packaging designs for that corresponding product.
a. For these products, sketch possible packaging ideas: milk,
spaghetti, shoe

Materials and Resources

Create a presentation showing various packaging designs, products,

templates, etc.

"58 Awesome Packaging Designs." 58 Awesome Packaging Designs. Web. 4

Jan. 2016. <http://www.creativebloq.com/packaging/inspirationalpackaging-912837>

"Packaging Design at Its Worst." TreeHugger. Web. 4 Jan. 2016.

<http://www.treehugger.com/slideshows/sustainable-productdesign/packaging-design-at-its-worst/page/4/#slide-top>.

Lesson 2: Identify the Effective Packaging Activity

Product

Q/A
What could be fixed in this packaging?
The transparent sheet that was supposed to show the
product fails to do so. So, the transparent sheet could be
adjusted to show at least one whole of a Lunchable.
This way, viewers would be able to see the product fully
through the packaging itself.

What are some negative points about this packaging?

The packaging is unable to tell the viewers what the
product is about. Moreover, the choice of font and
colours are very ineffective as they are unattractive, and
also do not relate to the product.

How is the packaging successful?

The packaging is successful as it relates to the product
Eat & Go. The packaging is very convenient, allowing
the consumers to simply eat & go. Furthermore, the
packaging design is very attractive and trendy because
of its use of bright colours and good design in general.

How is this packaging clever?

This packaging for cigarettes is cleverly designed
because its telling the cigarettes consumers to stop
smoking, reminding them of death through the design of
the coffin.
How is this packaging successful?
This packaging is successful because it not only uses
good design and shows the consumers what the product
actually is, it also stays honest through showing how
effective the product is (water-proof watch).

Lesson Plan #3: Software & Interfaces

Topic: Software & Interfaces

Lesson # 3

Time: 60 minutes

Learning Goals:

I will be successful when I can use Adobe Illustrator to create packaging

templates.

I will be successful when I can get a grasp on Packaging Works, a 3D

packaging representation interface.

Assessment
This lesson will be marked as an Assessment for Learning.

Students will be introduced to a list of several different industry-level CAD

(Computer- Aided Design) softwares, and what they are used for. Students will
then be given a first-hand experience on using softwares that are used to create
packaging design. This will be done through the use of various tutorials and
practice activities which will enable them to learn several of the key tools and
methods.

This lesson will stimulate students minds to think in terms of 3-dimensional

design, needed for packaging design.

Activities (detailed description)

1. Teachers Presentation: This presentation will introduce students to popular
industry-level softwares that are used for packaging design. It will also
introduce two main software that the latter activities will be based on:
Packaging Works and Adobe Illustrator.
2. Adobe Illustrator | Packaging Activity: Create packaging nets and templates
of the sketches made for various products in the previous lesson using
Adobe Illustrator.
3. Packaging Works | Activity: Select 2 of the made in the previous lesson and
make them 3-dimensional using Packaging Works. This activity will
stimulate students minds to think in terms of 3-dimensional design.

Materials and Resources

"Design Your Own Packaging." - Box Designer. Web. 29 Dec. 2015.

<http://www.packaging-works.co.uk/BoxDesigner>.

Give a presentation outlining popular industry-level softwares for packaging

design.

Lesson 3: Adobe Illustrator | Packaging Activity

Create a packaging template of a milk carton using Adobe Illustrator

Create a packaging template of a pizza box using Adobe Illustrator

Lesson 3: Packaging Works | Packaging Activity

<http://www.packaging-works.co.uk/BoxDesigner>.

Create a 3D packaging of a shoebox using Packaging Works.

Create a 3D packaging of the pizza box made before using Packaging
Works.

Lesson 3: Adobe Illustrator | Packaging Activity

Packaging Template of a Milk Carton:

Packaging Template of a Pizza Box:

Lesson 3: Packaging Works | Packaging Activity

Packaging Design (3D) of a Shoebox:

Packaging Design (3D) of a pizza box:

Lesson 4: Graphic Design Principles

Topic: Graphic Design Principles

Lesson # 4

Time: 60 minutes

Learning Goals:

I will be successful when I know how to apply graphic design principles to

create an effective packaging design.

Assessment
This lesson will be marked as an Assessment for Learning.

In this lesson, students will explore the design element of packaging design.
They will review the graphic design principles in order to apply those into
packaging later. They will review graphic materials like colour theory, typography,
logo design, etc. This will enable them to learn what makes a packaging design
optimal and attractive to the eye.

Graphic design plays a vital role in packaging design. This is why in this lesson,
students will take a deeper look into graphic design and review its basics and dos
& donts.

