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RESPONSES:
AND
IDENTITY
NEW-DIALECT
FORMATION
REFERENCES
(1996). Social identity. London: Routledge.
Schneider, Edgar W. (2003). The dynamics of New Englishes: From identity construction to dialect
birth. Language
79:233-81.
Postcolonial
_(2007).
English: Varieties around the world. Cambridge: Cambridge Univer
Jenkins, Richard
sity Press.
Wolfram, Walt, & Schilling-Estes, Natalie
(1997) Hoi Wide on the Outer Banks:
Ocracoke Brogue. Chapel Hill, NC: University of North Carolina Press.
(Received
Language
24 July 2007)
doi: 10.1017/S0047404508080329
accommodation:
A response to Trudgill
COUPLAND
NIKOLAS
Cardiff University
Centre for Language and Communication Research
Colum Drive CE 10 3EU
Cardiff, Wales, UK
coupland@
Cardiff, ac. uk
in Society 37:2
(2008)
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All use subject to JSTOR Terms and Conditions
267
NIKOLAS
COUPLAND
acknowledged
and
interpersonal
dimensions
intersubjective
of language
use
are where
explana
tions for change must lie. In the present essay, Trudgill still finds an explanation
for linguistic change in "how individual speakers behave linguistically in face
to-face interaction," but, even more than in the 1986 book, he empties out the
since Howard
Giles's
first (1973)
of accommo
conceptualization
dation theory,human motivations and identities have been among its focal con
cerns.Meyerhoff 1998, forexample, suggests thatcommunication accommodation
social
attractiveness"
means
presenting
a self
that is more
attractive
to
another person. Identity goals and relational goals are reflexes of the same inter
subjective processes in social interaction, and Howard Giles developed accommo
dation theoryverymuch in tandemwith his theoretical work on social identity.
268
Language
in Society 37:2
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All use subject to JSTOR Terms and Conditions
(2008)
NEW-DIALECT
AND
IDENTITY
RESPONSES:
FORMATION
So CAT has certainly not assumed that accommodation (in the sense of mu
tual linguistic convergence) is automatic and mechanistic. When Trudgill writes
is not
that "accommodation
only
claims
he is challenging
process,"
of strategic
tion theory is a model
automatic
deeply
the model.
of
around
operations
also
but
subconscious
the fundamental
Accommoda
and
linguistic
communica
tive styling, committed to building predictive claims about the links between
identityand relational aspirations/priorities and styles, and then between styles
and
social
This
consequences.
is why
we
can
call
accommodation
a "ra
theory
tional action" model (Coupland 2001:10). It invests social actors with a degree
of control over their linguistic actions, and a degree of awareness and understand
ing of theirprobable social outcomes.
This is not to say thatCAT hasn't considered the claim thataccommodation is
automatic. At least, there has been consistent recognition that there is a general
-
to converge
"set"
an overall
to "move
for people
propensity
closer."
But
we
on
Literatures
social
interaction
have
ver
their own
formulated
regularly
sions of the set to converge, from preference organization inCA (e.g., the pref
erence for agreement) toMalinowski's phatic communion (talk in the fulfilment
of a basic sociality) to Bell's audience design (stylistic adaptation for audi
ences).
and
Mutuality
in social
convergence
are
interaction
as
a very
gross
- the default
design principle for social encounters, even though
generalization
this design is resisted inmany particular circumstances, which CAT labels "di
vergence." But the very fact thatwe recognize the social impact of divergence,
of Dispreferred interactionalmoves, and so on, is sufficient to establish thateven
stances
nonetheless
tween
"automatic"
be
He
of accommodation.
functioning
interactional
us
makes
are "pervasive"
and
outcomes.
social
around
and designs
designed
and
"strategic"
practice
realize
"relatively
The
that even
when
automatic,"
apparent
contrast
they
be
is blurred.
All the same, Trudgill usefully shakes up our assumptions about rational action
models and theirhandling of identity.There are certainly occasions when people
purposively and rationally target identities for themselves in talk, and when peo
ple target specific relational outcomes of the sort thatCAT deals with. Dialect is a
rich resource for stylistic operations that can work toward these ends (Coupland
2007). But identity is often less coherent, less rationalized, more elusive, more
negotiated, and more emergent than this. Identities are known to be oftenmulti
ple and contingent. Constructionist epistemology has it thisway as a matter of
dogma, although itmight be better to distinguish analytically between cases of
greater
or
lesser
rationality,
emergence,
and
so on,
on
a case-by-case
basis.
But
in Society 37:2
(2008)
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All use subject to JSTOR Terms and Conditions
269
interpret
identity
as
practice
LAURIE
BAUER
as a form
of doing
and
discursive
achievement
from how
we
believe
others
construe
us.
(Received
Language
doi: 10.1017/S0047404508080330
30 July 2007)
States of America
Bauer
vuw. ac. nz
Language
in Society 37:2
This content downloaded from 95.186.253.178 on Tue, 19 Jan 2016 15:57:17 UTC
All use subject to JSTOR Terms and Conditions
(2008)