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Narvaez
Case study: Bits and Pieces International Corporation:
Little Things Mean a Lot
Introduction:
The Bits and Pieces International Corporation is one company that is
succeeding and is very fast growing in four years since its Certificate of
Incorporation was approved. The company is producing various injection
moulded plastic products classified as consumer and industrial. Growth
has been part of its agenda for the next few years. The company classified
as a manufacturing corporation, operates on two activities:
1) Production of stocks to be sold at the local market
2) Production as a subcontractor. At current output levels, the company
was declared profitable. An analysis of the companys market potential
convinced the management to consider expansion. They still lack sound
and well-thought business plan in order to achieve sustained growth
What could be the best way to make the companys sales force?
Objectives:
SWOT ANALYSIS:
Strengths:
The company attains success and continues on growing in just few
years.
The company added a new product line (tissue holder).
If the company added the new line product, and then the profit of
the company might increase.
If the company maintains sales force, then the company can
transact business to their customers much faster and they can open
more opportunities.
If Engr. Lagayan, together with the key officers planned a new and
effective organizational structure, then the company would have
better workflow
Threats:
If the company doesnt maintain sales force, then the company will
have difficulties in dealing with their customer as it expands
Threats:
Disadvantage:
The cost for the salary of employees will increase.
3) Maintain a sales force.
Hire a Sales Manager for the growing number of sales especially with the
addition of tissue holders to the product line. To be able to be called
managers, they must have subordinate officers to exercise their authority.
Advantage:
The company can transact business to their customers much faster
and more efficient.
Disadvantage:
The cost for the salary of employees will increase.