Examples of

purpose

Purpose example # 1
Tomato producers

Produce tomato products and services

that consistently achieve the quality
and service expectations of customers.
http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4
http://www.managementexchange.com/video/paul-green-mashup-talk

Purpose example # 2
Tea producers

Create and promote great-tasting,

healthier, organic beverages.
https://www.honesttea.com/about-us/our-mission
http://blog.hubspot.com/marketing/inspiring-company-mission-statements

Purpose example # 3
Makers of tools for farmers

Help farmers do a better job

feeding the world.

http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html

Further inspiration
https://www.teacherspayteachers.com/Product/Farming-innovation-1711981

Purpose example # 4
Supermarkets

Make food shopping a joy, not a chore.

http://biztimes.com/article/20121001/BLOGS/121009990

Purpose example # 5
Search companies

Organize the worlds information and

make it universally accessible and useful.

http://www.google.com/intl/en/about/company/

Idea
Help people find what they need
when they need it.

Purpose example # 6
Blogging platforms

I was very excited about the idea of

democratizing media, and thats
what mattered.

Evan Williams

Livingston, Jessica: Founders at Work, p. 118.

www.twitter.com was born when its creators

noticed how alive and engaged they felt
when communicating with each other in real
time over SMS.
http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible

Help people create and share ideas and

information instantly, without barriers.

https://twitter.com/about

Further inspiration
https://www.teacherspayteachers.com/Product/Twitter-for-education-2243736

Purpose example # 7
Education services

Helping people find and pursue

their passion.

https://twitter.com/raymond_hofmann/status/532940141393088512

Creating the conditions that

help a person to grow.

http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/

Helping people understand the world

around them and the talents within them.

https://twitter.com/jimpknight/status/543005726588026880

Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-rethink-education-1487725

Purpose example # 8
Hairdressing services

Help people feel good about themselves.

http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6

Purpose example # 9
Skincare products and services

Help women feel beautiful.

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Purpose example # 10
Elderly care

Help elderly people become self sufficient

and to keep attached to family and friends.

Lars Kolind: The Second Cycle, p. 40.

Purpose example # 11
Makers of health care tools

Help doctors and nurses save time, so

they can serve more patients every day.
Adapted from
Lars Kolind: The Second Cycle, p. 40.

Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-deliver-health-care-2318302

Purpose example # 12
Transportation services

Democratize the travel experience.

http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.html
Joe Pulizzi: Epic content marketing, p. 118.

Idea

Make the trip from a to b a social experience.

Purpose example # 13

Be a relentless ally for the individual investor.

http://hbr.org/2014/05/from-purpose-to-impact/ar/1

Purpose example # 14
Insurance services

Help people manage risk and recover

from the hardship of unexpected loss.
https://www.iag.com.au/sustainable/reports/2011/purpose.shtml
http://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/

Make people healthier

and enhance as well as
protect their lives.
https://www.discovery.co.za/portal/individual/corporate-view-content?corporateNodeName=about-us

Purpose example # 15
Makers of electronic devices

Connect people and enable communication any

place, any time.
A smartphone is just one way to accomplish that..

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Further inspiration
https://www.teacherspayteachers.com/Product/Internet-of-Things-2056421

Purpose example # 16
Recycling services

http://www.blacksmithinstitute.org/

Purpose example # 17
Airbnb

Enable travelers to stay

at people's homes.
https://www.airbnb.com/
http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy

Further inspiration
http://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12
http://creatingminds.org/tools/purposing.htm
http://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/
https://hbr.org/2011/03/todays-innovative-idea-can-ris.html
http://hbr.org/2014/05/from-purpose-to-impact/ar/1
https://www.linkedin.com/pulse/purpose-comes-from-within-josh-bersin
http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden
http://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.
http://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purpose
http://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/
http://www.teachthought.com/learning/finding-purpose-teacher/
http://www.wikihow.com/Find-Your-Life's-Purpose
http://youtu.be/R-66hqoNddk
http://youtu.be/0TkEA3awGnc
http://youtu.be/iAZwvTV3CyQ
http://youtu.be/C8RVV57Mj3g
https://youtu.be/iUdhJ_S_z3w

What is your purpose?

https://www.teacherspayteachers.com/Product/What-is-your-purpose-1438787