Activities (detailed description)

1. Principles of Graphic Design Handout: Students will fill-in the Graphic
Design Handout, which outlines and re-visits the graphic design
principles. This will include the terms, the definition, and an example
they will have to find on the web of the particular principle.
2. Teachers Presentation: After reviewing the graphic design principles, I
will present on the review of graphic elements like colour theory,
typography, logo design, etc. This presentation will also give examples
of attractive packaging that uses effective graphic design.

Materials and Resources

Give a presentation on graphic design in packaging.

"The Principles of Design." J6 Design. Web. 4 Jan. 2016.

<http://www.j6design.com.au/6-principles-of-design/>.

Lesson 4: Principles of Graphic Design Handout

Principles of Design
Define the Principles of Design in your own words. Give three examples of
each.
1. Balance: Stability or equality in design.

The Starbucks lady can be folded in half in terms of shape, size, and colour .
The letter a shows symmetrical balance as it can be folded in half vertically.
Yin-Yang shows balance because both have equal portions of black and white.

2. Proximity: How close or far apart things are, or the distance of the;
grouped together similarly

Time Magazine: Related text such as

the name of the magazine and the heading is grouped together.
Feist: The heading and sub-heading is grouped together in the middle of the
page.
Avenir: The letters are all equally close together, creating a sense of
cohesiveness.

3.
Alignment: When things are aligned, they are organized or grouped
together to create a sense of visual connection.

Buzzfeed:
The title, featured stories,
big stories, and tabs are all grouped in different sections
Outlook: The Inbox, view of current email, file tabs and page tabs are
organized in different sections.
Youtube: The videos, search box, comment section, heading, and streaming
video are all aligned in an organized manner.
4.
Repetition: When something is done over and over again, creating
rhythm or pattern.

 Campbells Soup Cans: The painting of the Campbell Soup Can is repeated
over and over, creating unity and harmony.
Nano-Chromatic: This ad displays ipod nano repeatedly in different colours
09- This flyer uses repetition to repeat circles and form a pattern.

5.

Contrast

 Pencil ad- This ad shows contrast of colour by using the complimentary

colours red and green.
Sico- This ad shows contrast of colour by using the complimentary colours
yellow and blue.
Orange is The New Black- This ad shows contrast of colour by using the
complimentary colours orange and purple.
6.

Space

Logo- This logo utilizes spaces by fitting in shapes in one tight group.
Ad- The plate and cutlery in this ad are spaced in the centre, leaving the
same of amount of space up and bottom, and left and right.
FMM- This logo uses space by leaving out equal amount of negative space
from every corner of the star
Lesson 5: Packaging Design Industry & Careers
Topic: Packaging Design Industry & Careers

Lesson # 5

Time: 60 minutes

Learning Goals:

I will be successful when I know and understand the packaging design

career details and the industry as a whole.

Assessment
This lesson will be marked as an Assessment for Learning.

In this lesson, students will look into packaging design as a career. They will look
at the job description, routine, career prospects, duties of a packaging designer,
companies, and the design industry as a whole. This will open a possible career
pathway for students.

Activities (detailed description)

1. Research & Presentation: Students will research into the job description,
routine, career prospects, and duties of a packaging designer. They will
then create a presentation on it and present in groups.

Materials and Resources

Web. 4 Jan. 2016.

<http://study.com/articles/Package_Designer_Job_Description_Duties_and_R
equirements.html>.

Activities

Lesson 1: The Packaging Design Terminology Chart

Lesson 1: Teachers Presentation

Lesson 2: Teachers Presentation

Lesson 2: Identify the Effective Packaging Activity
Lesson 2: Sketching Packaging Designs

Lesson 3: Teachers Presentation:

Lesson 3: Adobe Illustrator | Packaging Activity
Lesson 3: Packaging Works | Activity

Lesson 4: Principles of Graphic Design Handout

Lesson 4: Teachers Presentation

Lesson 5: Research & Presentation (Student-made)

FINAL ASSIGNMENT | Packaging Design

The Task

In this assignment, you are going to create packaging designs for a set of a product
series of your choice. Using Adobe Illustrator, your designs must be creatively
made keeping graphic design in mind, and must look of industry-level.

Requirements

1. Follow and submit the steps of The Creative Design Process.

a. Define the Problem
b. Identify Project Objectives, Constraints
c. Research & Develop Solutions
d. Brainstorm & Generate Solutions
e. Evaluate Solutions
f. Create Sketches, Draft Appearances
g. Final
2. Create the packaging designs using Adobe Illustrator (or any other vector
design program that lets you create packaging design templates with graphic
design).
3. There must be three packaging designs for a set of a product series (ie: a set
of 3 chocolate bars, a set of 3 water bottles, etc.).

You will be marked on:

1. The visual appeal & graphic designing
2. Target market/ product research
3. Practical design of the packaging
4. Complement to the the product
5. Any extra added elements
4.