Factors affecting

Consumer Behavior

B: Cultural
Factor
Culture
Sub-culture
Social
Culture
A: Social
Factors
Reference
Group
Family
Role &
status

C: Economic
Factor
Disposable
Income
Size of Family
Consumption &
saving
Credit Available
Additional
income

D: Personal
Factors
Age & life
cycle
Occupation
& lifestyle
Personality
& self
Concept
E:
Psychological
Factors
Motivation
Perception
Learning
Attitude

A: Social
Factors
Reference
Group
Family
Role &
status

Aspiration
al Group
Dissociativ
e Group

Love
Respect
Personal
ambitio
n

B: Cultural
Factor
Culture
Sub-culture
Social
Culture

Social
Values

Beliefs &
Morals
Faith &
tradition

Nationality
Group
Religious group
Racial group

C: Economic
Factor
Disposable
Income
Size of Family
Consumption &
saving
Credit Available
Additional
income

Consumer:

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